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Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.

Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

Your brand is your reputation. From global corporations to small, local businesses, your success hinges on how others perceive your brand. With 17% of customers willing to walk away from a brand after just one bad experience, the role of reputation measurement cannot be overstated — your business depends on it.

Your brand isn’t just a logo or a tagline; it’s a living, breathing representation of your values, promises, and identity. It's the sum total of every interaction and experience people have with your business. And people are more willing to share their experiences than you might realize — even if they’re not sharing their feedback with you.

Here’s the scoop on brand reputation measurement and how you can start tracking it for better brand perceptions.

Why Is Brand Reputation Measurement Important?

9 Top Corporate Reputation Measurement Tools

How to Track Reputation Metrics with Meltwater

Definition of Brand Reputation Measurement: The proactive process of evaluating how a brand is perceived by customers, employees, stakeholders, and the general public.

Reputation measurement tracks various metrics, including:

Collectively, these insights can gauge a brand’s reputation. They also provide insight into where a brand may need improvements and can help assess the impact of marketing strategies on a brand’s reputation.

People already have an opinion of your brand, even if they don’t share that opinion with you. Brand reputation measurement allows you to play an active role in shaping those opinions to create favorable outcomes.

But you can’t manage what you don’t measure. If you don’t know what those opinions are, you’re in the dark about what to do next. You don’t know what you’re doing well or where you might be struggling.

Reputation measurement gives you a predictable, systematic way of evaluating your reputation which is essential for effective reputation management. You’ll gain a deeper understanding of how others perceive you in the market so you can make strategic adjustments to improve your image.

Having a process for online reputation measurement is critical at a time when a single review or Tweet can make or break a brand. Companies can stay ahead of potential crises by spotting emerging issues early on. With continuous reputation monitoring and brand monitoring and analysis, companies can mitigate reputational damage by stopping issues before they go viral.

Tip: Read our blog about crisis communications, learn how to manage a PR crisis, and take a look at tips for writing a crisis statement.

Brand reputation measurement has many moving parts and metrics, and no single metric will deliver the comprehensive understanding you need. That’s why companies turn to models that combine these insights to evaluate your reputation holistically.

Reputation measurement models use a combination of qualitative and quantitative data to assess a brand’s trust, credibility, and reliability. Examples include:

Net Promoter Score (NPS): NPS measures customer loyalty by asking one simple question: How likely are you to recommend our company to a friend or colleague? The goal is to gain insights into brand advocacy and customer satisfaction.

Reputation Quotient Model: Developed by the Harris Poll, this model combines six key dimensions — social responsibility, emotional appeal, financial performance, products and services, vision and leadership, and workplace environment — to provide a complete understanding of a brand’s public perceptions.

Consumer Sentiment Analysis: This sentiment analysis method captures and analyzes the opinions, emotions, and attitudes of consumers.

These models use scientific approaches to assess and measure a brand’s reputation. By using reputation measurement models, brands can strengthen relationships with stakeholders and ultimately create greater success.

10 Top Corporate Reputation Measurement Tools

Brands have options when it comes to measuring their reputations. Let’s explore 10 of the top corporate reputation measurement tools and how they contribute to a better brand:

Radarly is Meltwater's AI-powered consumer insights technology that provides comprehensive insights into customer behaviors and perceptions. It's a great corporate reputation measurement tool because it takes into account social media, news, blogs, forums, and other sources to help you learn more about your audience’s preferences and opinions.

What makes Radarly unique is its ability to not only collect insights but also tell you what they mean. Rather than simply tracking brand mentions or behaviors, Radarly can connect the dots to show you why the data matters. 

Radarly monitors brand mentions and analyzes sentiments across different markets, regions, and countries. Brands can gain valuable cross-country consumer insights into how others perceive their products or services in different markets, which can help you improve localization strategies.

Would you like to learn how Meltwater can help you with your brand reputation measurement efforts? Get a free demo and tour our platform today.

For quick, one-off insights, Jotform is a great brand reputation measurement tool for collecting consumer feedback. This form-builder tool allows you to create a variety of custom forms and send them to customers of your choice.

This is an inexpensive option to deploy NPS surveys quickly. With no coding required and tons of customization options, you can create an NPS survey and send it to customers in minutes. Jotform also offers 150+ integrations so you can automate NPS surveys within other processes and functions, such as email marketing or online shopping.

Your brand reputation is shaped by your customers’ experiences, which is why Qualtrics’ Experience Management (XM) software can help you understand your reputation metrics. The platform includes survey capabilities to collect feedback from customers and stakeholders, customer sentiment analysis, and real-time data dashboards to track changes in perceptions over time.

