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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

It takes years of dedicated, consistent efforts to build a strong brand but just seconds to destroy it. A digital marketing campaign that doesn’t align with your values or core audience can cause brands to lose favor with their followers. Knowing these brand management risks is the first step of brand safety — the act of protecting your brand’s reputation across channels.

People have certain expectations of the brands they do business with. When a brand fails to deliver on those expectations, your brand’s image is at risk. 

Marketers take conscious efforts to protect brands from negative reviews and viral content. But they often lack control when it comes to advertising. Automated processes mean you’re not choosing where your digital ads appear, which means your content might appear in places that don’t align with your brand.

Let’s explore the role of brand safety in marketing and how you can take steps to protect your brand.

What Is Brand Safety and Why Does It Matter?

Brand Safety Risks in the Digital Landscape

Brand Safety Best Practices for Businesses

Tips for Managing Brand Safety on Social Media

Brand Safety Definition: The act of protecting a brand’s image in the context of advertising, specifically in preventing it from being associated with inappropriate content.

You’ve probably seen ad fails that clearly that don’t belong together, like this one:

Brands face the same risks in digital advertising, too. 

In digital advertising, you can’t always predict where your ads will land. Automated processes take the guesswork out of online advertising and reduce the stress of having to research and choose specific websites, pages, or channels.

However, this process also increases the risks to brand safety. With little control over where your ads appear, your ad could end up next to other content that might influence viewers’ perceptions of your brand.

That’s why brand safety is an essential part of any brand strategy. More than half of U.S. consumers consider a brand’s reputation and values when choosing who to buy from. 

It’s essential to maintain their trust by ensuring your ads reflect your brand properly. Otherwise, you risk turning off your customer base or giving them the wrong impression.

Tip: Times are changing. Learn more about brand safety in AI.

You can’t escape digital ads online — they’re everywhere. Many sites use tracking pixels to display ads that are relevant according to your browsing history and known interests. Despite good intentions, this can pose a challenge to maintaining brand safety.

Let’s look at some brand safety examples and why they create headaches for marketers.

Ads that appear in the wrong context can confuse audiences, which reduces the ad’s effectiveness. For example, an ad for a children’s toy that appears in an article about economic recession likely won’t catch the reader’s attention.

Ads can sometimes appear alongside harmful or controversial content, such as hate speech, violence, or adult material. This can damage a brand’s reputation by making it appear as though you share these values.

For example, a food ad placed alongside graphic content about animal cruelty could make the viewer think the food company doesn’t have humane practices.

User intent is everything in SEO. But sometimes, keywords can have different meanings or intentions. Broad or poorly defined keywords can lead your ads to show up in the wrong places.

For example, a skincare brand targets the keyword “acne,” and its ads appear next to negative reviews about its own products.

Sites involving gambling, content piracy, or adult content can erode brand trust if your ad appears here and doesn’t pertain to the site’s topic. For example, a church building its image on trust and transparency wouldn’t want to appear on a website promoting content piracy.

Social media and user-generated content risks

User-generated content (UGC) can be a boon for brands. It’s essentially free advertising and can influence others’ perceptions in an authentic way. 

However, ads placed near controversial or offensive UGC can negatively affect brand perception. For example, a family-oriented snack brand promotes itself on social media and appears near a user-generated video filled with profanity or explicit content.

Consumers are ultra wary these days, with nine out of 10 saying they fact-check their news. Half of consumers also say they trust news and content on social media less than they did a year ago. 

Ads that appear to be associated with the spread of misinformation can erode consumer trust and harm a brand’s credibility. For example, a pharmaceutical company’s ad could appear on a website spreading misinformation about vaccine safety. This might cause the reader to think the company supports or funds the misinformation.

TIP: Not sure where to start with brand monitoring solutions? Check out our full breakdown of the best brand monitoring tools on the market!

Brand safety is a part of the brand management puzzle. It’s not enough to focus on building and growing a strong brand; marketers also need safeguards to protect it.

These best practices can help businesses stay on top of brand safety, even when it feels you lack control over ad placement

Content lists exclusions allow you to opt out of having your content shown alongside other types of content. For instance, Google lets you choose content labels (e.g., sensitive content, adult websites) to limit where your ads will appear. You can use content list exclusions for new or existing campaigns.

