Extract actionable insights from social and media intelligence

As the university that graduates more startup companies than any other in the United States, UCLA takes great pride in its Magnify Incubator at CNSI, which helps early-stage technology startups grow. Knowing that the Incubator’s work can resonate with science, tech, and business communities nationwide, CNSI used Meltwater Media Relations to expand its visibility and following in the general public. 

For example, when the communications team learned about a Magnify startup advancing cancer detection and care technology, it knew it had a compelling story to share. The team used Meltwater's AI-powered PR Assistant to quickly craft a compelling media pitch and get it out to the right reporters fast. Then, it used the search function to identify reporters interested in science, entrepreneurship, and commercialization. And it used the media database to conduct outreach and follow-up. 

With CNSI’s careful targeting strategy, its story found a home with Voice of America, initiating a strategic relationship between the institute and the federal broadcaster. “Because of using Meltwater to share something that we thought was really important, this story has reached a huge external audience,” says Nicole Wilkins, Director of Strategic Communications for CNSI at UCLA. “It's created a very meaningful media partnership for our institute and the UCLA campus.”

“Meltwater has been a fantastic partner for our CNSI team. They're there every step of the way, making sure that we are knowledgeable about what Meltwater can do for us.”

Along with business and tech enthusiasts, CNSI news has relevance for a wide scope of audiences, including funding agencies, government officials, California employers, and more. “We really serve a broad range of not only the campus community but our extended community through Los Angeles and Southern California,” says Wilkins. “Meltwater is a tool we use to reach all our audiences.”

The Suite’s robust search function lets the CNSI team drill down on monitoring all of the topics, industries, companies, researchers, and business leaders relevant to the institute’s work. With it, CNSI can zero in on niche topics like quantum computing and analyze the conversation to uncover insights like emerging topics and influencers. The team uses those insights to discover audiences it previously didn’t know about and land coverage in high-impact media outlets.

 “Choosing Meltwater has given our team a greater level of visibility not only on our internal campus community but externally to the various audiences who care about the research coming out of UCLA or the California NanoSystems Institute,” Wilkins says. “We needed that specificity that Meltwater could give us in communicating the work that we wanted to.”

Without comprehensive reporting, even the best communications teams struggle to demonstrate the impact of their efforts. The CNSI communications team uses Meltwater to reliably prove its value and build trust with leadership. Dashboards offer a single source of truth that enables collaboration within the communications department. Meanwhile, shareable, easy-to-generate reports enhance transparency, giving cross-functional stakeholders and executives proof of the team’s achievements and contributions to overall business goals. 

“Those reports really allow us to share something of value that is not only backing up the work that our team does, but also giving leadership insight just into how important marketing and communications is,” Wilkins says. “Before we had that data, it was like a black hole. Now, we have the numbers to show we're kicking butt here.”

Meltwater Customer Story - CNSI at UCLA.pdf

With Meltwater, the CNSI communications team is transforming how UCLA institutes connect with eager audiences. See what our data-rich solution could do for you.

Transforming strategies

Meltwater Customer Story: CNSI

The California NanoSystems Institute (CNSI) is one of the largest institutes at the University of California, Los Angeles (UCLA). As such, it serves almost 400 faculty from across the university working on pioneering research projects, groundbreaking scientific discoveries, and innovative startup companies. CNSI at UCLA uses Meltwater to find, reach, and connect with its target audiences across California.

Discover how the California NanoSystems Institute at UCLA uses Meltwater to break through the noise.

CNSI at UCLA — Meltwater Customer Story

How the California NanoSystems Institute Uses Meltwater to Break Through the Noise

California NanoSystems Institute

United States

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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Success Stories & Case Studies | Meltwater

Monitor coverage in real time, uncover emerging trends, and prove the impact of your communications.

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1.3+ Billion

customer stories

Real impact, proven in practice

See how one platform can power every decision across PR, communications, and marketing.

Challenge

“By putting an immediate track on topics as they emerge, we can demonstrate how rapidly the Australian media is running with a story and quickly get our spokespeople out there to keep Australians informed about the situation.”

