United States

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

It’s summer in the Northern Hemisphere, so you know what that means. Time to get a cold drink, put on some sunscreen, and determine the song of the summer for 2025! Like last year, we used our social listening and analytics solution to dive into the online conversation about this season’s hottest songs. We used the top 10 tracks from the Billboard Songs of the Summer chart as it stood at Week 5 ending on July 7, 2025, as the basis of our comparison. Read on for definitive data on which song has gotten the most people talking (and typing) so far this summer.

What is the top song of the summer for 2025 according to social media buzz?

Social media mentions from June 1 to July 7, 2025 of the top 10 songs from Billboard’s Songs of the Summer chart as of week 5, ending on July 7, 2025.

Our social listening analysis of Billboard’s “Songs of the Summer” chart found that the most talked about song on social media is “Die with a Smile” by Lady Gaga and Bruno Mars. From June 1 to July 7, it racked up about 30,000 mentions across 17 social media channels, including X, YouTube, and Sina Weibo. Notably, the song is far from the top of the Billboard chart, holding steady at #6. “Luther” by Kendrick Lamar and SZA is #4 on the Billboard chart, but ranks as the second most talked about song. It is followed by “Ordinary” by Alex Warren, which has been at #1 on the charts for the past five weeks.

Wondering where “Manchild” is? The Sabrina Carpenter song entered the Songs of the Summer top 10 on July 8, the day after the cutoff point for this analysis.

We see the biggest discrepancy between the charts in the rankings for “What I Want” by Morgan Wallen ft. Tate McRae and “Just in Case” by Wallen. Both songs dropped seven places on the social media mentions chart. Meanwhile, “Mutt” by Leon Thomas saw the biggest jump from 10th on the Billboard chart to 4th on ours.

2025 summer songs saw a 94% drop in social media mentions 

Social media mentions from June 1 to July 7, 2024 of 10 songs of the summer of 2024.

Multiple media outlets have meditated on the lack of a song of the summer for 2025, and the data halfway proves their point. Our top 10 songs of the summer analysis from last year not only had a clear winner, it had much higher mention volumes across the board. The top 2024 songs collectively generated about 2,095,900 mentions between June 1 and July 7, 2024. However, this year, our top 10 songs only generated 123,400 mentions in that same time period, a 94% decrease.

Interestingly, conversations about the concept of the song of the summer itself are up about 60% from last year. From June 1 to July 7, 2024, there were about 114,000 mentions of the phrase, compared to about 183,000 in the same time period of 2025.

2025’s top summer songs include releases from 2024, and earlier

The prestigious title of Song of the Summer is usually reserved for bops that came out in the spring or summer of the same year. However, four of the songs from the Billboard top 10 came out before this year.

“Die with a Smile,” “Luther,” and “Mutt” all came out in 2024. Meanwhile, “Pink Pony Club” was originally released as a single in 2020 before being included on Chappell Roan’s debut album in 2023. Finally, “Anxiety” came out in 2025, but only after fans rediscovered the original version that Doechii shared in a 2019 YouTube video. 

What marketers can learn from the song of the summer 2025 online buzz

With older songs topping our social listening ranking and lower mention volumes, it’s fair to say we’ve entered a new era in how summer mega hits are made. Unlike in fashion, where micro-trends come and go at a rapid pace, in music, we’re seeing some sleeper hits blow up over the course of months and years instead of weeks and days as fans discover and share “old” songs they find organically on social media. 

Does that mean Songs of the Summer are over? Likely not, but it does seem that music fans are more open to “rediscovering” songs from previous years, especially when it comes to the digital back catalogues of newer stars, as in the cases of Doechii and Chappell Roan. Looking forward, songs of the summer may align more with general, cultural vibes rather than release dates.

Additionally, our analysis reveals just how much charts based on sales, radio airplay, and streams diverge from consumer buzz online. The latter can give marketers a more predictive view of what is resonating with audiences organically. To stay relevant, marketers need to lean into cultural intelligence, embrace flexibility in timing, and pay attention to how social media is driving music discovery.

The Song of the Summer 2025 Based on Online Buzz

Studies have shown that workers lose an average of four hours per week because of toggling between too many programs — a concept called context switching. AI streamlines how you communicate with customers, clients, or internal employees so you will no longer be burdened by the inefficiencies of email, clunky spreadsheets, and never-ending Slack threads.

