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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Whether you’re a consumer brand looking to make a splash, or a content creator who wants to be the next big thing, TikTok is a great place for sharing video to a wide audience. The platform gives creators a good selection of video formats to play with, including standard clips of anywhere between 15 seconds and 30 minutes in length, 15 second Stories which disappear after 24 hours, or live streams of up to an hour. 

On top of this, there are plenty of tools you can use to customize your videos, along with a huge library of music and sound effects - it’s truly a creative playground. Effective social media management can help you make the most of these features, ensuring your content reaches the right audience at the right time. And if you’ve got strong content, it’s one of the best social media platforms for building a large audience.  

But one of the biggest struggles people encounter when they first start using the channel is how they can get more TikTok followers, and it can be pretty demotivating when they work hard to create great content that just doesn’t seem to generate the volume of views or engagement they hoped for. So in this post, we’ve listed 37 ideas to help all TikTok users grow their audience:

What’s the overall theme or topic of your TikTok account? If you’re posting about everything and nothing, it’s going to be hard to attract a regular audience, because people want to follow accounts that have content focused on something they’re interested in. 

Most of us are unlikely to build a big following purely through sheer force of personality alone - so whether it’s comedy or cooking, fashion or fishing, you need to pick an area to focus your content on so you can draw in an audience that is interested in that topic.

Who are the people that already follow you, or who follow other creators within your niche? Learn as much as you can about them, what kind of people they are, and what they’re interested in. The more you know about the audience you’re trying to reach, the more ammunition you’ll have to create content that resonates with them. 

People will follow you on TikTok because of your content, but your bio will help snare those viewers who perhaps liked a video they saw and came to find out more about you. Keep it simple, let them know exactly who you are and what they can expect from you. If your bio is confusing or uninteresting, you could lose potential followers. 

To get followers on TikTok you really need to understand how the platform and its culture works, and the best way to do that is to be a follower yourself instead of just posting and ignoring everybody else. Follow other people within your niche, engage with them, participate in the community and get a feel for it so you can see how the experience feels from the perspective of the followers you’re trying to reach - this will put you in a much stronger position to make your own account succeed. 

The TikTok algorithm needs a little time to figure out what your account is all about, so it can show your content to the people who are most likely to be interested in it. For this reason, it’s important to make sure your content stays relevant to the topic you have chosen, especially when your account is still relatively new. Once you have posted a lot of content and have a few thousand followers, it might be safe to stray off-topic occasionally, but if you want to build an audience it’s best to stay on target as much as possible. 

We’re going to assume you already know that having good quality content is essential, but don’t forget the importance of production values. Your video needs to look as good as possible, and you don’t even need a high end camera because most modern smartphones are capable of shooting great video, but there are other things to consider. The two most important things to fix are lighting and stabilization. 

Make sure your videos are filmed where there is plenty of natural light so people can see you, or invest in some affordable lighting; there are plenty of online tutorials about how to light a video well. Stabilization is even easier. To begin with you can just make sure your phone or camera is propped up on any convenient stable surface, but it’s a good idea to buy a tripod which will make this much simpler. 

7. Get Seen, Go Viral, Get More TikTok Followers

Ultimately, the best way to get more TikTok followers is for your videos to be seen by as many people as possible. Your content won’t be for everybody, but the more visibility you have, the more opportunities there will be for it to be seen by people who like it and want to follow you to get more. So, while your overall goal should always be to create good content for the audience you want to reach, it doesn’t hurt to think about how you can make videos that might go viral. 

A good way to help increase the viral potential of your videos is to keep an eye on trending themes and formats. It seems as though every week there’s a new craze spreading across the platform, so if you’re sharp and you can think of ways to adapt a trend to your topic, you improve your odds of the video going viral. The key is to be quick on your feet - it’s no good jumping on a trend that’s already had its moment, you need to be able to produce a relevant video while people are still obsessing over the trend. 