Built-in dashboards are heavy on visuals to help you make sense of your data at a glance. For example, you can see what areas are helping or harming your brand reputation. Once you implement changes, you can visually monitor how those improvements affect your image.

Tip: Take a look at more customer experience software and platforms and at customer experience software.

If tracking brand reputation on social media is your goal for the year, Keyhole should be on your list. Apart from tracking your social media presence, it also tracks any hashtags and keywords for you. So, whether it's a branded hashtag campaign or a relevant keyword, Keyhole has got you covered.

The tool also offers sentiment analysis and trend tracking features that help you monitor your marketing ventures with great precision. And let's not forget, Keyhole also provides the ability to share live dashboards, download customizable reports, and access unlimited publishing on top platforms, among other features.

One of the best free (and informal) reputation measurement tools, Google Alerts is highly underutilized for reputation management. This tool allows you to track mentions of specific keywords, then receive email alerts when content using those keywords is published. 

Combined with other reputation measurement tools, Google Alerts can add context to every mention your brand receives online. Learn who is publishing about your brand and how they’re presenting you in the media. If you’re receiving negative publicity, for example, you’ll know it before it spreads far and wide and can prepare an appropriate response.

Dissatisfied customers aren’t shy about hitting businesses where it hurts most — right in the pocket. A drop in website traffic, backlinks, and conversions is sure to have an impact on sales, but Google Analytics can help spot potential problems.

Google Analytics is a free website analytics tool that monitors key metrics, including:

While not strictly for corporate reputation measurement, these insights can be very telling about how others perceive your online brand. For example, a decline in return traffic could mean your messaging, offers, or user experience aren’t compelling enough. The same could be true for low conversion rates. Or, it could indicate a bigger problem, such as negative publicity. 

You can use these metrics to provide context into insights from other consumer intelligence tools, like Radarly. These metrics can illustrate the effect consumer sentiments, online reviews, and other insights have on your brand.

Designed for corporate reputation measurement, SOCi helps you keep tabs on multiple locations from a central location. Monitor reviews, conversations, and surveys across each of your businesses to see how people in different markets perceive you. 

You can also combine these insights to gain a sense of brand appeal on a holistic level.

There are lots of ways to collect online reviews from your customers. But TrustPilot is purpose-built with the goal of instilling trust and confidence in future buyers.

More than 9 in 10 consumers ages 18-34 trust online reviews as much as a personal recommendation. These reviews are great sources of information and can make or break buying decisions.

Trustpilot aims to cut down on fake reviews by only connecting with people who have done business with you. This tool surfaces insights that users might not have shared with your brand otherwise, allowing you more insights into their experiences while presenting honest feedback to future customers.

Another great tool for collecting reviews 24/7, Reputology makes it easy for businesses to see, respond to, and analyze reviews. Get immediate notifications when someone leaves you a review so you see feedback and respond accordingly. This unique reputation measurement tool monitors reviews across all review sites, including big names like Google and Facebook, and even employee review sites like Glassdoor.

We. Communications' Reputation Forecast is a board-level reputation intelligence framework designed to help organizations quantify, monitor, and protect their most valuable intangible asset. Developed in partnership with Steel City Re, the system merges financial-grade measures of reputation value and risk with multi-stakeholder, multi-channel data, including media coverage, social sentiment, and audience behavior. Key features of Reputation Forecast include:

Reputation Value Metrics (RVM) and Reputation Value Volatility (RVV) benchmarking

Integration of financial and stakeholder signals in one unified view

Forward-looking insights to forecast reputation risk and resilience

Compatibility with social, media, paid, and survey data sources

Reputation Forecast helps you go beyond sentiment tracking to show you how reputation impacts enterprise value and decision-making. It enables communicators and executives alike to benchmark reputation performance, identify emerging risks, and tie communications outcomes directly to business performance.

The tool takes reputation measurement to the next level by transforming feedback into easy-to-digest insights. Sentiment analysis tools will show you what your reviews mean in the grand scheme of your reputation.

Tracking your reputation requires ongoing commitment. Public perceptions and consumer preferences change at a moment’s notice. It’s essential to keep your finger on the pulse of your brand perceptions and be ready to react and respond accordingly.

Brand Reputation Measurement: Definition, Tools, Models

A solid and positive brand reputation serves your business in a multitude of ways. Reputation management depends on having a well-structured reputation strategy.

What is the Primary Goal of Reputation Management

What is a Reputation Management Strategy?

