The Top 22 Social Media Monitoring Tools 2026

As generative AI reshapes how people research, learn, and make decisions, a new discipline is emerging: Generative Engine Optimization (GEO). Just as SEO helped brands get discovered on Google, GEO ensures they appear accurately and positively within AI-powered platforms like ChatGPT, Gemini, and Copilot. With millions of consumers now turning to generative engines instead of search engines, GEO is fast becoming essential for marketing and PR professionals looking to influence how their brand shows up in this new discovery layer, where conversations, not clicks, determine visibility.

What is generative engine optimization (GEO)?

Why should marketing & insights teams care about GEO?

How does GEO work? Key mechanisms & signals

Which media sources to prioritize for GEO

What's the difference between GEO and SEO?

8 essentials of generative engine optimization

Increase your GEO readiness with Meltwater

Generative Engine Optimization (GEO) is the practice of ensuring that AI platforms such as ChatGPT, Google Gemini, Llama, etc., provide accurate, positive, and up-to-date information about your brand when users ask questions. These platforms are referred to as Generative Engines, Answer Engines, or Large Language Models (LLMs). They are increasingly used by consumers to research purchases and make decisions.

GEO is a way of making sure that AI platforms give people the right information about a company’s brand and products. 

For example, if a person asks ChatGPT: “What is a good family car for camping trips?” then the auto manufacturers would want ChatGPT to suggest their SUV models, and list the benefits. To make sure that happens, the auto brands need to use GEO.

GEO ensures your brand shows up correctly within these AI-generated responses.

The practice of GEO involves several steps, but it is mostly focused on creating, structuring, and publishing content in the best way to influence the responses given by AI Generative Engines. 

In this article we’ll go into the detail of how GEO works, why it’s important, and how you can use it to make sure your brand is featured positively in AI platforms.

Sometimes, generative engine optimization (GEO) is referred to as answer engine optimization (AEO). Learn more about the differences and similarities of GEO and AEO, and take a look at the best AEO tools.

For a long time marketers have been able to rely on the fact that consumers almost exclusively use Google to research buying decisions. So they have been able to use Search Engine Optimization (SEO) to ensure their brand’s website appears in the organic search results, or use paid search advertising to buy ads on relevant search results. 

This is a highly effective way of targeting the right audience at the right time. But now things are changing.

LLMs aren't just another channel. They sit on top of this ecosystem. They synthesize everything into a single conversation.

Allie Konchar, Partner & Chief Client Officer, Omniscient

Changing user behavior: AI + conversational search

Increasingly, consumers are using tools like ChatGPT to research their buying decisions. Data from Meltwater’s 2026 Global Digital Report shows that ChatGPT.com is now the fifth most visited website on the web.

While search engines remain popular, many search queries now produce an AI generated summary that often provide enough information to divert users away from clicking through to websites, because their question has already been answered. McKinsey reports that around half of all Google search queries already produce AI generated summaries, and that number is increasing all the time. 

With conventional web search, consumers are performing research manually, trying to find trustworthy sources and sifting through information to reach the answers they seek. But with Generative Engines, the AI is performing the research automatically, using its existing base knowledge alongside supplemental information pulled from more recent online sources. A search engine shows users where to find answers, while a Generative Engine just gives them the answer. 

For marketers, the key takeaway is that few top-of-funnel consumers are visiting your website, because during the awareness phase their information needs are being met by Generative Engines. This makes it more difficult to move them down into the consideration phase. 

TIP: For more data around growing AI usage and online consumer behavior, download our 2026 Global Digital Report, featuring nearly 700 pages statistics to help inform your GEO strategies next year.

You already know that everybody is talking about AI, and all of your competitors are having the same discussions as you about what it means for their marketing strategy. Those who move decisively to implement GEO, ensuring their brands are represented clearly and positively in Generative Engines, will capture the largest share of those consumers who start their buying journey with an AI query. 

Those who ignore GEO will lose ground, as growing numbers of consumers turn from search engines to Generative Engines, the size of the audiences that can be reached through conventional search marketing will decrease. 

