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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

If you work in content marketing, your typical day probably consists of a good amount of content creation — that is, writing blog posts, then working on copy for eBooks or your company's social media pages. Perhaps you also have a hand in writing the next client case study or upcoming email newsletter. 

Because content marketing involves so much writing, it's quite common to experience writer's block. Writer's block happens to us all and while it can be frustrating when ideas aren't flowing freely, that's what we're here to help with! 

Read on for ways to unlock inspiration and come up with new and creative content ideas.

Content creation is a multi-step process that involves coming up with new topics to write about, deciding what form these new topics will take (blog article, landing page, video), writing, editing, optimizing for SEO if necessary, and publishing. 

Creating content should always serve your broader content marketing strategy. 

While content creation can be time consuming, the benefits for brands and marketers makes it all worth it:  

Content marketing generates about 3 times as many leads versus traditional marketing

82% of marketers who create blog posts see positive ROI from their inbound marketing

From providing value to our audience to ensuring that the content we create contributes to revenue, content creation really is vital to the overall growth of your business. But what does creating content actually entail? How can you come up with topic ideas that are relevant to your niche and will have your audience interacting with your content?

Blog content ideas can come from just about anywhere — your content marketing team, your online audience, your customers, new data-driven insights, and social media are some great places to start. However, as all smart marketers know, your content needs to have a goal. 

Does it aim to educate your audience? Is it for entertainment purposes? Or perhaps the goal is to encourage a specific action such as registering for a webinar or downloading a white paper.

Whatever the goal may be, having a solid understanding of what you want a particular piece of content to achieve will help frame your search for inspiration.

Here are 5 places to get started on your search:

If you're stuck on content creation ideas for your next blog post, why not look to the people who are currently consuming your content — your followers on social media.

This can be a great way to see what your audience is talking about and who they interact with on social media. From taking a look at their recent posts on Instagram to scrolling through their Twitter timeline, your social media audience is an untapped source of inspiration for blog ideas.

Social media platforms have also made it a lot easier for you to connect with your audience so that you can get a better sense of what it is that they actually want to see from you in terms of content. Use interactive features, like Instagram quizzes and question stickers on your Instagram Stories, or polls on your LinkedIn and Twitter. Asking your followers what topics they would like to see you cover is a great way to use your social media audience as a source of inspiration for content ideas.

Tip: Take a look at The Most Innovative Social Media Content Ideas

2. Comments from blogs and social media posts

Take a look at some of the comments you have on your blog posts or social media posts. While regularly monitoring the comments section of your social media accounts is something you should already be doing as part of community management, looking at them through the lens of a content writer can spark new ideas.

Look back at previous posts where you included a call-to-action, and see how your audience responded. Perhaps other people have left questions in your comments to ask more about the piece they just read; use these questions as blog post topics to cover.

Tip: Take a look at our social media comments guide

If you're struggling to come up with new content ideas for your blog, see what kinds of posts your competitors have written recently written. You can create a list of topics to write about by just looking at a few competitor websites. Of course, this doesn't mean that you should copy your competitor's entire blog post; rather, use the blog topics to give you ideas on what you could potentially write about in your own blog post. It will be even more impactful if you can put your own spin on it.

The advantage you have with this method is that you gain a better understanding of how your competitors are approaching industry topics, and you can use your brand's specific brand voice to distinguish between your blog post and your competitors. Looking at competitor blog posts can also help you see any gaps within your content that would be useful to fill out.  

Something else that you could do while looking through your competitor's blog posts and website is to see what other types of content pieces are available. Is there an FAQ post or section? A link to interactive content like an eBook? A comments section for their blog posts? These can all give you more ideas of topics to cover on your blog.

Reading Tips: How To Perform A Competitor Analysis (Free Template), Competitor Benchmarking: What It Is and Why It Is Important, What Is Competitive Intelligence?, The Ultimate Guide to Competitor Monitoring﻿

A strategy that you should be implementing, not only for gathering blog post ideas but for your overall content marketing strategy is using search engines.

