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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

In 2007, social technology expert Chris Messina posted a Tweet with the first-ever hashtag. It read: “How do you feel about using # (pound) for groups. As in #barcamp [msg]?”

Since then, the hash or pound symbol has become an ubiquitous symbol on social media. Hashtags are an incredibly useful means of not only categorizing information but also connecting with powerful conversations. In our ultimate hashtag guide, we break down the use of hashtags on Facebook, Instagram, and Twitter/X, and introduce the best practices for hashtagging that any marketing and PR professional in the field of social media management should know.

Things To Note When Using Hashtags in General

Tip: Take a look at the best hashtags for #followers.

You’ve seen them all over the internet — but what exactly are hashtags and what purpose do they serve?

A hashtag is simply a phrase made up of one or more words, without spaces, denominated with a pound sign (#) in front of it.

For example, the phrase #MeToo is a hashtag. Creating a hashtag is as simple as typing the pound sign and adding keywords after it.

Hashtags are a way for social media platforms to index conversations made by different accounts on the same topic. For example, the hashtag #PizzaLovers groups posts and discussions about… well, pizza! This feature greatly improves user experience by making content more searchable and accessible. 

And while the hashtag was invented for use on X, formerly known as Twitter, many other social media platforms have since adopted their use — including Facebook, Instagram, and TikTok.

Hashtags don’t only serve the purpose of categorizing posts. In recent years, hashtags have been at the forefront of major movements, events, and trends. Here are some examples of how hashtags have been used over the years:

To log major events: tags such as #GoldenGlobes and #Tokyo2020 help to collate content on recurring or seasonal events.

To bolster social movements: #MeToo and #BlackLivesMatter are examples of tags that gained enormous momentum on social media, propelling these powerful campaigns forward. 

As a vehicle for information during disasters or emergencies: #BuyFromTheBush was used to support rural businesses in the wake of the Australian bushfires (check out more top-trending Australian hashtags), while #OurHomesAreOpen was used to offer shelter to those displaced by the blast in Beirut. In addition, while hashtags related to COVID-19 were used to talk about the pandemic, they were also used to redirect people to official sources of information. 

As a marker for major trends and other pop culture phenomena: The top viral trends often start as unassuming hashtags — the Dalgona coffee trend, for example, became one of the most popular TikTok hashtags and went viral elsewhere.

As part of branded campaigns: TikTok campaigns are based solely on hashtags, but they can also be an important part of campaigns on other social media platforms. The #IceBucketChallenge and #Movember are examples of now-iconic campaigns that featured viral hashtags.

However, just because hashtags are useful doesn’t mean they should be used indiscriminately. Littering your posts with hashtags could make your content less effective. In the following portion of our guide, we outline how you can utilize hashtags on X, Facebook, and Instagram. 

X, formerly known as Twitter, is the birthplace of the hashtag, and this function serves both to index tweets and threads and to increase sociability on the platform. Popular Twitter hashtags are featured prominently on the platform’s app and desktop version as a means of denoting current trends. 

Hashtags can be included anywhere in a Tweet.

Hashtags should not include spaces or punctuation marks.

Clicking or tapping on a hashtagged word in any message shows you other Tweets that include that hashtag.

Tweets on public accounts that include hashtags may be found when you search for a particular hashtag.

X/Twitter recommends using no more than 2 hashtags per Tweet as best practice, but you may use as many hashtags in a Tweet as you like.

Twitter discourages brands from using hashtags in their advertisements as this may encourage viewers to click away from the post.

Here, we outline how hashtags may be searched for on the Twitter platform, X.

Advanced search parameters include keywords, hashtags, and languages

Tweets are searchable in both the search bar and the advanced search function. Public accounts with tweets that include the hashtag are displayed and can be sorted according to top posts, the latest posts, user handles that include these keywords, and photo or video posts that include the hashtag. Users can save their searches and easily toggle them in the search bar.

Hashtags are also displayed as top trends on Twitter’s main page. Users are able to explore top trends in their own locale as well in other countries.