The Solution

ANZ World Vision Case Study (April 22).pdf

Meltwater helps World Vision Australia to:

Related Items

As a much-loved household name charity doing good work around the globe, World Vision Australia needs to be able to respond quickly to emerging crises. It also plays a critical role providing credible information to the Australian public and media from “on the ground”. 

To do that effectively, World Vision Australia needs an outstanding communications tool that is available 24 hours a day, seven days a week.

Read this case study and learn how World Vision stay ahead of humanitarian crises through their media intelligence partnership with Meltwater ►

Read World Vision's Meltwater Customer Story

How World Vision is tracking and monitoring crises around the world through Meltwater

World Vision

Perform multiple functions from a single platorm

"It's a platform that does everything that I need! It's not too difficult and onerous for me to use...Having the newsletter functionality is a real bonus...I used to spend hours selecting the articles that were relevant to us and that were not. Whereas with Meltwater, it takes me about ten minutes. "

Solution

MW Case Study - Offshore Renewable Energy Catapult (1).pdf

Summary

The Offshore Renewable Energy Catapult is the UK's leading technology innovation center for offshore wind, wave and tidal energy.

Read this case study to learn how the Meltwater Media Intelligence Suite supports Catapult Renewable Energy to measure the performance of their brand.

Meltwater Customer Stories: Catapult Renewable Energy

Catapult Renewable Energy

Keeping across developments in the education sector in every state in Australia is a major challenge, says imageseven Managing Director Andrew Sculthorpe. It was critical that media and social monitoring captured every mention of client schools and any important developments that might affect them.

Meltwater's media monitoring and social listening mean potential issues can be spotted before they become a problem. The platform also allows the schools to monitor how effective their own marketing and communications strategies are. This, in turn, provides proof of concept for imageseven, as it reinforces the communications strategies they’ve developed for each school.

imageseven is able to provide monthly reporting to their clients, distilling the information into easily consumable formats through Meltwater’s dashboards and newsletters. These pull together mentions and give summaries to each school of the value and impact of imageseven’s services.

The imageseven team said the fact any member of the team could talk to someone at Meltwater, whenever they needed to, was a huge (and much appreciated) benefit.

“It’s reassuring to know that there are real human beings, here in Australia, who are approachable and who can proactively help. It feels like a proper business partnership. Our Meltwater account manager is a part of our team. The humanisation of this digital service gives great peace of mind.”

Staying Ahead

MW_Customer-Story-Brochure-Image7.pdf

Meltwater helps imageseven to:

As an integrated marketing and communications agency working with dozens of independent schools across Australia, imageseven needs to be well informed not just about news and opinions mentioning their often-prestigious clients and their reputations but also about trends, issues and public sentiment affecting the sector as a whole. 

To do that effectively, imageseven needs a versatile, customisable communications tool that enables them to react in real time — sometimes before their clients even know there’s a problem.

Discover how imageseven stays on top of public reputation in the education sector through Meltwater.

imageseven - Meltwater Customer Story

How imageseven uses data to manage its clients' reputations and gauge public sentiment

imageseven

Fifty Acres wanted a simple solution: a hub of information that could be accessed whenever it was needed, by any member of the team, no matter where they were.  The Fifty Acres team works remotely, so this was a key consideration.

Fifty Acres uses Meltwater for research, monitoring, outreach and media releases. Meltwater’s solutions play a critical role helping Fifty Acres determine where it’s best to pitch stories to have the best chance of success and the maximum impact.

Visual reporting tools, with dashboard options including pie charts and graphs, mean Fifty Acres can aggregate important data into one aesthetically pleasing place to demonstrate their effectiveness to clients.

“If I can show a client a Meltwater dashboard, which is interactive, then that is so much more immediate than me showing them an Excel spreadsheet of the coverage they’ve got over the last week."

AU_Fifty Acres (April 22).pdf

Meltwater helps Fifty Acres to:

As a full-service communications agency focused on helping not-for-profits create change, Fifty Acres needed a tool to track the national conversation on a variety of important topics, help their clients shift and lead those conversations by engaging with stakeholders, government and the media, and then, finally, demonstrate just how effective their efforts had been.

Discover how Fifty Acres communications agency use media intelligence to drive not-for-profit strategy.

