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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Imagine a customer complaint starts on Reddit at 9 a.m. By lunch, it has been quoted on X and LinkedIn, picked up by a journalist, and shared internally by a client before your PR team has seen it.

Knowing how to track media mentions helps you catch that story while it’s still developing. The challenge is not simply the volume of online conversation, but finding the mentions that could affect your reputation, campaigns, competitors, or leadership team before they get buried.

This guide covers three ways to track media mentions, what to monitor beyond your brand name, and how to turn alerts and coverage into action. The right approach depends on how many channels you need to cover and how quickly your team needs to respond.

Why tracking media mentions matters for PR teams

How to turn media mentions into actionable insights

Start tracking every mention that matters

A story can change as it moves between news outlets and social platforms. For example, Wendy’s 2024 dynamic-pricing controversy began with comments from an investor call, but quickly became a wider story about “surge pricing.” By the time the company clarified its plans, customers and public figures were already criticizing the brand online.

The volume makes manual tracking unrealistic. To put the scale of online information into perspective, Google alone now handles more than 5 trillion searches a year, or roughly 13.7 billion a day. That's before counting everything happening across social platforms, forums, and broadcast that a search engine doesn't capture at all. 

Tracking mentions consistently helps PR teams act on four areas:

Reputation management. Catch negative sentiment while it's still just one story, not a pattern, so you can manage your brand's online reputation proactively rather than reactively.

Competitive intelligence. See where competitors are earning coverage, which topics they own, and what those gaps reveal through market research.

Earned media measurement. Track coverage volume, reach, sentiment, share of voice, and the effect on brand awareness instead of relying on a folder of press clippings.

Crisis detection. Spot a spike in mentions before it turns into a story your leadership team is asking about. That matters more given how much inaccurate news circulates on social platforms: most regular news consumers on major social networks say they at least sometimes see news that seems inaccurate, so a false or exaggerated mention can spread before you even know it exists.

The goal is to identify the conversations that could affect your brand and act while the story is still developing.

Most PR teams land on one of three approaches, and each one trades off cost against coverage.

Search your brand name across search engines, relevant social platforms, review sites, Quora, and priority publications. Include common misspellings, product names, executive names, any relevant hashtag, and campaign terms to catch mentions that do not use your exact company name.

This method is free and works for occasional checks or your brand with little coverage. But you only find what appears on the platforms you search, at the time you search them. It also cannot show whether mention volume is rising, sentiment is changing, or the same story is spreading across channels.

Google Alerts sends email alerts when new Google Search results match a term you choose. It’s free, quick to set up, and useful for tracking brand names, executives, competitors, and campaign keywords.

However, it only alerts you to content that appears in Google Search. That makes it useful for basic brand monitoring to help you track key brand mentions, but not a complete solution for social posts, broadcast coverage, podcasts, or time-sensitive issues. It also does not provide sentiment analysis, spike detection, reach estimates, or share-of-voice reporting.

Dedicated media monitoring tools monitor several media types continuously and bring the results into one dashboard. Depending on the platform, this can include online news, social media, forums, reviews, TV, radio, and podcasts.

They also add context that manual search and Google Alerts cannot provide, such as:

Alerts when mention volume changes unexpectedly

Competitor and share-of-voice comparisons

Dashboards and reports for campaigns or executives

Filters that remove irrelevant or duplicate results

Many also fold in social media listening, so you're not running separate tools for press coverage and social conversation.

Meltwater media intelligence is one example of this approach. It monitors more than 400,000 traditional media sources, 200 million online publications, social sources, over 20,000 podcasts, and broadcast content. Mira, Meltwater's AI assistant, can then summarize coverage, surface themes, and identify sentiment shifts, rather than leaving teams to interpret every mention individually.

LLM brand mentions and answers are another source to consider. Traditional searches and alerts may not show how ChatGPT, Gemini, Claude, and other large language models describe your brand. AI visibility tools such as GenAI Lens track those results separately and show the sources influencing them.

For teams managing more than a handful of mentions a week, this is the method that actually keeps pace with the volume.

Your brand name is the obvious term to watch, but it's not the only one. A complete monitoring strategy should also track:

Executive and spokesperson names, since reporters often quote leadership directly

Key products, campaigns, and press releases, especially around launches

Competitor brand names, to compare how your coverage stacks up

Crisis-related terms specific to your business and past incidents

Keeping this list current matters more than making it long. Review it every quarter and add or retire terms as your business, products, and competitive set change.

Tracking mentions only pays off when someone acts on what you find. A few habits make the difference:

Assess negative mentions quickly. Check the source, reach, sentiment, and rate of spread before deciding whether to respond, escalate, or continue monitoring. A rushed reply can sometimes draw more attention to a minor issue.

