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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

In an era when brand durability is being questioned, getting customers to see how your brand differentiates itself is a survival imperative. Understanding the customer's journey can assist you in brand building, while media monitoring can ensure you maintain the reputation you've worked hard to build.

You’ve probably heard that it’s cheaper to keep a current customer than to acquire a new one (which is true).

But few companies realize just how much customer retention can impact the bottom line. According to research from Bain & Co, increasing customer retention rates by just 5% can boost profits by 25% to 95%. Not bad, right?

The trouble is, retaining customers is harder than ever in the age of dying brand loyalty. With so much competition in the modern market, consumers can always find a brand that delivers the same products and services—just cheaper and faster.

And data shows that a good deal will often beat out consumer brand loyalty. For instance, 35% of women and 33% of men told Crowdtwist they would consider switching from their preferred brand in exchange for a better price, and 49% of consumers said they would gladly switch brands for a coupon.

So what can you do to retain customers in the face of these obstacles? Let’s explore the mind of the modern consumer, then look at some retention strategies than can help drive brand loyalty.

Consumers have 60% higher customer service expectations than they did just one year ago, according to Parature. Consumer expectations are rising—fast.

Gone are the days of three-brand lifestyles. Today, consumers shop based on price, quality, speed, and overall customer experience. Of those qualifiers, research suggests that customer experience is taking the lead. By 2017, 89% of businesses will compete primarily on customer experience.

Customer Experience is More Important Than Ever

Here are some additional stats that paint a clear picture of modern consumers expectations:

71% of online customers expect help within five minutes. (LivePerson)

52% of customers are less likely to buy from a retailer because of a poor mobile experience. (Google)

95% of unhappy customers share their bad experience with others. (Zendesk)

What can we glean from this data? Well, overall customer experience—both online and offline—is more important than ever. The modern shopper will take any opportunity you give them to spend their money elsewhere.

So what can you do to keep the customers you’ve worked so hard to attain? Below, we’ll look at four key customer retention strategies that drive brand loyalty.

Delivering personalised content and experiences is one way to make each and every customer feel special—and it’s a great competitive differentiator too.

According to Virtual Incentives, brands that personalise their customer experience are perceived as smart, unique, and caring by the majority of consumers. Plus, over half of Millennial customers rank personalisation as a high priority. It’s easy to see why more and more brands are focusing on delivering it.

So how do you promote brand loyalty through personalisation?

Marketing automation and personalised customer journeys tie customer details into the content you deliver them. For example, your email marketing platform likely has specific personalisation tags that you can add to the subject line and email body. These personal touches not only increase open rates, they result in 6 times more sales.

Personalised offers like “You may also like…” and “People like you…” present tailored suggestions based on the customer’s history. There’s a reason practically every retail giant uses this approach. It capitalises on the influence of peer recommendations to encourage repeat purchases.

By designing a more customized experience for your buyers, you can effectively earn their trust and respect over time.

Perks can make loyal customers feel like VIPs. Loyalty programs give them one more reason to shop with you over a competitor. So what can you do to reward your best customers?

Give top customers a sneak peek or early access to new products. When software companies roll out beta releases to their top customers, it benefits everyone: the company generates valuable, targeted feedback before the full release, while the customer gets to be a part of the select group that sees it first.

Offer exclusive perks that encourage brand loyalty, like free shipping and monthly deals. Virgin America runs sales on airfare practically every month. Even if the prices are fairly comparable to their standard fare, the regular cadence of deals and offers portrays Virgin as customer-centric and deal-happy—two things modern consumers love.

Include extras and “freebies” in customers’ orders. Sephora offers 3 samples with every online order, plus “Beauty Insider” reward points. The loyalty program has accelerated the cosmetic giant’s growth, making it a household name and the obvious choice for consumers.

Going the extra mile to surprise and delight means showing gratitude for customers. Create a mutual relationship of appreciation between your company and its most reliable customers via relationship marketing, and they’ll reward you with brand loyalty.