Twitter’s Trends page for Australia displaying top topics and tags

Tip: We have a full list of the top-trending Australian hashtags for you!

Tweets on public accounts are also visible within the reply thread of a Tweet that includes a hashtag.

A Tweet including the hashtag #Sydney2000 displays replies to that tweet as well

Examples of using hashtags on Twitter / X

Apart from using X, formerly known as Twitter, to maintain their brand presence and participate in discussions, marketers can also make use of tags to promote their campaigns and increase follower engagement. 

For example, the NFL printed user-submitted Tweets into confetti, which was then used after the final SuperBowl game. This added an interactive element to the game and allowed fans and followers from all over the world to be involved in the action. 

Brands that pay close attention to trending hashtags on Twitter may also use them to make a powerful statement. For example, the explosion of #BlackLivesMatter saw it being used over 47.8 million times. Many brands were quick to display their solidarity with the movement — all while being keenly observed by netizens. 

Companies that choose to take a stand on social media must be aware that they can be held accountable for their words — brands should take care to formulate actionable policies and follow through with their statements to avoid losing the support of their followers.

Adidas uses Twitter to provide a clear explanation of its initiatives

As the birthplace of the hashtag, Twitter often publishes hashtag-based insights that are extremely useful for marketers.

Twitter releases an annual marketing calendar that includes significant events that brands can Tweet about. 

Twitter also collates annual reports on the top themes and trends based on most-used hashtags.

Hashtags can be included anywhere in a post.

They should not include spaces or punctuation marks.

Clicking or tapping on a hashtagged word in any post shows you a feed of other posts that include the tag. You may also find related hashtags on the top of that page.

When searching for a hashtag, you will only find posts that were shared with you (public accounts, or those with an audience that includes you).

Avoid using too many hashtags per post (1 – 2 is optimal), but there is no limit to the number that can be included. 

Users are able to use the search bar on Facebook to access hashtagged posts on public accounts. While the majority of posts on Facebook are limited to an account's personal audience, hashtags may still be useful for brands looking to make their campaign posts more searchable.

A search for #Sydney2000 on Facebook may not yield results as diverse as those on Twitter, but is still useful in displaying features from brands like news outlets

This function, however, works great for video content as it helps redirect viewers to more videos from the same content series or channel.

The hashtag #CrashTestBeauties helps to group beauty label Ipsy’s content series, especially for those browsing on Facebook’s Watch tab

Facebook and Instagram are often used in tandem to promote similar content. However, brands must note that using the same hashtags for Instagram and Facebook is not always ideal. After all, brands often include up to 30 hashtags on Instagram, while including only a few (or none at all) on Facebook.

For example, TOMS includes multiple relevant hashtags (including #GunViolencePrevention, #EndGunViolenceTogether, and #BlackLivesMatter) on their Instagram post, but uses only one Facebook hashtag for a similar post.

We’re always excited to share our platform with our Giving Partners! Today @ericaford_ilovemylife, founder of @lifecampinc, tells us about her path to activism and how her organization approaches #gunviolenceprevention through the approach of mental health, street work, and violence interruption. Head to the link in our bio to learn more about LIFE Camp and how you can support the cause. (Photo of Erica by @takeapictureitlastslonger) #endgunviolencetogether #blacklivesmatter

The same post is adapted for Facebook by reducing the number of hashtags used

As such, while Facebook hashtags are still useful for cataloging purposes, they should be used sparingly and purposefully to maximize their impact. 

Hashtags are the best way for your posts to get noticed. Instagram posts with at least one hashtag get 12.6% more engagement than those without.

Hashtags can be included anywhere in a caption or comment.

Clicking or tapping on a tagged word in any post shows you a feed of other posts that include the hashtag. 

When people with private profiles tag posts, they won't appear publicly on hashtag pages.

Instagram users can search for them through Instagram’s search bar. This displays a hashtag feed for that tag. Posts are organized according to top posts or recent uploads. Followers of a certain hashtag are provided with an update of a few top posts each week.

A search for #Sydney2000 displays the posts containing the hashtag. Posts on Instagram often include multiple related hashtags.