A lot of people watch TikTok videos without sound, often because they’re in a situation where they are unable to listen to the audio. Also, some of your audience may have hearing problems. Whenever your videos feature you or somebody else speaking, be sure to include closed captions so that people can still enjoy the content - this will open up your videos to a much wider audience. You can use TikTok’s auto-caption feature, or a third party tool to add captions in your preferred style. 

TikTok gives you up to 2200 characters to write a description of each video - but that doesn’t mean you should use them all! People aren’t on TikTok to read essays, so keep your descriptions punchy and to the point, but be sure to include all of the relevant information about the content of the video, including important keywords that people may be searching for in relation to your content. 

You don’t need to show your face or even use your own voice on videos, and plenty of successful accounts don’t do either. But, if you’re struggling to get TikTok followers, and the kind of content you create could work in that way, showing your face is a great way to add some personality to your videos. This can help grow your follower count because people often find it more relatable when they can see the person who created the video, and that helps them to develop more of an interest in you. 

The first three seconds of your videos are incredibly important for “hooking” your audience’s attention, so you need to open with a phrase or idea that will draw people in, some common examples are: 

You’re not going to believe this, but…

The best kind of hooks not only draw people in, but provide a strong incentive for them to watch your video all the way to the end. Here are some ideas: 

 5 tips on how to get more TikTok followers - number 5 is unbeatable!

Start with the end - show a surprising or shocking ending to your content, and then show people how it happened. 

Do a challenge which will have either an impressive result or an epic fail at the end.

Ranking or listing - take something your followers are interested in and make a ranking video, because they’ll always want to know what your best/worst choice is. 

Plagiarism is bad, but there’s absolutely nothing wrong with looking at the content themes and formats that are working for successful TikTokers, and taking a little inspiration from them. They almost certainly borrowed ideas from other creators when they got started, and you can do the same - find ideas that work and adapt them for your own content. 

When you post a video TikTok will automatically generate a thumbnail for you, but it’s better to add a custom thumbnail that you’ve created yourself. There are lots of online guides to creating great TikTok thumbnails that will encourage people to watch your videos and help you snare more followers, but the key thing is to make the image look as interesting and engaging as possible, and use a little text to describe your hook, so people will be drawn in. 

Commenting on and interacting with accounts in a similar topic to you will help establish your account as a participant in that niche area, making it easier for people who share that interest to find and follow you. It’s also a good way to network with influential creators who share the same interests as you. 

16. Partner With Creators and Influencers

Working with other creators who have similar interests to you is a great way to get more TikTok followers. By collaborating on content together, you can become more visible to each other’s audiences and gain new fans. 

People often discover new accounts to follow when they’re reading the comments under a video they’ve just watched. If you consistently add good comments to popular videos, you’ll increase your chances of being noticed and earning a few new followers. 

Think like a community manager! If people take the time to comment on your videos, show your appreciation by replying to them as much as possible, and create video replies if you can. This will help you to build a stronger relationship with the followers you already have, and in turn they are more likely to recommend you to others. 

Using a smart combination of TikTok hashtags on each of your videos will help ensure your content gets seen by the people who are most interested and who will more probably follow you. Use popular hashtags that broadly describe the overall topic your account covers, as well as more niche, focused hashtags that highlight the specific topics covered in each video. This way you get a good balance of high-volume and specificity. 

Posting content consistently and regularly will help your account to perform well and TikTok recommends that you post 3 to 5 times a week. But if you’re serious about gaining more followers on TikTok you should probably consider posting once a day at minimum. 

Every video you post gives you another opportunity to reach a wider audience, but don’t lose focus on quality - everything you post should be something you’re proud of creating. 

You can record TikTok videos of anywhere between 15 seconds and 30 minutes,  although some countries don’t yet have access to the full 30 minutes and are still limited to shorter times. In any case, try to experiment with different video lengths to see what works best for your style of content. 