A dynamic customer feedback program helps you better serve your audience. From customer satisfaction to Net Promoter Score, ongoing customer surveys help you spot process and service gaps, follow up with unhappy customers, and cultivate brand advocacy among the happiest.

This rich data generated with customer surveys can inform future decisions and advance the entire organization’s understanding of your target audience.

But it’s not just about traditional customer support satisfaction…

Sales organizations can use closed-lost surveys to reveal missteps in the sales process.

Marketing teams can get competitive insight from prospects with brand surveys.

Development teams can send product surveys to beta users.

The list goes on. Plus, companies can align customer feedback with their primary customer data using a Salesforce survey integration. With survey results in your CRM, customer feedback comes to life, drawing clear pathways to customer success or customer churn and revealing new opportunities for growth.

The bottom line here: survey, and survey often.

Last but not least, beef up customer support resources to help your customers succeed.

U.S. companies lose as much as $41 billion each year due to poor customer service and support. That’s no small chunk of change. Add to this the fact that 68% of customers have switched companies because of poor customer service, and the value of robust customer support becomes clear.

Omni-channel customer support is tomorrow’s blueprint for customer satisfaction and success. It takes multi-channel support a step further, focusing on customer support from the customer perspective. Rather than fragmented interactions, omnichannel is all about a cohesive customer experience. If you call into support, tomorrow’s email case shouldn’t restart the conversation, but simply continue it.

Self-service is another huge factor. When you empower customers to solve issues themselves, you streamline support processes and develop proactive measures, ultimately saving time and money.

Today’s consumer may be less loyal than yesterday’s, but there are plenty of modern ways to combat churn and drive retention.

The tips above culminate into one main message: customer care matters most. If you show your customers that they’re valued, they’re more likely to stick by you. It’s a simple concept, but it’s easy to lose sight of it when you’re focused on metrics rather than people.

As brands begin prioritizing customer experience above customer acquisition, we may well see a wide resurgence of brand loyalty among consumers.

Understand your customer’s journey to be prepared for the peaks and valleys that affect buying decisions by using consumer insights platforms like the Meltwater consumer insights software.

Retaining Customers in the Age of Dying Brand Loyalty

First day jitters are real. New employees frequently experience a mixed bag of emotions when they start a job, ranging from excitement to anxious anticipation. Often, those embarking on a career in public relations, especially those joining an agency, have added challenges, too, as it’s not only important to blend in with your new team, but also form a solid working relationship with clients. So how do you navigate your first day at work as a PR newbie?

Heather Fox is a senior account manager at Catalyst, a division of Endeavor Global Marketing, based in New York City. It’s an award-winning agency with a number of national and global clients in a variety of industries. Fox has been with this agency for over eight years, and has steadily risen through the ranks, from her entry-level internship to her current senior-level position. Today, as a seasoned pro, she enjoys assisting new co-workers as they become acclimated to the agency world, and offers some tips for getting up to speed on the first day of work.

Fox suggests, “This may seem trivial to some, but I always recommend over-dressing on your first day, even if you know the office has a casual dress code. Really think about how you are presenting yourself. It’s the first time you will be making an impression on your new co-workers and you want it to be a positive one.”

Fox points out that it’s essential to be proactive from the very beginning. She says, “Agency environments are often busy and your co-workers may be pulled in a lot of different directions. So, when you arrive at a new office, it’s a good idea to set up 20-minute meetings with as many people as you can. You can even meet co-workers for a quick coffee or lunch where you can ask questions and get to know them a bit. And don’t be shy about reaching out to those outside of your core account team, because meeting people will always help you in the long-run.”

Fox also mentioned that doing some extra research in advance is always beneficial. “You will probably be briefed on the clients, but it’s always good to have a general baseline knowledge about a brand’s recent program or big launch that the agency team has spearheaded.”