Brand safety solutions like Meltwater let you see how consumers react to your brand. Whether you’re launching a new paid campaign or posting new content on social media, brand monitoring tools will show you the response.

Meltwater’s brand monitoring tools measure things like share of voice and brand sentiment. It understands what people are saying and how they’re saying it, giving brands context into the online chatter. You can detect spikes in sentiment shifts and see your full digital impact, allowing you to take quick action if an ad campaign goes awry. 

See Meltwater's brand monitoring capabilities in action! Click here and fill out the form for a personalized demo.

Established publishers like Google stick to strict content guidelines, which significantly reduces your chances of having an erroneous ad placement. Reputable publishers are also transparent about ad placement practices and can give you more control over where ads appear (such as using content exclusion lists).

Contextual targeting lets you specify where to place your ads based on your brand’s message and audience values. Unlike behavioral targeting, which focuses on user history like browsing and buying habits, contextual targeting evaluates the content of the page where the ad will appear.

For example, a travel brand might choose to appear on travel-related websites rather than choosing websites based on demographic data.

Negative keywords let you exclude your ad from appearing alongside certain topics. For example, a cosmetics brand might use “allergy,” “lawsuit,” or “counterfeit” as negative keywords to minimize unwanted associations.

Brand safety is an ongoing part of brand monitoring. Regularly reviewing ad placements and campaign performance will help you address risks promptly.

Tools like Google Ads’ placement reports will let you see where your ads are running and making the necessary adjustments.

Social media platforms like Facebook, Instagram, and LinkedIn have built-in ad programs that let you customize your audiences. Even though these ads only appear on social media platforms, you still need to approach them with caution. 

Ads can still appear alongside content that might not align with your brand and put your image at risk.

Follow these tips and best practices to keep brand safety in check on social media.

Understand the risks of each social media platform

Social networks cater to different audiences and different purposes. Knowing the nuances of each can help you identify potential risks to your brand safety.

For example, TikTok is completely video-driven and covers just about any topic imaginable (including content that’s potentially inappropriate to your brand). LinkedIn is more professional, while Facebook can be a mixed bag.

Get to know the various ad controls each platform offers. For example, Facebook lets you exclude placements on in-stream video ads to avoid appearing next to controversial or low-quality content.

Influencers can grow your social media reach and put you in front of a relevant audience, but tread carefully. Thoroughly vet the influencer’s history, content style, and audience to ensure brand alignment. 

A misstep by the influencer, even when it has nothing to do with your content, could tarnish your brand by association.

TIP: Download our Ultimate Guide to Influencer Marketing to learn more about how to find influencers who are right for your brand.

Social media trends can change quickly, and ads might unintentionally intersect with sensitive topics. For example, an ad promoting travel to an area experiencing a natural disaster might be viewed as tone-deaf. 

Regularly monitor trending hashtags and content to understand their context.

To maintain brand safety in advertising, try your ad creative in small doses. Smaller launches can help brands assess performance and safety before scaling up. It also gives you the chance to tweak your ad before dedicating the entire budget to potential risks.

Brand safety in advertising is a thin line to walk, and it’s easy to make mistakes along the way. You can minimize your risks by knowing the most common brand safety mistakes and how to avoid them.

<table class="table-primary">
<thead>
<tr>
<th>Brand Safety Mistake</th>
<th>How to Avoid It</th>
</tr>
</thead>
<tbody>
<tr>
<td>Over-reliance on programmatic advertising</td>
<td>While efficient, programmatic ads can mean a lack of control. Make sure you also have other means of digital advertising in your brand strategy.</td>
</tr>
<tr>
<td>A lack of real-time campaign monitoring</td>
<td>Monitor campaigns after they go live to identify potential issues and reduce brand harm.</td>
</tr>
<tr>
<td>Neglecting regional or cultural sensitivities</td>
<td>A humorous ad that works well in one area might seem offensive in another, so make sure you know your audience and their cultural differences.</td>
</tr>
<tr>
<td>Failing to update exclusion lists</td>
<td>Emerging risks and new exclusion options can lead to better results. Update your exclusion lists with each campaign to stay on brand.</td>
</tr>
<tr>
<td>Prioritizing reach over relevance</td>
<td>Careful targeting might lead to less reach, but your ad might appear to more relevant viewers. Avoid blanket campaigns so that you reach the right people, even if your audience size is smaller.</td>
</tr>
</tbody>
</table>

Avoiding these common mistakes will help your brand safety strategy become more effective.

