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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Doing business beyond borders comes with a range of unique complexities, particularly in learning about the cultural nuances of different markets. For companies interested in attracting Asian audiences, following their local media provides a great starting point. Asian news channels, websites, blogs, and social media can provide insights into current events, economic trends, and other news coverage that can help you tailor your approach.

While it’s widely known that some countries (like China, Russia, and North Korea) keep their media under lock and key from foreign eyes, that’s not the case with all Asian countries. There are many more markets to explore via Asian news media, many of which can also give you inklings into countries that are harder to monitor.

Check out this Asian news channel list and start adapting your PR expansion strategy:

One of the country's free-to-air television channels, TV5 is headquartered in Mandaluyong and covers sports, news, movies, entertainment, children’s programming, and digital content. Its programs can also be found internationally, including Guam, the Middle East, Canada, Europe, and the United States.

Reading Tip: Philippine Media Today: History, Definition, Types & Roles

TV9 is one of the free-to-air television channels based in Malaysia that caters primarily to the Malay demographic.

This network broadcasts a variety of content, including news coverage, home shopping, and more. It has recently become the second-most viewed station in Malaysia, coming in right behind TV3.

Al Jazeera is a global media news organization headquartered in the Arab region.

It covers breaking news from around the world, along with stories on economies, climate change, opinion pieces, sports, science, and technology. The network has grown substantially since its launch in 2006 and now features more than 10 channels and divisions, including a dedicated news outlet for Asia.

Reading Tip: How To Use a Media Database in the Middle East

Based in Washington DC, Radio Free Asia is a non-profit organization that broadcasts news to Asian communities.

Its mission is to provide transparent, uncensored information and timely news coverage in Asian countries where truth, accuracy, and timeliness might otherwise be out of reach. This Asia news channel broadcasts via radio as well as publishes news stories online.

Based in India, The Asian Age serves as India’s first global newspaper.

Essential markets include Delhi, Kolkata, and Mumbai, as well as an international print edition in London. The newspaper is available as digital content via its website and includes global news stories, business, opinion, sports, technology, and entertainment. A dedicated section for India highlights breaking news and stories about key leaders, politicians, celebrities, and other people.

Reading Tip: Media Monitoring Companies in India

Zee TV is a leading Asia news channel in India broadcasting a wide range of content.

Its programming includes dramas, family shows, reality TV, news, and movies available in multiple languages. The network has built a reputation for innovation in pop culture and entertainment.

Currently, the TV channel broadcasts to more than 700 million viewers in more than 160 countries.

ABS CBN is a news station based in the Philippines that also caters to a global audience.

It is the largest of its kind in the country and includes a combination of text, audio, photo, and video content. Offering everything from the weather to business to entertainment, the station serves a wide variety of consumer segments.

One of the oldest Asia Pacific news media outlets, Straits Times is a newspaper spanning a 170-year history.

Based in Singapore, this leading organization is one of the most trusted in the Asian media industry.

Reporters cover local, regional, and international news across multiple categories, including business, politics, economics, sports, and lifestyle. Having fully embraced digital transformation, the paper is available via its website as well as a smartphone app. It also connects with readers on social media (Instagram, TikTok, YouTube, Telegram, Facebook, and Twitter, among others).

Headquartered in Hong Kong, Asia Sentinel publishes independent news regarding politics, culture, and more.

It remains committed to being free of pressures from governments and major media organizations, ensuring a high level of transparency without censorship. Multiple countries, including China, Taiwan, Korea, and India, dot the publication’s headlines. It’s also won a number of awards for investigative reporting and publishes stories from journalists as well as professionals in finance, science, the arts, and diplomacy.

Based in Jakarta, Indonesia, ASEAN (Association of Southeast Asian Nations) combines important political, social, and economic insights spanning 10 Asian countries into a single resource.

Its members include Thailand, Myanmar, Singapore, Malaysia, Vietnam, Cambodia,  Brunei Darussalam, Indonesia, the Philippines, and Lao PDR. Stories published here aim to promote development, social progress, peace, collaboration across borders, and ways to improve the lives of others.

A key source for marketers, public relations professionals, and digital media specialists, Campaign Asia is a leading voice on media trends.