Fifty Acres- Meltwater Customer Story

How Fifty Acres uses social data and consumer insight to win new clients

Fifty Acres

Gain complete visibility into print and online media coverage

Identify, target and connect with qualified journalists and media

Generate real-time reports that measure effectiveness
and inform strategy

"The ability to pinpoint coverage on a heat map with a single click, show year-over-year analysis, and benchmark sentiment from state to state was just the tip of the iceberg, Meltwater is really at the forefront and continues to evolve with the ever-changing needs of the media market."

American Wind Energy Association.pdf

American Wind Energy Association (AWEA) is the national trade association representing the interests of America's fastest growing
energy sector. Their employees work with hundreds of member organizations to drive wind energy demand and make it increasingly
cost-competitive. AWEA relies on Meltwater for media outreach, monitoring, and metrics to continually refine their communications.

How American Wind Energy Association uses Meltwater to Identify, target, and connect with qualified journalists and media. Read on.

American Wind Energy Association

Wind Power

Meltwater supports INCAE’s objectives by improving visibility, strengthening reputation management, and enabling faster, better-informed decisions based on reliable data and insights.

NCAEBusinessSchool–CustomerStory.pdf

Instituto Centroamericano de Administración de Empresas, or INCAE, is a leading business school in Latin America, focused on developing globally competitive leaders with a deep understanding of the region. In addition to its academic programs, INCAE works through specialized centers and endowed chairs that generate applied research, inform public debate, and promote sustainable economic and social development.
INCAE actively measures and communicates impact through these centers and chairs, ensuring that academic knowledge translates into real-world relevance for business, policy, and society.
To support this mission, INCAE relies on Meltwater to centralize media monitoring, strengthen reputation management, and enable data-driven decision-making across public relations and marketing.

Discover how INCAE increased productivity by 40–50% and cut reporting time by 70% using Meltwater’s media intelligence and social listening tools.

How INCAE Uses Meltwater to Strengthen Reputation and Power Data-Driven Communications

40–50% increase in productivity

70% decrease in time spent on reporting

INCAE

Meltwater has streamlined the way I manage media monitoring and reporting, making it easier to stay informed and responsive in a fast-moving communications environment.

Meltwater CRW Customer Story.pdf

West Virginia International Yeager Airport (CRW) always aims to reach new heights. As the state’s busiest commercial airport and one of the region’s primary gateways to far-off destinations, it continuously works to serve the needs of its passengers and community. To further that mission, CRW’s communications team requires an always-on understanding of public sentiment, as well as clear ways to demonstrate impact to leadership and stakeholders. It relies on Meltwater to centralize media monitoring and streamline executive reporting, while turning earned media data and social media insights into strategies that soar.

From PR tracking to award wins, Meltwater helps Yeager Airport measure impact and drive results that soar.

How West Virginia International Yeager Airport Uses Meltwater to Measure Impact, Strengthen Visibility, and Win Awards

1,600+ traditional media mentions
Captured across national, regional, and local outlets

More than 140x growth in social media mentions
Across owned and earned conversations

West Virginia International Yeager Airport (CRW)

Access on-demand API support from initial idea to launch

Evaluate nearly 100 different brand values against 87 different passion points and genres

Let customers determine brand-sponsorship fit with a click

“There are lots of different social listening sources, but how Meltwater’s technology and our technology can speak to one another is the real secret to creating an overall experience for our customers that works.”

Luscid_case_study.pdf

Despite the breadth of data available today, many brands still enter marketing sponsorships based on individual preferences and gut feelings. Partnership insight platform Luscid brings the sponsorship process into the 21st century, using data to empower brands to better understand how customer’s behaviors, brand values, and business goals align with potential global sports and entertainment partnerships.

Using the Meltwater API, Luscid replaces gut feelings with reliable data, helping brands find the most relevant, impactful sponsorship opportunities. Here’s how Meltwater helps drive Luscid’s innovations.

Read our customer story to see how Luscid uses the Meltwater API to transform the world of sports and entertainment sponsorships.

