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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Winning the world’s biggest American football competition is one thing, but generating conversation is a whole different ball game. 

The Chiefs ultimately won the championship, but did they win the world’s attention? And how did the advertising brands and most talked about celebrities fare?

We used our Meltwater social listening and media intelligence suite to determine who really won the biggest night in football and advertising.

Note: The following data was sourced from Meltwater Suite and looks at mentions of relevant keywords, social media handles, and hashtags on February 11, 2024, from multiple sources, including news, comments, podcasts, social media platforms, forums, blogs, and broadcast television.

Which team “won” football’s biggest night?

While the game itself was a nail-biter, with the Chiefs winning 25-22 in overtime, the Kansas City team’s victory was much more overwhelming in terms of media mentions and social conversations. Throughout the entire game, and even the entire day of the game, there were more mentions of the Chiefs than the 49ers.

In total, the Chiefs racked up 2.35 million mentions, compared to the 49ers’ 1.28 million. However, the team that “won” in your corner of the digital world might look different.

For example, conversations on X (formerly Twitter) overwhelmingly focused on the Chiefs, while Redditors had more to say about the 49ers. Mentions of the teams looked much more balanced to people who mainly engaged with the game via broadcast television. 

Sentiment-wise, across sources (including social media, news, broadcast, blogs, forums, and podcasts), the Kansas City team also came out on top with a higher proportion of positive mentions than those of San Francisco. 

Which brand commercial “won” football’s biggest night?

No surprise here. Verizon’s one-and-a-half-minute spot featuring Beyoncé (that also teased the drop of her next album) blew the competition away with more than 61.9K mentions on February 11. 

Of the 19 brands we analyzed, the e-commerce site Temu came in second. Its animated commercial, which aired three times during the game, generated 46.7K mentions. However, most of those non-neutral mentions were negative as internet users complained about the number of ads and speculated about the company’s business practices. 

Looking strictly at sentiment, Mountain Dew came out on top, even though the brand had the fourth-highest number of mentions. The majority of mentions of its ad featuring Aubrey Plaza were positive, something no other brand we analyzed can claim. 

Which sponsor “won” football’s biggest night?

In our on-demand webinar featuring exclusive analysis of the big game, Meltwater’s Consumer Insights Product Specialist Louise Henderson used our consumer intelligence platform’s logo recognition feature to determine which sponsor had the biggest brand presence.


Nike had the biggest presence by far in terms of reach and engagement generated by content with images of the company’s logo. In one of the highest-engagement images from that night — Travis Kelce kissing Taylor Swift after his championship win — the Nike logo is especially prominent.

Explore the retail insights from the big game first-hand in our exclusive, interactive insight dashboard.

Which celebrity “won” football’s biggest night?

Winner: Usher and the Apple Music halftime show

Of all of the stars connected to the big game, Usher was undeniably the brightest one. Mentions of him and his halftime show reached 2.33 million on February 11, almost as many as those about the NFL champions.

Taylor Swift, whose boyfriend Travis Kelce plays for the Chiefs, was a major talking point of the game, but even her 1.64 million mentions couldn’t outshine Usher. She did, however, beat out the 49ers and Beyoncé, despite not playing, performing, or being featured in an ad during the game, as shown in this graph of mentions from noon to midnight ET.

The most talked about star did change throughout the evening, with mentions of Beyoncé peaking at 8 pm ET, just after her Verizon ad aired. But from just after 6 pm to about 8:30 pm, when the Chiefs took the top spot for good, Usher and the halftime show dominated conversations about the game. 

In our webinar analyzing brands and the big game, we looked at how the digital presences of the brands that dressed Usher for the halftime show. Via our consumer intelligence platform, we found that the reach and engagement of social posts about Skims beat out those of luxury brand Dolce & Gabbana.

Still, the success of Skims did not reach the engagement benchmarks set by Fenty and Loewe during Rihanna’s halftime show performance last year.

Get our full expert analysis of how this year’s big game compared to last for fashion brands and sponsors.