Amplify positive coverage. When a journalist, influencer, or customer shares positive user-generated content (UGC), send it to sales, feature it on your site, and use it as social proof in future pitches or to earn backlinks.

Feed data into share of voice reports. Individual mentions are useful, but the trend line is what actually informs strategy. Build media monitoring analysis reports that track your share of voice against competitors monthly, not just after a big campaign.

Use sentiment trends to inform messaging. If sentiment is drifting negative around a specific topic, that's a signal to adjust your messaging before it becomes a bigger problem, not after.

Treat tracking as the first step in a workflow, not the whole job. The earned media monitoring approach that works best pairs consistent tracking with a clear plan for what happens next.

Manual searches and Google Alerts may be enough when coverage is limited. As your brand appears across more news, social, broadcast, and podcast channels, checking each source by hand becomes slower and leaves larger gaps.

A dedicated PR monitoring platform closes that gap. Meltwater brings news, social, broadcast, and podcast mentions into one place, with real-time alerts and sentiment analysis so you know what's happening and how serious it is, not just that something happened.

Request a demo to see how Meltwater's media monitoring tools can help your team catch every mention that matters.

A media mention is any instance where news, social media, broadcast, podcasts, or other public content names your brand, product, executive, or campaign. It can be direct, like a news article naming your company, or indirect, like someone describing your product without naming the brand.

What's the difference between a media mention and a brand mention?

A media mention typically comes from a publisher or journalist, such as a news article or broadcast segment. A brand mention is broader and includes any reference to your brand anywhere online, including social posts, reviews, and forum comments, regardless of the source.

Yes, to a point. Manual search and Google Alerts are free and can work for brands with light, infrequent coverage. They miss most social conversation and broadcast mentions, and they don't offer sentiment analysis or the real-time coverage needed to catch a fast-moving story.

Untagged mentions, where someone talks about your brand without linking or tagging you, require monitoring beyond your official handles. A media monitoring tool that tracks keywords and phrases across news and social platforms will catch these mentions even when there's no direct tag, which is where most manual tracking methods fall short. Learn more about expanding your mention coverage beyond the obvious channels.

How to Track Media Mentions in 2026

Your customers are talking about your brand right now, across app reviews, X threads, and podcast clips you've probably never listened to. The challenge is seeing whether frustration around a product issue is growing, what caused a change in brand sentiment, and which conversations need attention now.

Sentiment analysis tools use natural language processing and machine learning to classify mentions as positive, negative, or neutral and identify the topics behind those reactions. Older rule-based sentiment analysis relies on fixed lexicons, while newer artificial intelligence systems use neural networks and generative AI to interpret more context.

Demand for this type of analysis is growing quickly. The Business Research Company projects the sentiment analytics systems market to climb from $4.27 billion in 2025 to $5.61 billion in 2026, driven largely by wider adoption of AI-based analysis over older keyword-matching methods. Modern AI models can interpret more context than simple keyword-based systems, although sarcasm and irony remain difficult even for advanced tools.

Below are 12 of the best sentiment analysis tools for PR, marketing, and insights teams in 2026, and how to choose the right one for your team.

What features should you look for in sentiment analysis tools?