How To Develop a Reputation Management Strategy

What Are the Three Phases of Reputation Management?

How To Implement a Reputation Management Strategy

Money isn't the only thing that talks. A poor brand reputation can result in public negative reviews, comments from dissatisfied customers on social media, reduced interest from investors, limited options for making good hires, and more. 

It's important to consider your reputation as an integral piece of your business strategy:

Quantifying why brands need to maintain a positive perception

According to the Global Risks 2012 study by the World Economic Forum (WEF), on average more than 25% of a company’s market value is directly attributable to the way it is perceived.

In its Global Survey on Reputation Risk, Deloitte noted: "Eighty-seven percent of the executives we surveyed rate reputation risk as ‘more important’ or ‘much more important’, and 88% say they are explicitly focusing on reputation risk as a key business challenge."

In its World PR Report 2020, the International Communications Consultancy Organization, a public relations body, found that the good name of a business is consistently ranked by corporate leaders as their most valuable asset.

What is the Primary Goal of Reputation Management?

An organization’s public standing is the sum of everything it says and does: the products or services it provides, how these perform, the customer experience offered, and the public face of its employees and upper management. 

Companies are increasingly being held accountable for their actions by a growing cohort of Gen Z and millennials who hold a massive amount of purchase power.

The goal of reputation management is to keep on top of potential issues, prevent and mitigate crises, and to proactively implement programs or brand initiatives that will increase brand equity, and strengthen your brand with longevity in mind.

A reputation management strategy is the how behind your plan to shape and maintain your brand image. Your strategy could include things like brand building exercises, PR campaigns, crisis management frameworks, or marketing initiatives. 

Reputation management strategy is not the easiest concept to think about in a proactive way. You likely are more familiar with the idea of "damage control" in times of brand crisis when it comes to reputation strategy. 

But having brand reputation management strategies in place that also look ahead and have an eye toward ways to fortify brand perception, as opposed to being purely reactive, are the ones that will yield the most powerful results for your business.

How to Develop a Reputation Management Strategy

Reputation permeates your entire company, but because it is so often tied to decisions made by leadership, it should be set at the C-suite level and involve the likes of the marketing director, public relations director, CEO, and others. 

Tip: Have a plan for getting executive buy-in for reputation monitoring tools like social listening, which area great way to scale online reputation management strategies.

What to include in your reputation management policy

Here are some suggested items that a standard reputation management strategy should cover in order to be effective:

Allocation of external or in-house resources

Decide whether the business will hire an external reputation management company or only use internal resources. This decision may be based on budget or human resources considerations.

Decide the extent of your monitoring and social listening, and consider using a social media listening tool or media monitoring software. Including AI brand reputation management in your strategy has also become essential, as LLMs shape how brands are perceived. Prioritize what parameters and audiences matter most, and consider whether the software includes AI visibility tracking. Different teams may choose to monitor different groups or keywords depending on specific needs.

Be clear as to how the organization should respond

Make sure all departments have a clear understanding for who is responsible for responding when  brand reputation issues or crises arise. The newest hire on the social media team may be suitable when it’s a bad product review, but if it’s a bubbling media frenzy involving harsh criticism online, the responsible person should be a senior director or executive who understands the vision and voice of the brand. 

Set tight timelines for responses too. In the digital age, the court of public opinion does not keep office hours or respect the chief marketing officer’s long-weekend getaway.

Learn more about crisis response: Crisis Management Guide, Ultimate Guide to Crisis Comms, Mastering Media Relations for Crisis Comms, Measuring the Impact of a Crisis on Your Brand

Now that you have set the high-level reputation management parameters and obtained buy-in from the organization’s most senior people, it’s time to drill down to day-to-day actions.

How to Implement a Reputation Management Strategy

Monitoring the life of your brand image online on a regular cadence will keep you abreast of any potential issues and give you a strong sense of how your brand is holding up against competitors. Track various metrics such as SERP placement, content marketing performance, and brand mentions in reviews on podcasts, or social media sites. 

Here are 5 key elements to implementing a successful online reputation strategy:

When people want to know something about your brand or its products, they will commonly look you up on a search engine such as Google. So the last thing you need is the first thing they see to  be bad reviews of a product that was discontinued years ago, social media rants by disgruntled customers, negative Glassdoor reviews, or a decades-old news story about a lawsuit brought agains a former CEO. 

If these are the kind of results showing up, part of an online reputation management strategy is looking at the low-hanging fruit first: Add a company response to negative reviews or posts and offer assistance. Make it clear that you care. In the case of negative press, this might feed into a robust PR strategy aiming to get bylines for your leadership talking about new products, ESG initiatives, impressive technological advances or other pieces of thought leadership.   

