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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

The Malaysian YouTube community is a vibrant place where influencers from all walks of life share their knowledge and enthusiasm for all things pop culture. Known for their engaging and diverse content, the 10 top YouTubers in Malaysia are highlighted in this article. Content creators in Malaysia have nailed the perfect formula that captures viewers, including captivating travel vlogs, in-depth tech reviews, informative cooking segments, insightful beauty and fashion tutorials, and hilarious comedy sketches. These are just a few examples of content that perfectly capture the unique Malaysian sense of humour.

They have become beloved stars in Malaysia's online community and possess influence in the country's social media landscape due to the equally educational and entertaining videos they create. These influencers are well-known in Malaysia and play an essential role in the country's YouTube community thanks to the distinct personalities they bring to their videos.

Using Meltwater’s Influencer Marketing Suite, a state-of-the-art influencer marketing platform that helps users find the best people to promote their products on social media, videos, and blogs, we identified the most popular users through an “influence” rating. This platform gives you quick and easy access to data on influencers, audiences, influencer management workflows, and monitoring report generation to improve your influencer marketing efforts.

Learn about the incredible journeys of Malaysia's top 10 YouTubers — from their humble beginnings to the waves of influence they've created online and offline.

#1 Ling BigYong 林大咏 (@LBY): 1.54M followers

#2 Priscilla Abby 蔡恩雨 (@PriscillaAbby): 1.25M followers

#3 Prince Meed (@PrinceMeedLIVE): 1.14M followers

#4 Lizz Chloe 彤彤 (@DumplingSoda): 1M followers

#5 Cody Hong (@CodyHongTV): 994K followers

#6 Syahmi Hafiy (@OOHAMI): 941K followers

#7 Diorlynn Ong 玲玲 (@DDWChannel): 882K followers

#8 Phei Yong 培永 (@pheiyong7610): 775K followers

#9 Tomato Odd (@TomatoOdd): 470K followers

#10 Yvonne Chua 蔡怡汶 (@yvonnechua222): 336K followers

Tip: Here you find the top Instagram influencers in Malaysia, the top food influencers in Malaysia, and the top TikTok influencers in Malaysia. We have also compiled a list of global food influencers.

各種在超市的人 Types of People At The Supermarket

With a history that spans both YouTube's meteoric rise to popularity as a top social media platform and the transformation of video production on it as a legitimate profession, Ling BigYong (@LBY) is a trailblazing figure in Malaysia's YouTube community. After finding success with relatable and entertaining scripted parodies over 10 years ago, Ling BigYong shifted gears to create more laid-back material, such as vlogs that include everyday activities with loved ones and conversations that touch on commonalities in Malaysian life. 

His ability to adapt to the changing online trends while being true to the audience that has seen him stay at the top of Malaysian YouTube is on full display in the wide variety of material he creates, from humorous reflections on student life and random meetings in supermarkets to informative vacation vlogs and sentimental visits to his old studio. Ling BigYong is one of the most popular YouTubers in Malaysia and a much-loved content creator because of his consistent uploads as one of its old heads, adjusting to new situations over time.

阿拉斯加海灣- 菲道尔 Cover ( 蔡恩雨 Priscilla Abby)

Priscilla Abby has become an established YouTube influencer throughout Asia, especially China, going beyond being a famous YouTuber in Malaysia. Abby has been performing professionally for almost ten years. She has won several singing contests, which have helped her become a YouTube sensation thanks to her extensive library of cover songs. Abby is among the most popular YouTubers because of her heartfelt song lyrics, target market, and expressive vocal delivery, which connect with an audience outside of Malaysia.

Priscilla Abby's humble beginnings as a contestant in a singing competition to her current status as one of Malaysia's most popular YouTubers exemplify the incredible potential of local content creators such as her on a global scale. Priscilla Abby demonstrates her tremendous popularity among YouTubers from Malaysia, with over 67 million views on her most viewed YouTube video.

Prince Meed, whose YouTube channel goes by the handle @PrinceMeedLIVE, has risen to popularity among Malaysian YouTubers thanks to his creepy explorations of the paranormal and the secrets of the web. Millions of people have seen his videos because he appeals to people's natural curiosity and fear of the unknown via subjects like the terrifying unpacking of a Dybbuk Box and investigations into topics surrounding the dark web.