How do generative engines (LLMs) surface content?

It’s important to understand that while Generative Engines are based on similar technology, they all work a little differently. Broadly speaking they all use two different sources of knowledge to provide an answer to a query: 

<table class="table-primary alternate-color">
  <caption>How Generative Engines (LLMs) Surface Content</caption>
  <thead>
    <tr>
      <th>Generative Engine</th>
      <th>Primary Retrieval Method</th>
      <th>Sources Most Often Cited</th>
      <th>Sources Less Likely to Be Cited</th>
      <th>Notes on Behavior</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>ChatGPT</td>
      <td>Bing search + internal training data</td>
      <td>Reuters, AP News, Wikipedia, Encyclopedic sources</td>
      <td>Social media platforms (X/Twitter, Instagram)</td>
      <td>Prefers authoritative, neutral, structured sources with high trust signals.</td>
    </tr>
    <tr>
      <td>Google Gemini</td>
      <td>Google Search + YouTube + Knowledge Graph</td>
      <td>Reddit, YouTube, Google-indexed blogs</td>
      <td>X/Twitter</td>
      <td>Strongly favors user-generated content, community threads, and Google-owned properties.</td>
    </tr>
    <tr>
      <td>Perplexity</td>
      <td>Real-time web crawling + citation-first retrieval</td>
      <td>News publishers, reputable blogs, research papers</td>
      <td>Low-trust UGC</td>
      <td>Most transparent engine — always cites sources and updates in real time.</td>
    </tr>
    <tr>
      <td>Claude</td>
      <td>Internal training data + selected retrieval</td>
      <td>Academic sources, reputable news, long-form articles</td>
      <td>Short-form social media</td>
      <td>Prefers long-form text and well-structured explanatory content.</td>
    </tr>
  </tbody>
</table>

Training data: All LLMs begin by being trained on a huge volume of existing content and data — we’re talking about dozens of terabytes (a terabyte is 1,000Gb). This training data comes from a wide variety of sources (including your website), and gives the LLM its base knowledge about the world. The LLM does not have any knowledge of anything that happened after its initial training. 

Live Web Search: To overcome the knowledge cut-off problem, the training data is supplemented with fresh information gathered from the internet. If the Generative Engine thinks that a user’s query would benefit from more up to date information than it already has, it fetches new content from trusted online sources and works that into its response. Google uses its own search engine to find fresh information, while ChatGPT uses various sources, including Microsoft Bing.

It’s also important to note that AI does not quote any of this content verbatim in its responses. Much like a human, it uses the information it has learned to inform its own answer, and that can include information from various sources, including the press, competitors, consumer reviews. So don’t expect it to always be on-message!

Another key point is that unlike a search engine, an LLM does not have an index of content which it searches to find answers. It would be impossible to search ChatGPT for all mentions of your brand — that’s simply not how it works. 

An LLM is more similar to a human brain, in that it has a lot of knowledge stored in patterns and relationships between words and concepts. It is extremely difficult, verging on impossible, to examine and understand the detail of an LLM’s learned knowledge because of the sheer scale and complexity; this is a challenge referred to as Black Box AI. 

But we do understand how Generative Engines work at a high level, and we can analyze the kind of responses they produce for relevant queries, which gives us insight into how we should optimize our content for increased visibility.

Tip: Learn more about the citation layer.

What content features improve GEO-visibility?

Bear in mind that when you’re optimizing content for Generative Engines, the goal is to write copy that is easier for AI to digest and incorporate into its responses.

Clarity: Avoid overly elaborate language. Do not use corporate-jargon. Keep it simple, professional, and to the point. Leave no room for ambiguity. 

Authority: Wherever possible back up your statements with data from reputable sources, quotes from experts or industry leaders, and reference-able proof points. 

Structure: Organize your pages well with clear titles, headings, and subheadings. Use heading tags (H1, H2, etc) correctly to specify the hierarchy of your content. 

Recency: AI platforms look for more recent information from trusted sources to supplement their base knowledge, so in both owned and earned media, aim to publish fresh content recently.