The Complete Hashtag Handbook for Facebook, Instagram, and X

Among the proud and colourful Philippines - which tends to welcome and incorporate foreign cultures into its own - is an identifiable and influential group who've shaken up its beauty world. As well as becoming superstars in the Philippines' pop culture scene, these remarkable individuals have won millions of fans with their breathtaking good looks and boundless creativity. In this article, we celebrate the Top 10 Beauty Influencers in the Philippines who have become household names and A-list celebrities in their own right.

Some have become famous thanks to their roles as charming hosts on popular midday programmes such as ABS-CBN's "It's Showtime!" and TV 5's "Eat Bulaga". Another is a famous doctor who's built a reputation for herself in her speciality and became a household figure in the Philippines' beauty world; another two are world-renowned beauty queens who've won the Miss Universe Pageant. These people have a lot of sway because they are more than internet celebrities; they are also icons with millions of fans across the Philippines who follow their lives like real-life soap operas.

We have compiled a list of the most influential people in the Philippines' beauty business whose impact extends beyond their millions of followers. Their engaging social media presence has inspired a generation of Filipinos to embrace self-love and acceptance, encouraging them to experiment with new looks that express their unique personalities. 

Using the Meltwater Influencer Marketing platform, we have compiled a list of the top 10 Filipino beauty influencers who have raised the bar for beauty in the Philippines and beyond and scale your influencer marketing efforts.

#1 Anne Curtis (@annecurtissmith): 57.2M followers

#2 Heart Evangelista (@iamhearte): 31.6M followers

#3 Catriona Gray (@catriona_gray): 27.3M followers

#4 Barbie Imperial (@msbarbieimperial): 26.1M followers

#5 Kyline Alcantara (@itskylinealcantara): 21M followers

#6 Pia Jauncey (@piawurtzbach): 20.9M followers

#7 Francine Diaz (@francinesdiaz): 17.6M followers

#8 Sarah Lahbati (@sarahlahbati): 15.7M followers

#9 Julia Barretto (@juliabarretto): 15.6M followers

#10 Vicki Belo, M.D. (@victoria_belo): 8.8M followers

Tip: Take a look at the top 5 TikTok Influencers in the Philippines and at the top global beauty influencers to inspire you.

 Anne Curtis on Instagram: "Golden Glow stay all summer long please ☀️✨"

One of the most iconic figures to grace Filipino popular culture is Anne Curtis, recognised as the Philippines' multimedia superstar. Since the early 2000s, Anne's magnetic presence has dazzled Philippine showbiz. She has worn several hats over her impressive career of over 20 years, including actor, model, TV personality, philanthropist, singer, and businesswoman. She has been featured on the covers of several esteemed publications, most recently Australia's Good Weekend, thanks to her fruitful career in the Philippines' entertainment sector.

The impact of the Filipino-Australian Curtis goes much beyond the cinematography. She has been an influential figure in fashion as a businesswoman and entrepreneur of many popular local cosmetics and fashion brands. Anne Curtis's cosmetics brand, BLK Cosmetics, characterised by its classic, evergreen, and minimalist ethos, mirrors the understated elegance celebrated by Philippine beauty influencers, complemented by her entrepreneurial ventures like the sportswear line Recess with Isabel Daza and the childrenswear brand Tili Dahli with Solenn Heussaff.

 Heart Evangelista on Instagram: "It’s a Valli vibe 💃🏻✨📸@giambattistavalliparis @giambattistavalli #GiambattistaValli #PFW #ParisFashionWeek #ValliGirls"

Personifying the very definition of grace, Heart Evangelista stands tall and proud among Philippine beauty influences. Evangelista has left an everlasting impression on audiences worldwide as a multitalented personality — a renowned actress, host, visual artist, best-selling author, fashion and beauty icon, and a successful businesswoman.

Tatler, GMA, Preview, the Manila Times, and Vogue have all featured Heart's stunning good looks and insightful fashion commentary. Her travels have taken her to major fashion capitals like Milan and Paris, leaving a large worldwide legacy; nevertheless, Heart never loses touch with her Filipino heritage and continues to promote the special charm and beauty of the Filipino people, even though she has stayed in many other countries. Her various experiences shape her inclusive and powerful view of beauty. With this view, she aims to inspire her ever-growing Philippine audience.