Think of it as the Who’s Who in Asian media. Readers can filter stories by Asia Pacific, Japan, China, or India to dive deeper into local trends. It acknowledges up-and-coming professionals in the media industry, provides agency report cards, highlights noteworthy projects, and promotes a number of awards and accolades.

One of the most recognizable media outlets from Hong Kong, the South China Morning Post covers news in Hong Kong, China, and the rest of the Asia Pacific region. Founded in 1903, it is now owned by the Alibaba Group, the same company that built the eCommerce giant Alibaba to rival Amazon. Among all of the paid newspapers in Hong Kong, South China Morning Post has received the highest credibility rating (according to a 2016 report).

Circulation spans about 100,000 papers on a daily basis and approximately 31 million monthly readers around the world.

Based in Pakistan, News n Blogs covers tech, travel, sports, health, and digital media, among other topics.

It collects articles and news from blogs around the world to provide insight into trends and noteworthy developments.

Catering to the Indian and Thai markets, Indo Thai News is one of the most comprehensive new sources of its kind.

It covers all types of news related to politics, business, sports, entertainment, and lifestyle, all of which are written by experienced journalists committed to accuracy and unbiased reporting. It’s also one of the top sources for breaking news for analysts and consumers to stay up to date on important events.

World Is One News (WION) is a world news channel combing all corners of the Asia Pacific market, Europe, Australia, New Zealand, Africa, and the Americas.

It also covers less media-heavy regions, such as Nepal and Afghanistan, to give readers and viewers insights that are harder to come by. Topics of interest include money, politics, show business, sports, and science, as well as sections dedicated to video and photo journalism.

This Singapore-based media publisher focuses on all things digital media in Asia.

It’s among the best resources to discover trends and the way Asians consume media and marketing. It offers the latest coverage of marketing outlets, social media platforms, emerging tools and technologies, and communication strategies to help marketers better reach their target audiences.

Breaking Asia is a news magazine covering top news stories and trends in pop culture, food, business, government, and lifestyles.

It’s earned attention for its top-notch storytelling and variety of topics, including insights into Asian influencer marketing and current events. The website offers multiple opportunities for engagement, including cross-posting content on YouTube, Instagram, and Facebook.

In addition to this Asian news channel list, don’t neglect the growing power and influence of Chinese social media. Chinese Apps like Tencent QQ, WeChat, Douban, Little Red Book, and Zhihu give you direct insight into Chinese consumerism and influencer marketing. See how brands from around the world are connecting with Asian customers and getting noticed in this flourishing market.

Chinese social media channels can also be great resources to learn about local events, lifestyles, and politics from unbiased lips. Whether you’re interested in learning about the rise and fall of Jacinda Ardern or want to know if Chinese Millennials watch MTV or grew up with Nickelodeon, the content users post on social media can be very telling.

The 18 Top Asian News Channels & Websites to Follow

X, formerly known as Twitter, can be overwhelming at times. Each time you log in, you’re confronted with an endless stream of tweets that make their way to the top of your timeline faster than you can read them. As a PR pro, you know you should be using X, formerly known as Twitter, to engage with fellow tweeps – but the prospect of finding a relevant profile or conversation among all the noise can be daunting. So, today, I’m going to share how you can use Twitter lists to organize your incoming tweets and engage with the profiles who can directly impact your PR program.

A Few Ideas for Twitter Lists to Get you Started

Now That You Have Twitter Lists, What Do You Do With Them?

Twitter lists are curated groups of Twitter profiles that you can create to group similar users together. Twitter lists allow you to see tweets from only that group of people.

For example, I created a Twitter list of where I’ve grouped all my favorite writers and the publications they write for together. Now I can easily access these people’s tweets and profiles when I’m looking for great content to share on my own X / Twitter account.

You can choose to make your Twitter lists either public or private, depending upon whether you want anyone else to see your list. Public Twitter lists are great if you want to recognize the individual profiles on your list for being superstars – they can see that you’ve added them to the list, and others can subscribe to the list to receive content from those you’ve included. Private Twitter lists are better if you don't want your competitors to have access to the information; for example, if it contained customers or media friendlies.

Media Friendlies: Go back to your recent press mentions and follow. Add each journalist’s Twitter profile to a “media friendlies” list so you can maintain your existing relationships with those that have covered your business. Assuming that their normal beat is related to the article they wrote about you, they should have plenty of mutual ground that you can chat about, as well as interesting content you can share with your followers. Maintaining your relationship with media friendlies in this way can keep you top of mind when they need a subject matter expert to weigh in on an article they’re writing, or when you have a story you’d like to share with them.


