Skip to content
logo

The Meltwater Blog

A yellow glowy image with a large profile card in the center showing three people with a checkmark in the upper right corner. There are other cards with people that have a greyed out appearance. The image represents selecting a PR firm to work with.

PR & Communications

How to Hire a PR Firm: 10 Tips to Get It Right

Practical tips for vetting, budgeting for, and choosing a PR agency that fits your brand.

Kelly Costello

Nov 2, 2026 • 14 min read

Cognitive neuroscientist Carmen Simon speaks at Meltwater’s Summit on Tour: Asia in Singapore

Marketing

Summit on Tour: Asia: What Neuroscience Can Teach Marketers About Earning Attention

Practical lessons from cognitive neuroscientist Carmen Simon’s Summit on Tour: Asia's keynote in Singapore, on creating content people notice, understand and remember.

Samantha Tanizar

Oct 31, 2026 • 6 min read

An image of six transparent cubes floating up and to the right on a purple and pink image.

Media Monitoring

Media Monitoring Setup: The 6 Searches to Start Your Meltwater Journey

6 searches every team should set up first to get from raw data to actionable intelligence, fast. Full Media Monitoring Guide

Chris Hanson

Oct 30, 2026 • 11 min read

A purple image with the text 60%: Share of the 15 most-mentioned AI recommendations for Black Friday represented by deal sites, cashback services, or price tools.

Generative Engine Optimization (GEO)

The Brands AI Recommends for Black Friday 2026: Insights for Marketers

How shopper questions, pricing trust, and third-party sources shape the Black Friday shortlist before the season begin

Anna Amarotti and Samantha Scott

Oct 30, 2026 • 14 min read

Two attendees talk at a networking event, with the Meltwater Summit London sign visible behind them.

PR & Communications

Managing the narrative in the age of AI - insights from Meltwater Summit on Tour London

How PR and marketing teams can understand developing stories, strengthen brand accuracy and influence the conversations shaping their reputation.

Lance Concannon

Oct 29, 2026 • 10 min read

A glowy purple and orange-pink ombre image showing a bar graph in purple on the left side, transitioning into an orange-pink transparent tile, tilted up and to the right on the right side of the image. There is a glowing line tracing progress up and to the right through the bar graph and the tile. The image represents predictive analytics

AI & Data Analytics

What Is Predictive Analytics? Moving From What Happened to What Happens Next

Predictive analytics forecasts what's likely next, not just what already happened. See the models, examples, and tools teams use to get ahead of it.

Dino Delic

Oct 26, 2026 • 12 min read

Meltwater Gartner

Media Monitoring

Meltwater Named a Leader in the 2026 Gartner® PR Media Monitoring Tools Report

Meltwater has been named a Leader in the inaugural 2026 Gartner® Magic Quadrant™ for PR and Media Monitoring Tools, based on the Gartner evaluation of Completeness of Vision and Ability to Execute.

Del Mixon

Oct 26, 2026 • 6 min read

A dark pink and orange glowy image showing several large transparent tiles with different symbols of people or various genders and types.

AI & Data Analytics

Consumer Intelligence: Definition & Examples

Discover how consumer intelligence connects customer behavior, market signals, and business decisions.

Chris Hanson

Oct 22, 2026 • 12 min read

Cover of the 2027 Global Digital Overview Report. The dark cover features a white world map, the title “Digital 2027,” and the subtitle “The Essential Guide to Connected Behaviours.”

Marketing

Digital 2027 Global Overview Report

More than 1 in 3 people using GenAI as adoption surges

Simon Kemp

Oct 21, 2026 • 53 min read

A blue image showing a storefront in the center, surrounded by floating transparent tiles showing various social listening symbols, like social media logos, bar graph, and pie graph

Social Listening

5 Ways Small Businesses Can Use Social Listening

See how to use social listening for competitive intel, product research, HR, and more, without an enterprise budget. Take a social listening product tour

Chris Hanson

Oct 21, 2026 • 13 min read

A purple glowy image showing a report with graphs surrounded by various three dimensional transparent shapes

AI & Data Analytics

What Is Descriptive Analytics? Turning Scattered Reports Into One Clear Picture

Descriptive analytics turns historical data into clear reporting on what happened. See the techniques, examples, and tools teams use to act on it. Watch a Media Intelligence product tour

Dino Delic

Oct 20, 2026 • 14 min read

A green tinted glowy image with a stack of transparent cubes in the middle. A magnifying glass is hovering over the cubes and they are surrounded by various data analytics symbols.

AI & Data Analytics

What Is Diagnostic Analytics and Why Does It Matter?

Diagnostic analytics uncovers why trends happen, not just that they happened. See the techniques, examples, and tools teams use to find root causes. Media Intelligence product tour

Dino Delic

Oct 20, 2026 • 12 min read