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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Press releases are alive and well. They’re a staple of the PR professional’s world, helping to increase brand visibility and awareness — provided they’re well-written, that is. As we all know, most journalists are continuously swamped with press releases, and it often takes time, effort, and a bit of chasing to land press coverage for your business.

If you’re sending press releases but struggling to land coverage, it’s time to go back to the drawing board and rethink what how you're communicating. To help spark some inspiration, we’ve gathered a list of 10 press release examples, each communicating different messages.

Browse these examples then read on for tips on how to write a press release that journalists won't ignore.

Whether it's to announce the launch of your new product, a new acquisition, or to promote your next event, below you will find many sample press releases to inspire you. You'll also find a free press release template at the bottom of this article which you can download for free and customize.

2. Press release for the launch of a service

4. Press release to announce a new partnership

5. Press release to announce a fundraiser

8. Press release to announce an acquisition

10. Press release to announce an appointment

A press release is one of the most effective promotional tools in your kit when launching a new product, but in most cases, announcing a new product isn’t enough to make this a newsworthy story. 

Before pitching anything, ask yourself how is this product worthy of being considered as news? Are innovative technologies used? Does it offer anything different from what’s already on the market? What is ‘new’ about this product? 

If a product is new to your company but not the market, you’re unlikely to land coverage. So, think about what sets this product or service out from the rest and lead with this message.

Example: "Huawei unveils the future of smartphone photography with the new Huawei P20 and Huawei P20 Pro featuring artificial intelligence" by Huawei.

The added value of this product is obvious and innovative: the phone offers an improved photographic experience thanks to artificial intelligence. While Huawei covers on all the benefits of their product (longer battery, larger memory, larger screen), they chose to rely almost exclusively on this innovation because that’s the newsworthy hook.

The press release is also not scattered in technical jargon. The paragraph about artificial intelligence linked to photography is clear and to the point. While it doesn’t present the technology, it does offer concrete benefits that will improve the user's daily life.

We also like how the press release summarizes the major characteristics of the new models first in the form of a bulleted list, then goes into the details of each model for those who wish to know more.

Other examples of interesting product launch press releases:

 "Apple Watch: The ultimate combination of design, function, and value": an Apple press release that highlights the values ​​embodied by the product.

"MEET THE CAMERA THAT THINKS IT’S A TELESCOPE. THE COOLPIX P1000 MEGAZOOM": an original title to present the unique advantage of this new model of camera launched by Nikon.

To get earned media placements in your desired publications, you will need to show that your new service addresses a very real problem experienced by your target audience — and demonstrate that this problem has yet to be addressed.

The promise of your service should be simple and summarized in the title of your press release. Similarly to new product announcements, new service press releases should present how the need is met by this service and its innovative nature compared to what’s currently available in the market.

Example: "BlaBlaCar creates BlaBlaLines, carpooling application for daily trips" by BlaBlaCar.

The promise of this new service is clear and conveyed in the title of the press release. BlaBlaCar demonstrates the real need for this service, which no one was responding to (“There are 13.5 million people who drive to work and back”) and how they were in the best position to meet it (“We are seeing a steady increase in shorter-distance trips offered on BlaBlaCar”). 

Other examples of interesting service launch press releases:

Announcing our return to 17 additional destinations by Virgin Atlantic not only explains routes that have reopened after Coivd-19 lockdowns, but also health and safety practices when flying.

When it comes to communicating an event, there are various ways to approach journalists. Think about what exactly it is you want journalist to do. Do you want them to raise awareness of your event amongst their readership? Do you want to personally invite them to come? Do you want to invite them so they can cover key highlights? 

Keep your goal in mind and frame the press release story about what you want journalists to do after reading it.

Example: "Cannes Lions publishes agenda for the second edition of LIONS Live" by Cannes Lions

In very few words, this press release delivers a tremendous amount of information. The opening statement alone helps audiences quickly understand what the release is about, reading: “Creatives from across the world come together to deliver practical learning, inspiration and insight through the free programme.” 