Industry Journalists: Also do a search on your competitors’ recent press mentions and recent industry news articles and follow/ add those journalists to a separate list. Again, these journalists should have plenty of relevant content that you can engage with which can help you build a relationship with a journalist you haven’t met. You may also want to break this group down into several lists, perhaps by geography, beat, or past interaction (ie media friendlies). Some PR pros prefer to create a list for a specific story they'd like to pitch in the future – say an IPO – thus they target journalists that have covered related IPOs in their industry. By creating a relationship with them on X, formerly known as Twitter, your pitch may be more well-received – just make sure that you’ve used Twitter to add value for that journalist and that you start building these relationships well ahead of time.


Industry Bloggers: These days, anyone can be a publisher and you can benefit from treating bloggers like journalists to get targeted coverage for your stories. As with industry journalists, you may want to break this group of Twitter profiles down into more specific lists – such as the specific topic they write about, bloggers that speak at events, where they’re located geographically, etc. This will help you keep your content stream very focused, which will make it easier for you to interact with your listed tweeps.

The name of the game is engagement. View your X / Twitter lists on a regular basis and respond to tweets shared by those on your list. It's also wise to retweet their content so your followers can see too. Stay on the lookout for journalists and bloggers asking for subject matter expertise within their network – this will help you position yourself as the go-to person when that writer needs more information for a story. A simple way you can do this is by looking out for hashtags such as #mediarequest and #prrequest. Above all else, make sure you’re creating value for the journalist or blogger with the tweets and content you share. Moreover, by extending the reach of their content, or providing sources for their articles, you're better placed to build and maintain a meaningful online relationship that can be mutually beneficial for years to come.

If you're tired of seeing a string of irrelevant tweets, Twitter lists tidy up your feed so you can cut through the noise and read the tweets that will bring you the most value. Hopefully by now you have a better understanding of the importance of Twitter lists and how you can create them to nurture relevant profiles and build relationships on social media. 

Using Twitter Lists for Better PR

Tired of spending time crafting PR stories that don't get the media attention and publicity they deserve?

Fed up with creating lists of UK media contacts for them to quickly become out of date?

We understand, don't worry we've listed the top UK media database providers to help you decide which tool to add to your techstack.

Let's take a look at these top media database providers in the UK﻿:

Tip: Learn more about the UK media landscape before you start using a UK media database.

Meltwater's curated global media database, provides media relations teams with the critical information required to build relationships with relevant journalists and media influencers in the UK and land their next big public story on a local level.

Tip: These are the Best Press Release Distribution Services in the UK and the top UK influencers.

Meltwater media database platform features

Scan a global database of media contacts to find the influential people you need to help spread your story

Advanced search capabilities let you look for contacts who have recently published works on keywords or topics of interest

Classic identification by publication, name, and location is also available

Leverage mini-profiles to help verify your UK media contacts before diving into their full persona

Uncover what they’re saying on social media or in the press with attached social listening capabilities

Create bespoke media lists for like-minded contacts and industry experts - think about your bespoke reporting at the same time

Surface insights on your influencers’ performance and success of your releases

Easily identify which groups or collection of influencers are bringing the most value to your business with list management analysis

Monitor key metrics; open rates, click-through rates, bounces and unsubscribe rate.

However, Meltwater isn't just another media contacts tool operating in the UK. As well as helping you distribute media, the all-in-one Media Database and Relationship Management Platform also lets you add your media lists and outreach progress to a ‘project’ so you can coordinate your team and track their success.

For example, the Meltwater PR Reporting Tool helps you maintain a log of all of your team’s media list interactions within a CRM-style relationship management feature. The CRM-style relationship management functionality also provides you with deep insights into a journalist’s published coverage and online footprint.

This way, you can report on the earned media generated by your outreach efforts and measure progress against your own goals and objectives.

Are you interested in learning more about what our UK media database can do for you? Simply fill out the form at the bottom of this post to contact us.

Roxhill delivers a fresh approach and a new platform, with a focus on delivering quality global media data, smart analysis, and excellent service. Self-proclaimed to be the next-generation media database, Roxhill is a UK-based media intelligence tool launched by Gorkana’s founder, Alex Northcott.