In many respects GEO shares principles with good SEO practice. If you write consistently high quality content which addresses the needs of your target audience, and structure it correctly on well designed, standards compliant web pages, you will succeed.

First you need to understand your starting point. Meltwater’s GenAI Lens is a tool that gives brands insight into how they are discussed by all major Generative Engines, including ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek. 

With GenAI Lens you’ll be able to understand how your brand is already featured in LLMs, what source websites are used in those responses, and whether outdated or inaccurate information is being used. 

We know that LLMs pull content from the web, which they use to inform their responses. So whatever is said about your brand online will significantly affect how Generative Engines talk about your company. 

Start with your own website, this is the first place LLMs will look for information about your organization. But also focus on trusted, high authority third party sites like the mainstream news and specialist media within your industry, because these are the kinds of sources that LLMs will use. GenAI Lens can show you which websites the leading LLMS use to source information about your brand. 

Once you have a comprehensive audit of how your brand is currently portrayed online, you can perform a gap analysis against your desired messaging, and build a plan for how to reach that objective.

Tip: AI brand monitoring, AI media monitoring, and LLM monitoring will help you understand your online footprint. Learn how to track your LLM visibility and how to track LLM brand mentions.

An important difference between GEO and SEO is understanding how people search differently when using Generative Engines. Users interact conversationally with AI, and are likely to ask more complex questions in natural language, compared to simple keywords or short queries in a search engine. So it’s useful to get an idea of what kind of questions people will ask about your brand or industry, to help plan your GEO content.

Tip: Learn more about AI visibility for retail brands.

Unlike search engines, at present the leading Generative Engines do not share data on popular user queries, so it’s not easy to find out exactly what people are asking about your business. But you can look at popular keyword searches associated with your brand, and brainstorm the most likely questions people will ask Generative Engines. 

You can also use a social listening platform, like Meltwater Explore+ to analyze social media conversations around your brand and industry, to gain insight into common questions. Once you have mapped out all of the most likely questions people might ask, you can start creating content that answers those questions.

Tip: Learn how to connect social listening with generative engine optimization. 

Conventional SEO was built around search queries but GEO requires thinking in concepts, context, and authority — you need to focus on the intent of the query, rather than simply trying to match keywords. 

LLMs prioritize sources that provide comprehensive, well-structured, and contextually rich content. Focus your content strategy on:

Educational depth: Long-form resources that answer questions end-to-end. Publish explainers, FAQs, and data-backed insights that answer “how” and “why.”

Credibility signals: Citations, quotes, and data from reputable sources (analyst studies, thought leadership, or trusted media).

Rich media: Generative Engines pull information from videos and images as well as text content, so make use of varied content formats. 

Consistency across channels: LLMs learn from media, social, and owned content together; ensure your brand narratives are aligned across them.

The key thing is to ensure that your content is genuinely helpful in answering those questions you mapped out. If your content is too focused on sales messages, it’s less likely to be used by the LLMs.

TIP: Discover innovative AI-generated content examples to enhance your digital strategy.

You can optimize the content published on your website and owned channels, but LLMs also source information from trusted third party websites. That means digital PR has a key role to play in ensuring your brand is featured in high authority earned media, including news features, expert comment from your spokespeople, product reviews, and any other kind of brand story traditionally generated through a media relations campaign.

Tip: Learn more about the importance of earned media for GEO and about PR Pitch GEO optimization.

The tricky part is that unlike advertising, which can tell exciting and attention grabbing stories, PR professionals are limited to working only with the facts. But while you cannot always control the outcome of media outreach activity, ensuring that PR and GEO are aligned will help increase the volume of third party sources that feature the right messaging.

Tip: Learn how GEO is reshaping PR strategies.

Meltwater’s GenAI Lens gives you the ability to track your GEO performance over time, so you can understand whether your strategy is working well and spot areas where you need to improve. The tool provides visualizations that show brand sentiment, emotion, key phrases, people, products and things mentioned, alongside citations.