Adding AI to the process allows you to work more efficiently within your app or program. It does the heavy lifting for you, so even when you do need to switch between apps, you can easily make up for lost time and keep your work moving.

Let’s explore the growing role of communication AI tools and our top picks for 2025.

Unlocking the Power of Al for Smarter Communication

Using Meltwater for AI-powered Communications

We define AI communication tools as software or apps that use AI to improve and simplify how you communicate. AI has the power to predict trends, understand context, and automate tasks, all of which can help you be a better communicator.

Here are some ways you can use AI communication tools to improve how you work.

Analyze sentiments of messages, calls, or documents

Real businesses are applying AI-enhanced communication tools in these and other ways. They’re proving to be game-changers for how you handle daily tasks, plan ahead, and use data to make decisions.

AI tools for communication can vary in size, scope, cost, and purpose. Let’s review 12 of the best tools that have infused AI and can contribute to a stronger communication plan.

AI in marketing is helping professionals stay a step ahead of their competitors, and Meltwater gives you a comprehensive way to apply it. The Meltwater platform uses AI consumer intelligence capabilities to identify and understand what people are talking about online and how they’re discussing it.

Social listening and consumer insights are powerful. They give you a chance to hear relevant conversations, even when your brand isn’t included. You can dig deeper into your audiences to learn their preferences, find new segments, and know how they think and feel, making it one of the best social media monitoring tools.

AI brings contextual understanding to the process. You gain a more complete picture of your brand and audience. Meltwater connects the dots to find hidden patterns in data you might have missed or didn’t know existed. Get alerts when trends and sentiments shift, or tap into custom data reports to figure out your next best steps.

Introducing Mira - The Power of Meltwater AI, Unleashed

Mira is your AI companion within Meltwater, here to streamline your workflow and bring you deeper insights in a fraction of the time. Using provided prompts, or designing your own, you can ask Mira for consumer insight analysis such as "consumer sentiments for a brand/product/topic" or "top performing hashtags". 

Mira can also assist in your PR comms flow, by pinpointing relevant journalists, drafting emails, and creating press releases. 

Want to see Mira and Meltwater's powerful AI communication tools in action? Click here and fill out the form below for a personalized demo!

Customer service platform Zendesk uses AI to help businesses serve customers faster and more efficiently. AI enables more personalized experiences so that customers feel valued as individuals. 

Zendesk includes AI agents that offer the benefits of automation without sacrificing personalized support. Customers can “self-service” to get faster resolutions, which reduces wait time and increases satisfaction. AI agents are also available around the clock, allowing customers to reach out anytime they have a problem or question.

TIP: Learn more about all of the exciting new AI features we've added to the Meltwater suite of solutions in our Mid-Year and Year-End Product Releases!

Grammarly is a free AI communication tool that helps you become a better writer with little or no effort. Using the browser version or the browser extension, Grammarly reviews your writing and makes suggestions on word choice, spelling and grammar, and tone of voice. 

It’s also easy to use. Just click the highlighted text to Grammarly’s suggestions. A single click will make the change, or you can choose to dismiss the suggestion.

Designed for AI-powered transcriptions, Otter.ai turns audio and video into transcripts. This gives you another way to make use of your content and tailor it for audiences who prefer reading over listening.

Otter.ai integrates with popular tools like DropBox, Google Docs, and Slack and can serve as a copilot within those tools. For example, if you’re having a Slack meeting, Otter can recap the meeting notes and create a list of action items based on the transcript. 

One of the most widely used AI communication tools, ChatGPT offers a low barrier to entry for AI adoption. ChatGPT is a large language model that uses plain text inputs and uploaded files to generate new content. Anyone can start using ChatGPT (there’s a free version) to create content, such as emails, blog post drafts, ad copy, or social media posts.

While ChatGPT does make quick work of content creation, users should be wary of using its outputs as is. They typically require editing and fact-checking, and may appear too similar to content that’s already been published.

TIP: Our Data-Driven PR Toolkit contains ChatGPT prompts designed specifically for PR and communications professionals. Download it for free!

Taskade lets you build and deploy AI agents that can work in the background while employees focus on other tasks. AI agents can handle a wide range of requests, from planning itineraries to developing presentation materials. 

