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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Conducting an influencer audit before every Instagram campaign can help you find fake followers and add value. Here’s how to audit your Instagram influencers.

Why You Should Perform an Influencer Audit

How an Influencer Audit Can Help You Identify the Best Partners for Your Brand

What You Can Detect Performing an Influencer Audit

How To Perform an Instagram Influencer Audit in 6 Steps

Get Started with Your Influencer Audit with Meltwater

An influencer audit is a comprehensive evaluation of an influencer's online presence, content quality, audience demographics, engagement rates, and overall effectiveness as a marketing partner for brands.

The purpose of an influencer audit is to assess the authenticity, relevance, and impact of an influencer's online persona and audience to determine if they are a suitable fit for a brand's influencer marketing goals.

Many brands that have hired influencers in the past look at surface-level data and think, Boy, I've hit the jackpot! This influencer has 100K followers, hundreds of comments on every post, and thousands of shares.

So they wonder why, when they move forward with an influencer marketing campaign, their post gets tons of comments and likes but no click-throughs or conversions.

Sounds like their unicorn Instagrammer is more of an Insta-spammer! Unfortunately, the number of followers an influencer appears to have can be deceiving.

Instagram follower numbers can be artificially inflated by:

Yes, it can all happen when you use influencers based on follower numbers alone. 

Which is why influencer audits are so important — they ensure you’re collaborating with the right influencers. They help you to know your collaborations will be impactful and your campaigns are running as efficiently as possible.

Thanks to sophisticated, data-driven influencer management tools, vetting influencers has become easier than ever before. In the current climate where almost everyone wants to be an influencer (currently, one in four young people say that influencing is a career goal), it’s more important than ever for brands to take advantage of technology and vet their influencer partners.

Most influencer marketing platforms enable influencer discovery with an integrated influencer search engine, reducing the time you once spent performing manual searches for influencers. This makes it easy to learn how to approach influencers: Just let technology do most of the work.

But discovering the perfect influencer for your brand does not end there. Once you’ve identified potential partners, it is essential to perform a thorough influencer audit to ensure that your collaborations will generate the most impact.

Influencer discovery is only one element of an influencer audit. The entire auditing process is an important component of any influencer marketing strategy and will ensure every stage of your campaign generates a meaningful impact. Using an influencer auditor allows you to review past successes and make the best decisions moving forward.

Meltwater offers a sophisticated influencer marketing platform that will help you perform your influencer audit. Get a free tour today!

What You Can Detect Performing an Influencer Audit 

Additionally, performing such a review will help you identify past success and adjust future campaigns accordingly while ensuring that your partners align with your brand values.

Performing an influencer audit will detect and assess the following:

The authenticity of an influencer’s audience

Realistic expectations with a review of an influencer’s engagement metrics

Whether campaigns are penetrating the correct target audience

You may have multiple influencer partners across all your channels, such as Instagram, TikTok, YouTube, and Twitter. No matter which platforms you use, the value of auditing remains the same. You don't want things like fake followers, fake accounts, spam, inactive users, or suspicious content killing your vibe.

For the rest of this guide, we're going to focus on auditing Instagram influencers. But keep in mind that you can apply a lot of these follower audit tips to each social media profile.

Using a dedicated Instagram audit tool makes light work of your auditing process. It's an important part of maintaining healthy influencer relationships, as it sets the tone for all of your influencer partners to follow.

Hint: You can include any specifics about your Instagram audit in your influencer contract, letting influencers know you plan on regularly vetting them as part of your program. Larn more about influencer agreements.

It’s also helpful to have a dedicated influencer auditor who will take the lead in fact-checking influencers before partnering with them. No matter what tools or technology you use, make sure you include the following steps.

Step 1: Verify Instagram Influencer Audience Quality

One of the most common mistakes when vetting social media influencers is selecting an influencer based on the number of Instagram followers in their network. This is typically based on the misguided belief that the more followers a user has, the more exposure their content will receive.

Unfortunately, this notion has caused follower count to become one of the most popular influencer selection metrics, resulting in a false understanding of how to measure a user’s social media impact.