Armed with this information you can identify gaps in your GEO strategy where you might need to create more or better content. You can also discover which third party sources have the greatest impact on your GEO performance, and use that information to optimize PR outreach to focus on the most important media. 

Like SEO, this is a process of constant iteration and improvement. GEO should not be seen as a one-off project that will generate positive results in perpetuity, but rather an ongoing activity that needs to be integrated with the broader marketing mix.

Tip: Learn How to Measure PR Performance Across LLMs and Generative Search, and understand how to report on LLM visibility.

When an LLM processes a user query, it can often detect that the response might require more recent information than it has access to in its original training data. In that situation it will look online for more up to date content that will help it to form a more accurate answer, but where exactly do Generative Engines look for this information?

At Meltwater we used GenAI Lens to research which content sources the leading AI platforms were most likely to reference in their responses, and there were distinct differences between them all:

Open AI ChatGPT: Heavily favors text-based news and newswires (Reuters, AP, PR Newswire) and reference sites (Wikipedia). Much less likely to cite social media and UGC. 

Google Gemini: Leans towards high quality UGC from sites like Reddit and YouTube, as well as other online sources within the Google ecosystem. Does not index X/Twitter content. 

Google Search AI Overviews: Highly focused on UGC from Reddit and YouTube, as well as Facebook, Yahoo and LinkedIn. 

xAI Grok: Strongly skewed towards conversational UGC from X and Reddit. Less likely to cite traditional reference sources like Wikipedia, YouTube or academic sites. 

Unlike SEO, where most practitioners were happy to optimize only for Google, in GEO we have to consider the nuances of several different platforms; at the very least ChatGPT and Google AI Overviews. In short, it’s good practice to ensure you have up to date content propagated across a wide range of platforms where LLMs might look for supplemental information.  

In terms of which online sources are most likely to be referenced overall, we looked at several categories and charted the most frequently cited websites:

<ul class="medium">
	<li><b>Social Media & UGC</b></li>
    <ul>
		<li>reddit.com: 43.1%</li>
		<li>youtube.com: 17.9%</li>
        <li>facebook.com: 11.1%</li>
		<li>linkedin.com: 9.2%</li>
        <li>quora.com: 5.6%</li>
	</ul>
	<li><b>Consumer Reviews</b></li>
	<ul>
		<li>glassdoor.com: 21.6%</li>
		<li>indeed.com: 20.6%</li>
        <li>trustpilot.com: 15.7%</li>
		<li>bbb.org: 9.9%</li>
        <li>yelp.com: 8.0%</li>
	</ul>
	<li><b>Travel</b></li>
    <ul>
		<li>tripadvisor.com: 83.2%</li>
		<li>expedia.com: 10.0%</li>
        <li>booking.com: 6.8%</li>
	</ul>
	<li><b>News & Media</b></li>	
    <ul>
		<li>yahoo.com: 26.5%</li>
		<li>prnewswire.com: 10.8%</li>
        <li>reuters.com: 9.0%</li>
		<li>forbes.com: 6.7%</li>
        <li>usnews.com: 6.7%</li>
	</ul>
    <li><b>Academic & Science</b></li>	
    <ul>
		<li>nih.gov: 53.6%</li>
		<li>researchgate.net: 14.5%</li>
        <li>sciencedirect.com: 10.0%</li>
		<li>jhu.edu: 7.5%</li>
        <li>cdc.gov: 5.8%</li>
	</ul>
    <li><b>Market Research & Consulting</b></li>	
    <ul>
		<li>statista.com: 18.8%</li>
		<li>mordorintelligence.com: 16.3%</li>
        <li>gartner.com: 14.9%</li>
		<li>mckinsey.com: 13.5%</li>
        <li>cbinsights.com: 13.0%</li>
	</ul>
    <li><b>Business & Financial</b></li>	
    <ul>
		<li>investing.com: 14.1%</li>
		<li>morningstar.com: 13.2%</li>
        <li>nasdaq.com: 11.4%</li>
		<li>nerdwallet.com: 10.4%</li>
        <li>seekingalpha.com: 8.8%</li>
	</ul>
    <li><b>Government & Public Sector</b></li>	
    <ul>
		<li>weforum.org: 20.6%</li>
		<li>europa.eu: 17.8%</li>
        <li>canada.ca: 12.7%</li>
		<li>imf.org: 11.5%</li>
        <li>sec.gov: 10.1%</li>
	</ul>
</ul>