To spark interest and engagement, the press release also highlights the presence of public figures joining the speaker line up and goes into depth around why the agenda looks the way it does which significantly adds purpose to the event. Finally, in terms of form, the press release presents a clear call to action aimed at its target, inviting people to register and get tickets.

Other examples of interesting event promotion press releases:

“Five Ways to Get Involved in Fashion Revolution Week 2020" by Fashion Revolution summarises exactly what the content of the release will cover.

“Amazon’s Black Friday Deals Week is Almost Here – More Deals of the Day and Deeper Discounts Than Ever Before on Buzzworthy Holiday Gifts Across Every Department” by Amazon includes a list of links to find deals discussed

When you’re communicating a new partnership, there are three essential elements to integrate into your press release:

The reasons for this partnership - and the synergy between the companies in question

The benefits of this partnership for the companies concerned and their customers

The concrete actions that will result from this partnership

Example: "Marriott Bonvoy Launches Marketing Partnership with the National Park Foundation" by Marriott.

One of my favorite things about this press release is how the synergy between the two companies is presented, both of whom are addressing the “new normal” travel industry by encouraging customers to embark on local adventures.

The second paragraph of the press release is dedicated entirely to promoting awareness of drive-to vacations by explaining just how many destinations are on our doorstep (“According to the National Park Foundation, most Americans live within 100 miles of a national park”). 

Meanwhile, the third paragraph nicely makes the link between the values ​​of Marriott Bonvoy and the National Park Foundation. Quotes from spokespeople from each company reinforce the idea of ​​a common vision, which in turn, positions this partnership beyond a business strategy.

Other examples of interesting partnership press releases:

"Strategic partnership: Bosch and SAP aim to simplify corporate processes with a new standard" the goal of the partnership is clearly identified in the title

"Mastercard launches partnership with HSBC to promote more sustainable and inclusive communities" the release bullet points what the partnership will initially focus on

The good news is that fundraising is very popular, but that also means that landing coverage through this type of announcement is difficult for PR pros. That being said, driving earned media through fundraiser announcements isn’t unheard of. It is, however, important that you keep your fundraising press release announcement current by including the following elements:

A presentation of your company and the achievements made

The concrete objectives of the fundraising efforts

The different actors involved and their motivations behind this investment

Example: "Empowering girls – Beiersdorf and Plan International kick off their partnership" by Beiersdorf. 

The two bullet points featured in the introduction clearly summarize the objectives of this fundraising effort. The press release is also structured under headings which makes it particularly readable. The fact that Beiersdorf details how they plan to make a difference, beyond the monetary investment (“Beiersdorf’s 50 million Euro aid program is based on four pillars: disinfectant donations, product donations, employee donations and corporate donations”) also gives journalists different potential story routes to follow.

Other examples of interesting fundraiser press releases:

"The Disney Conservation Fund Continues its 25-Year Commitment to Community Conservation Protecting More Than 100 Species Across 25 Countries This Year" nicely highlights the main initiatives they’re driving

“One month on from The Big Night In and over £36 million is allocated to work helping vulnerable people affected by COVID-19” by BBC Children in Need gives a recap of what was achieved 

If you’re struggling to find something relevant and newsworthy to communicate, publishing a study on your market or your consumers is a good way to win coverage. If you’re considering following this approach, communication around your study should include the following: 

A summary of the main lessons that emerge

The consequences of the study results for your target

Example: "UK public urged to take care this summer as around 40% spending more time in the sun since COVID-19 lockdown" by Cancer Research.

The title is well written, and it not only announces that Cancer Research has published a study, but immediately presents the major lesson of the study which will arouse interest in journalists. 

The press release plays a lot on emotion using strong vocabulary such as words like “urged”, “protect” and “damage”. By emphasizing the impact of the results of the study, the text makes you want to resolve the issues raised. Research methodology has also been included which supports the credibility of this study. In addition to this, the quotes presented in this press release are not just a paraphrase of the content of the study but add real value with further relevant analysis of the study results.