These brand safety examples are just the tip of the iceberg. Anytime you lack control over where your ads appear, brand safety guidelines will always be a top concern.

Meltwater’s social listening solution lets you prioritize brand safety in online advertising without the guesswork. Measure audience sentiment, share of voice, trending topics, and context of conversations from a single interface. You can see what people are saying and how they’re saying it, helping you identify risks to your brand.

Along with providing insights, Meltwater also compiles the data into reports to help you make sense of all the facts and figures. Get spelled-out insights that tell you what’s happening and what you might do next. Learn the “why” behind the numbers so you can take the best next steps.

Learn more when you request a demo by filling out the form below!

The Essential Guide to Brand Safety

AI copywriting tools can be a powerful addition to your content marketing strategy. They turn your ideas into quality copy in seconds, allowing you to move full steam ahead with your content even if you’re not an expert writer. 

Not only that, but 82% of marketers agree that AI copy can be just as good as copy produced by humans. But do these AI tools live up to the hype?

The best way to find out is to try them for yourself. Certain tools are better for different types of copywriting than others, so it’s important to consider what you need and expect before you start. 

Let’s explore 10 of the best AI copywriting tools (so far), what they’re best suited for, and how much they cost. 

What Are AI Copywriting Tools and How Do They Work?

Why Businesses Should Consider AI Copywriting Tools

Concerns and Misconceptions About Al Copywriting

Maximizing Your Content Marketing with Meltwater

AI copywriting tools use machine learning algorithms, large language models, and natural language prompts to create written content. They use contextual clues to understand what you want to write about, then write copy that matches your prompt.

For example, you might prompt an AI copywriting tool to “create a social media ad headline to promote a new dental practice.” 

The AI tool will generate one or more headlines that relate to the prompt, like these from ChatGPT:

<ul style="background-color:#c4f4f4;padding-right:20px;padding-left:40px;padding-top:20px;padding-bottom:20px;font-weight:600;font-size:16px;">
<li>Smile Brighter with [Practice Name]! Now Open & Accepting New Patients."</li>
<li>“Your best smile starts here. Now open and accepting patients.”</li>
<li>“Healthy Teeth, Happy Life! Book Your Appointment Now at [Practice Name]!</li>
<li>“Fresh Start, Fresh Smile! Visit [Practice Name] – Your New Dental Family!</li>
</ul>

AI tools for copywriting have been trained on a vast amount of written content to learn how to write. They fall under the category of “generative AI” tools, which means they’re designed to generate new content based on user input. The goal is to create content that sounds human while saving time and effort. 

TIP: Don't miss our other AI tool roundup articles, including the Top 12 AI Communication Tools and the 7 Best AI Tools for PR.

AI tools for copywriting won’t replace human writers. You’ll need to know what good writing looks like and be able to edit the outputs to suit your use cases and brand voice. But these 10 AI copywriting tools can get you closer to your end goals quickly and at a relatively low cost.

Designed for marketing, Jasper is an AI copywriting tool that helps you write all types of marketing-related copy: blog posts, social media copy, paid ads, and more. It learns your brand voice so it can produce copy that aligns with your brand image, audience, and content goals. 

Jasper’s platform goes beyond content creation. It also helps marketers build apps and workflows to put all that content to work. Users can leverage purpose-built marketing apps to create all types of content, taking you through each unique step for your content. It also serves as a home for all of your brand style guides and chatbots. Jasper offers a free trial for seven days, with paid plans starting at $39 per month.

Designed for article writing, Writesonic combines content writing with fact-checking, internal linking, and SEO best practices. It can handle articles up to 5,000 words in length and will even cite sources so you can streamline your own fact-checking. 

Users can enter a topic, desired length, primary and secondary keywords, and other specifics, then Writesonic will produce a decent first draft that’s ready for your final touches.

Built-in optimization tools can help you improve the content in real time without the guesswork. It detects things like keyword usage, character count, and more so you can fine-tune new or existing content to help improve your rankings. You can get 25 Writesonic credits for free, with paid plans starting at $16 per month.