Maybe you have a general topic that you want to cover in a blog post (like "lead generation", for example). Type your topic into the search bar and see what suggested topics come up — voila! You've just been given a whole list of blog post ideas to write about.

A bonus with this method of looking for blog post ideas is that you can also look at the bottom of the search engine page to get a list of search suggestions related to topic you typed in the search bar. The added benefit here is that these related search suggestions are SEO-friendly and will be highly relevant to the original topic you had in mind. 

Reading Tip: How to Write SEO Optimized Content, Your PR SEO Super Powers, How to get your E-commerce strategy to convert with SEO, SEO Mistakes That Kill Content Marketing

As the second largest search engine on the internet, you are bound to find inspiration for your next blog post by watching YouTube videos. Just like a search engine, all you need to do is type in your topic in the search bar and a suggested list of topics will appear, providing you with some relevant blog content ideas that you can incorporate into your YouTube marketing strategy.

You'll also notice that once you start watching a few YouTube videos, there are other suggested videos on the sidebar that you can consider, especially if you are looking for ideas that are specific to your own niche. Don't forget to also check the comments of the YouTube videos you come across for more inspiration on content ideas for your next blog, quiz or infographic.

Without knowing it, it's very likely that you have either engaged in or created interactive content. Like the polls and stickers on Instagram Stories or the online quizzes you might have done on websites. In essence, interactive content is when a user engages with a piece of content to inform an action, such as revealing the answer to a quiz question, expand a "more information" box, or jump to a specific content section. With a quiz maker, you can create interactive quizzes that not only build your customer base but also increase your conversion rate.

Check out our PR in the Age of Influence guide for a great example of interactive content!

Creating interactive content is a great strategy for boosting engagement with your target audience online, while also simultaneously creating a fun experience where your audience feels more involved with your brand's personality. According to Demand Gen Report, 93% of marketers agreed that interactive content is effective in educating consumers, compared to just 70% for static content, while 77% of respondents from a study conducted by Content Marketing Institute agree that "interactive content can have reusable value, resulting in repeat visitors and multiple exposure."

So if you haven't thought about using interactive content not only to engage your audience but as an idea for content, now is a good time to start.

Reading Tips: The Best Interactive Posts For Social Media, Interactive Content & Social Media: A Match Made in Heaven, Interactive Content for Every Stage of the Sales Cycle

Struggling to come up with interactive content ideas? Here's some suggestions to get your creative juices flowing!

Creating infographics is a great way to show complex data in a visually appealing and more understandable way for your target audience. Not only are infographics easier to consume but they make data look more appealing. If you aren't familiar with creating interactive infographics, check out our blog post on creating infographics for non-designers. 

Quizzes are all about asking a user some questions and then providing results to the user based on how that user answered those questions. This is marketing gold because getting personal with your audience is how you keep them engaged and coming back for more with your brand. If you want to learn how you can start creating quizzes, watch this YouTube video. 

Create an Interactive Mentimeter Quiz

eBooks are another great way to help establish your brand as a thought leader within a particular industry topic or niche. However, it can be easy to simply create eBooks that are dry and dreadful to consume. To curb this problem, it helps to incorporate interactive content within your eBooks. Think about turning your eBooks into an online flip-through book instead of a downloaded PDF or add an assessment that a reader can complete according to the topic. 

Now that you have a little more guidance on how to get some ideas for your next blog post or quiz, it's time to start creating. Remember that content creation is a process and it really is okay when you come across writer's block every once in a while. Bookmark this blog post whenever you need to spark ideas and get your creative juices flowing once more. 

Make sure that you have a strategy in place for distributing the content you've created, and then measure the performance of your content by using the right monitoring tools. If you'd like to explore how Meltwater can help you do this, complete the form below to get started.

How to Come Up with Ideas for Content Creation

For global organizations, brand management can easily become a mess of standalone PR and marketing solutions. Meltwater’s suite of data-rich solutions lets organizations consolidate and streamline their PR and marketing operations, saving more time and money for strategizing and reaching their business goals.