You may find your audience responds better to shorter videos, or that they value the additional information you provide in a longer recording, or you might learn that it doesn’t make any difference. But you won’t know until you try different lengths.

The time you post videos can make a lot of difference to the level of engagement and how many new TikTok followers they earn you. Ultimately, the most productive times to post are going to be different depending on your region, your topic, and your audience, so this is another thing that you will need to experiment with to figure out what works best for you. But you can read our guide to the best time to post on TikTok to get some useful tips. 

When adding sounds and music to your videos, it can pay to use ones which are currently trending on TikTok, as there’s some speculation that this will help your content to get some extra help from the algorithm. You can find out what’s trending by exploring the TikTok sounds library and looking for the ones which have been used most often, or by searching for keywords such as “viral” or “trending”. 

As well as pre-recording videos, you can also go live on TikTok, streaming to your audience in real time for up to 60 minutes. Not only does this give you an additional tool for driving engagement and loyalty with your existing followers, there’s a lot of speculation that the algorithm gives live streams a boost, potentially exposing your account to a much wider pool of potential new followers. You can also co-host live streams with other TikTok users, so this offers great potential for collaborating with other creators in your niche. 

TikTok Stories are video clips that are automatically deleted after 24 hours, compared to regular posts which stay on your account for as long as you like. Because of this, Stories are more likely to be seen only by existing followers and missed by people who do not follow you but sometimes watch your content. You can use this to your advantage by mentioning Stories in your regular content - talk about the great stuff featured in those videos, and your plans to create more, and highlight that people will miss out on your future Stories if they don’t follow you.

Consider creating episodic content that is spread over multiple videos, and posting the different “parts” over the course of a few days or even weeks. If it’s really strong content, people won’t want to miss the next episodes, and they’ll need to follow you to be sure they know when you’ve published it. 

Pay close attention to your account’s analytics, and the engagement metrics for all of your content. If you get deep into the numbers, you’ll be better equipped to understand what’s working - what formats work best, what the ideal time to post is, whether video length makes a difference, and much more. By taking a scientific approach to understanding your account performance, you’ll soon develop a stronger understanding of what you need to do to grow your audience. 

Viral challenges are a big part of TikTok culture, and new ones appear almost every week. We’re not saying you should jump on every challenge, but if there’s a fun way to make it relevant to the kind of content you produce, this can be a great way of getting in on a trending topic and reaching a wider audience. 

Believe it or not, a lot of people are not on TikTok, yet. Be sure to share your content on other social platforms, at least occasionally, so people can see what they’re missing. Not everybody will be converted, but if they like what they see, there’s a reasonable chance that some people will be tempted to join TikTok so they can find more of your content. 

If you’re serious about getting more TikTok followers, you need to think like a professional content creator. Build out a content plan on a calendar, so you have a roadmap of content you need to produce and a schedule for how you’re going to make it all. This is a great way to stay disciplined and on track, because you’ll be giving yourself deadlines to make sure your content pipeline is always full. You’ll also be able to tell when you need to brainstorm new ideas so you can continue to post regularly.

TikTok Promote is a paid social feature that helps content creators to boost their content to a wider audience. Obviously this is budget dependent, so it’s not for everybody, but if you’re a brand or a heavyweight influencer, you might want to consider investing to make sure your best content gets showcased and stands a stronger chance of success. 

A Duet is a TikTok feature which allows you to record a video which plays alongside a video published by another creator - if they have allowed their video to be used in Duets. It’s a popular and widely used feature. If you can come up with a fun and engaging way to Duet with a popular video, this can be a great way of reaching a much wider audience and gaining some new followers - especially if the creator of the original video likes your Duet and reposts it to their own audience. 

Similar to Duet, a Stitch is a TikTok feature that allows you to embed another creator’s video (or just a part of it) as a segment into your own. Again, this can be a great way to reach a wider audience if you find some interesting way to build on or add value to the original video. If the original video’s creator shares or responds to your Stitch, this will increase your visibility to potential new followers on TikTok. 