Agency life is often synonymous with hectic projects, deadlines and late hours. For someone new to the industry, this may present a learning curve. Fox said, “It’s necessary to come in with an open mind and understanding of what agency life is. Above all, we are here to service our clients. When you start a new job, you should be thinking ‘this is a fresh opportunity for me. When I walk in the door, I’m going to get everything I need to get finished in a timely and efficient manner.’ ”

She added, “Depending on the culture of the agency, you may have opportunities to work from home on occasion or leave early. But don’t assume this is true, especially in the beginning. I’m lucky enough to work at an agency that values work-life balance, and it’s better for everyone.”

Client meetings are also critical for making a first impression. In addition to dressing well, she suggests being friendly and approachable. “Don’t be afraid to share some anecdotes or personal information about your life with your clients once in a while. When you talk about small details, like your family, pets or hobbies, that’s when the relationship goes to a deeper level. And that’s also the key to long-time client relationships,” she said.  

Often, the extremely collaborative nature of an agency is different from a corporate environment, and may be an adjustment to recent college graduates. Fox points out, “In the agency world, your entire day-to-day structure and your success is based on your team. Agencies often have brainstorming sessions and invite anyone to join. I highly recommend attending, showing enthusiasm and offering ideas.”

She added, “After all, we’re all in this together. Collaboration is what agency life is all about.” 

First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro

Social listening for small businesses is especially powerful, as one good social listening tool can be used to serve multiple purposes in your organization. Social listening tools run the gamut from free to paid, but they follow the same adage as most things in this world: you get what you pay for. 

That being the case, I’ve seen a lot of discussions on LinkedIn Groups and the like wherein people debate whether or not paid social listening tools for small businesses are worth the spend. Having spent a good chunk of my career helping small businesses and nonprofits with their marketing plans, I’ll voice what may be a counterintuitive opinion here:

A lot of the confusion around social listening lies in the misapprehension that, because social listening tools monitor social media sites specifically, these are tools that should be used for social media marketing specifically – and social media marketing is still a murky discipline for a lot of us, often without well-articulated business goals that make finding the social media ROI a bit like a treasure hunt without a map.

Social listening is essentially a social search: good social media monitoring tools are harnessing Big Data to cut through the noise of gazillions of conversations happening simultaneously on social networks and giving not just the marketing teams, but all departments throughout an organisation the insights to actually establish those well-articulated business goals that any business initiative should have.

In that way, social listening tools aren’t so much a Swiss Army Knife as they are a spoon: just about everyone in the company can find a use for them. That being the case, good social listening tools can make the spend worth it by allowing multiple users to set up multiple profiles. So, if your marketing team is trying to figure out a way to get a spend through your boss for a social listening tool, the best way to do that is to make sure that your software is servicing a legitimate business need.  And so, without further ado…

5 Ways for Small Business to Get the Most out of a Social Listening Tool

Competitive analysis is an essential part of every business strategy. While a competitive analysis used to require a long, drawn-out and often expensive process with external contractors and agencies, these days, social listening can be used to benchmark yourselves against your competitors, in a variety of clever ways:

Positioning: What are your competitors saying about themselves – and is it resonating with relevant followers? Take a look at how your competition is positioning itself and its products and see if they’re getting any feedback from relevant community members that might inform your own marketing efforts. Don't just jump in and implement the insights you find, dig a little deeper and watch how conversations progress over a few months - you might find an interesting trend. If you're a small business, it's wise to look at other SMBs to ensure your budget can achieve the same things.


Product: Are your small business competitors giving any clues as to what they might be working on? How can you combat this with your own strategy? Again, don't be hasty and change company direction just because you know your competitor is working on something. Use the insights you find to explore deeper, for example, run an industry keyword search on the insight you've found to see if there's a progressive spike in engagement. Just because your competitor is doing something, doesn't mean its right. For example, you may find that conversation around a particular topic is dwindling, suggesting it's not a strategically wise move to follow suit.


Share of Voice: Which one of you is getting more engagement?  Vanity metrics like “followers” aren’t the best measurement of a social marketing strategy. Afterall, followers only bring something to the table if they engage with you. As such, instead of followers, use engagement as a success metric.