Overall, the NFL championship game was a standout occasion for brands across industries to capture attention and drum up engagement, but understanding the event’s true impact takes the kind of precise data analysis that only powerful solutions can provide.

Learn how to take your market, audience, and brand reputation research in-house with the Meltwater Suite. Schedule a demo today to see how Meltwater can help your organization break through the noise and connect with your audience:

Who 'Won' Football's Biggest Night? A Social and Media Intelligence Analysis

Are you caught up on your microtrends? These days, it feels like they come and go faster than ever, especially in the world of style and fashion. Luckily, technology like natural language processing and large language models make understanding trend origins and trajectories a less daunting, and more precise, task.

For example, look no further than two of the most highly discussed fashion microtrends of the moment: grandpacore and the mob wife aesthetic. While one was poised to be the first big trend of 2024, it was soon eclipsed by the other. We used our social listening and media intelligence suite to better understand these two social media fashion phenomena and how they compare. First, let’s clarify our terms.  

This word cloud based on grandpacore mentions from throughout the month of January highlights some of the most popular elements of this style trend.

Grandpacore must-haves include comfy casual pieces, long-sleeved button-ups, sweater vests and sweaters, blazers, loafers, scarves, classic lines, and layering.

The two most retweeted tweets in the conversation, featuring K-pop stars Jennie Kim and G-Dragon, illustrate the trend further. Notably, both tweets reference Pinterest’s 2024 trend forecast report.

Initially, this cozy trend started gaining steam in fall 2023, with a spike on November 20, when the Associated Press published a Black Friday gift guide that mentioned “grandpa chic.” Since then, the conversation has continued to grow, with its largest spike occurring on January 26. That day BestReviews.com published a blog titled "‘Coastal Grandma’ is out and ‘Eclectic Grandpa’ is in,” which had a potential reach of 7.4 million people.

As with grandpacore, the January word cloud for conversations about the mob wife aesthetic reveals this fashion microtrend’s key elements.

Essential elements of the mob wife aesthetic include gold hoops, vintage and faux fur, leopard print, and big hair. 

And while people generally have a range of cultural references for grandpacore (from Tyler, the Creator to, well, their grandpas) those for the mob wife aesthetic are much more focused, as shown by our platform’s top entities analysis. 

The biggest name in the conversation shouldn’t come as any surprise: Carmela Soprano, played by Edie Falco on HBO’s The Sopranos, is the star of this microtrend. Elvira Hancock from Scarface and Carmela’s fellow Sopranos heroine Adriana La Cerva are other inspirations. Meanwhile, Kendall Jenner and Dua Lipa are the modern celebrities driving conversations about the trend.

The trend was essentially non-existent before blowing up in early January. Mentions of the mob wife aesthetic spiked most on January 25, and as our platform’s AI-powered insights finder uncovered, that 5% increase in mentions was thanks to “the Kardashian family’s appearance at Paris Fashion Week.”

Since then, social media posts from the likes of Kacey Musgraves, Sopranos meme pages, pop culture Reddit pages, and even HBO have driven engagement around the topic.

At the end of 2023, media outlets — including far-reaching ones like New York Post, Yahoo! News, and BuzzFeed  — reported that grandpacore was predicted to be the big microtrend of 2024. For a moment there, it looked like they were right, but that all changed on January 7, when chatter about the mob wife aesthetic began to rise. By January 12, it had outpaced grandpacore to enter a whole other trend league. As of early February, mob wife aesthetic is generating even more conversation than quiet luxury, one of the bigger social media fashion trends to come out of 2023.

As we enter February, it’s fair to say that the mob wife aesthetic trend has officially taken off, beating out grandpacore to be the first big fashion microtrend of 2024.

