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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

U.S. newspapers have been a part of American culture for centuries and have played an essential role in informing the public about current events. With the rise of digital media, many people believe that newspapers are no longer relevant. However, this couldn't be further from the truth.

Newspapers continue to play a vital role in shaping our society, providing readers with in-depth coverage of local and national news stories. Many have embraced digital transformation to reach more readers than ever.

And it's working. According to Redline, both The Wall Street Journal and the New York Times have seen steady increases in their digital subscriptions:

Print subscriptions, however, are going down — and according to Pew Research, time spent on news websites is also decreasing:

Despite these challenges to the news industry, many newspapers across the U.S. have managed to stay relevant. Here’s a closer look at the largest U.S. newspapers and how they continue to build trust and share information in the digital era.

Which Was The First Newspaper in US History?

US Newspapers Still Play a Role in Today’s Media

It’s estimated that there are just over 20 million daily newspaper copies (both print and digital) in circulation as of 2022. Here are the five biggest U.S. newspapers these copies are coming from.

Total subscribers: more than 3.749 million

Based on circulation numbers, The Wall Street Journal (WSJ) is among the largest daily U.S. newspapers, with more than 3.9 million subscribers.

This includes more than 3 million digital subscribers as well as 649,000 print subscriptions.

During COVID, the newspaper saw incredible subscription growth jumping 19% in digital subscriptions to reach 2.9 million.

One of the most trusted names in U.S. newspapers, The New York Times is also one of the longest-running names in print.

Like WSJ, the New York Times is doubling down on digital and has announced goals of reaching 15 million total subscribers by the end of 2027.

It currently boasts 10.3 million paying subscribers across print and digital formats.

Found in hotel rooms and newsstands across the country, USA Today is one of the most recognized U.S. newspapers. It boasts a strong online presence and reaches an estimated 2.6 million daily readers. 

trusted source for political news and breaking developments

Another newspaper embracing digital transformation, The Washington Post has 3.5 million total subscribers and 2.5 million digital subscribers. Given its location in Washington D.C., The Washington Post is a trusted source for political news and breaking developments that affect every corner of the country.

Sunday print edition subscribers: more than 1.6 million

Largest metropolitan newspaper in the U.S.

Los Angeles Times is the largest metropolitan newspaper in the U.S. It brings more than 1.6 million readers to its Sunday print edition and has a combined print and digital audience of 4.4 million subscribers.

The above U.S. newspapers all boast a powerful online presence, allowing them to reach more readers who prefer digital media to traditional print. In addition to these, there are a number of other newspapers that exist solely online.

Touted as a progressive American news source, HuffPost was a pioneer of online-only newspapers.

The site earns an estimated 50 million visits each month, on average. It features both localized and international content spanning a wide range of categories, including

True to its digital format, the site also features multimedia content, including photos, video blogs, and audio.

U.K.-based newspaper with a special edition for the U.S.

The Independent is a U.K.-based newspaper with a special edition for the U.S.

It’s available online as well as in app form, which has helped the company to reach 5 million registered users.

Paid subscriptions account for 20% of its revenue

The Daily Beast is an online-only news source that earns an estimated average of 18.6 million organic visits each month. In recent years, the site has tested paid subscriptions, which now account for 20% of its revenue.

While many U.S. newspapers charge a fee for a subscription or per newspaper (even online), some newspapers offer their content for free.

Content: news, sports, entertainment, and lifestyle

Geo Focus: San Francisco Bay Area, national and international news

SFGate is a free online newspaper that provides news, sports, entertainment, and lifestyle content.

Most of its content is focused on the San Francisco Bay Area, but the publication also covers national and international news. SFGate also features a range of lifestyle content, including food, travel, fashion, and health, and provides comprehensive coverage of local sports teams.

List of the 16 Largest US Newspapers

Releasing a PR piece is an often-effective marketing approach available to any brand - but maximising reach and awareness requires a bit of know-how. In this blog, learn how to achieve effective PR circulation and distribution in SA.

Press Release Distribution in South Africa

How Does PR Distribution Work in South Africa?

1. Press Release Distribution in South Africa

Creating the right content is important. But ensuring it is seen by the right audience is equally so - if not more! With Meltwater’s PR distribution service, your business can distribute material efficiently and effectively. 

The Benefits of Using a PR Distribution Service

With a strong PR strategy and distribution service, businesses can create an edge on their competitors, distributing news, content, and information without paying for outreach or advertising.

Gain visibility and reach in the South African market

By utilising a press release distribution service, you can tap into a vast network of media outlets, journalists, bloggers, and influencers that would be difficult to reach independently. With targeted options for specific regions, countries, languages, and niches relevant to your business or organisation, you can strategically expand your audience, generate increased exposure, and boost brand awareness.

The right journalists, publications and websites promoting your brand, will gain brand credibility and build a stronger reputation for your business.


