How brands survive in a fast-moving marketplace

The digital evolution affects how we consume and communicate, which creates a fast-moving market that requires marketers to be flexible and responsive. Customers are more aware than ever before and change is happening at a rapid speed. To succeed in this market, marketers need to adapt their content to the market, customers and trends.

Bannerflow, Ingager and Akind Group participated in the panel and discussed how we should navigate to continue to succeed in the market. The following areas were discussed:

• Planning - How to create an accurate content strategy [05.06 min]
• Execute - The secrets of engaging your audience [28.38 min]
• Measure - Methods, KPIs and tools to measure the impact of your communications [48.27 min]

Tip: This Swedish on-demand webinar about Crisis Communication in Social Media as well as our Swedish on-demand webinar on Apotea's journey to becoming the #1 online pharmacy and our Swedish webinar about Swedish Webinar: How to work strategically and tactically with PR might also be interesting to you.