How to choose the right sentiment analysis tool

Make sentiment analysis work for your brand

<table class="table-primary alternate-color">
  <thead>
    <tr>
      <th>Tool</th>
      <th>Best For</th>
      <th>Key Strength</th>
      <th>Pricing Tier</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Meltwater</td>
      <td>Teams that need one view of sentiment across social, news, podcasts, and video</td>
      <td>Unified brand monitoring with real-time sentiment shifts</td>
      <td>Custom quote</td>
    </tr>
    <tr>
      <td>Brandwatch</td>
      <td>PR and marketing teams comparing sentiment against competitors</td>
      <td>Deep social listening with sarcasm and emotion detection</td>
      <td>Custom quote</td>
    </tr>
    <tr>
      <td>Sprinklr</td>
      <td>Enterprises unifying social, CRM, and survey feedback</td>
      <td>Voice-of-customer analytics at scale</td>
      <td>Custom quote</td>
    </tr>
    <tr>
      <td>Hootsuite Insights</td>
      <td>Social teams who already publish through Hootsuite</td>
      <td>Listening and publishing in one platform</td>
      <td>$99–$249/mo, social listening is Enterprise-only, custom quote</td>
    </tr>
    <tr>
      <td>Talkwalker</td>
      <td>PR and CX teams needing real-time alerts</td>
      <td>Visual listening across images, video, and audio</td>
      <td>Custom quote</td>
    </tr>
    <tr>
      <td>Medallia</td>
      <td>CX teams working across surveys and omnichannel text</td>
      <td>Enterprise text analytics built for customer experience</td>
      <td>Custom quote</td>
    </tr>
    <tr>
      <td>Quid</td>
      <td>Insights teams tracking sentiment alongside market trends</td>
      <td>Granular sentiment analysis across a global data feed</td>
      <td>Custom quote</td>
    </tr>
    <tr>
      <td>Cision Communication Cloud</td>
      <td>PR teams tying sentiment to media coverage</td>
      <td>Multi-channel sentiment with manual override</td>
      <td>Custom quote</td>
    </tr>
    <tr>
      <td>Qualtrics</td>
      <td>CX teams standardizing on one experience management platform</td>
      <td>Theme-based sentiment categorization via Text iQ</td>
      <td>Custom quote</td>
    </tr>
    <tr>
      <td>Mention</td>
      <td>Teams that want side-by-side competitor sentiment reports</td>
      <td>Automatic tone classification with competitive benchmarking</td>
      <td>From $599/mo, on an annual contract</td>
    </tr>
    <tr>
      <td>Awario</td>
      <td>Smaller teams that need straightforward sentiment tracking</td>
      <td>Clear dashboards for sentiment trends over time</td>
      <td>$29–$249/month billed annually; $49–$399/month month-to-month</td>
    </tr>
    <tr>
      <td>HubSpot Service Hub</td>
      <td>Teams already running on HubSpot CRM</td>
      <td>Sentiment tracking built into your existing CRM workflows</td>
      <td>Starts at $90 per seat/month</td>
    </tr>
  </tbody>
</table>

Meltwater brings sentiment analysis from social media, news, forums, print, broadcast, and podcasts into a single platform. PR and marketing teams can track whether sentiment is changing, identify the topics driving that shift, and examine the mentions behind the data rather than relying on a single positive or negative score.

Monitors mentions across major social platforms, print, broadcast, blogs, and podcasts

AI-powered sentiment analysis that surfaces the feeling behind a mention, not just the label

Real-time alerts for sentiment spikes and shifts

AI-driven summaries from Mira, Meltwater's AI assistant, plus GenAI Lens for visibility into how ChatGPT and other LLMs represent your brand

Pricing: Custom quote. If you want a more detailed pricing breakdown, see Meltwater's pricing guide. 

Best for: PR, communications, and marketing teams that need to understand sentiment across earned media and social channels rather than monitor social posts alone.

See how this works for your brand: request a demo of Meltwater's sentiment analysis in action.

Brandwatch Consumer Research analyzes sentiment across more than 100 million online sources, including social networks, forums, blogs, news sites, and review platforms. Teams can compare sentiment around their brand, products, campaigns, and competitors, then examine the conversations behind each change. 

Tracks your brand name and logo across 100 million-plus sources

Sentiment benchmarking against competitors

Emotion and sarcasm detection beyond basic positive/negative tagging

Best for: PR or marketing teams that want posts automatically categorized by opinion or complaint type, so reviewing feedback takes less manual sorting.

Sprinklr uses AI-powered social listening to analyze sentiment, customer emotions, trends, and anomalies across more than 30 social and digital channels. It targets large organizations that need to track customer conversations across brands, markets, and business units on a single platform.

Real-time monitoring across 30+ social and digital channels

AI-based sentiment, emotion, entity, and text classification

AI Topics for filtering irrelevant conversations and grouping related themes

Competitor benchmarking across share of voice, brand awareness, and other KPIs

Real-time alerts for emerging issues and unusual changes in conversation

Best for: Global enterprises with large, distributed teams that need one shared read on customer sentiment across social and CRM data at scale, tied into broader brand monitoring across markets and business units. 

Hootsuite combines publishing and engagement tools with social monitoring. Its advanced listening product, Lumen, analyzes conversations across 150 million data sources, including social networks, blogs, forums, news, videos, and review sites. Teams can use it to track sentiment, conversation trends, reach, engagement, and influential voices.

AI-powered sentiment analysis across a broad set of channels

Advanced filtering for more nuanced insights

Customizable reports for different stakeholders

Pricing: Standard ($99/mo), Advanced ($249/mo), Enterprise (custom).

Best for: Enterprise social teams that already use Hootsuite for publishing and want to add broader listening and sentiment analysis without moving to a separate workflow.

Talkwalker, now branded as Lumen by Talkwalker, combines social listening, media monitoring, and customer feedback analysis. Its Customer Feedback Analytics product can bring together feedback from up to 300 possible sources, including reviews, surveys, and support interactions, and analyze sentiment in real time.

Sentiment classification by indicator and keyword

Trend analysis across topics, hashtags, and audiences

Visual listening that detects brand mentions in images, video, and audio

Best for: PR and CX teams that want alerts the moment sentiment shifts, with the option to zoom into a specific area to see where the customer experience is breaking down.