Many teams focus on keywords, backlinks, and meta tags, but LLMs prioritize context, authority, and relevance. GEO requires content that answers full questions with clear, verifiable information, not keyword stuffing or link chasing.

2. Ignoring source credibility and transparency

GEO helps your brand to appear in AI platforms — but how does it work? This guide has everything you need to know to get started with GEO.

What is Generative Engine Optimization (GEO)? & How to Do It

It’s a simple fact that using video is central to social media marketing success and a huge part of social media management. Each platform today either offers ways to incorporate video, or make video its main content type, so it's crucial for marketers to know how to use it, and which video sizes and specs are optimal for increasing engagement and offering the best content viewing experience possible.

The types of videos you may want to create for social media can vary widely, but they all need to fit into the proper aspect ratio, video speed, and file size. Whether you’re shooting on a smartphone, DSLR, or something even fancier, converting your videos into the correct format is the crucial last step before you upload them to social media. 

Here are all the social media video sizes you need to be aware of as a social media marketer today!

Facebook is the world's largest social media platform, so the potential engagement and reach for your videos on this channel is huge. The variety of videos you can share on Facebook is huge and in most cases, they can be used as ads as well as organic posts.

Tip: These are all Facebook image sizes you need

A shared post on Facebook appears in your normal post feed. Video posts shared this way will play automatically as a user scrolls by, but without sound as the default. 

1280x720 px are the recommended dimensions for landscape and portrait mode

Aspect ratio for landscape is 16:9, portrait aspect ratio is 9:16 with the exception of videos containing links (16:9) 

On mobile the aspect ratio will be rendered to 2:3

The maximum file size you can upload is 4GB

A Facebook Story behaves and is viewed in much the same way as an Instagram Story. Click on a user who has a brightly colored ring around their profile photo to view their Stories. The video sizes for organic and ad Facebook Stories are the same.

The aspect ratio is 1:91 to 9:16. If your video is under 9:16 the top and bottom will be populated with gradient bars, and the text placed under the video.

360 videos have been a staple on Facebook since 2015. They are interactive, allowing viewers to gain a 360-degree view of the image by scrolling with their cursor or turning a mobile device. 

For Monoscopic videos the max resolution is 5120x2560 px

For Stereoscopic, max resolution is 5120x5120 px

360 videos can be up to 30 minutes long, with a recommended frame rate of 30 fps

Advertising on Facebook allows you to reach more eyes with a potential advertising reach of roughly 2 billion people. Increase engagement and get better ROI on your ad spend with video: 

Max length: 240 minutes (120 minutes for a collection ad).

Square video ad aspect ratio: 1:1 (you should also use this aspect ratio for collection video ads)

Vertical video ad aspect ratio: 4:5 or 2:3

A carousel ad on Facebook utilizes multiple images or videos in a single post. Viewers can scroll through to see all the videos. They will cycle through automatically, leading to better engagement.

Up to 10 videos can be included in a carousel ad

A Facebook slideshow ad is designed to reach users with slower internet connections. 

Facebook instant experience video ad specs 2025

This type of ad on Facebook will play as a full-screen video once clicked. They also provide the option to include several different types of interactive features.

Aspect ratio for square: 1:1 (720x720 px)

Aspect ratio for landscape: 1.9:1 (720x379 px)

LinkedIn has lagged behind when it comes to optimizing video features, but it’s definitely working on it. Video is a great way to improve your marketing on LinkedIn by presenting business content to your network, and attracting new talent. Video ideas for LinkedIn could include interviews, speaking highlights from conferences, recruitment videos, and more.  

