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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

It takes years of dedicated, consistent efforts to build a strong brand but just seconds to destroy it. A digital marketing campaign that doesn’t align with your values or core audience can cause brands to lose favor with their followers. Knowing these brand management risks is the first step of brand safety — the act of protecting your brand’s reputation across channels.

People have certain expectations of the brands they do business with. When a brand fails to deliver on those expectations, your brand’s image is at risk. 

Marketers take conscious efforts to protect brands from negative reviews and viral content. But they often lack control when it comes to advertising. Automated processes mean you’re not choosing where your digital ads appear, which means your content might appear in places that don’t align with your brand.

Let’s explore the role of brand safety in marketing and how you can take steps to protect your brand.

What Is Brand Safety and Why Does It Matter?

Brand Safety Risks in the Digital Landscape

Brand Safety Best Practices for Businesses

Tips for Managing Brand Safety on Social Media

Brand Safety Definition: The act of protecting a brand’s image in the context of advertising, specifically in preventing it from being associated with inappropriate content.

You’ve probably seen ad fails that clearly that don’t belong together, like this one:

Brands face the same risks in digital advertising, too. 

In digital advertising, you can’t always predict where your ads will land. Automated processes take the guesswork out of online advertising and reduce the stress of having to research and choose specific websites, pages, or channels.

However, this process also increases the risks to brand safety. With little control over where your ads appear, your ad could end up next to other content that might influence viewers’ perceptions of your brand.

That’s why brand safety is an essential part of any brand strategy. More than half of U.S. consumers consider a brand’s reputation and values when choosing who to buy from. 

It’s essential to maintain their trust by ensuring your ads reflect your brand properly. Otherwise, you risk turning off your customer base or giving them the wrong impression.

Tip: Times are changing. Learn more about brand safety in AI.

You can’t escape digital ads online — they’re everywhere. Many sites use tracking pixels to display ads that are relevant according to your browsing history and known interests. Despite good intentions, this can pose a challenge to maintaining brand safety.

Let’s look at some brand safety examples and why they create headaches for marketers.

Ads that appear in the wrong context can confuse audiences, which reduces the ad’s effectiveness. For example, an ad for a children’s toy that appears in an article about economic recession likely won’t catch the reader’s attention.

Ads can sometimes appear alongside harmful or controversial content, such as hate speech, violence, or adult material. This can damage a brand’s reputation by making it appear as though you share these values.

For example, a food ad placed alongside graphic content about animal cruelty could make the viewer think the food company doesn’t have humane practices.

User intent is everything in SEO. But sometimes, keywords can have different meanings or intentions. Broad or poorly defined keywords can lead your ads to show up in the wrong places.

For example, a skincare brand targets the keyword “acne,” and its ads appear next to negative reviews about its own products.

Sites involving gambling, content piracy, or adult content can erode brand trust if your ad appears here and doesn’t pertain to the site’s topic. For example, a church building its image on trust and transparency wouldn’t want to appear on a website promoting content piracy.

Social media and user-generated content risks

User-generated content (UGC) can be a boon for brands. It’s essentially free advertising and can influence others’ perceptions in an authentic way. 

However, ads placed near controversial or offensive UGC can negatively affect brand perception. For example, a family-oriented snack brand promotes itself on social media and appears near a user-generated video filled with profanity or explicit content.

Consumers are ultra wary these days, with nine out of 10 saying they fact-check their news. Half of consumers also say they trust news and content on social media less than they did a year ago. 

Ads that appear to be associated with the spread of misinformation can erode consumer trust and harm a brand’s credibility. For example, a pharmaceutical company’s ad could appear on a website spreading misinformation about vaccine safety. This might cause the reader to think the company supports or funds the misinformation.

TIP: Not sure where to start with brand monitoring solutions? Check out our full breakdown of the best brand monitoring tools on the market!

Brand safety is a part of the brand management puzzle. It’s not enough to focus on building and growing a strong brand; marketers also need safeguards to protect it.

These best practices can help businesses stay on top of brand safety, even when it feels you lack control over ad placement

Content lists exclusions allow you to opt out of having your content shown alongside other types of content. For instance, Google lets you choose content labels (e.g., sensitive content, adult websites) to limit where your ads will appear. You can use content list exclusions for new or existing campaigns.