You can also use Taskade to organize your tasks and set up searchable knowledge bases. This allows users to make the best use of their time and not have to second-guess themselves or waste time trying to find solutions.

Zohodesk is an AI customer service desk software that can help resolve customer complaints faster. Similar to other help desk solutions, tickets enter the system for employees to review. AI features can analyze the context of the ticket, detect sentiments, and provide appropriate responses automatically.

Agents can resolve issues based on the context of the ticket details. This saves businesses from having to involve human employees for every issue while ensuring customers get a satisfactory solution.

For AI-driven project management, ClickUp combines common features like chats, tasks, goals, and documents into a single interface. Users have complete control over their workflows and how they organize their content. 

AI acts as your personal assistant as you navigate your tasks, files, and spaces. You can ask it questions, like whether any tasks are overdue or what email address you should use to contact a specific person. It can even organize your tasks for you and show you what to work on next, based on tasks assigned to you and their status.

Think ChatGPT, but specifically for marketing. Jasper.ai is a copywriting tool designed to craft blogs, web copy, social media posts, and other content in a brand’s unique voice. This is an area that basic language models like ChatGPT struggle with. Jasper has skewed its product to be more aligned with popular communication channels.

Something AI does well is improve over time, and this benefit is clearly seen in Jasper. As the tool learns more about your brand, tone, style, and audience, its outputs reflect its knowledge growth and can create content that needs less editing.

AI email assistant TryEllie gives you a clear path to inbox management. The AI tool writes emails on your behalf and can learn from your unique style so that your emails sound more like you.

TryEllie understands the context of emails and can write appropriate replies to incoming messages. You can try the browser extension for free before committing to a paid plan.

Whether you’re on a Zoom call or a Slack meeting, Notta can collect the important elements of each session and turn them into a transcript or notes. One of its most powerful features is its ability to translate text. Notta is multilingual and makes meetings more accessible for those who aren’t able to navigate language barriers in real time.

You can also upload pre-recorded audio to Notta for a complete transcript or highlights. It can differentiate between speakers, pick out key information, and create a list of the next best actions based on what was discussed.

Formerly known as Drift, SalesLoft uses AI to learn more about the experiences buyers want and expect. It looks at the customer journey and the content your customers are viewing on your website to find high-intent buying signals. It shows you how you can act on those signals to turn more visitors into customers.

SalesLoft helps you identify the most qualified leads and cater to them with experiences that convert. Personalize your chats and emails, start conversations on landing pages, and get data-driven insights into how your efforts are working.

No matter your communication strategy, AI can help you do it better. AI in marketing is becoming more common, but it’s still in its infancy. Capitalizing on it now gives you a competitive advantage over those who haven’t yet discovered its usefulness.

Meltwater is a leader among the best AI tools for communication, offering comprehensive data to power your comms strategy. Use Meltwater data to find trending topics, learn how people are talking about them, and understand their sentiments toward them. 

Our platform offers easy-to-understand insights, not just numbers, so you can learn what the data means and what to do next.

Learn more when you request a demo by filling out the form below!

AI communication tools offer game-changing ways to get ahead in your marketing and PR efforts.  Read more about the top 12 AI comms tools, and how they're used. 

Top 12 AI Communication Tools

Even before its premiere in late June, F1 the movie was making headlines for its goings-on behind the scenes. Produced by Apple Studios, the film secured $40 million in brand sponsorships for the fictional, on-screen F1 team APXGP, for which the film’s protagonist Sonny Hayes (played by Brad Pitt) drives. Unlike traditional product placement deals that feature a brand for just a few moments, F1 sponsors were visible throughout the film as their logos adorned the central characters’ cars and costumes. 

We used our consumer intelligence and influencer marketing solutions to see which sponsorship activations had the biggest impacts in the weeks leading up to F1’s staggered, international premiere dates at the end of June. Here three of the top-performing activations that drove big results for sponsoring brands.

Looking to dig into the details? Click here to access our full analysis and consumer intelligence insights dashboard about F1 sponsorships.

Note: The data discussed below looks at relevant English-language mentions of the F1 movie and a selection of movie partners on media and social media sources from June 1 to June 30, 2025.