Other examples of interesting new study press releases:

"The Disney Conservation Fund Continues its 25-Year Commitment to Community Conservation Protecting More Than 100 Species Across 25 Countries This Year" by Disney nicely highlights the main initiatives they’re driving

“Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues” by Gartner details key findings from the study

Spreading awareness about an award you’ve recently obtained is a great way to position your brand. If you decide to communicate such news (and we recommend you do), here is the information to include in your press release: 

What winning the award means in relation to the values ​​of your company 

The commitments that you will implement to honour obtaining such an award 

Example: "Cisco ranks as one of the world’s best places to work–here’s why" by Cisco.

10 Press Release Examples | Press Release Template

Journalists covering a story don't always have the luxury of interviewing executives or waiting for responses from busy PR teams. A press kit helps them easily find essential information like your company's size, headquarters location, and product offerings. It also houses visual assets like company logos, product photos, and headshots of key executives, which are perfect for illustrating articles.

Press kits offer on-demand resources for journalists, and more often these days, influencers. Depending on your business scale, you may have a single comprehensive press kit or create targeted kits for specific products or sub-brands.

Why Press Kits are Essential for All Businesses

What Are the Most Important Elements of a Press Kit?

Optimizing Your Press Kit’s Performance

How Meltwater PR Solutions Help Build Press Kits

A press kit, also known as a media kit, is a digital toolkit designed to streamline media coverage of your business; a package of information and resources that provide journalists with all of the essential information they might need when they are including your organization in a story. 

In the past, press kits were physical packages of documents and images, and in the early days of digital they were electronic files sent out on physical CD ROMs, because print-quality image files were too big for slow internet speeds. 

But today they typically live online for easy access, usually in an area of the corporate website specifically created for members of the press. Some companies also provide downloadable versions containing images and a PDF outlining key information all in a single file. Regardless of format, a press kit is a central hub of media-friendly resources.

A press kit isn't just helpful – it's a strategic necessity for brands seeking coverage. 

Firstly, a press kit will streamline your PR activity by seamlessly providing journalists with the information they need, instantly. Journalists face relentless deadlines and are often working under pressure, so your press kit is their go-to for essential company information and approved visuals. Without that easy access to information and resources, they may skip your brand in favor of a competitor that's easier to cover.

A press kit helps you to keep a tighter control over your narrative, providing the media with a single source of truth about your brand. You’re better able to ensure accuracy and consistent messaging by providing up-to-date facts, figures, and the imagery you want representing your business in the kit. If journalists need to look elsewhere to get information or images for your business, there’s a good chance what they find will be out of date or just inaccurate.

Finally, a well-prepared press kit helps you to build relationships and credibility with members of the press. Journalists appreciate brands that respect their time. Providing quick access to resources establishes trust and paints your business as professional and media-savvy. This positive reputation can significantly influence future coverage decisions.

A press kit is more than just a collection of resources. It facilitates positive media coverage, establishes your brand's authority, and strengthens relationships with journalists, all of which are crucial advantages for any business seeking visibility.

Your press kit serves as a vital reference point for journalists and influencers. Here's a breakdown of what to include:

Mission Statement: Articulate your organization's purpose.

Company Facts: Size (by number of employees and/or revenues), locations of your headquarters and other key facilities, countries of operation.

Products/Services: Clear description of your offerings.

Areas of Expertise: Highlight your specialized knowledge and capabilities.

Brands: List all the brands under your corporate umbrella.

Company History: Concise timeline of key milestones.

Leadership Team: Names and titles of top executives.

Contact Information: Designated media contact details.

Social Media: Links to official social media profiles.

Legal & Regulatory Information: Include as required by your industry/market.

Press Center Link: Ensure clear navigation if your press center exists separately.

Photo Library: High-resolution images of executives, facilities, products, and relevant visuals.