With the challenges of global brand management in mind, we commissioned Forrester Consulting, a leading independent research firm, to study the business impacts of using the Meltwater Media Intelligence solution. We’re proud to share the results of the 2023 study in The Total Economic Impact™ Of Meltwater For Brand Management. Read on for a brief overview of the study’s findings. 

Forrester TEI Study Framework and Methodology

Forrester TEI Study of Meltwater for Brand Management Findings

Forrester interviewed seven representatives of global organizations in the high-tech, healthcare, and retail sectors as well as one representative from a financial services organization based in the United States. Forrester used those interviews to create an ROI analysis, a composite company reflecting the characteristics of the interviewees’ organizations, and used its Total Economic Impact™ (TEI) framework to evaluate Meltwater’s business impact.

The composite company — a multinational organization with $500 million in annual revenue, 5,000 employees, and 30 Meltwater users — models the potential risks and benefits of using Meltwater’s suite of solutions for global brand management activities. 

Interviewees for this study represent enterprise Meltwater clients with many brand management challenges in common, including:

High costs, partially due to a lack of ROI measurement of promotional activities and expensive social listening solutions

Lack of actionable insights from competitive brand management tools with poor user experience and superficial KPI tracking

Because of these challenges, interviewees looked for a new solution that could offer:

Collaborative capabilities for global teams

User experience that enables deeper data analysis and actionable insights

Meltwater gave them all of those capabilities and more.

Previously, interviewees’ organizations relied on time-intensive manual reporting processes and costly third-party vendors to get data on their global media coverage. After implementing Meltwater, they were better able to analyze that data — instead of just counting it — to uncover strategic business insights. One director of global communications at a high-tech company told Forrester:

Many of the PR results I saw [before Meltwater] were reporting sound bites and listing out the links of all the published stories. We didn’t track quantitative metrics in our nearly 200 markets, across different languages, online media, plus audio podcasts. We lacked the combined view. That motivated us to look at cost-effective options to run as a pilot. When we compared Meltwater with some of the other tools in the market in terms of the scale and the ease of use, they were by far at the time ahead of everyone else.

Let’s take a closer look at the study’s key findings.

Forrester found that the composite organization could see employee productivity gains worth $309,545 annually by replacing manual data collection, analysis, and reporting with Meltwater. Our platform's automated data analysis, dashboards, and reporting capabilities would save employees 32 hours of reporting time each month. And, by making it easier for employees to access information and insights, Meltwater would also improve employee satisfaction. 

With the Meltwater Influencer Marketing platform, the composite organization would be better able to identify relevant influencers for specific marketing needs and track their campaign impacts (through influencer marketing reporting & analytics). Marketers at the organization could then focus their marketing efforts on partnerships with influencers that provide the highest influencer ROI for their campaigns. Those capabilities could help the composite organization reallocate $895,300 of its influencer marketing budget over the course of three years.

Meltwater's social listening and media intelligence capabilities let the composite organization easily identify content with negative sentiment about its brand and respond quickly. That efficiency allows it to save on PR costs and gain consumer insights that can then inform its business decisions. As a result, Meltwater’s brand impact could have a three-year present value of $660,259.

Forrester’s interviews with enterprise organizations also uncovered the unquantified benefits they saw as a result of using Meltwater for brand management. Along with improved employee satisfaction, these benefits included:

Improved campaign performance thanks to Meltwater insights

Flexible reporting to support more efficient and better-informed decision making

Better business outcomes due to Meltwater insights identifying opportunities for cost savings

One VP of global corporate media relations at a healthcare organization spoke about their positive experience working with the Meltwater team:

Meltwater’s service is phenomenal. We meet quarterly to learn about new enhancements, our usage, and to discuss any challenges we have. I have a person dedicated to my team that we can contact daily if we need to. The Meltwater team is very accessible.