Awareness: Is their brand awareness growing or shrinking amongst relevant audiences– and how does that compare to yours?  One way to tell is to look at whether engagement is increasing or decreasing, and whether the folks engaging with you and your competitor’s brands are the same small group of people, or whether it’s growing.

Twitter is a really great way for testing subject lines and messaging on your follower. You can post the same article days apart and try different taglines, hooks and positioning to see what gets you the most clicks. This method also works well in crisis communication: if you’re using trying to manage a PR crisis, check to see whether your message is resonating with your customers in a way that suits your brand.

Using real audience data from your followers is a sure way to increase positive engagement. It's wise to document what you find and use the insights to pave way for your future content marketing strategy, for example, if you notice a trend in that your community responds better to humour, you may wish to lead with this tonality in a future advertising campaign.

Your competitors aren’t the only ones talking about products: industry influencers and consumers are talking, too. Put your small business's brand name as a general industry search term – you never know what you’ll find. If your brand only recently launched, it's unlikely you'll find conversations about your company, however, what relevant followers have to say about your industry as a whole/ competitor's products is equally as important and forms the basis of a good R&D strategy.

Do you know what your employees are saying about you? Sites like glassdoor cater to the detractor, so it’s not always easy to get an accurate view of how you’re perceived out in the world. None the less, it's important to understand what people think of your brand as this can considerably impact the people you attract working for your small business. Skills are critical - and so is a good brand reputation to plug the skill gaps you may have.

There are industry influencers and consumers, and then there are investors. Insights from all three are worth listening to when you’re looking at market trends, and any good social media monitoring software will have community features that allow you to tag and follow influencers.

Hopefully, this article has explained how your small business can leverage social marketing, and social media listening, to inform the strategies of your entire business rather than just the marketing team. For a more comprehensive view on social listening across the business organization, check our free social listening guide, or take a listen to our social listening webinar, both of which take a deep dive on how to best use social listening throughout your company.

5 Ways Small Business Can Use Social Listening Tools

When you’re at an event like SXSW, and you’re meeting people who can introduce you to other people, how do you follow through? As PR pros we know that introductions and relationships can make all the difference to the success of a campaign. So, asking for and meeting with a key contact is a skill set that is invaluable, whether you’re a PR pro or an entrepreneur.

One of my favorite things about the startup world is how generous people are about making important introductions. Everyone on the challenging adventure of building a company knows that you can’t do it alone, and there’s always someone out there— another founder, a potential customer, a mentor, an investor—that can help get you through tough times.

Unfortunately, most of us suck at getting or making introductions. It’s not something taught in high school (though it should be), at business school (it really should be), or at your job, but it’s one of the most critical processes to nail down.

Why is this so important? For starters, tell me if any of these scenarios sound familiar:

Someone offers to introduce you to a friend, and you get super excited, but that introduction never comes.

You get an introduction, but the person introducing you mischaracterizes who you are or your goal in connecting.

You email back and forth so many times looking for a right time and place that the meeting never gets scheduled.

When you show up to a meeting, the other person has no idea what’s going on or is uninterested.

Yeah, I’ll raise my hand for all four. When a productive meeting could be the difference between your company having a good or bad week, you want to ensure the introduction is a quality one. And when you’re getting 10 or more introductions a week while fundraising, you really want to make sure you’re handling these as effectively and efficiently as possible.

Here are four important concepts you need to know:

When you ask someone for an introduction, you’re creating more work for them. No matter how happy that person is to make an intro, they’ll appreciate it if you make their life easier.

Once an introducer agrees to an intro, send them an email that describes you/your company and why you’re hoping to meet this new person.

Try to write it in a way that allows the introducer to easily forward your email along. If not, at least include a blurb with all the information below that they can copy and paste into their email.

Most people despise receiving introductions without being asked first. This is a crucial social norm to understand, especially with people as busy as founders, mentors, and investors.