To show a video on LinkedIn, you can either upload a video file directly or link to a YouTube video. Uploading directly is recommended for being treated favorably by LinkedIn's algorithm, which would prefer you not click off to view more YouTube videos.  

Supported file formats for LinkedIn videos: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, QuickTime, .WebM

Video ads on LinkedIn have been available to marketers since 2018.  ﻿

Dimensions for landscape video ads: 640x360 min, 1920x1080 max

Dimensions for square video ads: 360x360 min, 1920x1920 max

Dimensions for vertical video ads: 360x640 min, 1080x1920 max

Video Length: 30 minutes max, 15 seconds recommended — 20-second videos will loop and replay

Posting videos on Twitter is a great way to increase your engagement metrics. Videos will autoplay unless the user changes their settings. Note that videos will play without sound as the default. There is a length requirement for social media videos on Twitter, so make sure if you’re sharing a longer version of the same video on other platforms you design one specifically to fit Twitter.

The below specs are also recommended for Twitter video ads.

Recommended aspect ratio: 1:1. (2:1 aspect ratio is supported but videos will be cropped square when the height exceeds the width). 

Max length: 140 seconds (2 minutes, 20 seconds)

Ultimate Guide to Social Media Video Sizes in 2025

As the largest social media platform by active users (3 billion), Facebook is still one of the best social networking platforms for promoting a business, allowing you to connect with people from all over the world. In fact, the average user spends more than eight hours each month on the site. Given it's popularity, Facebook is an important channel for businesses to include in their social marketing strategy. This blog will help set you up for success, with tips for creating a Facebook business page that converts.

What is the Goal of Your Facebook Business Page?

Get Inspired: Successful Facebook Business Page Examples

Adding a Facebook Business Page to Your Site 

Before you create a Facebook business page, it is important to have a clear goal in mind. Here are some questions to ask yourself:

Who will manage your Facebook Page and be responsible for its performance?

How will you respond to negative comments or reviews from unsatisfied customers?

How will you ensure that you reach your Facebook objectives?

By answering these questions, you can avoid many beginner’s mistakes when setting up a Facebook business page.

There are many companies on Facebook that market themselves in an exceptional way with the content shared on their page. It’s worth spending some time to look at how they’ve built their Facebook for Business profile and examine the type of content that they publish. 

Here is a list of a few companies worth taking a closer look at:

How can you create engagement and interest in dishwashers, washing machines and other household products? Whirlpool succeeds very well at this, with posts that inspire and inform. 

They are also very good at responding to other people’s posts, and they have a very clear policy about what kind of posts they accept on their Facebook Business Page.

Pampers publishes content that includes quality pictures, and interesting questions in order to engage many of their followers.

They have also completed several milestones on their timeline, which gives interested users more information about their company’s history.

B2B companies often struggle with Facebook but Maersk Group is one B2B company that is doing things right. With beautiful images that focus on the brand's global reach and long history, they have managed to garner over 3 million followers.

With short but passionate posts all containing great pictures, BuzzFeed constantly manages to create high engagement for their posts. Of course, engagement is BuzzFeed’s currency, so they are incentivized to make sure that their own social channels work for them.

Creating a Facebook Business Page is relatively easy. You can do this without having a personal profile, but it is highly recommended that you have a Facebook profile of your own before creating a Facebook Business Page for your company. If you don't already have a Facebook profile, take a look at Facebook's guide to getting started. 

Once logged into your profile, you can begin creating your Business Page. The steps to create a Facebook Business Page are fairly simple:

Select either “Local Business” or “Company, organization or institution"

Select a Category that best represents the category or sector that your company operates in

Now, it’s time to read Facebook's terms where you’ll find more information about what you are allowed to do on Facebook and what you’re not allowed to do. If you agree with the terms, check the box and click "Get Started."

Your new Facebook Page is now created! From here you can complete all your business information. In order to get a deeper understanding of why you should complete all the fields in your Page’s settings, check out our blog post on Facebook metrics.