By sharing her story and encouraging people to be confident in who they are, Heart Evangelista remains at the front of beauty advances and is now the newly designated ambassador for Ultherapy by the renowned beauty clinic Aivee. Her social media showcases her endorsement deals with high-end labels like Gucci, Dior, Prada, and Bally, demonstrating her exquisite taste and influence in the world of high-end beauty and fashion. Heart Evangelista is a symbolic beauty influencer to many Filipinos because she personifies everything captivating about the Philippines.

 Catriona Gray on Instagram: "💌 my quick everyday makeup routine 💕
lemme know if there’s a certain makeup look you’d like to see 👀 I love making these type of videos 🥰

@strokesbeautylab silk kiss my lips but better
strokes uv veil primer in universal 
strokes soft veil filter foundation in medium 01
strokes complexion pro sponge 
naturactor concealer
strokes face sculpt in peanut 
strokes mouse melt in peach lotus 
mac mineralize skinfinish 
strokes brow duo 
strokes new brow fixer 
sunnies shadow sticks 
makeupforever aqua resist liner 
strokes microblade pen
heroine make primer and mascara 
in2it trio powder
laura mercier blush in chai 
mac lipliner in boldly bare 
strokes lip oil in my lips but better
 🫶🏽"

Catriona Grey is a global superstar among beauty influencers in the Philippines, not only for her flawless beauty and elegance but also for her success as the first beauty queen on this list, winning the Miss Universe 2018 title. Recently, Catriona rocked the global stage again as the pageant's host in 2023, flexing her makeup skills. She is an example to aspiring beauty queens and cosmetics fans alike, and her move highlighted her confidence in the talents she represents.

Casting herself as an authority in the beauty industry, Catriona uses her platform to teach her admirers how to look as radiant and elegant as she does. She has solidified her position as a beauty influencer by sharing her skincare regimens and makeup skills, giving her followers the confidence to discover their beauty potential.

She stresses the need for a well-selected skincare routine to get a radiant, healthy complexion and promotes a comprehensive approach to beauty. Her extensive skincare fundamentals videos and partnerships with well-known products and services from reputable Philippine brands such as Belo demonstrate her dedication to fostering inner beauty.

 BARBIE IMPERIAL on Instagram: "Hello mga Bie! ✨ Yey! My 1st vlog is gonna be uploaded on my YouTube channel tonight, 8 PM!!! I’ve rated my exes and also tried the “Jojowain O Totropahin” challenge… again 😅✌🏻 You’ve been requesting for this and I know medyo late na but finally eto na, nasimulan na natin. I hope you’ll have fun watching this! 💖LINK IN BIO. 🎥"

With her insightful beauty advice, such as her skilled makeup application, Barbie Imperial is one of the most popular beauty influencers in the Philippines. Barbie has inspired beauty fans seeking a wide range of cosmetic styles, from daring and bold to delicate and subtle. She has a natural talent for teaching her Filipino audience how to achieve her unique looks via her beauty recommendations on social media.

Aivee Clinic is a popular spot for local celebrities to have derma and self-care treatments. As one of the primary endorsers for the clinic, Barbie reinforces her status in the Philippines' beauty world. In addition to solidifying her role as a go-to beauty influencer, her partnership with the esteemed clinic speaks volumes about her importance on skincare and overall wellbeing.

Her work showcases her numerous beauty skills and establishes her as a major personality in the Philippines' beauty influencer scene, thanks to online beauty publications like Preview.ph and Cosmo.ph. Barbie Imperial is the embodiment of the contemporary Filipino beauty influencer; she is a master of skincare and cosmetics, and she gives her fans the courage to try new things when it comes to their appearance while being true to Filipino beauty traditions.

 Kyline Alcantara on Instagram: "timeless. 

