Press Release Distribution

Meltwater Press Distribution is a press release distribution service that helps PR teams deliver news to journalists, outlets, and audiences worldwide.
It combines targeted distribution lists, multimedia support, newsroom publishing, and analytics so teams can send timely releases, reach the right reporters, and measure impact.

You create or upload a release, select target audiences (by industry, geography, or topic), add multimedia, and publish or schedule the distribution.
Meltwater then delivers the release through its distribution networks and targeted media lists, while tracking pickups, reach, and journalist engagement for reporting.

Meltwater distributes to major news outlets, online news sites, blogs, broadcast media, and provides social and newsroom publishing.
Multimedia assets (images, videos, embeds) and metadata are included in distributions so coverage is more discoverable and shareable across channels.

Yes. Distributions can be targeted by journalist profiles, outlet lists, beats, industry verticals, city/country and language.
Use Meltwater’s curated media lists or custom contact lists to reach niche beats, regional press (for example U.S., UK, Germany/DACH) or specific industry reporters.

Yes. Releases support multimedia assets and are optimized for search discovery and syndication.
You can add headlines, metadata, links, and media that improve online visibility, help search engines index your release, and increase the chance of pickup and backlinks.

Yes. Meltwater supports embargoed and scheduled distributions so you can time news for a specific publication window.
You control the embargo time, distribution window, and whether the release goes to exclusive lists or wider networks.

Meltwater provides coverage tracking, reach/impression estimates, share of voice, pickups, and engagement metrics for each release.
Dashboards and downloadable reports show where the release ran, which outlets and journalists covered it, referral traffic, and downstream web and social impact.

Yes, you can distribute globally and localize by country, city, or language to reach international markets.
Local language messaging, regional media lists, and timezone scheduling help PR teams run campaigns in markets such as the United States, UK, Germany/DACH, and broader Europe.

Meltwater maintains curated, regularly updated journalist and outlet databases and allows customers to upload or refine their own contact lists.
Contacts include beats, recent coverage and outlet metadata so you can pick the most relevant reporters and reduce irrelevant pitches.

You can access automated reports, white-labeled PDFs, newsroom analytics, and integrations with GA/BI/CRM for downstream attribution.
Integrations let you link coverage to website traffic and conversions, while scheduled reports and API/data exports support executive and marketing reporting.

Meltwater adheres to applicable data protection regulations and follows best practices for handling contact and distribution data in regulated regions.
The platform focuses on professional, publicly available media contact data, provides governance controls, and supports regional compliance configurations.

Fill out the form to request a tailored demo.
During the demo, you’ll see distribution workflows, media list targeting, newsroom publishing, and reporting, and get a plan for onboarding and localized rollouts.