Users may purchase followers to pad the size of their audience

Bots will automatically comment or like content to give the illusion of engagement

When collaborating with influencers, follower count shouldn’t be the end-all metric of evaluation.

Performing an authenticity assessment will allow you to detect users who have used malicious or deceitful practices. This ensures you are collaborating with users who not only have real followers but have followers who want to engage with your Instagram account.

Luckily, most influencer marketing platforms like the Meltwater influencer marketing platform can easily spot fake accounts better than humans can to save you from making a terrible brand mistake. 

Examples of Instagram influencer audit tools include:

Ideally, you can use the same platform to conduct your Instagram audit as well as manage the entire end-to-end influencer marketing strategy.

Step 2: Assess Influencer Reach and Engagement Metrics

When preparing for an influencer campaign, it’s important that everyone’s expectations are aligned. Whether you’re an agency creating a campaign for clients or a large team working with important stakeholders, influencer KPIs are a great way to address this. This will help you anticipate the impact of a potential partner.

Useful influencer metrics your auditor should prioritize include:

True Reach: The number of real views an influencer averages for a single piece of content.

Engagements: The average likes and comments an influencer typically generates as well as the engagement rate.

Klear Influencer Score: The Klear influencer score within the Meltwater influencer marketing platform measures an influencer's impact by assessing a number of variables, including engagements, true reach, interactions, network authenticity, and more to establish just how influential a user is.

Klear Brand Score: The Klear Brand Score within the Meltwater Influencer Marketing suite helps you determine how well influencers align with your brand goals.

This stage of the assessment not only establishes a deeper understanding of the potential of your partners but will create a sense of trust between you and your stakeholders.

Entering a campaign with realistic expectations that are supported by data shows that you’re a trustworthy partner who can be counted on to run a campaign successfully.

Assessing influencer potential and audience credibility are also great ways to ensure that you are properly compensating your influencers. Influencer rates can be mistakenly determined due to the size of an influencer’s network, which, as we addressed before, is not the best way to analyze impact.

Additionally, measuring an audience's impact analytics and KPIs (engagement, true reach, influencer score) will gauge the type of influencer they are, allowing you to set rates that are fair and aligned with industry standards.

Providing fair compensation can help you better build and manage influencer relationships, ensuring both parties are satisfied.

For more information on influencer rates, check out the most important influencer marketing statistics and download our influencer rate card.

*The pricing for Instagram Stories is calculated based on recent average views multiplied by $0.06. Additionally, for stories with swipe-up features and AMA (Ask Me Anything) sessions, the influencer’s hourly rate may be added, or a percentage of the product's cost.

Identifying an influencer with an authentic audience that is generating real impact is only part of the process. Next, your influencer auditor should determine if the influencer is influencing and engaging with the correct audience.

This is where audience demographics come into play. By analyzing your influencer’s audience demographics, you are able to understand exactly who is in their network and ensure this supports the goals of your campaign.

For example, if you are running a campaign aiming to spread brand awareness in Germany, but the majority of your influencer’s audience is located in the US, then your goal will not be achieved.

Audience demographics play one of the most important roles in a campaign — don’t ignore them. They are one of the key metrics that will make sure you achieve your campaign goals.

Step 5: Perform an Influencer Risk Assessment

Once you’ve identified partners who have the ability to generate strong and relevant impact, you should assess the partnership for brand safety. This is typically done through an influencer risk assessment, which is meant to analyze the alignment of an influencer’s values with your brand’s values.

A risk assessment will help you ensure brand reputation control through reputation measurement and guarantee your influencers are generating a positive impact.

Step 6: Measure Campaign and Influencer ROI

An Instagram influencer audit is not only useful before the campaign goes live; it’s also a great way to assess the investment impact of your campaign.

Earned Media Value (EMV) offers a great perspective by showing a campaign and an influencer’s impact in relation to paid media standards. This allows you to understand the ROI of your campaign and determine if your Instagram audit strategy should be altered to drive more monetary impact.

Meltwater sets baseline values for EMV estimation, which can be customized for a specific campaign. Our research has determined that influencer content is worth 10.52X more than paid media. This allows us to automatically calculate the EMV of a campaign. This data is great for measuring campaign impact and for setting budgets for the upcoming campaign. 