Prince Meed's talent for delving into dark and often taboo subjects, such as conspiracies and controversial topics, strikes a chord with audiences who want to tackle these topics in a light and entertaining manner, along with a curious community. Not only is the substance thrilling, but it also provokes wonder, thrilling terror, and enthusiasm, which drives his audience's conversations, participation and engagement, which all add to his success. He has become a leading YouTube influencer in Malaysia because of his innovative mix of horror and mystery videos, which appeal to a large following and always look to tickle their creepy curiosities.

夜市吃一條街! 被地獄麻辣魚丸KO!? 樂華夜市我回來啦！

The varied and interesting videos uploaded by Lizz Chloe (@DumplingSoda) on YouTube have won over a large number of viewers in Malaysia as well as internationally, with her videos being a mix of creative home DIY tutorials and candid content like in-depth life advice through profoundly personal tales and life updates.

In addition to her trip vlogs and food-related material, she keeps viewers engaged with her culinary exploits and personal adventures. Her creative interviews with Malaysian personalities and influencers provide entertaining and informative insights into daily life. Fans seeking inspiration, community, and a hint of the special in their everyday life find resonance with Chloe's humour, originality, and authentic storytelling, which allows her to connect with her audience on several levels and solidify her place as a top YouTube influencer in Malaysia.

把妹必听！我想今晚去找你？！Cody彤彤首支合唱原创单曲！【有点喜欢你 ft.彤彤】Official MV 4K

Cody Hong, also known as @CodyHongTV on YouTube, is an influencer with many talents, including music composition and parodies, direct personal narratives, and learning new skills. Whether tackling the challenge of writing a song in 24 hours, creating touching music videos, or exploring the fascinating world of goldsmithing, Cody's material attracts viewers with its genuineness, originality, and contagious joy.

Cody has just returned to YouTube after a three-year absence and has spoken publicly about his break and his journey during his ascent as a top content creator. In this intimate video, he talks about the struggles of maintaining an identity as a popular YouTuber in Malaysia, the impact of taking a break to reevaluate his priorities, and the benefits of returning to his roots. In making a triumphant comeback, he has redefined his YouTube career to centre on narratives that emphasise self-improvement and happiness rather than performance metrics related to social media.

Cody's return is a strong example of the challenges famous Malaysian YouTubers encounter and the significance of maintaining a healthy mindset. His genuineness and openness to sharing his weaknesses are just one of the many reasons he's a popular figure in the Malaysian YouTube community. Cody is one of the top YouTubers in Malaysia, and his narrative serves as a reminder of the human element in content production. However, it looks like a fun job on the surface; it's a livelihood with just as much pressure as a standard 9-5.

(NEW!) 9X Ketol Ayam Goreng 🔥MCD 3X EXTRA SPICY🔥 Challenge! (Malaysia🇲🇾) - MUKBANG | Eating Show

Syahmi Hafiy, known as @OOHAMI on YouTube, is a skilled and personable Malaysian content creator; his social media is an explosive mix of “mukbang” challenges, in which he devours mountains of food with enthusiasm and vigour that viewers can only dream of, and his strategic and amusing streaming in games like "Among Us" propelled him to YouTube stardom.

As the game that the most prominent YouTubers played during the pandemic, "Among Us" grew in popularity worldwide among the platform's top streamers and allowed him to exhibit his distinct personality. This video also capitalises on trends that viewers can't get enough of. By appealing to a wide variety of viewers with his style, OOHAMI exemplifies the qualities that make the top YouTubers in Malaysia so popular. This has positioned him as a prominent Malaysian YouTuber and a key YouTube influencer in Malaysia, adding to the dynamic landscape of Malaysian YouTube stars.

Diorlynn Ong, a diverse content creator, skillfully blends fun with slice-of-life situations that appeal to a Malaysian audience. Her channel engages viewers with humorous skits, honest reflections on parenthood and relationships, and relatable stories of daily struggles and successes. With such a wide range of topics covered, her videos stay young, keeping viewers interested and giving them something they can relate to.

As mentioned, her videos on YouTube are comedic takes on marital dynamics, serious examinations of relationship problems, and honest reflections on motherhood. She discusses sensitive topics such as the birthing process and the first stages of parenthood, the difficulties of trust in partnerships, and the pleasures and quirks of viewing movies together as a pair. Diorlynn Ong has become a top YouTuber in Malaysia through content that goes beyond entertainment; her work encompasses highly personal and introspective to widely relevant narratives relatable to everyone.

年度單曲【能否追到你 】Danny 培永 常樂 Michiyo 韓曉噯 Julene

Phei Yong gained fame as a radio host at MY FM before becoming a prominent Malaysian YouTube influencer. His youthful charisma, easygoing attitude, and amusing content have won fans nationwide. His humble beginnings provided the framework for his rise to fame as a social media star, where his charismatic demeanour and natural magnetic personality to entertaining viewers swiftly won him the hearts of Malaysian YouTubers.