TikTok Studio is a suite of tools from TikTok designed to help creators work more efficiently within the platform, both for creating content and engaging with their audience, it’s available as a smartphone app and on the web. By using Studio you’ll get better at working with TikTok, creating great content, and building your audience. 

Some people think if a video doesn’t get a lot of attention after a day or two, they should delete it so that it doesn’t make their timeline look sad. This is counterproductive - you’ve put a lot of effort into creating content, and just because it isn’t immediately successful, that doesn’t mean you should write it off. 

As you’re building your account it’s going to take time to earn an audience, and once people do start to discover your content there’s a good chance they’ll want to see all of the earlier videos you published. Often videos can go viral a long time after they were originally posted, so as long as you’re happy with the content you’ve created, leave it online for your future fans to enjoy. 

If your videos get lots of engagement from your audience, the TikTok algorithm will take that as a signal to show your content to more people, which leads to more followers. So don’t be afraid to ask for engagement - ask your audience to share their opinions about your topic in the comments, think of conversation starters you can include in your videos, and remind viewers that they’re really helping you out by liking and sharing your content. 

When your effort pays off and one of your videos is a viral hit, you need to capitalize on your success. For a short period, a lot of people will be paying attention to your account, so this is an opportunity to convert them to new followers. Reply to comments with video-comments, consider doing a live stream, and follow up with new videos in the days immediately after you go viral - but always try to keep your quality high.

37 Tips for How to Get More TikTok Followers

TikTok is famous for short, shareable video content, but since launching its LIVE feature in 2019 many users have embraced live-streaming on the platform. For creators and brands alike, going live on TikTok is a powerful new way to engage and grow your audience through social media management, so how do you do it, and what are the benefits?


Managing Engagement and Moderation on TikTok LIVE

What does it mean to go live on TikTok? 

When you’re watching a video on TikTok it’s usually pre-recorded, but TikTok LIVE is a feature which allows some users of the service to live-stream to their audiences, so the video content is shown in real-time. 

As well as streaming live video, creators can interact with their audience in real time, so viewers can post comments and ask questions during the stream. This creates a much more engaging experience, giving fans an opportunity to interact directly with the creators that they enjoy following. 

There are some great reasons for creators to go live on TikTok. Firstly, giving your followers a real-time experience can be more rewarding and engaging than the usual pre-recorded content, because being able to participate in an event as it’s happening is more exciting than watching the edited version of something that happened in the past. 

Another aspect to consider is that streaming on TikTok LIVE gives you the opportunity to interact with your followers directly, which can build loyalty and help you to grow your fan base. Part of the reason this works so well is that fans are seeing an unpolished, unedited version of you, which can really help to convey your authenticity. 

It could also be great for increasing your visibility, because although TikTok keeps the exact details under wraps, there’s some evidence to suggest that using the LIVE feature will give your content a boost from the algorithm, helping you to reach a wider audience.


Finally, because viewers are able to send you virtual gifts during a live TikTok stream, it’s a great way to monetize your channel. 

First of all, be sure that you meet the requirements for using TikTok Live: 

You must already have at least 1,000 followers. 

No recent violations of TikTok’s T&Cs. 

There are rumored workarounds which people claim will give you access to LIVE even if you have fewer followers, but it seems that most of them do not work, and it’s likely that TikTok shuts down such loopholes as soon as they are discovered. 

If you haven’t reached that threshold yet, it’s a good idea to focus on working towards it. You’ll learn a lot along the way, and by the time you’re able to use TikTok LIVE you’ll be a much better creator. 

If you do meet the requirements, starting a live stream is simple: just open the app and tap the Add Post button at the bottom of the screen, and then select LIVE. After that all you need to do is choose a title, filter, and any other options before hitting Go LIVE to start streaming. 

You’ll now be able to stream live for a maximum of 60 minutes. At the end of your stream, the Replay will be available in TikTok Studio for 30 days, so you can download it or delete it as required. 