Medallia uses text analysis to process unstructured data and customer feedback from sources such as surveys, support conversations, speech, social signals, digital feedback, and video. Its text analytics identifies themes, sentiment, empathy, intent, and more nuanced emotions across dozens of languages and dialects.

Multi-language sentiment, theme, empathy, and intent analysis across video, audio, email, surveys, and chat

Sentiment scoring, including Net Sentiment Score (NSS)

Sentiment tracking built into existing workflows

Best for: CX teams that want sentiment tied directly to role-based alerts, so the right person hears about a problem before it grows.

Quid combines sentiment analysis with broader consumer and market research. Rather than showing sentiment as an isolated score, it helps teams identify the themes, products, audiences, and sources driving a change in brand perception.

Sentiment tracked alongside broader industry trends

Best for: Insights teams that want emotional tone measured in context, not in isolation, so a sentiment dip means something when you see the trend line around it.

Tip: Meltwater's AI-powered consumer intelligence platform can help you develop a comprehensive understanding of your audience and customers.

CisionOne includes sentiment analysis within its media monitoring and social listening platform. Teams can track sentiment over time and review the rating assigned to individual pieces of online, print, broadcast, podcast, and social coverage.

Automated tone analysis powered by AI and NLP

Sentiment ratings and trends built into dashboards

Best for: PR teams that want to compare their brand's sentiment against competitors and connect it to metrics like engagement and site traffic, not just coverage volume, as part of a broader reputation management strategy.

Qualtrics Text iQ analyzes open-ended feedback by assigning topics and measuring the sentiment attached to each response or topic. For example, one comment can contain positive sentiment about service but negative sentiment about price.

Detailed sentiment categories, from Very Negative to Very Positive and Mixed

Pricing: Three suites are available depending on your needs; contact Qualtrics for pricing.

Best for: CX teams already standardized on Qualtrics who want sentiment folded into the experience data they're already collecting.

Compare the best sentiment analysis tools for PR, marketing & insights teams. Key features, AI capabilities, and how to choose the right platform

Best Sentiment Analysis Tools for PR & Marketing 2026

A prompt is only as good as the intelligence behind it. Ask a generic assistant about your coverage and you get a confident guess. Ask through the Meltwater MCP and the same question runs against your trusted Meltwater news and social coverage, so the answer is grounded and cited.

These 55 prompts are grouped by the job you're trying to do. Swap the bracketed terms for your brand, competitors, and topics, then refine from there. A person should always read the result and make the call. The Meltwater MCP does the assembly, not the judgment.

Meltwater MCP prompts for daily monitoring and briefings

Meltwater MCP prompts for executive visibility and thought leadership

Meltwater MCP prompts for competitive and market intelligence

Meltwater MCP prompts for campaign and announcement measurement

Meltwater MCP prompts for reporting and share of voice

Meltwater MCP prompts for early-issue awareness

Meltwater MCP prompts for narrative and trend spotting

Meltwater MCP prompts for sharing intelligence across the business

Meltwater MCP prompts for working from your existing searches and assets

Getting the most out of these Meltwater MCP prompts

Frequently asked questions about Meltwater MCP prompts

"List the top stories about [company] from the last 24 hours, with sources cited."

"What are the most-shared news articles mentioning [brand] today?"

"Give me a morning overview of coverage about [company] and flag anything that needs attention."

"What's the overall sentiment in coverage of [brand] over the past week?"

"Which outlets have written about [company] in the last 48 hours?"

"Give me an overview of social conversation about [brand] today."

"What changed in [company]'s coverage compared with yesterday?"

"Give me an overview of media mentions of [executive] this quarter and where they appeared."

"How is [executive]'s commentary on [topic] being received in the news?"

"Which publications have quoted [executive] in the last 90 days?"

"Compare media visibility for [executive] versus [competitor executive] this quarter."

"What topics is [executive] most associated with in recent coverage?"

The Meltwater Blog

How to Track Media Mentions in 2026

Best Sentiment Analysis Tools for PR & Marketing 2026

55 Meltwater MCP Prompts for Communications Teams

10 Real-World Ways Communications Teams Are Using the Meltwater MCP

How to Turn Brand Monitoring into Actionable Intelligence

What is Generative Engine Optimization (GEO) & How to Do It

Best Google AI Overview Tracking Tools 2026

What Reddit Smartwatch Conversations Reveal About Consumer Trust

The World Artificial Intelligence Conference (WAIC) 2026: The Conversation Split Between Policy, Technology and AI

The Top 13 Social Listening Tools for 2026

How to Create a Brand Risk Management Plan (+ Template)

Where to Invest Your Brand Marketing Budget in 2026