Authentic interviews with celebrities, comical entertainment game shows, and engaging music videos celebrating culture and festivals are all Phei Yong's channel staples. Standout interviews include Hollywood star Tom Holland and the acclaimed K-pop group TWICE, demonstrating his talent for attracting a large audience via the allure of worldwide celebrities. The combination of music, culture, and conversations with prominent people highlights Phei Yong's distinct role in the Malaysian YouTube community, drawing in viewers looking for content that focuses on what's relevant.

柔佛古庙大游神！JB华人大日子！我好像变成去参选议员拉票了啦！【VLOG】#296

Tomato Odd stands out as a distinct personality with videos encompassing many topics, including personal vlogs, cultural festivities, major life events, and comedy skits. He has become one of the most popular YouTubers in Malaysia because of the lively portrayal of his life on his channel; as an example of his versatility and relatability, his YouTube videos include random personal events that he feels can resonate with a lot of his viewers, whether it be touching stories about his late father and funny perspectives on unusual swimming lessons.

Tomato Odd's ability to switch gears between serious responsibilities as a teacher and comedic pranks shows his range of material. By being himself and sharing real-life situations on YouTube, Tomato Odd’s special brand of comedy, displayed through Malaysian culture and life anecdotes, has made him a beloved character among the top Malaysian YouTube influencers.

【日本之旅🇯🇵】第一次在冬天骑脚踏车环岛🚴 ｜ 穿上日本贵族和服 👘 ｜ 海景房温泉酒店♨️  PART 2

Completing this list of the top 10 YouTubers and YouTube Influencers in Malaysia is one of Malaysia's most engaging and upbeat YouTube personalities, Yvonne Chua. Going by the handle @yvonnechua222, she has established herself in the Malaysian YouTube community due to the variety of her content, which includes personal life milestones, entertaining pranks featuring her partner, and thorough travel vlogs. From her joyful pregnancy announcement to her unexpected marriage proposal in Bali, her followers have grown to love her and eagerly await her life updates.

Her ability to produce material reflecting herself and her down-to-earth demeanour are the main reasons for Yvonne's appeal, especially since her content is highly personal. Her YouTube videos are more than simply a source of fun; they allow her viewers to see inside her life and make them feel like they are catching up with an old friend. Becoming an influential personality among Malaysian YouTubers for almost half a decade, her success highlights the importance of genuine storytelling in establishing a strong and dedicated following on platforms like YouTube.

Conclusion On The Top YouTubers and YouTube Influencers in Malaysia

With the rapid growth of Malaysia's online community, YouTube has emerged as a key venue for content producers to reach an international audience and contribute their unique perspectives, experiences, and skills. The top YouTubers and YouTube influencers in Malaysia, as noted, exemplify the Malaysian spirit's rich variety and dynamism, with material ranging from the profoundly personal to the broadly relatable, educational to outright hilarious. Their journeys of self-discovery, artistic expression, and community building highlight the transformative potential of YouTube as a form of digital media.

These influencers' achievements show how popularity and influence are evolving in the digital era when genuineness, relatability, and interaction are crucial to establishing connections and engagement with audiences. Whether exploring personal experiences and social concerns or highlighting the finest of Malaysia via food excursions and travel vlogs, these personalities find ways to capture the spirit of being a YouTube influencer in Malaysia.

Tip: Learn more about social media statistics for Malaysia.

How Meltwater Can Help You Work with Malaysian YouTubers

Meltwater’s Influencer Marketing Suite can help marketing and communications teams navigate a fragmented content landscape. At the same time, our Social Influencer Hub provides analysis and influencer marketing reporting to help you determine the effectiveness and continually refine your influencer marketing campaigns.

If you’d like more information about how you can manage creator relationships from contracting to content curation while measuring the ROI of your influencer campaigns in Malaysia and all over the world, contact us today to learn more:

The Top 10 YouTubers and YouTube Influencers in Malaysia

Research in the digital age takes many shapes and forms. There are traditional methods that collect first-hand data via testing, focus groups, interviews, and proprietary data. And then there are ways to tap into the time and effort others have put into research, playing “armchair detective” by conducting desk research.

Desk research gives you a shortcut to insights by pulling data from other resources, which is crucial for understanding the customer journey. It takes less time and is more cost-effective compared to conducting primary market research. Most importantly, it can give you the consumer insights you need to make important business decisions.