If there’s anything marketers can learn from this battle of the trends, it's that new cultural phenomena can catch fire at any time, becoming the internet’s new obsession overnight. The key to staying ahead of them is keeping an ear to the digital streets with social listening solutions. See how Meltwater can do the heavy lifting for you by scheduling a demo today:

Grandpacore vs. Mob Wife Aesthetic: The Battle of the Microtrends

Marketing teams today cover a wide span of responsibilities and skillsets. So you need to make sure your reporting covers all the important marketing metrics you need to to track your campaigns, partnerships, and overall marketing efforts success. 

We've outlined some of the must-have marketing KPIs and metrics you and your team need to achieve and measure success:

Must-Have Marketing KPIs and How to Measure Them

Due to the diversity of roles in marketing we’ve grouped them into three broadly defined job functions:

Tip: Learn more about the differences between marketing and PR and explore PR metrics 

What's the difference between a metric and a KPI?

While these terms are often used interchangeably, they have different meanings. 

Metric: A metric tracks activity and actions over a period of time. For example "100 likes on Instagram posts in one week". 

KPI: KPI stands for key performance indicator. This is a measurement tied to a business goal. For example, you determine success on Instagram as "150 likes on Instagram per week", and your weekly metrics show how you're pacing against that goal.

Tip: Learn more about campaign measurement in general.

This area includes roles like content, PR, and social. Goals for these roles frequently center around eyeballs. 👀

Here are the marketing KPIs that let communications folks know whether they are reaching their audience effectively and what they should focus on to increase engagement.

Unique visitors to blog: the number of people who visited content you’ve posted in a given time period

Social shares of blog content: number of times content was shared on Facebook, Twitter, LinkedIn, etc.

Average time-on-page for blog posts: this metric tracks the amount of time visitors spends on a page. The average time metric is a crucial part of determining a person’s engagement and interest in an article.

Average Page Scroll: page scroll tracking is also critical when calculating engagement. Speed of scroll as well as the time spent on page combined are valuable quantitative metrics. Don't assume that because someone scrolled 75 percent of the page they were engaged. How fast did they scroll through 75 percent of the page? Could they have read and/or viewed the content in that time?

Blog traffic as a percentage of site traffic: the percentage of people who visit the website who land on a blog page

Returning visitors to blog: people coming to the blog who have previously been tagged as having been on the site

Tip: Learn more about the content marketing metrics you need to measure.

What metrics should a PR specialist track?

Active coverage: coverage secured by the PR team

Share of voice: percentage of coverage compared to competitors

Potential reach: sum of viewership for publications and websites your coverage is featured in

Advertising value equivalency: how much it would cost to generate the same number of impressions through ads

What are some key social media marketer KPIs?

Managed audience size: number of followers, both per channel and overall

Total engagement: shares, comments, likes, retweets, replies, direct messages, etc.

Engagement rate: number of people who actively engaged with your posts (shares, likes, etc) divided by your total number of followers per channel

Sentiment: tone of articles published and social media posts

Average engagement per post: the number of times a random post will be shared, on average

Tip: Take a look at the most important social media metrics and learn how to measure social media campaign success.

These marketing team members, including marketing ops, search engine optimizers (SEOs), conversion rate optimizers (or sometimes acquisition managers), and others are likely more data-focused. 📈

Tracking the number of bookings attributable to digital marketing is their ultimate goal.

Reading Tip: How To Measure the Effectiveness of a Digital Marketing Campaign

What are some KPIs for marketing ops managers?

Raw inquiries: these equate to someone raising their hand saying they’re interested in what you do — blog subscription, e-book download, webinar registration, etc.

Marketing qualified leads (MQLs): these are leads fit to be sent to the sales team

Sales accepted leads (SALs): leads accepted by the sales team as ready to be followed up on

Sales qualified leads (SQLs): leads that are recognized as actual opportunities, moving them from the top of the waterfall into the sales cycle

Conversion rate between stages: percentage of the people in each stage above who move on to the next stage, including SALs to bookings

What metrics should a web marketer track?

Overall visits: total number of visits to the site during a certain time period; if one person visits twice, it counts as two

Unique visitors: total number of people who visited the site during a certain time period; if one person visits twice, it counts as one

Visits per channel: the number of visits from specific channels, like referral, paid search (PPC), social, email, etc.