Key features of Roxhill's media database UK

Search 190,000 journalist profiles by topic, sector, keyword and company in seconds

Get customised, real-time journalist alerts and stay informed of journalist moves, requests, forward features and social media posts.

As a well-established player in the industry, Vuelio, has a powerful UK media database listing more than 1 million global contacts, outlets and opportunities from nearly 200 countries.

Whatever your brief, reach or intended approach, their solution and team help in getting the right information to the right contacts, at exactly the right time.

You can tailor your communications by discovering who writes about which topic, how they prefer to be contacted, publications they’re associated with, who the top influencers are no matter how niche the subject – plus all the essentials you need to drive your media relations.

Partnerships with Kred and Moz, give insights into journalists' social influence

Provides a centralised software solution to log, share and report stakeholder engagement activities

Create online newsrooms for all of your press content

Quickly find and build lists of the most relevant journalists, editors, freelancers, bloggers, broadcasters, analysts and more

Updated daily to ensure you have the most current and complete information.

As one of the big players in the industry Gorkana, recently acquired by Cision, labels themselves as "the UK's most complete database of traditional journalists and outlets, combined with social influencers."

Access to 850K+ pitchable contacts, outlets, and opportunities

1 billion social influencer profiles in the platform

Researched and verified contacts by their in-house media research team

Cision breakdowns their media database tool into three categories

Media Influencers - contacts worldwide built from trusted and long standing relationship with the journalist community, priding themselves on quality and depth of data

PR Opportunities - ability to search thousands of media calendar listings and accessing lead times for features and news opportunities

Full-Service Distribution - multichannel distribution coordinates your message across mainstream media and social.

One of the largest providers of media monitoring globally. Kantar is a leading data, insights and consulting company.

Providing clients with the following services in a UK media database platform, key features:

85,000+ media contacts in the UK + Ireland / 800,000+ international contacts 

Per month: 90,000+ records checked manually, 5,000 records added globally, 100,000+ entries updated using AI validation

Preference of contact/wider interests included

Record, track and share your journalist interactions

Integrated with other services within Kantar Platform

Media Database Providers in the UK - Summary

If you want a tool that seamlessly integrates into your communications team you need more than just a UK media database.

You need a platform that can act as your eyes and ears when it comes to journalists and media contacts in the UK. By using a global provider you can access thousands of contacts whether you're pitching regionally, nationally or globally. 

Fill out the form below to contact one of our media intelligence team today to access thousands of media contacts UK.

UK Media Database Comparison: Get the Best Contacts

Today, social media and PR are both indispensable mouthpieces for brand messaging. Is it time for the two departments to merge? Whether full integration is your next step, or just much closer collaboration, read these tips on how to make it work. Then read our comprehensive ebook on aligning PR and social media efforts.

There’s one truth that anyone working in public relations can relate to. Our profession is constantly evolving —and so are PR skills and PR tools. The advent of social media has had one of the most significant impacts on PR. It’s forever changed the way we share and promote news and stories.

What is PR today? The 24/7 news cycle that social media feeds is a beast that PR professionals must wrestle with. The idea that a customer complaint could spiral into a full-blown crisis means that both social media and PR must be aware and ready to act with a crisis plan in place to address such a situation head-on.

But how can brands connect the dots between these social media marketing and PR?

How Can Brands Better Integrate PR and Social Media?

Here’s How to Sync Your Media and PR Teams

With the rise of social media marketing, some in PR see the natural fit between the two because they are both communications based. Social media allows for the amplification of PR, allowing for your message to reach more people faster and with more impact.

For example, when an organization has a press announcement, social media makes it easier to share the news and get it out to various audiences.  Before the days of social media, PR was directed to certain groups of people like investors, but now with social, PR teams have a more direct way to reach and engage audiences.

Social media PR has also allowed for businesses to build more personable relationships with consumers and seem more approachable. When creating messages and writing for social media platforms, PR pros are old hands at this type of work.

PR pros understand how to bring influencers on board as part of the plan to get the word out about whatever the brand is promoting. They know how to build those relationships that can benefit the company.