If you do not see the LIVE option in your app, it’s probably because you do not yet meet the requirements. If you feel that you do meet the requirements, but the option is not visible to you, you should contact TikTok’s support team.

Can I Go Live With Under 1000 Followers? 

There’s almost no way to use the LIVE feature unless you meet TikTok’s requirements, but if you’re lucky there’s a work-around that might help you to try the feature out temporarily. 

TikTok LIVE has a multi-guest feature, which means that anybody running a stream can invite other TikTok users to join the stream as a participant, even if they do not have 1,000 followers themselves. So if you know somebody who has access to the feature, you might be able to persuade them to work with you on a joint live stream.

This won’t magically give you permanent access to the feature, but it will enable you to see how it works. Also, but running these kinds of joint streams, you’ll be exposed to a wider audience and this can help you get to that target 1,000 followers threshold sooner.

You can choose to allow comments on your TikTok LIVE stream, and should you enable them you’ll have a few options to help you manage engagement during the stream. This includes the ability to flexibly mute comments either for all viewers, or specific ones, for a length of time you choose. 

You can also filter and review potentially undesirable comments using TikTok’s own filters as well as your own chosen keywords, and setting up an automated message to let all viewers know that comments are being filtered. 

Comments can also be pinned to the top of your stream’s chat. You might find it a little tricky to manage a chat while you’re busy with whatever you’re doing on the stream, so you can appoint one or more moderators to manage the chat for you, and choose which features they are able to use.

During a TikTok LIVE stream, your audience can send you “Gifts” - virtual items which are purchased with TikTok’s in-app currency, called Coins, which they purchase with their local currency. When a viewer sends a creator a Gift during a stream, the value in Coins will be added to the recipient’s balance, which they can cash out in their local currency. 

You need to be over 18 to send Gifts on TikTok, and the feature is not available in every country. 

How do you convince people to send you Gifts on TikTok LIVE? Consistently create great content and build a loyal following. There are many online communities dedicated to helping TikTok creators grow their channels, but great content is always at the heart of it. 

OK, so you know how and why to go live on TikTok, but what can you actually use the feature for? For a platform which shot to popularity on the basis of short, shareable video clips, live streams of up to an hour might seem like an almost contradictory change of direction. But there are plenty of great things you can do with TikTok LIVE: 

If you’ve built up a strong audience already, or you’re a brand or individual that people are interested in, running a live Q&A session is a great way to let people get to know you better.

Whether you’re a brand or a creator partnering with a brand, a LIVE stream is a great way to showcase a new product. You can tease the launch event to create anticipation, and then generate extra excitement by unveiling the product live instead of using a pre-recorded video. 

If you’re a performing artist such as a musician, comedian, or dancer, TikTok LIVE is a great way to give your audience a raw, unfiltered experience, so they can see you at your best. 

If you’re an influencer within a particular area such as gaming, music, or other kind of fandom, you can use LIVE to jump onto big breaking news stories in your niche, sharing your initial reactions and getting feedback from your audience. 

Live streams can be a great way to give your audience a little peek behind the scenes of your brand, or if you’re an influencer, just a more unfiltered view of the real you and all of the work that goes into creating your content. 

Using LIVE’s multi-guest feature, you can run streams in collaboration with other TikTok users and influencers, so why not partner with creator’s in the same space as you, to benefit from your combined audience reach. 


How to Go Live on TikTok, and Grow Your Audience

It’s time to get serious about TikTok. The app has been around for a while, but it’s getting more attention than ever.

What is TikTok? TikTok is a short-form video app, by ByteDance. The length of a TikTok can be between 6 – 15 seconds, and four videos can be strung together for a total of 60 seconds. This is seriously short content. 