Once you've weeded out fake influencers and confirmed there are no fake followers, inactive followers, spam, or bot content to slow down your influencer marketing, you can move forward with an influencer proposal. See our free influencer proposal template for more details.

Now you have everything in place to perform an Instagram audit. Remember, data is the most powerful tool, and it is essential to have a platform that provides you with the data to perform a comprehensive influencer audit and run a successful influencer program.

If you want to learn more about how Meltwater can help you perform an influencer audit, fill out the form below:

How To Perform an Instagram Influencer Audit

10 years ago, ordering a mattress online would seem crazy. The logistics alone would be hard to fathom. The mattress-in-a-box industry has changed all that. From Casper to Leesa to Purple, the market continues to grow with new players offering consumers an easy way to shop and deliver a mattress. Tuft & Needle is an Arizona-based brand providing affordably priced mattresses and a simplified buying process.

Dilemma: In an oversaturated market, ripe with competition, Tuft & Needle must find a way to stand out from the masses (of mattresses).

Solution: #WakeUpBetter: a creative campaign utilizing a diverse pool of niche influencers, each connecting the Tuft & Needle experience with their personal narrative.

Result: A collection of targeted personas that can easily speak to a specific audience.

#WakeUpBetter is an ongoing campaign run by the mattress-in-a-box brand Tuft & Needle. As of now they have partnered with 75 influencers across many different industries including lifestyle, fashion, beauty, parenting, entrepreneurship, cooking, fitness, and dance. The successful combination of strategic messaging and collaboration has helped Tuft & Needle separate themselves from the competition. By collaborating with multiple personas, Tuft & Needle is expressing

“this is a product for every person and every situation”.

Target Audience: Young, Active, New Yorkers

Antuan Byers, a professional dancer and model located in New York. Antuan has 25K followers, and outstanding engagement metrics for an influencer of his size, averaging, 8.7K true reach (real views) per post.

We identified that 59% of Antuan’s followers are women, 30-years old, 33% are from New York City, 14% are dancers or in the dance space, and the top hashtag used by his network is #art. Meaning, Antuan’s followers are extremely focused and interested in the type of content he produces.

Through Antuan, Tuft & Needle is able to connect with young men and women, who are interested in dance, and convey that their products are perfect for people who live an active lifestyle and need a place to rest and restore.

Meltwater Influencer Profile: Antuan Byers

Target: Interior Decorators & Design Lovers

Kamille Magette is an Arizona based interior designer with 35.5K instagram followers. Her instagram account @dreaming_of_decor share’s design inspiration with her followers from her house and other projects she has worked on.

94% of Kamille’s audience is Female, and #homedecor #boho and #interiors are the most popular hashtag used and generating engagement by her followers.  Meaning, she is consistently engaging with a network of people that are passionate about interior design.

With Kamille’s carefully curated posts, Kamile was able to effectively articulate that Tuft & Needle is the brand for those looking for sleek and stylish items. Not only is her audience passionate about interior design, they see Kamille as a source of style inspiration. With her help, Tuft & Needle can express they are not just a mattress, they are an it-item for those looking to update their home.

Creating an exciting brand message that resonates across age, gender, and interest is challenging. Yet, Tuft & Needle managed to do so by establishing a pain-point anyone can relate to. Whether you’re a parent of young children, a touring dancer, or an entrepreneur, you’ll need to feel refreshed when you wake up in order to start your day right.

Ready to plan your next campaign? Schedule a demo and discover how your brand can benefit from Meltwater Influencer Marketing's industry-leading solution.

Influencer Marketing Inspiration: Tuft & Needle

The coronavirus pandemic has upturned our lives, completely redefining the way we communicate. Social media usage is up and brands are finding new ways to connect with their audience, most of whom are self-isolating at home.

As screen time increases, many have been utilizing new features like Instagram Live (IG Live) to drive engagement and provide valuable content during this time. In fact, in a recent study, we observed that Instagram Live’s popularity surged 288% from March 15 – April 14. And, this popularity is not just with influencers and celebrities, from fitness to food to performing arts to playboy, many different brands are utilizing this unique feature.