Tip: Read more about how Meltwater helps clients tackle their PR and communications challenges on our customer stories page.

Overall, Forrester’s TEI study of brand management with Meltwater found that our suite provided the composite organization with a three-year ROI of 242% with a payback period of less than six months.

Access the full study, The Total Economic Impact™ Of Meltwater For Brand Management, for an in-depth examination of the business benefits of using the Meltwater Suite for global brand management. Then, learn more about how our solutions can help your organization with its own specific challenges by scheduling a demo today.

Forrester Study First Look: Meltwater and Brand Management

Doing business beyond borders comes with a range of unique complexities, particularly in learning about the cultural nuances of different markets. For companies interested in attracting Asian audiences, following their local media provides a great starting point. Asian news channels, websites, blogs, and social media can provide insights into current events, economic trends, and other news coverage that can help you tailor your approach.

While it’s widely known that some countries (like China, Russia, and North Korea) keep their media under lock and key from foreign eyes, that’s not the case with all Asian countries. There are many more markets to explore via Asian news media, many of which can also give you inklings into countries that are harder to monitor.

Check out this Asian news channel list and start adapting your PR expansion strategy:

One of the country's free-to-air television channels, TV5 is headquartered in Mandaluyong and covers sports, news, movies, entertainment, children’s programming, and digital content. Its programs can also be found internationally, including Guam, the Middle East, Canada, Europe, and the United States.

Reading Tip: Philippine Media Today: History, Definition, Types & Roles

TV9 is one of the free-to-air television channels based in Malaysia that caters primarily to the Malay demographic.

This network broadcasts a variety of content, including news coverage, home shopping, and more. It has recently become the second-most viewed station in Malaysia, coming in right behind TV3.

Al Jazeera is a global media news organization headquartered in the Arab region.

It covers breaking news from around the world, along with stories on economies, climate change, opinion pieces, sports, science, and technology. The network has grown substantially since its launch in 2006 and now features more than 10 channels and divisions, including a dedicated news outlet for Asia.

Reading Tip: How To Use a Media Database in the Middle East

Based in Washington DC, Radio Free Asia is a non-profit organization that broadcasts news to Asian communities.

Its mission is to provide transparent, uncensored information and timely news coverage in Asian countries where truth, accuracy, and timeliness might otherwise be out of reach. This Asia news channel broadcasts via radio as well as publishes news stories online.

Based in India, The Asian Age serves as India’s first global newspaper.

Essential markets include Delhi, Kolkata, and Mumbai, as well as an international print edition in London. The newspaper is available as digital content via its website and includes global news stories, business, opinion, sports, technology, and entertainment. A dedicated section for India highlights breaking news and stories about key leaders, politicians, celebrities, and other people.

Reading Tip: Media Monitoring Companies in India

Zee TV is a leading Asia news channel in India broadcasting a wide range of content.

Its programming includes dramas, family shows, reality TV, news, and movies available in multiple languages. The network has built a reputation for innovation in pop culture and entertainment.

Currently, the TV channel broadcasts to more than 700 million viewers in more than 160 countries.

ABS CBN is a news station based in the Philippines that also caters to a global audience.

It is the largest of its kind in the country and includes a combination of text, audio, photo, and video content. Offering everything from the weather to business to entertainment, the station serves a wide variety of consumer segments.

One of the oldest Asia Pacific news media outlets, Straits Times is a newspaper spanning a 170-year history.

Based in Singapore, this leading organization is one of the most trusted in the Asian media industry.

Reporters cover local, regional, and international news across multiple categories, including business, politics, economics, sports, and lifestyle. Having fully embraced digital transformation, the paper is available via its website as well as a smartphone app. It also connects with readers on social media (Instagram, TikTok, YouTube, Telegram, Facebook, and Twitter, among others).

Headquartered in Hong Kong, Asia Sentinel publishes independent news regarding politics, culture, and more.