Website conversions: number of raw inquiries coming from the website during a certain time period, broken out by acquisition channel

Cost per conversion: a PPC metric that tracks the average amount you pay to receive one conversion over a certain period of time

Engagement: Every article on a website should be assigned an engagement score that is calculated in a transparent manner. Content owners need to understand how it was calculated just as much as advertisers do. Ideally, engagement will be calculated using three core metrics: average time, average page scroll, and CTR. These are the best indicators of a visitors engagement on your site. 

What are important KPIs for SEO specialists?

Traffic from organic search: number of visits over a certain period of time that reached the website from a search engine, such as Google

Page Rank: a Google metric that uses an algorithm to determine the importance of any given webpage, based on the quantity and quality of inbound links pointing at that page

Domain authority: a metric created by SEO software company Moz to predict how well a website will rank on search engines, using a logarithmic, 100-point scale

Rank increase to target keywords: improvement in search engine result page rank, over time, for specific search queries that were determined in advance

Conversions from organic search: sophisticated setups can track leads from their source all the way through the marketing funnel — this tracks those who converted via organic search

Reading Tips: How to Write SEO Optimized Content, YouTube SEO Tips: How to Optimize Your Videos for Search, SEO Mistakes That Kill Content Marketing

What metrics are important for acquisition managers?

Number of A/B tests run: to incentivize continuous improvement, set a benchmark for the number of tests run during the quarter

Test success rate: the percentage of tests that led to a positive result — an increase in whichever metric you were tracking

Traffic increase from testing: the amount of traffic gained in the month following a test, compared to the same period before the test was run

Conversion increase from testing: since tests are designed to improve conversions, track the increase in conversions from the winning variation

Bookings increase from testing: tracking bookings in a similar way will show that you’re not only increasing lead quantity, but lead quality as well 

This group might have the most interesting marketing KPIs of all. The customer marketing team normally has a singular focus on growth within the existing customer base. 🤝

Along with the KPIs listed below, the customer marketer might also want to add case studies and customer quotes, brand advocates, or average customer lifetime value to the goals they measured on.

What are key metrics for customer marketing managers?

Net promoter score:  a metric built from survey responses, where a ten-point scale is used to determine the likelihood of a customer referring business to you:
0–6 = Detractor
7–8 = Neutral
9–10 = Promoter
Subtract the percentage of detractors from the percentage of promoters to arrive at the net promoter score.

Up-sell: when a customer who has a license to product A buys additional features of that product

Cross-sell: when a customer who has a license to product A buys a license to product B

Gross churn: there are a few ways to calculate this. The first is to take the percentage of customers up for renewal who do not renew. The second is to take the money brought in from renewals and divide by the total amount of money that renewals could generate in the month (renewal base).

Net churn: this represents the gross churn number, except net of up-sells, which brings the number down significantly, sometimes into the negative

The Best Tools for Measuring Marketing Metrics & KPIs

There are dozens upon dozens of ways that marketing teams can choose to measure and report on their metrics, but not all are created equal.

We have listed the best marketing campaign measurement tools on the market for you.

Using a full service suite like Meltwater is ensures accuracy and saves you time when it comes to gathering all of this quantitative information into a shareable and digestible reports.

Request a demo by filling out the form below to get started!

Influencer marketing has taken over the world of social media. According to a survey, 80% of marketers believe influencer marketing is effective, and 71% believe the quality of customers and traffic from influencer marketing is superior to other marketing channels.

Furthermore, 93% of marketing professionals used influencer marketing as part of their overall marketing strategy. Influencer-related services are expected to grow by 26% in 2021 alone, as more than two-thirds of marketers consider influencer marketing to be a strategic priority.

It's no surprise that nearly every business now has an entire section within their advertising approach for influencers. Influencers can be a very effective way to convey your brand's key messages, showcase your products and services, and gain brand awareness to a larger audience that you might not otherwise be able to reach.