Brand safety solutions like Meltwater let you see how consumers react to your brand. Whether you’re launching a new paid campaign or posting new content on social media, brand monitoring tools will show you the response.

Meltwater’s brand monitoring tools measure things like share of voice and brand sentiment. It understands what people are saying and how they’re saying it, giving brands context into the online chatter. You can detect spikes in sentiment shifts and see your full digital impact, allowing you to take quick action if an ad campaign goes awry. 

See Meltwater's brand monitoring capabilities in action! Click here and fill out the form for a personalized demo.

Established publishers like Google stick to strict content guidelines, which significantly reduces your chances of having an erroneous ad placement. Reputable publishers are also transparent about ad placement practices and can give you more control over where ads appear (such as using content exclusion lists).

Contextual targeting lets you specify where to place your ads based on your brand’s message and audience values. Unlike behavioral targeting, which focuses on user history like browsing and buying habits, contextual targeting evaluates the content of the page where the ad will appear.

For example, a travel brand might choose to appear on travel-related websites rather than choosing websites based on demographic data.

Negative keywords let you exclude your ad from appearing alongside certain topics. For example, a cosmetics brand might use “allergy,” “lawsuit,” or “counterfeit” as negative keywords to minimize unwanted associations.

Brand safety is an ongoing part of brand monitoring. Regularly reviewing ad placements and campaign performance will help you address risks promptly.

Tools like Google Ads’ placement reports will let you see where your ads are running and making the necessary adjustments.

Social media platforms like Facebook, Instagram, and LinkedIn have built-in ad programs that let you customize your audiences. Even though these ads only appear on social media platforms, you still need to approach them with caution. 

Ads can still appear alongside content that might not align with your brand and put your image at risk.

Follow these tips and best practices to keep brand safety in check on social media.

Understand the risks of each social media platform

Social networks cater to different audiences and different purposes. Knowing the nuances of each can help you identify potential risks to your brand safety.

For example, TikTok is completely video-driven and covers just about any topic imaginable (including content that’s potentially inappropriate to your brand). LinkedIn is more professional, while Facebook can be a mixed bag.

Get to know the various ad controls each platform offers. For example, Facebook lets you exclude placements on in-stream video ads to avoid appearing next to controversial or low-quality content.

Influencers can grow your social media reach and put you in front of a relevant audience, but tread carefully. Thoroughly vet the influencer’s history, content style, and audience to ensure brand alignment. 

A misstep by the influencer, even when it has nothing to do with your content, could tarnish your brand by association.

TIP: Download our Ultimate Guide to Influencer Marketing to learn more about how to find influencers who are right for your brand.

Social media trends can change quickly, and ads might unintentionally intersect with sensitive topics. For example, an ad promoting travel to an area experiencing a natural disaster might be viewed as tone-deaf. 

Regularly monitor trending hashtags and content to understand their context.

To maintain brand safety in advertising, try your ad creative in small doses. Smaller launches can help brands assess performance and safety before scaling up. It also gives you the chance to tweak your ad before dedicating the entire budget to potential risks.

Brand safety in advertising is a thin line to walk, and it’s easy to make mistakes along the way. You can minimize your risks by knowing the most common brand safety mistakes and how to avoid them.

<table class="table-primary">
<thead>
<tr>
<th>Brand Safety Mistake</th>
<th>How to Avoid It</th>
</tr>
</thead>
<tbody>
<tr>
<td>Over-reliance on programmatic advertising</td>
<td>While efficient, programmatic ads can mean a lack of control. Make sure you also have other means of digital advertising in your brand strategy.</td>
</tr>
<tr>
<td>A lack of real-time campaign monitoring</td>
<td>Monitor campaigns after they go live to identify potential issues and reduce brand harm.</td>
</tr>
<tr>
<td>Neglecting regional or cultural sensitivities</td>
<td>A humorous ad that works well in one area might seem offensive in another, so make sure you know your audience and their cultural differences.</td>
</tr>
<tr>
<td>Failing to update exclusion lists</td>
<td>Emerging risks and new exclusion options can lead to better results. Update your exclusion lists with each campaign to stay on brand.</td>
</tr>
<tr>
<td>Prioritizing reach over relevance</td>
<td>Careful targeting might lead to less reach, but your ad might appear to more relevant viewers. Avoid blanket campaigns so that you reach the right people, even if your audience size is smaller.</td>
</tr>
</tbody>
</table>

Avoiding these common mistakes will help your brand safety strategy become more effective.