Logos: Various sizes/formats (print and digital) of your company logo.

B-Roll Video: General-use video clips showcasing your business.

Case Studies: Highlight your most compelling success stories.

Testimonials: Positive quotes from clients, partners, media, and influencers.

A professional looking press kit isn't just informative, it's user-friendly. Here's how to strike the right balance:

Make clarity of purpose your main priority by opting for a clean, uncluttered design. Put essential information (especially contact details) front and center, with clear navigation for the rest. Remember that journalists value speed and ease of use over aesthetics - there’s no point having a beautifully designed press kit if it’s frustratingly difficult to find the resources people need in a hurry. 

Your press kit must work seamlessly on smartphones and tablets because if it only works on desktop computers you’re going to alienate a lot of journalists. Media professionals are often on the go, so mobile access is key.

Put yourself in the shoes of a journalist, include what they need, and make it easy to find. 

It’s important to invest in high-quality visuals, especially if you’re hoping to get featured in print publications. But even online media values high-quality photography. Provide professionally shot photos in both print- and web-ready formats, and make sure to offer a variety of imagery for every potential citation, including executive headshots, as well as photography of your products and workplaces.

An effective press kit facilitates your media coverage goals by streamlining the journalist's experience. Clarity and accessibility are paramount.

Building an effective press kit doesn't have to be overwhelming, just follow these easy steps and you’ll have it done in no time:

Plan Out Your Content Inventory: Start by listing everything your kit should include (refer to the component list above for guidance). Tailor the content to your target media – who are the journalists and influencers likely to cover your brand, and what kind of assets are they most likely to need?

Gather Your Assets: Use a spreadsheet or project management tool to track what you already have and what needs to be created (case studies, visuals, etc.). Assign deadlines and responsibilities for generating new content, and as the content is either created or located, make a note of where it can be found within your chosen project management tool.

Involve the Web Dev Team Early: Your web development team will be critical to the success of this project, so make sure they are on board early and fully understand the specific requirements of an online press kit. Remember, these are the important factors: simplicity, accessibility, mobile-friendliness, and SEO (so your kit is easy to find if journalists are googling you). Tip: Learn how to optimize a press release for SEO.

Make it Easy to Find: Once live, make your press kit easy to find on your website – don’t just add it to a tiny link in the footer (you’d be surprised how many brands do) but put the link somewhere a time-pressed journalist can find it without tearing their hair out. Once your press kit is live, make sure to let people know about it. Email it to the journalists and influencers who you already work with, add a link to the email signatures of everybody on the PR team, and make sure to include it in all of your other press materials.

Tip: Learn how to leverage a media database to build a list of journalists, how to pitch your press release to journalists, and how to write a press release.

Your press kit isn't just a one-time creation; it's an ongoing asset that drives coverage. Here's how to ensure it works hard for your brand:

Keep it updated with any new information and assets that are important to your business. New products, leadership changes, updated company stats, anything significant that’s changed at the organization should be promptly reflected in your press kit to maintain accuracy.

To help make this happen, make sure that your press kit is embedded in the day-to-day workflow of the PR and comms function so that it doesn’t get forgotten about once it’s built. Include it in all relevant communications, such as press outreach, and influencer collaborations. When you’re planning campaigns and routine comms activities, always include a line item for updating the press kit. 

A regularly updated, well-promoted press kit isn't just a resource; it's a powerful tool for streamlining media relations and generating positive coverage for your brand.

Tracking your press kit's success will help you gain valuable insights for improvement, as well as justifying continued investment in it.

The easiest way to get a clear picture of how the press kit is performing is to use web analytics. This will show you how many people are using the kit, and which resources are getting the most attention from journalists, so you’ll have an idea of what additional assets are worth including in future.

All of the data provided by your press kit analytics can be added to your routine PR reporting, giving you more ammunition to showcase your team’s success to stakeholders.