It remains committed to being free of pressures from governments and major media organizations, ensuring a high level of transparency without censorship. Multiple countries, including China, Taiwan, Korea, and India, dot the publication’s headlines. It’s also won a number of awards for investigative reporting and publishes stories from journalists as well as professionals in finance, science, the arts, and diplomacy.

Based in Jakarta, Indonesia, ASEAN (Association of Southeast Asian Nations) combines important political, social, and economic insights spanning 10 Asian countries into a single resource.

Its members include Thailand, Myanmar, Singapore, Malaysia, Vietnam, Cambodia,  Brunei Darussalam, Indonesia, the Philippines, and Lao PDR. Stories published here aim to promote development, social progress, peace, collaboration across borders, and ways to improve the lives of others.

A key source for marketers, public relations professionals, and digital media specialists, Campaign Asia is a leading voice on media trends.

Think of it as the Who’s Who in Asian media. Readers can filter stories by Asia Pacific, Japan, China, or India to dive deeper into local trends. It acknowledges up-and-coming professionals in the media industry, provides agency report cards, highlights noteworthy projects, and promotes a number of awards and accolades.

One of the most recognizable media outlets from Hong Kong, the South China Morning Post covers news in Hong Kong, China, and the rest of the Asia Pacific region. Founded in 1903, it is now owned by the Alibaba Group, the same company that built the eCommerce giant Alibaba to rival Amazon. Among all of the paid newspapers in Hong Kong, South China Morning Post has received the highest credibility rating (according to a 2016 report).

Circulation spans about 100,000 papers on a daily basis and approximately 31 million monthly readers around the world.

Based in Pakistan, News n Blogs covers tech, travel, sports, health, and digital media, among other topics.

It collects articles and news from blogs around the world to provide insight into trends and noteworthy developments.

Catering to the Indian and Thai markets, Indo Thai News is one of the most comprehensive new sources of its kind.

It covers all types of news related to politics, business, sports, entertainment, and lifestyle, all of which are written by experienced journalists committed to accuracy and unbiased reporting. It’s also one of the top sources for breaking news for analysts and consumers to stay up to date on important events.

World Is One News (WION) is a world news channel combing all corners of the Asia Pacific market, Europe, Australia, New Zealand, Africa, and the Americas.

It also covers less media-heavy regions, such as Nepal and Afghanistan, to give readers and viewers insights that are harder to come by. Topics of interest include money, politics, show business, sports, and science, as well as sections dedicated to video and photo journalism.

This Singapore-based media publisher focuses on all things digital media in Asia.

It’s among the best resources to discover trends and the way Asians consume media and marketing. It offers the latest coverage of marketing outlets, social media platforms, emerging tools and technologies, and communication strategies to help marketers better reach their target audiences.

Breaking Asia is a news magazine covering top news stories and trends in pop culture, food, business, government, and lifestyles.

It’s earned attention for its top-notch storytelling and variety of topics, including insights into Asian influencer marketing and current events. The website offers multiple opportunities for engagement, including cross-posting content on YouTube, Instagram, and Facebook.

In addition to this Asian news channel list, don’t neglect the growing power and influence of Chinese social media. Chinese Apps like Tencent QQ, WeChat, Douban, Little Red Book, and Zhihu give you direct insight into Chinese consumerism and influencer marketing. See how brands from around the world are connecting with Asian customers and getting noticed in this flourishing market.

Chinese social media channels can also be great resources to learn about local events, lifestyles, and politics from unbiased lips. Whether you’re interested in learning about the rise and fall of Jacinda Ardern or want to know if Chinese Millennials watch MTV or grew up with Nickelodeon, the content users post on social media can be very telling.

The 18 Top Asian News Channels & Websites to Follow

Wondering how the 2023 March Madness hype played out online? As the college basketball tournament gains more fans each year, the digital conversations surrounding it hold a lot of insights for sports industry brands. We used our social listening solution to look at what NCAA Division I basketball tournament topics got everyone’s keyboards clattering. 