These brand safety examples are just the tip of the iceberg. Anytime you lack control over where your ads appear, brand safety guidelines will always be a top concern.

Meltwater’s social listening solution lets you prioritize brand safety in online advertising without the guesswork. Measure audience sentiment, share of voice, trending topics, and context of conversations from a single interface. You can see what people are saying and how they’re saying it, helping you identify risks to your brand.

Along with providing insights, Meltwater also compiles the data into reports to help you make sense of all the facts and figures. Get spelled-out insights that tell you what’s happening and what you might do next. Learn the “why” behind the numbers so you can take the best next steps.

Learn more when you request a demo by filling out the form below!

The Essential Guide to Brand Safety

Can you make money on TikTok? The short answer is yes! Content creators and brands alike can use TikTok as a revenue stream, whether you’re marketing your own products or another brand, or just creating great content.

Some TikTokers have made millions of dollars from the platform. The top 50 creators have amassed a collective $720 million in 2024, with more than 2.75 billion combined followers. A platform this size offers ample opportunities for other creators to join the conversation and grab a slice of a massive multi-million-dollar pie.

Now that you know you can make money on TikTok, let’s explore your next objective: How do you make money on TikTok?

Why TikTok Is a Powerful Platform for Making Money

How Many Followers Do You Need to Make Money on TikTok?

Growing Your TikTok Presence with Klear by Meltwater

TikTok is a goldmine for influencer marketing. It’s a place where viewers come to be inspired and entertained. Guards come down and viewers are more receptive to hearing from brands and companies. (Dare we say they even enjoy it?)

With more than a billion TikTok users and counting, TikTok is a place where your target audience already is. It’s where trends are born and content goes viral. And unlike other social media platforms that reward polished, professional content, TikTok praises authenticity.

Also consider its unique algorithm. You don’t need a huge audience, or even a single follower, to get views. The “For You” page can help you catapult your way to success just by putting you in front of viewers. There’s not much guesswork involved, and anyone can start posting content and earning views in minutes.

How Much Does TikTok Pay Per 1,000 Views?

Just how much money can you make on TikTok? It varies.

TikTok doesn’t have a set dollar amount based on the number of views. Creators have reported earning anywhere from $0.02 to $0.04 per 1,000 views, which isn’t much if you’re only getting 1,000 views.

But if you’re getting a million views, that comes out to about $2,000 to $4,000. 

Also, it’s worth noting that TikTok considers a “view” at least one second of play time. That’s a huge difference compared to YouTube, where users have to watch at least 30 seconds to be counted as a view. 

This means if someone stumbles upon your content, you’re basically getting a view even if the user doesn’t engage with you or doesn’t finish watching your content.

So, to answer the question, “How much money do you make on TikTok?”, it largely depends on you. If you can be authentic, creative, and consistent, you can usually make money on TikTok.

TIP: Want to learn how to get more views on your TikTok content? Check out our blog The Best TikTok Hashtags for More Views, complete with an AI chatbot that will generate strategic hashtags for your content in an instant!

Want to know how to make money on TikTok without followers? Technically, you don’t need followers. Anyone can post content on behalf of a brand to collect affiliate sales or promote sponsored content.

However, follower size can help you get brand partnerships because it makes you look like a safer bet. 

Also, if you want to join the TikTok Creator Fund, you’ll need at least 10,000 real followers. We’ll discuss more about the Creator Fund in a moment.

If you want to make money on TikTok, one of your goals should be to get more followers. The more followers you have, the better you’ll look to brand partners. You’ll also be likely to get in front of more viewers and keep them coming back to your content. 

TIP: If you need more TikTok followers, don't miss our blog 37 Tips for How to Get More TikTok Followers!