Let's take a look at some inspiring press kit examples:

As you would expect from Adobe, the brand’s press kit is a great example of slick design. All of the information a journalist could need is provided in an easy-to-navigate area of the corporate website. Alongside facts, figures, and media assets, you’ll also find the latest news releases. 

Visa’s press kit shows how easy it is to point journalists to exactly the right information when you’re a global company with different media information for different markets. There’s a wealth of useful information and resources on the page, and a simple, highly visible drop-down menu lets you find the right media contact for your region.

Another exercise in simplicity, Lego’s press kit contains almost all of the essential information for journalists in a single page, with clear links to additional resources. This highlights the point that a press kit shouldn’t be overly elaborate - just keep it simple and make everything easy to find.

Meltwater’s media relations suite of solutions includes a range of PR and social media tools that can help create a successful press kit. Our Media Intelligence suite and Social Listening suite will make sure you always know when your brand is featured in legacy or social media, so you can quickly add high-profile coverage to the press kit. It also empowers you to identify coverage that includes inaccurate information or outdated assets, so you can direct the authors to your press kit.

Our Media Relations suite and Influencer Marketing suite streamline the management of PR outreach campaigns, and you can include your press kit in these activities to be sure that your contacts always have access to the most up-to-date information about your brand.

To find out more about how Meltwater can help with your PR efforts, book a personalized demonstration today:

What is a Press Kit? 3 Press Kit Examples to Inspire You

Is your public relations team reaching the right media contacts? Having a list of journalists compiled in a media database helps you stay organized and efficient with your media outreach. Read on to improve your PR strategy through tips to creating and maintaining a journalist database.

Are you looking to leverage a media database in the Australian market? Check out our dedicated blog.

Filling & Maintaining a Media Database with Lists of Journalists

5. Nurture journalists for your media database

9. Keep your list of journalists up-to-date

How To Create a Media List with Meltwater

A media database is a repository of media contacts and journalists that PR professionals can use when reaching out for earned media coverage of a product, service, or company announcement. 

Media or PR databases include, at a bare minimum, contact information for each journalist. Ideally, though, each journalist will also be tagged with other information making it easier to sort by industry and improve the relevancy of your public relations outreach.

Looking for media contacts? Check out Meltwater's media database.

Discovering relevant press contacts to add to your media database is a painstaking job. You could approach this project in-house, however most public relations agencies will use a service, such as Meltwater, to access a curated list of global journalists and influencers. 

Here are the 9 top tips to compiling and using a stellar press list of journalists for your media database:

PR & Communications

10 Press Release Examples | Press Release Template

What is a Press Kit? 3 Press Kit Examples to Inspire You

Leveraging a Media Database to Build a List of Journalists

What is a Media Kit, and How to Create One [with 4 Media Kit Examples]

How To Amplify Your Brand With a Blogger Outreach Campaign

How to Hire a PR Firm | 10 Tips to Finding the Right Match

A Comprehensive Guide to The Dutch Media Landscape In The Netherlands

The State and Stats of Print Media in South Africa

Media Requests: When to Say Yes and When to Say No

The Best PR Tools and Apps for PR Professionals

The Power of Personalized PR: Top Tips for Communications Pros

Media Landscape in Ireland: A Complete Guide

PR & Communications

10 Press Release Examples | Press Release Template

What is a Press Kit? 3 Press Kit Examples to Inspire You

Leveraging a Media Database to Build a List of Journalists

What is a Media Kit, and How to Create One [with 4 Media Kit Examples]

How To Amplify Your Brand With a Blogger Outreach Campaign

How to Hire a PR Firm | 10 Tips to Finding the Right Match

A Comprehensive Guide to The Dutch Media Landscape In The Netherlands

The State and Stats of Print Media in South Africa

Media Requests: When to Say Yes and When to Say No

The Best PR Tools and Apps for PR Professionals

The Power of Personalized PR: Top Tips for Communications Pros

Media Landscape in Ireland: A Complete Guide

Interested in learning how Meltwater can help you? Fill out the form to learn more.