Luscid — Meltwater Customer Story

How the Meltwater API Helps Luscid Transform How Brands See Sponsorships

Luscid

Boost social media monitoring efficiency by 10%

Uncover new opportunities through competitive intelligence

Align social media activities with business goals

“Meltwater has transformed our social media management by streamlining processes, enhancing engagement, and providing the insights needed to make informed decisions, ultimately leading to improved customer satisfaction and business growth.”

2470865_iKhoka-PDFCopyCopy_092424.pdf

Get in touch to learn more

iKhokha, one of Africa’s fastest-growing fintech companies, gives small and midsize enterprises (SMEs) the tools they need to Believe in Better and build better businesses. Offering a suite of services and tools, from payment solutions to accounting software, the company works to give all business owners access to the digital economy. 

For iKhokha’s marketing teams, building a successful social media presence is key to driving brand growth, but inefficient monitoring, fragmented data, and limited analytics were holding it back. iKhokha used Meltwater to streamline and optimize their social media management processes and get the insights they need to reach their goals.

Learn how iKhokha uses Meltwater social listening and social media management to turn data into customer-centered marketing decisions that drive impact.

Discover how iKhokha uses Meltwater for Social Media Management

10% boost 
in social media monitoring efficiency

How Meltwater Transformed iKhokha’s Approach to Social Media

iKhokha

Prove tens of millions of dollars of earned media

Scale and centralize media monitoring operations

“What we do in communications really matters, and Meltwater helps us prove the value of what we do.”

University Of Miami CustomerStory-PDF (1).pdf

Meltwater Customer Story: UMiami

Established in 1925, the University of Miami is where more than 19,000 students from around the world pursue their educational, research, and athletic dreams each year. With so many stories to tell and audiences to reach, the university’s central communications team needed media monitoring and relations solutions that could scale with its needs seasonally and in the long term. UMiami uses Meltwater to stay agile and optimize its operations with reliable data.

See how the University of Miami uses Meltwater’s AI-powered media intelligence and reporting to track coverage, prove impact, and increase visibility.

The University of Miami’s PR & Media Intelligence Strategy

How UMiami Uses Meltwater to Drive Provable Media Impact

University of Miami

Track campaign impact nationally and across target markets

Discover and engage with broader audiences

Supercharge social, digital and traditional media strategies

“Meltwater is cutting-edge and gives us a lot of insight into where the world is going, helping us get the word about UNCF out even further.”

UNCF-customer-story.pdf

Next-Level Strategies

UNCF (United Negro College Fund) knows a thing or two about having impact you can prove. Since its inception in 1944, the organization has been a force for expanding students of color’s access to higher education, helping double the number of minority students attending college in the United States. 
From awarding more than 10,000 scholarships each year to supporting 37 historically Black colleges and universities (HBCUs) across the country through funding and research, the organization has a long track record of getting results. So as UNCF’s branding, marketing and communications department works to optimize their own impact, they look to the numbers — not guesses or gut feelings. That’s why UNCF relies on Meltwater for the data it needs to track, analyze and optimize its strategies.

See how United Negro College Fund (UNCF) uses Meltwater insights, media intelligence, and social listening to refine strategy, track results, and expand reach.

Learn How United Negro College Fund Uses Meltwater Insights

How UNCF Uses Meltwater to Fuel Its Success

UNCF

Meltwater Customer Story: UNCF

Provable metrics via a single source of truth

Solutions evolving with industry and organizational needs

“Meltwater helps us find that common thread that all of our audiences rally around. We couldn't do that accurately without the insights that we get from Meltwater.”

MuscularDystrophyAssociationCustomerStory.pdf

Meltwater Customer Story: Muscular Dystrophy Association

For Muscular Dystrophy Association (MDA), empowering people living with muscular dystrophy, amyotrophic lateral sclerosis (ALS), and related neuromuscular diseases drives every aspect of its work. As the largest voluntary health organization in the United States, it has a diverse audience that includes patients, advocates, clinicians, researchers, legislators, and more. To further the organization’s mission, the MDA communications team uses Meltwater to effectively and efficiently reach its diverse audiences everywhere they are.

Learn how the Muscular Dystrophy Association uses Meltwater’s media intelligence, social listening, and analytics to boost brand visibility and campaign impact.

Real impact, proven in practice

California NanoSystems Institute

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