For many unfamiliar with TikTok, it is often mistaken for a lip-syncing content platform. While some content on TikTok is lip-syncing, content also includes acting, dancing, reactions, singing, and more. In fact, TikTok content and the TikTok user experience is acting more comparable to the once-popular Vine (RIP). However, due to its lip-syncing notoriety, TikTok acquired Musical.ly in 2017 and the two app’s user-bases were merged. 

TikTok content has a distinct style that you may or may not get. For example, “Cringe Videos” are content aimed at making the viewer cringe or feel uncomfortable. This style of humor is not for everyone, but it is extremely popular on TikTok. Think back to the early 2010s when meme-culture was merging with sites like 9gag. For most millennials, this was peak humor. For people a few years older, not so much.

ULTIMATE TIK TOK CRINGE COMP

Still, just because you don’t get TikTok doesn’t mean you should avoid it. Figuring out how to integrate this app into your strategy is super beneficial if you’re trying to engage with a younger audience. 

TikTok is reported to be the 8th largest social media platform, with 800 million global active monthly users in January 2020. In fact, TikTok has more users than Pinterest, Twitter, and Snapchat. Still, a majority of these users are located in China. Making up 80% of total time spent in 2019. Still, global usage is soaring, and with that will come new markets and opportunities. 
A survey found that 41% of TikTok’s users are between 16-24, meaning most of the users you’ll find on TikTok are Gen Z. The last decade was all about Millenials, and now many brands and millennials are focusing their attention to Gen Z as they enter the workforce. 

Gen Z is the first generation to grow up with advanced technology, hence the name “digital native”. All of the technology Millennials, Gen X, Boomers, and even The Great Generation had to learn (Facebook, texting, video editing, etc.) are tools they have been accustomed to from early memory. It is believed that Gen Z influenced 93% of household purchases. 

Advertising to a new industry is always a challenge. Influencer marketing helps brands create authentic interactions with their audience. Yet, it can be hard to have a meaningful interaction with an audience you don’t really know. This means taking the time to understand Gen Z and understand what they like. Many established brands have pivoted to TikTok, and can be a great example of how to penetrate a new audience.

Remember when Facebook was just for college students? Now, grandparents are sharing Throwback Thursday posts. It took brands a while to adopt social strategies and those that were early adapters saw huge benefits. Long story short; if your brand has a target audience under 35, you should be on TikTok.

Many brands are already on TikTok, creating quick-form videos that promote a brand or a product in an informal way.

Lookin good, everyone #newspaper #dogdad #focused #icandoit

Or do I 😬 #dysonair #hairtutorial #beauty #beautyhacks #DecadesofHair #fyp #WerkItFromHome #foryou #xyzbca #xyzcba #desi #tiktok #killyourvibe

Quick Tips for Getting Started on TikTok:

Create a personal TikTok account and begin exploring the platform 

Check if your competitors are on TikTok and discover the type of content they are creating 

Look to see if the influencer you have collaborated with in the past are on Instagram, and try to understand the type of content they create 

As mentioned before TikTok’s core userbase is Gen Z. Being naturally attuned to tech-cultural, Gen Z has an embedded understanding of digital-influence that may not come as naturally to older demographics. It’s also important to understand that different social platforms have different types of influencers. While Instagram influencers range from Micro to Celebrity, TikTok isn’t as partial to celebrity culture. 

Yet, influencer content definitely does exist on TikTok. What you tend to see is brands taking content-trends that are popular on TikTok, and have a TikTok user tag their brand and incorporate their product.

Dancing is BIG on TikTok. Nike has TikTok users indirectly promote their products through dance videos which are fun and catchy. The brand also promotes social distancing during the coronavirus pandemic with a clever #stayhome hashtag. 

Celebrating #airmaxday in the house got me making up dances again. #airmaxdaychallenge letsss goo🚀 #fyp #foryoupage #stayhome @nike

TikTok is more about understanding what is trending rather than how to directly promote your brand. If you can create viral videos users will take notice, but they do not want to be directly marketed. 