Gareth Bale’s black carpet Instagram posts for Heineken UK

This Instagram post tagging @heineken_uk achieved a 1.52% engagement rate and more than $902,000 in estimated media value (EMV).

Retired footballer Gareth Bale attended F1’s London movie premiere on June 23, and his two posts from the black carpet paid off big for movie and league sponsor Heineken and its non-alcoholic offering Heineken 0.0. 

Posts mentioning Heineken in online conversations about F1 the movie reached an estimated 25.7 million social media users and generated about 956,000 engagement actions.

Overall, the brand achieved an estimated reach of 25.7 million in social media conversations about the movie, far beyond that of other movie partners. And over 60% of that reach came from Bale’s posts alone.

McDonald’s’ limited-edition F1 Happy Meals

The fast food giant, an F1 regional partner for Latin America, tapped into nostalgia with its Happy Meals promotion offering exclusive F1 miniatures as the toy inside. Though Happy Meals are traditionally for kids, the promotion appealed to the film’s adult audience, harkening back to childhood playtimes spent with toy racing cars as well as the chain’s ‘80s and ‘90s partnership with Hot Wheels. 

This Instagram post from @smoothrac3r achieved an eye-popping 180% engagement rate and generated over $546,000 in EMV.

That creative take helped the regional promotion go viral globally. This was largely thanks to a significant engagement boost from an organic Instagram post by car content account @smoothrac3r. As a result, McDonald’s scored the second highest engagement rate of the F1 partners we analyzed, outperforming Pirelli and Paramount+, among others.

Pirelli’s and F1’s Hot Wheels collaboration

Speaking of toy cars, tire manufacturer Pirelli enjoyed a significant boost in engagement thanks to Hot Wheels’ collaboration with F1. The toy brand created 1:64 scale replicas of the cars from the film. And since Pirelli, F1’s official tire supplier, also provided the tires for the film, the brand featured prominently in the visuals from the Hot Wheels campaign.

This Instagram post from @hypewhip achieved an engagement rate of 1.37% and generated over $109,000 in EMV.

One from the official Hot Wheels account and another from automotive account @hypewhip collectively generated 90% of the tire brand’s over 166,000 engagement actions in relation to F1. Notably, neither was a sponsored post with Pirelli, but both mentioned the brand’s name in their captions and featured their branded Hot Wheels tires in the visuals.

Our sponsorship analysis of the F1 movie offers some important insights and lessons for brands. Dive deeper into the results, including comparisons between F1 league and F1 movie sponsors, by checking out our F1 Movie Brand Visibility Dashboard. Brands analyzed include those discussed above, as well as others like IWC, Tommy Hilfiger, Mercedes-AMG, and Qatar Airways. In the meantime, here are three quick takeaways from the activations mentioned above:

Shareable content from interest-based accounts can outperform official partnership posts. Social media posts from interest-based accounts drummed up significant excitement around brand activations, helping McDonald’s and Pirelli ride the F1 publicity wave straight into the spotlight. Brands can help encourage these kinds of engagement-driving organic mentions by creating visually compelling activation assets that fan accounts can repurpose and reshare with minimal effort.

Tap into shared emotions and memories. When it comes to the entertainment world, success isn’t always about star power. Creative campaigns that resonate with audiences on an emotional level can have global appeal, as demonstrated by the McDonald’s Happy Meal activation. 

Influencer alignment is key. And other times, success is about starpower, especially when it is leveraged for cross-audience appeal. Gareth Bale’s sports- and luxury-focused, international following is a perfect match for F1’s polished brand. As the success of his Instagram posts shows, the F1 premiere was an opportune event for Heineken 0.0 to highlight itself as a premium name in non-alcoholic beverages.  

Three F1 Movie Activations That Drove Big Online Buzz

Here at Meltwater, monitoring and analyzing trends is part of our DNA, and it’s what has helped us ensure that we’re not just meeting our users’ needs, but anticipating them. Over the past few years, we’ve carefully observed major shifts in the media landscape, transforming how enterprises use social and news intelligence and the capabilities they require. Trends move at breakneck speed, narratives evolve at the intersection of social and news, and, on top of it all, long-term market and industry shifts are reshaping consumer behaviors en masse. That’s what drove us to create Explore+. 