ChatGPT isn’t great at copywriting out of the box. But with a paid subscription, you get models that are much better at it. They use natural language prompts to create new content, either in text form or as images. (Image creation is a paid feature.) 

No matter your business or the type of content you’re creating, ChatGPT has become one of the most essential content marketing tools. The paid version can handle copy like headlines, email subject lines, and other types of copy. 

The free version is great for content ideas, keyword lists, outlines, and drafts. Writing full articles or blog posts is not ChatGPT’s strong suit, but again, the paid-version models do a passable job at this, even better when you have it write long-form content one section at a time. 

If you’re interested in an upgraded model, paid plans start at $20 a month.

Anyword creates copy and predicts how well it will perform, kind of like A/B testing before implementing the test. Made for conversion rate optimization, Anyword helps you gauge the strength of your assets before they go live. 

Ideal for paid ads and content marketing, Anyword connects the dots between your business, target audience, and the channels you’re using. Its Editor feature is its crown jewel, where you can use AI to tailor content according to your audience and see the predicted impact with each change you make. 

Copysmith specializes in content writing for digital channels, including eCommerce product descriptions, web page titles and meta descriptions, and SEO articles. Its tech stack comprises three products, each of which caters to a specific content niche so that teams can do more in less time. 

Together, these tools allow marketers to cater to multiple communication channels. Whether selling a product or writing an informational blog post, these copywriting tools handle the heavy lifting when it comes to choosing the right words for the right purpose. 

Pricing varies depending on the AI product you choose.

Designed for instant grammar checking and fixing, Grammarcheck.ai helps make your copy free of possible grammar mistakes.

Content containing errors can lose credibility and sound unprofessional. And as copy demands more focus on tone, emotion, and engagement, a few grammar errors may go overlooked. For marketers, eliminating errors from their copy is as important as making it persuasive and catchy. 

Grammarcheck.ai helps by instantly highlighting grammar, spelling, and punctuation errors. Then, you can fix those mistakes in one go by clicking the ‘Fix All Errors’ button. 

It’s a freemium tool that supports multiple languages and offers a free tier with basic usage limits. For higher input limits and additional features, you can upgrade to the Lite plan ($4.00/month) or Pro plan ($7.17/month).

The Scalenut app caters to the entire content marketing spectrum. Writing is a big part of content creation, and Scalenut can streamline the way you create things like blog posts and web pages while still sounding human. 

You can build outlines and content plans, analyze competitor content, create drafts, and optimize content from within the same app. Scalenut will include internal links and contextual AI-generated images to bring your content to life and reduce the amount of manual involvement. 

Scalenut plans start at $19.60 per month.

A product within the Copysmith tech stack, Rytr makes emails, social posts, and other short-form content a breeze. You set the tone and specify your use case and a few key points, and Rytr will draft an appropriate response. 

Choose from over 40 different use cases and take advantage of templates to shorten your content writing workload even more.

Rytr is available via API or as a browser extension. You can get a free forever plan (no credit card required), and paid plans starting at $7.50 a month. Paid plans give you unlimited use and other features.

Peppertype.ai includes an AI assistant that helps with optimization, editing, and content improvements. It can offer ways to improve grammar, make suggestions for images and interactive content, and even audit your content to predict its performance. 

It looks at things like word count and readability to help you publish content that is well-written and ready for your human audience.

You can also use Peppertype.ai across your entire content marketing lifecycle. It serves as a central place for your ideas, content creation, publication, and data analytics for all types of content. 

Peppertype offers a free trial to test its features before committing to a paid plan.

Specializing in search engine optimization, Surfer SEO also offers AI copywriting as part of a full SEO content package. Surfer handles every phase of search optimization, starting with finding keywords and clusters to spark new topic ideas. 

From there, it can create content briefs around your chosen keywords, which also include a variety of related keywords to include.

Surfer SEO can generate an outline or even a full first draft, depending on your plan. If you choose to write your own content, Surfer’s AI features can automatically optimize the content, including inserting keywords on your behalf. 

You can also edit and optimize existing content and see what else your content needs to rank well. 

Paid plans start at $79 per month, which includes up to 60 AI-generated articles.