There’s more than one way to make money on TikTok. It’s best not to put all your eggs in one basket, especially since TikTok gives you multiple baskets on a silver platter. Let’s explore four of the best ways to make money on TikTok.

The most straightforward way to make money on TikTok is to promote products you want to sell for a profit. If you’re a brand, these might be your own products; your content drives viewers to your website to make a purchase.

Or, if you’re an influencer, you can promote products for brand partners or affiliates. You might use an affiliate link to drive sales or a unique promo or discount code that will attribute the sale to you.

TikTok Live is another feature that’s prime for direct sales. Similar to going live on Facebook or Instagram, you can livestream yourself on TikTok as you promote a product or service. 

Knowing how to make money on TikTok Live means having a “stage presence,” being able to interact with viewers (e.g., answer questions in the chat), and build instant trust so they will act on your offer.

Similar to Instagram, TikTok lets you post text alongside the video. You can include captions, hashtags to help people find your content, and links to encourage purchases.

TIP: Be sure to check out our article detailing how to grow your audience on TikTok Live!

TikTok wants creators to thrive on its platform and will gladly reward anyone who brings traffic and engagement. The TikTok Creator Fund essentially pays you for your content based on the number of views (measured per 1000 views).

You’ll have to apply to join the Creator Fund and meet the following eligibility requirements:

Be an individual or entity in the United States

Have an active TikTok account in good standing

At least 100K video views in the last 30 days

At least one linked digital payment account

How do you make money on TikTok with the Creator Fund? It’s a numbers game. The more views you get, the more money you earn. You can increase your chances of getting views by creating great content, using appropriate hashtags, and encouraging people to share it.

3. Partner with brands on sponsored content

Anyone can post content to promote a brand on TikTok. But sponsored content is different.

Sponsored content is paid directly from a brand to a creator in exchange for content. Essentially, it’s user-generated content for the brand, but it’s also content for the creator’s channel, giving them a way to stay engaged with their audience. This content will be marked as sponsored content somewhere on the post. 

Influencers on TikTok with lots of followers may have an easier path in securing sponsored content deals. More followers mean more potential viewers. It also indicates you’re creating high-quality content people want to see, so brands might feel more inclined to work with you.

Creators can earn additional revenue from viewers in the form of tips and gifts. This is a unique feature to the TikTok platform compared with other social media channels, such as Facebook or Twitter. 

Tips and gifts can be hit or miss, so it’s not a reliable source of income. Again, you can increase your chances of earning revenue by increasing your follower count.

TikTok has major earning potential, especially if you excel at creating authentic, honest content. 

Now that you know how to make money on TikTok, use these tips to improve your revenue chances:

Focus on a niche. Building content around a niche will help you attract more followers who care about those topics and will be likely to share your videos with others and come back for more content.

Get verified. Verified TikTok accounts build trust, and you can if you meet certain eligibility criteria. (See our guide on how to get verified on TikTok.)

Post consistently. You don’t have to post daily, but be consistent about producing new content so your audience will have something new to engage with.

Remember, the answer to the question “How many followers on TikTok to make money?” is zero, so don’t let a lack of followers hold you back. Use these revenue stream ideas and tips to start growing your TikTok account.

Growing Your TikTok Presence with Meltwater

Knowing how to get paid on TikTok can inspire your content strategy. Whether you’re promoting your own brand, working with influencers, or forming new brand partnerships, TikTok can become a revenue stream and help you earn an ROI from the content you’re creating.

Meltwater’s platform helps you monitor TikTok.

How to Make Money on TikTok: A Comprehensive Guide

Around the world, January 1 represents new beginnings, a time for committing to being better versions of ourselves. Hence the tradition of making New Year’s resolutions. These aspirations and long-term goals that we set for ourselves in January are often forgotten by March, but that doesn’t stop the world from discussing them every year. We used our social listening and analytics solution to see how big this year’s conversations were about resolutions, and how they compared to its new trendy analog, the “winter arc”. 

Winter arc is the latest wellness microtrend that uses the season for self-improvement. Primarily associated with fitness goals, the trend went viral on social media in late September as people anticipated starting their new routines and transformations.