@tiffanyandco ✨"

Since her 2010 debut as a kid star, Kyline Alcantara has been synonymous with the Philippines' pop culture scene. As one of GMA's - practically the Philippines' current TV monopoly - main stars, Kyline has been in the spotlight her whole life, becoming a beloved child star in the Filipino entertainment business, thanks to a career that began when she was seven. An incredible 21 million people follow her across various social media platforms, proving she's both a TV celebrity and a social media superstar. Her immense popularity highlights the impact and scope of her role as a modern beauty symbol in the Philippines.

Like many top Philippine beauty influencers, she symbolises relatability and authenticity due to her openness regarding the difficulties of keeping a perfect public image. For example, her sincerity about a time in her life when she had to overcome an acne breakout has won over many fans and given hope to others going through tough times, showing that it's okay to be vulnerable and accept oneself as one is.

Kyline elegantly combines beauty and fashion in her roles as an ambassador for the esteemed jewellery company Tiffany & Co. and one of the faces of the worldwide skincare giant Clinique. She goes beyond just endorsing products; she utilises her voice to promote self-love and women's empowerment, encouraging her audience to appreciate the inherent worth in every person. Beyond her impact in the fashion world, Kyline Alcantara strongly advocates for the Filipino beauty community, speaking up for good change and empowerment.

 Pia Jauncey on Instagram: "Jacket season (or should I say umbrella season?) is in full swing ❤️ 

In @markbumgarner @maxmara @hermes

#Hermes #HermesFemme
#ParisFashionWeek
#PFW #PFW24"

One of the most influential people in the history of Philippine beauty is Pia Jauncey, known more popularly as Pia Wurtzbach, who gained worldwide fame as Miss Universe in 2015. As the first Filipina to win Miss Universe since 1973, she became the main symbol of Filipino beauty and national pride, driving the Philippines to the forefront of the international beauty discussion. Beyond the glitz and glamour of pageantry, Pia has expressed her beauty and talent by extending her impact by writing her first book inspired by her life story and exploring entrepreneurial opportunities through her unique food concept, Pia's Kitchen.

By being transparent about her battles with anxiety, despair, and anorexia throughout her reign, Pia has left a lasting impression on her many followers. She has challenged social stigmas and encouraged dialogue about mental health by bringing much-needed attention to the problem via her own experiences. Not only has her openness made her more relatable, but it has also encouraged others going through tough times to get treatment and put their mental health first.

Her transformation from a beauty queen and global fashion icon to a champion for mental health awareness showcases Pia's diverse character and strength, making her an inspirational role model in social media. She is an inspiration because she is not afraid to show the world her weaknesses; her story demonstrates that true beauty comes from inside, not only outside. Pia Wurtzbach-Jauncey has become a role model for Filipino beauty influencers and a symbol of empowerment by sharing her story and the importance of caring for one's mental and physical health.

 Michael laspiñas on Instagram: "Star Magical Fairytale Night 💫

Video | @mlaspinasph 
Make Up | @rbchanco 
Hair | @hairbybrentsales
gown |@anthonyramirez_official
stylists | @boopyap & @kimiyap 
shoes /@maisonvalentino 
jewelry | @meidiamondjewelry
Photo thumbnail | @melvinlaspinas 
Lit with | @aputurephilippines 

@johnling75 @netdrustia @marcosjuancastillo

#starmagicalfairytalenight #starmagicalprom2024
#starmagic #videobymlaspinasph
#francinediaz #franseth"

One of the new breed of social media stars capturing younger audiences is Francine Diaz, a rising star among the Philippines' top beauty influencers. Francine's youth, born in 2004, connects well with her audience, reminding us of the fast-paced evolution of the entertainment world. She is a genuine symbol of Generation Z with her ability to follow fashion trends and use them to connect with her youthful audience with material relevant to their interests and way of life.

Francine has 7.2 million Instagram followers and is influential in many ways beyond the character of the adored Cassie Mondragon in the popular Philippine soap opera "Kadenang Ginto," which catapulted her to fame. All sorts of stylish clothing, as well as beauty tips and methods, are shown on her social media accounts. To her fans' delight, she often discusses her skincare regimen and offers tips for getting her picture-perfect makeup looks. Her taste in cosmetics reflects her devotion to Korean pop music; she takes stylistic cues from her favourite K-pop artists to create an original and universally admired approach.