Adding a Facebook Business Page to Your Site

A good way to let your customers know that you are on Facebook is to promote add a link to your website. This is a very effective way to get more followers to your Business Page.

Facebook offers several different social plugins that are easy to install to help you increase your following on Facebook. You’ll find all of these plugins on Facebook’s developer page.

Here are some plugin recommendations that you can try:

By adding the "like button" to your webpage, you’ll give your visitors the chance to like your Business Page from your webpage. Simply specify the URL of your Business Page in the "href" setting of the button and add the code to your webpage.

Likebox is a plugin that contains several interesting elements. By having a Likebox on your webpage you will display a link to your Business Page for your visitors, a like button, your most recent posts and the profile pictures of users who like your Business Page.

Adding a Likebox to your webpage is as easy as adding a like button. Visit Facebook’s Likebox Page, complete your webpage’s information, click on "Get Code," and add the code to your webpage.

If you have a blog or a page where you want comments from your visitors, it is recommended that you use Facebook comments. The plugin is easy to install and one of the many benefits of Facebook comments is that the comments get posted on your webpage and in the users' Activity Log on their Facebook Profile (this interaction is visible to all friends of the user). With Facebook comments, users can also like and respond to specific comments.

Marketing professionals have known the importance of word-of-mouth marketing for years, but did you know that Facebook also offers a feature that helps promote referral marketing?

The "recommendations" feature on Facebook allows users to easily gather advice by posting a status clearly labeled to show they’re asking for a recommendation. When their friends reply with suggestions, if the business has a Facebook page, they will be plotted on a map allowing the user to easily see nearby locations and find out more about the business.

Facebook recommendations aren’t exactly revolutionary, but marketing teams should make sure their Facebook Company Page is optimized to to support the recommendations.

Interested in growing your Facebook follower count? Check out our blog on How to Get More Likes on Facebook for tips on generating engagement and followers. 

Since one of the main aspects of Facebook recommendations is the fact that suggestions are then plotted on a map, ensure that your Business Page has the maps section up and running. This can be achieved by setting up a Bing business listing. Once set up, brand visibility and reach will increase dramatically. Check out this useful step-by-step guide for tips. 

Fill out all information on your Business Page

Whether you are a big brand or using Facebook marketing for small businesses, adding your website and company phone number is a given. But there are many other sections you can populate on your Business Page that are just as valuable and sometimes overlooked.

Your visitors want to know all the details about your business: where you're located, what services you offer, your working hours, and so on. 

Adding a call-to-action is a best practice for any marketing campaign, and your Business Page should be no different. Take a look at this post, Calls to Action: 50 That Sell and 10 That Repel, for inspiration for your CTA button text.

The unfortunate truth is customers are much more likely to air their negative experiences than positive ones, so it doesn’t hurt to ask customers to share positive reviews. Consider running a competition to encourage this. 

Learn how to win back customers after a bad experience.

Use a social media monitoring tool to review recommendations and ROI

How can you tell if your Facebook page optimization efforts have been worth it? Use a social listening tool to benchmark metrics such as exposure and share of voice before and after optimization took place is a great way to measure and understand ROI. 

You can also search conversations by a theme to identify what exactly it is that your audience likes about you, and then highlight this within the content on your business's page on Facebook. 

Tip: Learn more about Facebook monitoring!

There are several quick hits for maximizing your Facebook business page performance. 

An incomplete “About” section can result in decreased Facebook page performance. Without this, visitors to your page may think that the page isn’t legit. If they've arrived at your profile through Facebook ads, it's even more critical to introduce yourself and make a good first impression. Plus, it can even help you gain clout with search engines. 

The type of information provided will vary from business to business, but one thing that most pages have in common for their About section is links to other sites, such as a website, blog pages, or other social media accounts. 

An engaging cover image is an easy win to make our Facebook profiles look more polished and inviting. The cover photo is the first thing a visitor sees when they land on a page so you want to make it is as easy as possible for them to figure out who you are and what you do. Don’t forget, you typically have three seconds to capture a visitor’s attention!