With AI copywriting, there’s always a risk that the AI tools will “steal” someone else’s content. Marketers need to be careful about how they use copywriting AI tools, which is where Copyscape can come in handy.

Copyscape is a low-cost duplicate content checker. It costs just a few cents to run your content through Copyscape and find any potential plagiarism. Copyscape will highlight content that sounds too much like someone else’s and will include a link to the content so you can see it for yourself. 

You can purchase credits for as little as $5.

AI in marketing is here to stay, including tools like AI copywriting software. While there’s still debate about whether these tools can truly replicate human writers, their business benefits are clear and hard to ignore. 

Offer a variety of copy options to A/B test (e.g., headlines, social media captions)

Save time by automating a portion of the content marketing process

Copywriting AI tools aren’t perfect. The copy these tools produce usually requires editing and fact-checking, plus you’ll want to make sure the content isn’t plagiarized. But considering the entire scope of content creation, offloading some of the tasks to AI copywriting can help teams work smarter and do more in less time. 

This ultimately means you can get the best of both quality and quantity in content marketing.

AI for copywriting isn’t a silver bullet for your strategy. These tools are best used to enhance your content and scale your output, not handle the entire workload. Many businesses are hesitant to jump on the AI copywriting bandwagon, especially in light of common concerns and misconceptions like these:

Myth #1: Even the best AI for copywriting can’t produce human-sounding content.

The reality: AI is getting better about not just sounding human but also learning your unique brand voice. Yes, there’s still room for improvement, but the gaps are closing fast.

Myth #2: Even the best AI copywriting software can’t write original copy.

The reality: AI writes based on patterns and learns from existing content. So, in that sense, it’s not original. However, it’s also not “stolen” word for word from other websites. It can produce an original take that passes plagiarism checks with ease, even if its ideas aren’t original. 

Myth #3: AI copywriting will replace human writers.

The reality: Human writers are a special breed and are still very much needed, even with AI copywriting tools. They infuse emotion, first-hand experiences and data, and storytelling elements that robots can’t match. But AI can help streamline the mundane stuff so writers can focus on their best skills.

Meltwater's suite of solutions features AI capabilities and social listening so you can identify topics to write about, learn more about your audience, and discover trends before they go viral. Our solutions also feature generative AI features to help you quickly generate press releases, create complex searches, and much more.

The 10 Best AI Copywriting Tools

Getting your brand noticed and not just seen is arguably becoming harder. The bar to entry for new brands is lowering, thanks to digital technology and talent access across borders. 

Consumers are constantly bombarded with advertising messages—as many as 10,000 ad impressions per day—which leads to overstimulation and a reluctance to retain information. But a strong PR campaign can be game-changing for brands that want to break through the noise and be remembered. 

Unlike traditional advertising or marketing, a PR campaign is designed simply to get people talking. It’s a way to put your brand in the spotlight, drum up some press, and make a lasting impression on your audience. 

What exactly goes into a great PR campaign? Let’s look at some specifics as well as some of the best recent PR campaign examples from 2024.

Why Should Campaigns Be Part of Your PR Strategy?

Let’s start with a definition. A PR campaign is a series of planned activities designed to give a company or brand publicity. Most PR campaigns have specific business goals, such as driving website traffic, getting a new product noticed, or drawing attention to a cause. Activities are carried out in a specific time frame relevant to the overarching goal. 

A successful PR campaign hinges on a strong communication strategy. Create the right message for your intended audience. Choose the right channels for your message. Know who else might be listening (e.g., your competitors). With a good communication plan as your foundation, your brand can start to make a positive connection with the public.

Tip: Want to learn how to create a PR campaign? This guide will help.

The Meltwater Blog

The Essential Guide to Brand Safety

The 10 Best AI Copywriting Tools

10 of the Best PR Campaigns of 2024

What Is Cultural Amplification in Marketing?

Unlock a More Powerful You, with Meltwater’s 2024 Year-End Release

How to Build a Social Media Marketing Strategy

Drive Business Growth with Social Media Intelligence

Target Group Analysis: Understanding Your Ideal Customers

5 Vital Marketing Collaboration Stats (And How We Found Them)

The Best Time to Post on Instagram in Saudi Arabia

How Our 2024 Mid-Year Release Changes the Game

What Is Trend Forecasting? Trend Prediction Guide