Francine Diaz's latest position as the primary endorsement for Goli Nutrition PH showcases her commitment to health and wellbeing. This solidifies her status as a role model for a younger audience and emphasises the important link between one's internal and outward well-being. By representing the essence of Filipino beauty with poise, skill, and an immaculate sense of style, Francine Diaz stands out among the top beauty influencers in the Philippines as she transforms into a refined woman who's been gracing the cover of magazines at a young age.

 Sarah Lahbati on Instagram: "treat yourself this holiday season @gucci 🥰
#gucciph #guccigift"

Among the top Filipino beauty influencers, Sarah Lahbati is a role model for being genuine and accepting of oneself no matter how harsh the criticism. An important part of her strength as an inspiration is how she has come to accept and even cherish her imperfections, such as stretch marks and flaws, and the well-documented instability in her life.

Sarah's viewpoint emphasises the value of self-love and its empowerment, which aligns with the growing worldwide narrative on beauty standards. Her message hits home for Filipino women, reiterating that imperfections are not weaknesses but expressions of our shared humanity.

Sarah has gracefully and graciously weathered major life transitions in recent years, particularly after entering her 30s. She has had a transformation characterised by significant life events like changing her haircut, getting meaningful tattoos, and relocating to a new house. Embracing life's chaos is something Sarah does with elegance and openness, and it motivates others to do the same. Sarah Lahbati is the epitome of a prominent Philippine beauty influencer because she promotes a story of inclusive and powerful beauty through her words and deeds.

 Kyrke Jaleco on Instagram: "Julia’s quiet moments captured while taking in Singapore’s last light 🍃🌻

This was the only time we got to spend time for a sunset sesh during the whole trip; and it was tranquil.

@vibetribeph X @nearcreativeagency 
for @jujuonthegotv @cebupacificair and @visit_singapore 💛

Check out Juju on The Go’s 1st episode for Season 2 on Youtube! 

Camera team: @rayambler7 @chckl.dlrsa & 🙋🏻‍♂️
Vlog edited and graded by: @rayambler7 
PM: @ellasarol @sophia_dedios 

Reel shot, edited & graded by: 🙋🏻‍♂️
Shot on @sonyphinc A7IV and 24-70GMii 

#juliabarretto #juju #jujuonthego #singapore #hendersonbridge"

Among the many celebrity Filipino beauty influencers, Julia Barretto stands out as she brings a family name well-known for its long history of powerful women in show business, politics, and acting. Think of the Barretto family as the Kardashians of the Philippines, with Julia being thrust into the spotlight as a child actor. Julia is an inspiration for several reasons, including her drive to thrive past her family name through business and her belief in her abilities. 

Since bursting into the scene at a young age by taking on roles in popular soap operas, she's made her impression on the masses, moving on to roles that highlighted not only her attractiveness but also her maturity and independence, touching the hearts of Filipino women everywhere. By taking on more mature roles—such as a calendar model for an alcohol company—and being grateful for assignments that make her feel more confident, she has encouraged her audience to be themselves. Aside from her acting chops, Julia's business sense and ability to capitalise on her popularity are on full display in her cosmetics company, Rich Beauty & Wellness, and her swimwear and women's accessories line, The Juju Club. 

Her efforts perfectly reflect her contemporary Filipino beauty queen image and her mission of inspiring women to be strong and independent. Among the top Philippine beauty influencers, her story has inspired many lives, as she represents the changing face of Filipino beauty as self-reliance, ambition, and self-confidence come together to reimagine the role of the beauty icon in the modern day.

 Vicki Belo, M.D. on Instagram: "Empower your flower #VivaLaVulva 🌸 Discover the #BeloUltraFemme360 for confidence and rejuvenation inside and out. Learn more on @belobeauty"

With a name that has become synonymous with beauty in the Philippines, Vicki Belo is considered a legend in the country's beauty industry. Anyone familiar with the state of aesthetic medicine in the nation will be able to relate to her legacy, which she has established over decades. Belo, founder of the Belo Medical Group, has made her world-class cosmetic offerings and dermatological services a staple of the Philippine beauty industry.