When you send the introducer a forwardable email or blurb, assume they will want to check with the other person if they’re okay with receiving an introduction. When I’m introducing a founder to an investor, I’ll usually send an investor an email like this first:

This double opt-in process can be a double-edged sword, but is usually a net positive. The introduction will likely take more time, and there’s always a chance the person will say no. But if you meet, the person will more likely to be happy and engaged while speaking with you because they’ve given permission first.

Sometimes, the double opt-in process takes time: the introducer may have forgotten to forward along your email, or the person may be slow to respond. Either way, it’s on you to send quick reminders and see how things are going after a few days. If the introducer is happy to make the introduction, they won’t be annoyed to get a friendly nudge here or there to move things along.

When done wrong, it’s one of my biggest pet peeves.

When you finally do receive the glorious introduction, try to respond ASAP! Some simple steps:

B) Thank the introducer and move them to BCC.

C) Reiterate how excited you are to meet (and, if appropriate, what you’re looking to accomplish).

D) Offer 3-5 specific dates and times. If possible, mention how or where the meeting will be conducted (usually either a place to meet or a number to call).

E) Mention that you’re flexible to change time or place if something is more convenient for the other person.

F) Offer to send the calendar invite if/when they confirm.

After giving and taking hundreds of introductions, I’ve found that this is by far the most effective and efficient process. D) is where most people mess up—assuming that the person we’d like to meet is busier than us, we write “please send me some times that work for you.” But being too accommodating, in this case, isn’t a good thing. It’s more work for that person to look at their whole schedule for gaps than it is for them to check availability for particular windows of time that you propose. If they are busy during all the times you suggest, they’ll usually appreciate your specificity and respond with a few available times.

All of this seems minor, but it’s imperative: it will help shorten the number of back-and-forths needed (and increase the probability) of getting a meeting on the calendar that can change everything. And then, don’t forget to follow up.

The Art of Asking for Important Introductions

Legal tech is on the rise. A report by Thomson Reuters confirmed a 484% increase in legal services patent filings over the last five years, led by the US, China and South Korea, as more firms invest in technology. This number reflects the “rise of alternative legal services – such as virtual law firms – and the rapid expansion of the online legal industry.”

According to Forbes, in the past 50 years, more than $750M has been pumped into U.S.-based legal tech.  67 legal tech financing deals were closed last year – more than ever before, with a record 27 in the final quarter.

London-based AI startup Luminance leverages pattern recognition and machine learning to pull valuable information from thousands of contracts and legal documents in seconds – particularly in the case of M&A.

The idea is that it takes out the tedious work, allowing lawyers to focus on the decisions that require human logic. The platform’s pattern recognition technology can also identify potential risks or unusual clauses and cases, ranking them to bring lawyers’ attention to the right place.

The firm has raised $10M as it sets sights on expansion into the US. Beyond pulling more insights, the technology enables legal review to be completed 75% faster, without using large teams of paralegals and junior lawyers working long hours.

While some fear this efficiency may replace some junior level lawyers, CEO Emily Foges is not worried. “You get all these time-savings in doing document review and you lose nothing,” she said. “You are gaining more thinking time.”

Legal Technology Services provides technical backbone for law firms

Co-founded by Chris Smoak and Twitch.tv’s Justin Kan, Legal Technology Services offers a suite of tools to power-law firms with the tech needed to better serve their clients – particularly in the startup space. They offer things like document creation, e-signing, and project management workflows.

The first firm to implement LTS technology was Atrium, which began as a way of pushing back against the traditionally slow-to-adopt industry when it comes to tech. Founded along with Kan, the firm aims to “make access to corporate legal services transparent and price-predictable by building the largest structured data platform for organizational and contract data…modelling how best to store this information, and inventing new ways for lawyers and paralegals to interact with the resulting structured data to help advise clients.”

According to the Financial Times, Sally Wokes, a partner at Slaughter and May, says Luminance can halve the time spent on due diligence.

A study by Deloitte predicts about 114,000 legal jobs are likely to be automated in the next 20 years and that technology has contributed to the loss of about 31,000 sector jobs.