A category-leading, enterprise-grade social and media intelligence solution, Explore+ delivers flexibility and scale without sacrificing depth. Here’s how it’s redefining intelligence for consumer insights, marketing, and PR teams.

Understanding what people are saying about your organization, your competitors, and your industry isn’t a one-team priority. Those who want to lead conversations in today’s fast-moving media landscape need insights that all roles can align and innovate on without being a data whiz. 

Explore+ brings intelligence from across social, news, broadcast, reviews, and other sources together on one platform. Advanced dashboards and AI assistants (more on that below) deliver the 360-degree views organizations need to move quickly with confidence. No steep learning curves, just shareable, visual analytics that teams across organizations can use to inform decisions that drive impact. That swiftness means everything when the next hot trend is taking off or a PR emergency is brewing. 

Modern enterprise teams need to stay nimble. A crucial part of Explore+’s versatility is its flexibility. Comprehensive data coverage, flexible data slicing, and unlimited real-time searches remove the obstacles to exploring anything and everything, including localized phenomenon, niche verticals, and multi-year trendlines. From quick temperature checks to structured deep dives, you don’t have to trade speed for quality insights.

For those familiar, Explore+ builds on the strengths of Meltwater’s Explore and Radarly platforms, unifying them into a single enterprise-grade solution that delivers both breadth and depth. This evolution combines the best of both worlds—fast, intuitive discovery and structured, scalable insights—so teams can adapt to any question, from any corner of the business.

This high level of data quality doesn’t happen overnight. It’s the fruit of Meltwater’s domain investments and relationship-building over the past 20+ years. We’ve been steadily building for this moment so our customers can stay at the cutting edge of whatever comes next.

Unmatched efficiency and transformed teams

A key consideration in building Explore+ was having intention behind every feature, not just throwing shiny buttons in for the sake of it. That guiding principle led us to incorporate AI in ways that actually enhance the user’s ability to work strategically, no matter the role, with enhancements that power workflows and keep them on track.

Insights, communications, and marketing teams can spend less time on common tasks, like creating Boolean strings and automating reports, thanks to Mira–Meltwater’s AI engine. They can skip straight from questions to answers with Mira Studio, the chat-based experience embedded in the platform that does the heavy lifting to instantly provide insights like market trends, key content summaries, and competitive intelligence. Critically, they can get those insights to key stakeholders right where they already collaborate most with the Meltwater Copilot, which surfaces Explore+ intelligence directly within Microsoft Teams and Office. 

Additionally, Explore+ offers advanced dashboarding features and over 50 customizable, analytic widgets that let users visualize key data in whatever way works best for stakeholders across projects and departments. And stay tuned — soon our customers will have the ability to reconcile earned, owned, paid, social, and influencer data, making it even easier to democratize insights within complex organizations.

Finally, enterprise scale and governance are crucial aspects of Explore+ that ensure the success of your global listening programs. As most large-scale teams know, lack of structure is a recipe for slow progress and quick chaos. Teams run the risk of managing overlapping searches, building redundant dashboards, or missing out on key findings discovered elsewhere. 

Explore+ addresses this with features like user roles, custom permissions, and folder systems with private data storage, bringing controlled flexibility and alignment to otherwise unwieldy processes. Multi-layered governance ties all the moving parts together, giving enterprises the oversight and structure they need to scale access to intelligence without sacrificing clarity. 

That means your global insights team can manage standardized dashboards for executive reporting, while your local market teams create tailored views to their regional needs. This balance of control and flexibility ensures that social and media intelligence moves thoughtfully across your unique organization. 

With Explore+, we’re entering a new chapter of our mission to empower smarter decision-making. Through industry-leading technology and best-in-class service, we’re transforming the future of enterprise intelligence solutions. Join us as we keep building toward a more informed tomorrow—request a demo below to learn more.

Tailoring Social and Media Intelligence for Global Enterprises

You should always be periodically updating your public relations strategies to fit the current climate of buyers, competitors, and technology.

The step-by-step process we lay out in this blog will help you craft a PR plan and template so any PR opportunity or issue that arises, you'll be able to address head-on.

How to Optimize Press Relationships with Good PR Planning

A PR strategy (public relations strategy) is a comprehensive plan designed to manage, shape, and maintain the public perception and image of an individual, organization, or brand. It involves intentional communication efforts to build relationships with various stakeholders, including customers, media, investors, employees, and the general public.