Tip: Use an image that relates to the product or service you offer. Keep in mind to use the right social media image sizes. Our ultimate guide to Facebook image sizes and our ultimate guide to Instagram profile pictures will help you.

While there are certainly many variables when it comes to the best time to post on social media, if you can hone in on when your audience is online, it can do a lot to maximize engagement and visibility. 

Tip: Expand your post reach even further by experimenting with CTAs like "share to win," "like if you agree," or "tag a friend."

Apart from working to to boost the number of likes coming in for your Facebook page, you should spread the love as well by liking other Facebook pages. This helps increase your reach, especially if you also engage with the page. This can help expand your community and improve your page's performance and provide you with inspiration for your own content.

Facebook is the perfect medium for brand storytelling. The social platform enables you to emotionally connect with your audience, which creates a stronger bond.

You can celebrate milestones for your business, including stories about how you started, new product launches, and any awards you’ve won.

If you want to create an ad that will drive more traffic towards your website, here's what you need to do:

Go to your Facebook Business Page and select "Promote" in the left column.

Select your objective by clicking on the "Get More Website Visitors" promotion option. 

Select your "Ad Creative". You may want to use something as simple as an image and ad text but you can swap these options out for your own choices of image, video or slideshow and text.

Create your Audience. This can include setting a certain radius around your business's location and selecting your audience's demographics.

A Guide to Creating a Facebook Business Page

Are you working with Facebook influencers? Facebook announced new rules for branded content that you should be aware of. This is what you need to know.

What’s Branded Content According to Facebook?

Where Can I Find the Branded Content Tool in Facebook?

What are the Facebook Branded Content Guidelines?

Where Can I See The Branded Content Performance?

Facebook defines branded content as any content by a creator that “features or is influenced by a business partner for an exchange of value”.

The social network now asks creators and brands to use the Branded Content tool to tag the featured business partner when posting branded content.

Following the branded content tagging tool, the branded posts will have two identifiers: a “Paid” tag and a “with” tag, which identifies the business partner.

To mark branded content, the influencer needs to create a new Facebook update and then click the Handshake icon. This will open a “with” field, where the creator can name the business partner.

If the influencers can’t see the Branded Content tool (the Handshake icon), they can submit an application.

Facebook published new rules of what cannot be included in branded content.

An image or a video must not contain banner ads. A banner ad, as Facebook defines it, is a “branded column that  is overlaid onto and visually separated from the original image or video content”. Facebook prohibits banner ads “that span more than one-third of your video or image content.”

Facebook prohibits pre-roll, mid-roll, or post-roll ads in videos or audio content.

What are roll ads? These ads are promotional video messages that play before/after/during the content the user has selected.

Facebook Blog

How To Do Influencer Marketing On Facebook

How To Promote Branded Influencer Content As Ads

Facebook Monitoring: How to Get The Best Facebook Page Analytics

How to Boost Facebook Reach

A Guide to Creating a Facebook Business Page

Ultimate Guide to Social Media Video Sizes in 2025

Best Times to Post on Social Media in 2024 [Infographic]

Ultimate Guide to Facebook Image Sizes in 2025

What Is Meta Threads and How Can You Use It for Your Business?

What Are the Most Used Social Media Platforms in the Philippines 2025?

The Top 25 Facebook Influencers Worldwide

Full Guide to Social Media Image Sizes for 2025

Facebook Blog

How To Do Influencer Marketing On Facebook

How To Promote Branded Influencer Content As Ads

Facebook Monitoring: How to Get The Best Facebook Page Analytics

How to Boost Facebook Reach

A Guide to Creating a Facebook Business Page

Ultimate Guide to Social Media Video Sizes in 2025

Best Times to Post on Social Media in 2024 [Infographic]

Ultimate Guide to Facebook Image Sizes in 2025

What Is Meta Threads and How Can You Use It for Your Business?

What Are the Most Used Social Media Platforms in the Philippines 2025?

The Top 25 Facebook Influencers Worldwide

Full Guide to Social Media Image Sizes for 2025

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