IG Live is a component within Instagram Stories, that allows for real-time video streaming and audience interactions (comments and likes). 

Similar to Stories, IG Live offers unfiltered, authentic content.

IG Live is a nice replacement for face-to-face and communal interactions during lockdown.

SoulCycle is a global fitness brand offering cycle-based workouts. The brand has over 90 studios worldwide, all of which have shut down due to coronavirus. For a fitness-brand, whose workout is based on a very specific prop, this posed some technicalities that SoulCycle would have to workaround. The brand decided to offer “Off The Bike”, live courses offered on the official Social Cycle Instagram page, and a calendar of courses offered by SoulCycle instructors on their personal Instagram pages.

SoulCycle couldn’t offer fans the “cycle” component of their brand, but the core of the brand is fitness and that is what they are still providing.

Sabra is a food and beverage company, offering a variety of Mediterranean-style foods including a range of hummus flavors and Guacamole. To better adapt to COVID-19, the brand launched “Hummus at Home”, an initiative to bring sabra-based recipes to people’s homes. Sabra hosts different chefs on their Instagram channel who teach followers how to prepare a fun and delicious recipe.

By collaborating with chefs, Sabra is able to show how their ingredient is the perfect ingredient to a great dish. What type of collaborator would give your brand the stamp of approval?

DPAC is a performing arts center located in Durham, North Carolina. DPAC hosts touring Broadway shows, concerts, comedies, and other live events. It has currently suspended all performances until April 30th, due to the coronavirus pandemic. But, DPAC is still offering fans a small taste of the arts on their Instagram page, by offering IG Live interviews with Broadway stars and behind-the-scenes and a “private-tours” of the performing arts center. For theater geeks, this is awesome content.

Your fans are home looking for new things to attract their attention. An exclusive interview with someone relevant to your field or a tour of your office is a great way to engage your fans while social distancing.

For customer-facing businesses, like fitness centers and hair salons, social distancing completely impacts a brand's ability to give services. Figuring out a format for your brand to operate virtually lets you maintain a relationship with customers, even if it’s remote. Just as SoulCycle is offering “off the bike” lessons, IG Live is a great place to offer some form of support or service to your customers even if it’s not at full capacity.

2. Let Someone Take Over Your Brand’s Instagram

If you’re still feeling uneasy about hosting your own IG Live find an influencer from your industry and have them host a fun segment. Try using a social media publishing tool to schedule some posts promoting this takeover in advance. For example, If you are a food company, perhaps you should have a chef offer your followers a cooking lesson, or if you a beauty brand have an influencer offer your fans a make-up tutorial. Not only are Lives a great format for showcasing how your products can be used, but influencers can give you the stamp of approval.

3. Host an Interview With an Important Player in Your Ecosystem

Whether your brand is Fortune 100 or a smaller national organization, you’re going to have people interested in what you know and eager to get to know the people behind the scenes. Many brands, and even celebrities, have been using the IG Live tool to host interviews. The “add a friend to broadcast” feature, lets two users participate in a Live simultaneously. This is a great way to put a face to your brand, without it seeming overly curated or forced.

Should Your Brand Be On Instagram Live?

Meltwater Influencer Marketing searches and organizes influencer information across the leading social networks to help you find the most relevant influencers for your brand.

How Meltwater Organizes Social Media Influencers

Meltwater Influencer Marketing organizes information about influencers into a search index. This index is like a library, with an extremely efficient librarian. In the Meltwater search index, each influencer is categorized by their topic.

Our AI technology is able to classify influencers into topics by looking at hundreds of different features and significant signals. These signals include #hashtags, audience interests, network quality, and more.

How does AI pick up significant signals? 

Our AI sifts through thousands of signals to identify which of those highly correlate with specific topical communities. It would be impossible to list them all, but here are some examples of questions machines ask themselves during the process:

Which hashtags are unique to this influencer’s audience? 

On what topics does this influencer influence their audience? 

Are there similar usage patterns between this influencer to other influencers surrounding the said topic

Are there any suspicious signals in this influencer’s audience (like newly created accounts, no-name, low/too-high activity rates, bot patterns).