A well-crafted PR strategy aims to foster positive relationships, enhance credibility, manage reputation, and ultimately influence public perception in a favorable way.

Goal Setting: Defining clear objectives and outcomes that align with the overall organizational or personal goals.

Audience Identification: Understanding the target audience(s) and their preferences, interests, and concerns to tailor messages effectively.

Message Development: Crafting key messages that convey the desired narrative or information to be communicated.

Media Relations: Engaging with journalists, bloggers, and other media outlets to secure positive coverage and manage any potential negative stories.

Content Creation: Developing compelling content such as press releases, articles, blog posts, social media content, and multimedia materials.

Crisis Management: Preparing for and managing potential crises or negative situations that could impact the reputation of the individual or organization.

Monitoring and Measurement: Tracking and evaluating the effectiveness of PR efforts through metrics like media mentions, sentiment analysis, email tracking and audience engagement.

Adaptation and Improvement: Continuously refining the PR strategy based on feedback, results, and changes in the environment to ensure ongoing effectiveness.

Let’s start with the basics. Why is having a PR strategy important?

The answer is simple: PR, especially good PR, doesn’t happen on its own. 

Yes, people may be talking about your brand and products. And yes, there’s a chance that news media outlets might cover what your company is doing without you pitching them. But these are exceptions, not the rule. And if you want lightening to strike twice, you need to have a PR strategy in place. 

Public and media relations strategies help you take control over how you appear to your audience and the press. You become the driver of the conversation, not just a passive participant.

For example, let’s say you’re planning to launch a new product. How will you spread the word? There's marketing, of course. But strategic PR can contribute to more interest by increasing your reach beyond your owned channels.

Or let’s say something unfortunate happens, like a recall. Recalls require immediate action and, sometimes, PR crisis control. You can’t waste valuable response time to develop a well-thought-out and comprehensive PR strategy for handling the fallout. Rather, you should have a templatized plan already in place.

When issues or opportunities arise, refer back to your strategy so you can move forward with confidence.

So what does it really take to develop a solid PR strategy? 

We’ve found that having a PR strategy template helps brands to stay on task and check all the boxes. Save this guide and refer back to it as you’re developing your PR plan.

Steps to creating a successful PR strategy:

To get more tips on how to build your PR strategy, check out our Guide to Modern PR, the Data Driven PR Playbook, and the biggest PR takeaways from Meltwater Summit 2025. 

Start planning your PR strategy by reviewing previous PR initiatives, goals, and activities. How are your goals shifting? Are there any areas that went unaddressed that you now have more resources to allocate towards?

Look at how your company has historically appeared in the media. Who were you pitching? Where were you featured? Did you receive positive coverage or negative coverage (or both)?

Benchmark your past performance using metrics such as the number of media mentions and target audience reach. 

To accurately measure the number of media mentions you receive, a media monitoring solution can help you quickly surface mentions across online news, social media, radio, and broadcast. 

You should also have custom scoring set-up to give your reporting better context. 

Once you can see how you've been pacing agains previous goals, you can identify any new PR needs. For example, if your company has grown in the last year, you might need to add some people to your PR team. Or, if a new competitor has emerged, you might want to start monitoring their social media and mentions.

Effective public relations strategies hinge on clearly defined goals. Without an objective, you have no way of knowing if your efforts are paying off.

https://meltwater-experience.pages.dev/meltwater-blog-micro-content/creating-a-pr-strategy/

The Meltwater Blog

The Song of the Summer 2025 Based on Online Buzz

Top 12 AI Communication Tools

Three F1 Movie Activations That Drove Big Online Buzz

Tailoring Social and Media Intelligence for Global Enterprises

How to Create a PR Strategy

Why You Need a Reputation Management Strategy (and How to Create One)

Social Media Statistics for Hong Kong [Updated 2025]

Why No-Buy Challenges Are Still Trending in 2025 and What They Mean for Brands

2025 NBA Finals Stats: How Big Was the Online Buzz?

How PR Can Tackle the Growing Disinformation Challenge

2025 Social Media Statistics for Thailand

10 Brand Awareness Metrics to Measure Your Performance