From travel influencers inspiring us to travel, lifestyle and interior influencers inspiring us to revamp our homes, to fashion influencers and beauty influencers inspiring us to get creative, read on to see a list of our top UK-based influencers.

How We Rated and Discovered the Top Influencers in the UK

We've used our Meltwater influencer marketing suite to find the top British influencers based on their Instagram follower count, influencer score, and engagement.

Get a free tour of our platform today by filling out the form at the bottom of this post and we'll be in touch.

Instagram is undoubtedly the most popular social media platform for influencer marketing. Many of our top 18 also gained their start on YouTube, and it is still their primary internet presence. While some, such as One Direction and Dua Lipa, are unquestionably celebrities, the majority of the individuals on this list are macro or micro-influencers, well-known within a certain niche.

Now, without further ado, let's dig right into the list of the top 18 influencers in the UK:

Jude Bellingham is an 18-year-old professional football player for Borussia Dortmund and the England national team. With world-class technique, physical prowess beyond his years, and leadership on the pitch, Bellingham is considered one of football's top young talents. His influence at 18 saw him break the record for the youngest-ever player to appear at the Euro championships.

 adidas Originals on Instagram: "Determined. Real. Original.  

@judebellingham x @adidasOriginals x @adidasLondon  

#1000Originals #adidasOriginals"

Are you looking for similar influencers? Take a look at the top sports & fitness influencers and at top South African sports influencers to inspire you.

Mohamed Salah is an Egyptian forward for Liverpool FC and its current top goalscorer. Since joining Liverpool in 2017, Salah's speed, goalscoring, and creative abilities have made him a fan favorite while leading the club to Champions League and Premier League glory. Voted African Footballer of the Year twice, Salah is renowned for his attacking influence, goal celebrations, and charitable efforts in his home country.

 Mohamed Salah on Instagram: "#200"

One Direction is one of the most influential boy bands globally. Formed on The X Factor in 2010, Harry Styles, Liam Payne, Louis Tomlinson, and Niall Horan (later Zayn Malik) appealed to a devoted teenage fanbase with their pop songs and heartthrob image that saturated social media. During their 5 year run, they set records including becoming the first band to debut at #1 on the Billboard 200 with their first four albums.

Adele is arguably the UK's most influential contemporary music artist with record-breaking album sales, numerous awards, and over 100 million records sold. Lauded for her powerful vocals and vulnerable songwriting focusing on heartbreak and self-reflection, Adele's relatable persona and resonance with wide audiences solidified her place among the all-time great British music artists.

 Adele on Instagram: "Tomorrow - 7:25pm GMT, on ITV 🇬🇧"

The Duke and Duchess of Sussex have hugely influenced public discourse through their historic union, royal family exit, and outspoken activism on mental health, women's empowerment, and social issues. While controversial at times, their global name recognition gives them an influential platform to drive change. As their careers progress post-royal exit, their influence is likely to grow.

Cara Delevingne is an English actress and model who has become a prominent figure in the entertainment and fashion industries. Delevingne's successful modeling career, walking in major shows and campaigns, as well as her high-profile acting roles in acclaimed movies like "Paper Towns" and "Suicide Squad," have made her a cultural force and paparazzi favorite thanks in part to her unique style and trendsetting image.

The Meltwater Blog

Who 'Won' Football's Biggest Night? A Social and Media Intelligence Analysis

Grandpacore vs. Mob Wife Aesthetic: The Battle of the Microtrends

Must-Have Marketing KPIs and How to Measure Them

The Top 18 Influencers in the UK

How To Run An Influencer Loyalty Program

What Is Discord and Why Should We Talk About It?

How to Use Instagram Ads — A Guide for Marketers in 2025

7 Ways to Boost Your Conversion Rate with Influencer Marketing

How To Amplify Your Brand With a Blogger Outreach Campaign

What is a Media Kit, and How to Create One [with 4 Media Kit Examples]

How to Become a Successful Content Creator and Influencer

Marketing Tools and Software: How to Choose the Best One for You