Tip: Read our social listening analysis of the 2024 tournament.

March Madness is the annual championship basketball tournament for teams in the top competitive tier of the National Collegiate Athletic Association (NCAA), the main governing body of college sports in the United States, as well as some schools in Canada. 

Happening primarily during (you guessed it) March, the games draw millions of television viewers every year. This year’s women’s Final Four was ESPN’s most-watched ever, drawing 4.5 million viewers per game and rocketing to 9.9 million viewers for the final. On the men’s side, about 9.4 million people watched each of the semi-final games. (Final numbers for the men’s final were not yet released as of this writing.)

Here’s some of what our social and media intelligence analysis found about the online conversation about March Madness this year. 

From when the women’s and men’s tournaments began in mid-March through the finals on April 3 and 4, there were nearly 4 million mentions of March Madness-related keywords, phrases, and hashtags. About 170,000 of those came from Texas (where the finals took place), which racked up more mentions during the tournament than any other state. It was followed by California — home to the second-place men’s team, San Diego State — and Florida — which had two teams in the men’s Final Four, Florida Atlantic University and the University of Miami.

Interestingly, Ontario had the 23rd-most March Madness mentions, ahead of Alabama and New Jersey, which both had teams that advanced to the men’s Sweet 16 round. This may be because, according to the CBC, more Canadian athletes competed in March Madness this year than ever before. Laeticia Amihere, who hails from Mississauga, Ontario, even made it to the Final Four with the South Carolina Gamecocks. 

Learn more about the rise of satellite fan bases in our 2023 Industry Snapshot: Sports.

Following the trend of television viewership, there were more online mentions of the men’s tournament than the women’s. However, as the series advanced into its final games, there were three days on which the conversation about the women’s tournament surpassed the men’s, including during the women’s final game on April 2. 

Interestingly, though the conversation of the women’s tournament was smaller, it included more mentions of the words “assists” and “rebounds”. This could suggest that people are more likely to talk about specific plays and teamwork in women’s college games, while conversations about men’s college games are more likely to mention shots and points.

Though the men’s tournament generated more mentions than the women’s, Iowa Hawkeyes point guard Caitlin Clark was mentioned 93,000 times during March Madness, more than any other player, man or woman. On the day of and after the women’s final game, conversations about Angel Reese, point guard on the LSU Tigers winning team, began to catch up with 31,000 mentions compared to 36,000 of Caitlin Clark, whose team came in second. 

When it comes to schools, the home of the champion men’s team came out on top. There were 180,000 mentions of UConn (University of Connecticut) and another 35,000 of Huskies, the school’s mascot and team name. 

Learn more about the top athletic entities in our sports industry report.

Often the top sponsor of March Madness teams, Nike and its brand Jordan sponsored 40 men’s teams and 44 women’s teams this year, according to the Sports Business Journal. That spread paid off in the highly-watched final games, with both women’s teams and the champion UConn men’s team sporting the famous swoosh on their jerseys. Meanwhile, UConn’s opponents, the San Diego State men’s team, displayed the arguably just as famous Jumpman logo. By comparison, Under Armour sponsored nine women’s teams and 11 men’s teams, while Adidas sponsored 17 men’s teams and 15 women’s teams. 

With so much visual representation on the court, it’s safe to say that Nike was the brand that won March Madness. Our logo detection comparison analysis shows just how large that win was. Throughout the tournament, Nike’s logo was featured more than those of the other sponsors in images across news, blogs, and Reddit. 

Without a doubt, March Madness 2023 shows just how much attention and interest college sports draw in North America. With Meltwater's social intelligence solutions,  marketers and brands are better able to get in on the conversation.

Interested in learning more about rising sports industry trends across the world? Download our 2023 Industry Snapshot: Sports to get the latest data and insights.

March Madness 2023: Top Conversation Topics and Trends

You have customers to keep, competitors to crush, and stakeholders to please. One way to satisfy all of the above is to develop a customer experience strategy that keeps customers coming back.

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