If you’d like to do influencer marketing on TikTok, you must first identify an influencer with a strong TikTok presence.
You may be surprised to discover that some users have a much stronger presence on TikTok than on other platforms. Meaning, different influencers are great for different platforms. Though influencer marketing is a marketing “channel”, each social network is a “sub-channel” and each may require its own strategy.

Moral of the story: TikTok is a world of its own but it is here to stay. Integrating TikTok into your strategy will help you stay ahead of the game, and, if you’re a millennial like me, keep you young.

Want to learn more about TikTok and influencer marketing? Schedule a call with one of our influencer marketing specialists.

TikTok Influencers 101: The Questions You’re Too Embarrassed To Ask

The TikTok Creator Fund gives TikTokers the chance to be paid for their content. Use this guide to decide if it’s worthwhile and learn how to join.

How Much Does the Fund Pay Content Creators?

Am I Eligible for the TikTok Creator Fund?

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Content apps like TikTok turn average people into internet-famous celebrities almost overnight. Over a billion people are publishing their product finds, deep thoughts, and quirky dances on the platform, but only a select few are getting paid for it — and you could be one of them if you’re part of the TikTok Creator Fund.

The TikTok Creator Fund is a revenue-sharing feature that makes it easy for users to monetize their content. It’s also a huge incentive to keep creating content for the platform, giving you a chance to grow your audience, go viral, and be an internet superstar.

Here’s what you should know about the TikTok Creator Fund, how to qualify, and whether it’s worth your time.

The TikTok Creator Fund acts as a bank account with funds earmarked for TikTok content creators. Eligible creators will receive money from the fund as a way for TikTok to say “Thanks!” for their content.

The funds come directly from TikTok’s own pockets. Since creators are the main driver of the TikTok app's success, it makes sense that TikTok gives back a little to the creator community that’s driving its growth.

The TikTok Creator Fund emerged in 2021 with a starting balance of $200 million. Since then, the company has announced plans to increase the TikTok Creator Fund to $1 billion over the next three years.

Now for the (possibly) million-dollar question: How much do creators earn from TikTok?

TikTok pays creators who produce high-performing original content. It defines “high-performing” based on the number of views a video receives.

Reports indicate that a TikTok creator can expect anywhere from a few cents to about $8 per 1000 views.

For a video to officially be dubbed viral, it needs to earn around 5 million views within a week. This means that a viral video racking up the minimum views could earn anywhere from $200 to $40,000 from the Creator Fund, if user reports are accurate.

However, other reports note that the average payout is about $0.03-$0.04 per 1,000 views. 

Creators must also wait until their account accrues $10 before they can request a payout. From there, you can request Creator Fund payouts as Paypal or Zelle payments.

Compared to other social media platforms and monetization models, the Creator Fund may not be the best way to make money on social media. For instance, YouTube has paid out over $30 billion to creators and artists over the years, while Snapchat has shelled out hundreds of millions to creators.

The TikTok Creator Fund is a real thing and it pays real money. If you’re creating content anyway, it’s always better to get paid for it.

On the flip side, if you do create content for a full-time living (or are trending in that career path), you want to ensure you allocate your time to get the best possible returns. Considering the pros and cons of the TikTok Creator Fund can help you do just that.

Pro: You Don’t Need to Run Ads on Your Content

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TikTok Blog

37 Tips for How to Get More TikTok Followers

How to Go Live on TikTok, and Grow Your Audience

TikTok Influencers 101: The Questions You’re Too Embarrassed To Ask

The TikTok Creator Fund: Is It Worth Your Time?

The 10 Top TikTok Influencers in Malaysia

Best Times to Post on Social Media in 2024 [Infographic]

What Are the Most Used Social Media Platforms in the Philippines 2025?

How To Get Verified on TikTok — Get the Blue Tick

The Top 10 South African TikTokers 2025

How to Plan Your Pride Influencer Campaign

The 10 Most Followed TikTok Accounts

The Changing World of Digital in 2023

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