That way, whether you search by a #hashtag or a Topic, our AI algorithm has already leveraged categorical prediction capabilities, to result in the most relevant influencers for your influencer search.

With the number of influencers and various social networking platforms, identifying suitable influencers for collaboration can be nearly impossible without help sorting. The Meltwater Influencer Marketing scoring system does just that. In a millisecond, Meltwater's search algorithm sorts through millions of influencers in our search index. We then present you with the influencers whose topic classification best aligns with your search criteria.

Our scoring systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, in order to infer if a user has the ability to generate social influence. We use machine learning and data prediction analyzing thousands of features and billions of posts. Using these algorithms, we calculate influence across the top social networks. That way, you will see how well influencers align with brand goals.

Using machine learning algorithms, we predict the number of real views an influencer’s post has the potential to receive. We evaluate network patterns that correspond with real people vs. automated bots or sporadic usage. There are thousands of different patterns our system identifies. For example, receiving many new likes from newly created accounts is considered a low-quality pattern, while long-lasting relationships and high-interest space matches are considered a high-quality pattern.

Search Results that are Easy to Understand

To ensure that you embark on the most impactful collaboration, Meltwater Influencer Marketing presents search results in a useful and digestible format. Whether you want to review an influencer’s topics, #hashtags, engagement, audience demographic, portfolio, or more, it’s all at your fingertips and we are constantly developing new ways to present information. 

If you set Spain as a search criterion, you most likely want an influencer with an audience in Spain, not just an influencer located in Spain. Meltwater's index is built to sort results based on such requests and presents the main country of an influencer’s audience. Always offering you the full picture.

Social media is constantly evolving, and this is reflected in the results you see in Meltwater search. We constantly recrawl the social index for new content. Depending on your query, some results pages change rapidly, while others are more stable. 

Meltwater search is great, but we know it can always be better. We want to ensure we are always providing the most useful and updating results. That is why we are continually evolving Meltwater search by applying testing and evaluations. 

Our engineers have many ideas on how to improve our Search Results. Each idea is placed through a rigorous testing and evaluation process. The data from these experiments go through a Data review process, including engineers, data scientists, and search analysts, and then we decide if the idea can be launched. Every year Meltwater runs thousands of experiments, resulting in thousands of improvements.

Get a free tour of our platform and start your own influencer search today:

How Does Meltwater Influencer Search Work?

Learn how to successfully use Meltwater Influencer Marketing, aka. Klear to support your influencer marketing goals:

Part 1: Dashboard - Discover how to navigate your Klear dashboard

Part 2: Find Influencers - Learn how to find the perfect influencer using Meltwater Influencer Marketing

Part 3: View Influencer Profiles - Analyze and vet influencers by reviewing performance and demographic data

Part 4: Campaigns: Learn how to leverage Klear for all campaign management and influencer collaboration needs

Part 5: Monitors - Use monitors to stay updated on industry trends and competitor activity

Part 6: Recruit - Learn how to leverage Klear for eCommerce goals

Please note: As of April 2024, the Klear brand and website will become fully integrated into Meltwater. Learn more about how Klear is Now Meltwater.

Once you log in to your Meltwater Influencer Marketing account you will be directed to your Klear dashboard.

You should think of your dashboard as your central hub on Klear. Your dashboard visualizes your recent campaigns and Klear monitors and offers shortcuts to the influencer discovery, and analysis features.

The Meltwater Blog

How To Perform an Instagram Influencer Audit

Influencer Marketing Inspiration: Tuft & Needle

Should Your Brand Be On Instagram Live?

How Does Meltwater Influencer Search Work?

Meltwater Influencer Marketing User Guide: Getting Started on Klear!

How to Use Instagram Collab Posts to Increase Your Reach

Klear Brand Score: See How Well Influencers Align with Brand Goals

How To Use WhatsApp for Business in 2025

This Valentine’s Day We Love Self-Love: Top Diverse Influencers We Love

How To Create an Influencer Proposal Template + Example

Top Influencer Marketing Certificates To Add To Your LinkedIn

What Is an Influencer? Definition and How to Maximize Impact