Social media mentions of winter arc from September 1, 2024, to January 7, 2025. 

From highlighting self-care during winter to embracing the establishment of routines, there’s a lot for wellness audiences to love about the winter arc. The optimism of the trend contrasts with the tinge of cynicism around New Year’s resolutions and the common belief that most of them fail. Perhaps that’s why some outlets ran with the idea that New Year’s resolutions are on their way out, especially with Gen-Z. But did that happen? Let’s see how conversations about the old-school tradition measured against one of 2024’s last microtrends.

Did “winter arc” replace New Year’s resolutions?

Social media mentions of winter arc vs. mentions of New Year’s resolutions from December 25, 2024, to January 7, 2025. 

Not even close. Over the last seven days of 2024 and the first seven days of 2025 (December 25, 2024 to January 7, 2025), there were about 8,500 mentions of “winter arc” across 16 social media platforms and channels, including X, Reddit, and Pinterest. By comparison, social media users mentioned New Year’s resolutions about 845,000 times. About half of those mentions were on New Year’s Eve and New Year’s Day alone, spiking at midnight.

However, to be fair, the winter arc trend was a fair indicator of how the New Year’s resolution conversation would shake out...

What was the most popular New Year’s resolution for 2025?

Social media mentions of top New Year’s resolution categories from December 25, 2024, to January 7, 2025. 

Of the six New Year’s resolution categories we analyzed, fitness-related goals were the most discussed on social media, with mentions peaking on New Year’s Eve. “Winter arc” was a top keyword in those conversations.  

However, financial goals, the second-most talked about resolution, generated the highest spike overall on New Year’s Day. It’s not hard to theorize why. How many of us have justified a New Year’s Eve night splurge to ourselves by promising that we’ll get back on budget the next morning?

Both of those resolutions were mentioned more than winter arcs. However, goals related to food or diet, quitting smoking or drinking, spending more time with loved ones, and reducing time on social media and screens, were all mentioned less.

When do we stop talking about New Year’s resolutions?

Social media mentions of New Year’s resolutions. 

Social media mentions of New Year’s resolutions spiked much more acutely this year than last year when they saw a two-day surge. Does that mean the public’s interest in New Year’s resolutions is over for 2025? Perhaps not. 

Engagement actions with social media mentions of New Year’s resolutions from January 1, 2024, to December 31, 2024. 

From late August through October 2024, there was a resurgence of engagement with New Year’s resolutions content, primarily on Pinterest. Highly engaged content included pins about completing 2024 resolutions as well as others planning for 2025 ones. As with the winter arc, that second season change of the year seems to inspire new interest in self-improvement goals and tips. Time will tell if we’ll see this same trend in 2025. 

The rise of the winter arc, as well as the late August to early November resurgence of New Year’s goals on Pinterest, points to interest in routine and habit resets. And not just the resets themselves, but the anticipation of making new life changes. It’s precisely that excitement that the winter arc appealed to, the prep work ahead of the real work, the thrill of making to-do lists and buying new gear and accessories. So though winter arc may be dead by this time next year, for marketers it shines a light on the kind of excitement and emotional connection that can revive other annual “new beginnings” like back-to-school season.

New Year’s Resolutions for 2025 and the Winter Arc

AI copywriting tools can be a powerful addition to your content marketing strategy. They turn your ideas into quality copy in seconds, allowing you to move full steam ahead with your content even if you’re not an expert writer. 

The Meltwater Blog

The Essential Guide to Brand Safety

How to Make Money on TikTok: A Comprehensive Guide

New Year’s Resolutions for 2025 and the Winter Arc

The 10 Best AI Copywriting Tools

TikTok Advertising Guide: 9 Steps To Creating TikTok Ads

What Is Customer Segmentation? Definition & Strategy 2025

12 Best Sales Intelligence Software Tools 2025

8 Content Marketing Trends You Need to Know For 2025

8 PR Trends Your Brand Should Be Dominating in 2025

The Best Content Marketing Tools for 2025

Social Media Trends and Habits in Southeast Asia

Bluesky Vs Twitter/X, What’s the Difference?