Once these movements are in place, you can dial it back and take a look at your content marketing strategy which will help you get on Page 1 of the SERP with SEO-optimized content.  

Also read: tips for a better B2B content marketing strategy

2. Invest in high-quality content marketing

Let's talk a little more about why content marketing is so integral to your reputation management strategy. 

Readable, useful, credible information never goes out of fashion. When you prioritize quality over quantity and craft engaging content that answers real questions, your SERPs will start to improve. A good place to start if you're feeling stuck is to simply look at what your competitors are writing about. Look for any gaps in knowledge that you can help fill in your articles.

Good quality content that you produce in-house is something you can control. It allows you to shape your own narrative rather than depending on potential customers getting their information from review sites or social media. 

But always remember that, as with any form of marketing, digital marketing requires that you remain true to your corporate image and brand voice. 

What type of content should you focus on?

This is totally up to you! Create blogs, eBooks, infographics, videos for social media, quizzes and polls. Invest in white papers. Publish in-depth, credible, and well-researched industry reports that will benefit the industry and be of interest to other stakeholders, including the media. Done correctly, this type of content will help to position your organization as the industry leader and spokesperson.

3. Develop your online profiles and presence

Is the organization’s website attractive, modern, and populated with up-to-date content? Is the latest annual report there? Are the executive team’s profiles current? Does the ‘latest’ blog post date back several years or just a couple days?

Does the company have a presence on all the major social media platforms? If not, do some consumer research first to understand where your audience spends the most time. Once you have this information, start setting up your business profiles. Social platforms are useful places to provide news and updates about the business, share content pieces, and for offering information about your products and services. Remember to make the best content shareable as this amplifies your online presence and brand voice.

Look at: the best B2B Instagram profiles, the best time to post on social media, guide to creating a Facebook business profile, and download our free Social Media Marketing Toolkit

4. Be diligent with your response strategy

Your reputation management policy has determined the scope of your monitoring and social listening. Now ensure that you’re taking the appropriate actions and responding where needed, in accordance with the policy.

Are people complaining about confusing instructions for how to use a product? Perhaps you could tap your engineering team to update a help article and then take to social media saying you've heard the complaints and addressed the concerns. These kinds of actions can go a long way toward moving a three-star product review rating up to five.

Is there a negative report in the media about an alleged environmental breach at the company’s factory that requires an urgent response form the CEO? Make sure the response is vetted by legal and any other important departments before it gets posted. If the CEO doesn't have a strong social presence, determine if you should use another executives profile, or if just a press release will do.

Perhaps you have a situation developing on a community Facebook group, where a customer is claiming the company is refusing to honor its warranty. Ensure the social media team issues an immediate holding statement and then get the relevant marketing executive to follow up with a phone call or email to the client as soon as possible.

Also, be aware that a response strategy isn’t limited to mitigating negative reviews and responding to unfolding crises. Where someone has something good to say about the brand online, thank them and ask if you can share it to the organization’s social media platforms and website.

Reputation Management

Brand Reputation Measurement: Definition, Tools, Models

Why You Need a Reputation Management Strategy (and How to Create One)

Online Review Management: How to Monitor and Improve Brand Reputation

The Ultimate Crisis Monitoring Guide: Definition, Importance, and Methods

4 Insights from Our Healthcare Report

What is a Press Kit? 3 Press Kit Examples to Inspire You

Why You Should Perform an Influencer Risk Assessment

Why Are Your Brand Mentions Spiking? AI Can Explain

Online Reputation Repair: Everything You Need to Know

Reputation PR: Definition, Strategies & Examples

Why Personal Reputation Management Is the Key for Your Success

The Ultimate Guide To Integrating Corporate Social Responsibility

Reputation Management

Brand Reputation Measurement: Definition, Tools, Models

Why You Need a Reputation Management Strategy (and How to Create One)

Online Review Management: How to Monitor and Improve Brand Reputation

The Ultimate Crisis Monitoring Guide: Definition, Importance, and Methods

4 Insights from Our Healthcare Report

What is a Press Kit? 3 Press Kit Examples to Inspire You

Why You Should Perform an Influencer Risk Assessment

Why Are Your Brand Mentions Spiking? AI Can Explain

Online Reputation Repair: Everything You Need to Know

Reputation PR: Definition, Strategies & Examples

Why Personal Reputation Management Is the Key for Your Success

The Ultimate Guide To Integrating Corporate Social Responsibility

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