Supporting link building efforts is another way that social media and PR can work together. It’s no secret that a big component of marketing and PR today boils down to achieving high authority backlinks. It’s not enough for a public relations pro to secure an earned media mention. To make a real impact on a brand’s SEO, a link has to accompany the media placement. 

“Links to your website equal authority,” says Andy Crestodina, co-founder and chief marketing officer at Orbit Media. “Authority increases the likelihood that anything on your domain will rank. This is why PR professionals have such a huge ability to affect search rankings.” 

PR pros who use social media strategically can obtain additional backlinks from a news story. Work with your social media team to amplify your news coverage and encourage engagement from influencers and industry communities. This could lead to high profile bloggers or YouTubers for example who are interested in giving more life to the original story.

While in some organizations the PR and social media teams collaborate, in others, there can be a disconnect. How can the two groups work better together?

Integration is needed in order to get the most from each of these functions. There may be some overlap in what the two do. Working more closely together can benefit the company and help it to appear that the messaging is all coming from the same place. You don’t want to have social media off running in one direction while the PR team is heading in another. That's why it is essential to have a strategy on how to unite these two departments. 

Customers: PR can look to social media for customer feedback or user-generated content that could be amplified and worked into other messaging and campaigns. As the social media team has its finger on the pulse of the customer, who knows better than they do what content might be a fit to help promote the brand? They can be bringing this to the attention of their PR counterparts.

Ethics: When it comes to creating content for social media, that team can coordinate with the public relations side of the house to ensure that the brand messaging is accurately reflected. Ensure the content is aligned with brand values. PR pros have an innate sense of what’s appropriate. You don’t want to end up in the position of a brand that appears tone-deaf, so bring the public relations team into the mix to act as a sounding board for what you’re sharing.

Sharing: Be sure to include your social media links in your press releases. Make it easy for reporters or other audiences to follow and connect with you on social.

Crisis communications: In the event of a crisis, PR and social teams MUST coordinate for the well-being of the brand. The social media team is sometimes the first to know of a brewing crisis. They can alert the PR team, who can help craft a response to share.

Social media monitoring: This enables PR to better understand how the messages are being received. Is the response favorable? This can continue after the crisis to gauge the brand’s recovery from the incident. Social listening becomes vital to the PR team’s plan of action.

The bottom line? Don’t silo social media and PR teams, practice social PR. You may want to make the case that these teams should merge, or at the very least, collaborate very closely. For best practices on better aligning PR and social media, read our comprehensive ebook.

How Social Media Has Changed PR

Business to business (B2B) public relations shares a lot of similarities to business to consumer (B2C) public relations. But there are nuances that PR professionals need to know to maximize their B2B PR strategies. The biggest difference: the target audience.

B2B companies sell to other businesses. Customers aren’t making personal buying decisions, but rather decisions that will affect the entire company. The stakes are higher. More decision-makers are involved. Buying cycles are longer. And business customers are increasingly more discerning about the companies they do business with.

What does all of this mean for your B2B PR and marketing strategy? Let’s look at the differences that matter most and how you can tailor your PR to your business customers.

What Is B2B PR and How Is It Different from B2C PR?

Earned, Owned, Shared, and Paid Media Defined

PR & Communications

The 18 Top Asian News Channels & Websites to Follow

Using Twitter Lists for Better PR

UK Media Database Comparison: Get the Best Contacts

How Social Media Has Changed PR

B2B PR Essentials and Tips

Best Press Release Distribution Companies in Australia

CEO Communications: Building & Maintaining Trust

6 Metrics Journalists Need To Know For Data Storytelling

How To Create and Leverage Your Media Database in the Middle East

PR Career Paths: 12 Skills You Need

What Is Purpose-Driven Marketing?

Transforming PR Campaign Management

PR & Communications

The 18 Top Asian News Channels & Websites to Follow

Using Twitter Lists for Better PR

UK Media Database Comparison: Get the Best Contacts

How Social Media Has Changed PR

B2B PR Essentials and Tips

Best Press Release Distribution Companies in Australia

CEO Communications: Building & Maintaining Trust

6 Metrics Journalists Need To Know For Data Storytelling

How To Create and Leverage Your Media Database in the Middle East

PR Career Paths: 12 Skills You Need

What Is Purpose-Driven Marketing?

Transforming PR Campaign Management

Interested in learning how Meltwater can help you? Fill out the form to learn more.