While AI and automation tools in the legal profession will undoubtedly make the work of junior legal professionals and lawyers across the board more efficient and enable them to process more data much more quickly, many fear this will turn into dramatic job loss in the sector.

According to Nik Reed of Ravel, the goal instead is to enable those professionals to better use their judgment based on more comprehensive data insights. The human judgment call remains a crucial element for any legal decision. “What we’re hopefully doing is finding cases that you need to understand,” he said. “Professional lawyers have to use their intuition and their best judgment to understand the law.”

“We get AI to do a bunch of things cheaply, efficiently and accurately — which is most important,” says Wendy Miller, partner and co-head of real estate disputes at UK firm BLP. “It leaves lawyers to do the interesting stuff.”

3 AI Driven Lawtech Startups Changing the Legal Landscape

In the crowded market of colleges and universities, making sure your brand stands out while increasing engagement with your community can be a challenge. That’s why we like spotlighting schools who go above and beyond with their social strategy. Here are five of the best.

It’s no secret that social media has become younger generations’ primary form of communication. From communicating with friends and family to keeping up with the latest news, social platforms serve a variety of purposes.

When it comes to attracting prospective students, interacting with current students, and staying connected with alumni, universities have embraced social media as a powerful marketing tool.

Here are the 5 best university social feeds that are truly a notch above the rest.

You might know the University of Michigan as the Wolverines, but did you know they are also pioneers on the Snapchat front? As only the second university in the United States to begin marketing on Snapchat, they’re the undisputed experts in the field.

One week after launching their Snapchat account, they gained over 1,100 followers on Snapchat, and received nearly 800 snaps. Each snap showcased a unique part of campus life.

To this day, the University of Michigan continues to be the best university social feed for engaging students on a variety of platforms.

California Polytechnic State University, San Luis Obispo

Home of the Mustangs and situated along the central coast of California, the California Polytechnic State University (Cal Poly) team deserves to be right up there with the best university social feeds in the nation.

They’ve done a lot of great stuff on social media, but my favorite is their #CalPolyNow hashtag campaign to help share students’ voices and experiences via photos and videos.

On Instagram, for example, students are asked to use Cal Poly hashtags while posting and the social team then curates that content, sharing it on the main university account. The team tags the student and uses the #CalPolyNow hashtag to add hyper-relevant user-generated content to their stream.

NYU is an inspiration to not only the collegiate world but to brands everywhere.

Did you know that they manage more than 1,000 social media accounts campus-wide? Incredible!

Located somewhere between mid-and-downtown in bustling streets of New York City, NYU takes full advantage of their incredible landscape, offering students, alumni, and prospective students a daily dose of inspiration.

In and of the city: Broadway 🚋 #instaNYU

But busy city streets aren’t the only thing they’re good at. The NYU social media team also shares real, heartwarming stories of their students:

These “Violet Spotlights” are some of their most engaging content on Facebook in terms of likes, comments, and shares.

Harvard. The oldest and quite possibly, most renowned university in the world, isn’t only known for their academic prowess. Harvard also has one of the best university social feeds in the business – demonstrating that with great intellect comes great creativity.

With more than 7,000,000 followers across Facebook, Instagram, and Twitter, the Harvard social team drives tens of thousands of engagements on a daily basis. Of course, much of their content is educational (and mind-blowing!) in nature:

Firefly, a new microscope from Harvard's Cohen Lab, can show how neurons pulse, communicate, and shine. The microscope's large field of view and fast imaging capability allows it to image electrical signals quickly traveling from neuron to neuron.⠀
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The images could illuminate how disorders like epilepsy and Alzheimer’s disease affect neuron communication and thus enable researchers to discover how to prevent and treat a host of neurological diseases.⠀
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Here, each bright dot represents one neuron in the brain of a genetically modified mouse.⠀
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Credit: Vaibhav Joshi⠀
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#brain #science

Harvard uses their various social media channels as a way to educate, inform, and inspire:

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