Her brand has become a marketing machine thanks to the endorsements of several A-list celebrities, many of whom are on this list of top 10 Filipino beauty influencers. As a result of her advocacy, Filipinos no longer view aesthetic enhancement as a luxury and privilege, shifting the talk on beauty to a topic part of daily conversation. With this, she's made beauty services accessible to all, and peoples' views on aesthetics have shifted dramatically. Treatments offered at Vicki Belo's clinics improve the patient's health and outward attractiveness, reflecting her belief that genuine well-being goes beyond the surface. 

She has also used her widespread fame to promote her brand by participating in challenges and capitalising on social media trends by creating short videos. With this, she's shown that not only was she one of the OGs in the Philippines' beauty world, but someone who will remain one of its core figures. Through her unwavering dedication to pushing the boundaries of beauty, Vicki Belo has become a household name in the Philippines' beauty influencer scene.

How To Find Filipino Beauty Influencers with Meltwater

As we end our look into the exciting and powerful world of beauty stars in the Philippines, it's clear that these ten icons are more than just setting trends — they're breaking new ground and changing what Filipino beauty means. Each of them, from famous beauty queens to creative business owners, has greatly impacted the local and international beauty scene, raising the standards for beauty and self-expression. Their stories of strength, creativity, and freedom show the different kinds of beauty in the Philippines, inspiring millions to be themselves and confidently follow their dreams.

Meltwater Influencer Marketing helps you find the top beauty influencers for your brand that resonate best with your audience. Fill out the form below to get a free demo today so you can get started with your next influencer campaign:

The Top 10 Beauty Influencers in the Philippines

Hashtags have been popular since the dawn of social media, serving both as a way to increase reach as well as to add personality to posts. Despite the myriad changes that every social channel has been through, hashtags have always been a constant.

In this blog piece we take a look at popular and trending hashtags and their influence on South African content. We have used our social listening capabilities to accrue the most trending hashtags across industries in South Africa from the beginning of January until early March.

The Importance of Hashtags in South Africa

Staying on Top of Trending Hashtags in South Africa

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Hashtags are incredibly practical, helping people and programs sort through countless content. They make it easy to find what you’re looking for, and allow current content to gather organic hype. In South Africa, hashtags are often common phrases or colloquial sayings.

Hashtags also help drive engagement and reach, as they allow content to fall within a popular search term. They increase and amplify content visibility - especially in South Africa where social media is used for sales, marketing, entertainment, and business.

Request a demo to discover trends and monitor your own hashtags.

Using the right hashtags for your business can make a difference across your audience reach, content uptake and brand awareness - especially when used correctly over the long term.

Below, we have used our social media monitoring tool to analyse the most popular South African hashtags across the following categories (from 1 Jan 2024 - 7 March 2024):

Entertainment is immediately noticeable as a common thread, with Big Brother Mzansi and AFCON 2023 dominating the list. Big Brother began on 24th January 2024, giving #bbmzansi the top spot with a use count of 914k. #afcon2023 garnered 274k, while the title sponsor hashtag, #totalenergiesafcon2023, also spiked with a use count of 160k.

Top Trending Hashtags in the Finance Industry

It’s not surprising to see that digital currency features in the top 2 spots, #bitcoin with 34.6k and #crypto close behind with 29.3k. Interestingly, Discovery bank featured 3 times in the top 6 - their hashtags #discoverybestbank, #treatmetuesday and #discoverymiles combine a collective 62.4k.

Tip: Learn more about financial services marketing trends in South Africa

Top Trending Hashtags in Beauty & Fitness

#bbmzansi features highly in the beauty and fitness sector, likely because of audience overlap, influencer marketing, or both. #fetchyourbody2024 encourages users to share their workouts, and, running during the week of February 26th, #parisfashionweek spiked as conversation around the event increased.

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