Let’s explore the official desk research definition along with types of desk research, methodologies, examples, and how to do desk research effectively.

Desk Research Meaning: What is Desk Research?

Advantages and Limitations of Desk Research

How To Conduct Desk Research with Meltwater

Desk Research definition: Desk research, also known as secondary research or complementary research, involves gathering information and data from existing sources, such as books, journals, articles, websites, reports, and other published materials. Users analyze and synthesize information from already available information.

Companies use desk research at the onset of a project to gain a better understanding of a topic, identify knowledge gaps, and inform the next stages of research. It can also supplement original findings and provide context and background information.

<table class="table-primary alternate-color">
<thead>
<tr>
<th>Advantages of Desk Research</th>
<th>Limitations of Desk Research</th>
</tr>
</thead>
<tbody>
<tr>
<td>Faster insights with done-for-you research</td>
<td>Potential bias</td>
</tr>
<tr>
<td>Cost-effective</td>
<td>Lack of control over types and methods of data collection</td>
</tr>
<tr>
<td>Diverse types of secondary research/plenty of data to pull from</td>
<td>Data quality could be questionable</td>
</tr>
</tbody>
</table>

Desk research gives marketers attractive advantages over traditional primary research, but it’s not without its shortcomings. Let’s explore these in more detail.

Quick insights. Conducting interviews, focus groups, panels, and tests can take weeks or even months, along with additional time to analyze your findings. With desk research, you can pull from existing information to gain similar results in less time.

Cost-effectiveness. Desk market research is usually less expensive than primary research because it requires less time and fewer resources. You don’t have to recruit participants or administer surveys, for example.

Accessibility. There’s a world of data out there ready for you to leverage, including online databases, research studies, libraries, and archives.

Diverse sources. Desk market research doesn’t limit you to one information source. You can use a combination of sources to gain a comprehensive overview of a topic.

Want to see how Meltwater can supercharge your market research efforts? Simply fill out the form at the bottom of this post and we'll be in touch.

Data quality. Marketers don’t know how reliable or valid the data is, which is why it’s important to choose your sources carefully. Only use data from credible sources, ideally ones that do not have a financial interest in the data’s findings.

Less control. Users are at the mercy of the data that’s available and cannot tailor it to their needs. There’s no opportunity to ask follow-up questions or address specific research needs.

Potential bias. Some sources may include biased findings and/or outdated information, which can lead to inaccurate conclusions. Users can mitigate the risk of bias by relying only on credible sources or corroborating evidence with multiple sources.

Desk research typically involves multiple sources and processes to gain a comprehensive understanding of an idea. There are two main desk methodologies: qualitative research and quantitative research.

Qualitative research refers to analyzing existing data (e.g., interviews, surveys, observations) to gain insights into people's behaviors, motivations, and opinions. This method delves deeper into the context and meaning behind the data.

Quantitative research refers to analyzing and interpreting numerical data to draw conclusions and make predictions. This involves quantifying patterns and trends to find relationships between variables.

Both desk research methodologies use a variety of methods to find and analyze data and make decisions.

Examples of desk research methods include but are not limited to:

Literature review. Analyze findings from various types of literature, including medical journals, studies, academic papers, books, articles, online publications, and government agencies.

Competitor analysis. Learn more about the products, services, and strategies of your competitors, including identifying their strengths and weaknesses, market gaps, and overall sentiment.

Social listening. Discover trending topics and sentiments on social media channels to learn more about your target audience and brand health.

Consumer intelligence. Understand your audience based on digital behaviors, triggers, web usage patterns, and interests.

Market research. Analyze market reports, industry trends, demographics, and consumer buying patterns to identify market opportunities and strengthen your positioning.

Now let’s look at how to use these methods to their full potential.

While desk research techniques can vary, they all follow a similar formula. Here’s how you can conduct desk research effectively, even if it’s your first time.

Desk research starts with a specific question you want to answer. 

In marketing, your objective might be to:

Learn about Gen Z buying behaviors for home goods

Gauge the effectiveness of influencer marketing for food brands

Understand the pain points of your competitor’s customers

These questions can help you find credible sources that can provide answers.

Based on your objectives, start collecting secondary data sources that have done the heavy lifting for you. Examples include:

Market reports (often available as gated assets from research companies)

Online databases and resources, such as Google Scholar 

Secondary research companies or market research tools like Meltwater and Linkfluence

Online blogs, articles, case studies, and white papers from credible sources

In many cases, you’ll use a combination of these source types to gain a thorough answer to your question.

Go through your source materials to start answering your question. This is usually the most time-intensive part of desk research; you’ll need to extract insights and do some fact-checking to trust those insights.

One of your top priorities in this step is to use reliable sources. Here are some ways you can evaluate sources to use in your desk research:

Consider the authority and reputation of the source (e.g., do they have expertise in your subject)

Check whether the content is sponsored, which could indicate bias

Evaluate the publisher’s peer review processes, if applicable

Review the content’s citations and references

Use sources with built-in credibility, such as .gov or .edu sites or well-known medical and academic journals

If your source materials have supporting elements, such as infographics, charts, or graphs, include those with your desk research.

4. Cross-reference your findings with other sources

For desk research to be effective, you need to be able to trust the data you find. One way to build trust is to cross-reference your findings with other sources. 

For instance, you might see who else is citing the same sources you are in their research. If there are reputable companies using those same sources, you might feel they’re more credible compared to a random internet fact that lacks supporting evidence. 

5. Draw your conclusions & document the results

Organize and synthesize your findings in a way that makes sense for your objectives. Consider your stakeholders and why the information is important.

For example, the way you share your research with an internal team might have a different structure and tone compared to a client-facing document.

Bonus tip: Include a list of sources with your documentation to build credibility in your findings. 

When conducting desk research, follow these best practices to ensure a reliable and helpful outcome.

It’s helpful to have a system to organize your research data. This way, you can easily go back to review sources or share information with others. Spreadsheets, databases, and platforms like Meltwater for market research are great options to keep your desk research in one place.

It’s not enough to state your findings; make sure others know why the data matters. Share the data along with your conclusions and recommendations for what to do next.

Remember, desk research is about decision-making, not the data itself.

Whether you choose to share your sources or not, it’s best practice to document your sources for your own records. This makes it easier to provide evidence if someone asks for it or to look back at your research if you have additional questions.

Now for the big question: How can marketers apply desk research to their day-to-day tasks?

Try these desk research examples to power your marketing efforts.

Use desk research for market intelligence

Markets, preferences, and buying habits change over time, and marketers need to stay up to date on their industries. Desk research can provide market intelligence insights, including new competitors, trends, and audience segments that may impact your business.

Apply desk research in competitive analysis

Desk research can help you identify your true competitors and provide more context about their strengths and weaknesses. Marketers can use this intel to improve their positioning and messaging. For instance, a competitor’s weak spot might be something your company does well, and you can emphasize this area in your messaging.

Include desk research in content strategy and audience analysis

Desk research can support consumer intelligence by helping you define various audience segments and how to market to them. These insights can help you develop content and creative assets on the right topics and in the right formats, as well as share them in the best channels to reach your audience.

Emerging technologies like Meltwater's consumer intelligence suite have a strong impact on desk research, helping you streamline how you find and vet data to support your desired topics.

What Is Desk Research? Meaning, Methodology, Examples

The top 10 beauty influencers in Indonesia are having a remarkable effect on both the local and online scenes in this lively archipelago. Indonesia, a country renowned for its cultural splendour, has seen a rapid increase in the number of beauty influencers capturing the attention of viewers worldwide on Instagram and similar platforms.

For example, micro-influencers in the beauty industry are becoming more popular due to their unique perspectives and the tailored material they provide to their devoted audiences - qualities needed to rival bigger content creators. As important people in the world of Indonesian beauty influencers, they show off the newest beauty styles and represent how the country's culture intertwines with these global trends.

This article takes a look at the most popular Indonesian beauty influencers, cultural ambassadors, and trendsetters who combine contemporary and modern styles with traditional beauty tips:

#1 Jharna Bhagwani (@jharnabhagwani): 14.2M followers

#2 Tasya Farasya (@tasyafarasya): 10.1M followers

#3 Sunny Dahye (@sunnydahye): 2.8M followers

#4 Millen Cyrus (@millencyrus): 1.4M followers

#5 Titan Tyra (@titantyra): 1.1M followers

#6 Sarah Ayu (@sarahayuh_): 833K followers

#8 Astari Budi (@astaririri): 653.9K followers

#9 Vinna Gracia (@vinnagracia): 644.1K followers

#10 Maria Clarin (@mariadelouvre): 242.9K followers

The Meltwater Blog

The Top 10 YouTubers and YouTube Influencers in Malaysia

What Is Desk Research? Meaning, Methodology, Examples

The Top 10 Beauty Influencers in Indonesia

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