You will also become more of a trusted authority in your industry according to Google’s search engine. Digital PR is a great way to optimise your online presence, as search engines will identify the content associated with your brand as authoritative and trusted by others.

With a distribution service, you gain access to exclusive journalist contacts and media outlets, guided by a wealth of experience in the SA space.

2. How Does PR Distribution Work in South Africa?

Press release distribution is the act (or art) of making sure your PR is seen by the right audience for your business. Journalists, bloggers and influencers publish content, all with a deep understanding of what will resonate with their audience.

A PR distribution service sends your release out to the right journalists and media outlets to achieve optimal uptake and coverage.

Meltwater’s PR distribution service uses integrated media intelligence and an existing media database. Businesses can build their own media lists to target the right audiences and media outlets.

Through the Meltwater platform, businesses can access international, national, and regional market newslines. It also includes translation services for PR for international audiences. With a database of over 450,000 contacts reporting in Africa, we achieve high standards of press release distribution. 

What is the Best Way to Distribute a Press Release in South Africa? 

Get in touch with Meltwater by filling out the form below. You can request a free demo and learn how the Meltwater press release distribution product can get your content in front of the South African audience that is aligned with your brand. 

Effective Press Release Distribution in South Africa

By: Chris Hackney, Meltwater’s Chief Product Officer

At Meltwater, our goal is to ensure technology serves the needs of our users. We don’t just add features for the sake of novelty or to ride the latest tech trend. Our focus is on empowering our customers to achieve remarkable outcomes with solutions that truly simplify their workflows and effort levels. 

By democratizing access to complex data and insights, we empower all users, regardless of their technical expertise, to uncover valuable information effortlessly.

For our 2024 Mid-Year Release, our team has been hard at work carefully considering how we can meaningfully elevate the use of news and social media data within organizations. That led us to focus on three things that we believed would help people make better use of such data: 

In this blog post, I want to explain how the features we’re adding in this latest release deliver on those goals. 

Technology shouldn’t slow you down, but help you do what you need to do faster. For us, that means reducing the time it takes to separate the signal from the noise to get to the insights you’re looking for. 

A great example of how we’re achieving this is the new AI Search Assistant in Explore. Building a search query can often require complex boolean logic to focus in on just the data you need, while removing noise and false positives. The AI Search Assistant can let you do all of that using a natural language prompt, so you don’t need to spend countless time building and fine-tuning your query logic. 

This isn’t just about AI - we’ve also made improvements to our tools that streamline workflows, such as integrating our social media management platform, Engage, with Klear, our influencer marketing solution. A new video editor tool has also been added to Engage to allow you to work with video clips directly in the application.

All of this saves you time by breaking down silos so you don’t have to switch between multiple apps to get your job done. 

Insight should be available and understandable to everybody, not just analytics experts, so it needs to be easier to make sense of data. 

This is why we’ve partnered with Microsoft to create the new Meltwater Copilot Plugin, which enables you to conversationally interact with our platform to easily surface and understand insights from billions of real-time data-points. 

Meltwater Microsoft Copilot

This represents a transformational leap forward in the way social listening and media intelligence tools work, which we believe will completely change the way people use these tools. Instead of being bound to conventional dashboard-focused user interfaces, you’ll now be able to interact with our tools in a much more intuitive, human way. In short, the software gets out of the way, so you can get the insight and intelligence you need more quickly. 

What does this look like in practice? Imagine asking Meltwater a question like “What’s happening around my brand this week?” and instantly receiving a summary of your brand’s media coverage and social mentions, all in easy-to-follow natural language, in the places your people work such as Microsoft Teams. 

This is just a simple example, but with the combined power of Microsoft’s Copilot and Meltwater’s data, it’s now easier than ever to find actionable insights that can have a real impact on your decision-making. 

What’s more, our work on Copilot lays the groundwork for eventually bringing these same conversational question-and-answer prompts across the core Meltwater platform.

You can learn more about how the Meltwater Copilot Plugin works by watching this video.

I want to thank Andy Revels, David Delgado, and Angelica Gutierrez, our product and UX leads, for this fantastic milestone and our Karma, Knowledge Graph, Linear Digressions, and Core Apps engineering teams, without whom this would not have been possible.

Additionally, you’ll find AI generated summaries in our social listening, media intelligence, and consumer insights tools, which help you to more easily understand what the data is telling you. 

Insight only has value when used to make better-informed decisions. We want to help you put insights from our platform into the hands of decision-makers across the entire organization.

The Meltwater Copilot Plugin will enable customers to interact with our data from directly within Microsoft Teams and the Microsoft Office suite. So not only is it now much easier to query and make sense of our data, but it’s possible to do that from inside the tools that you and your team are using everyday. 

This supercharges collaboration because you can find, share, and discuss news and social insights with your colleagues all in the same place.

You no longer need to disrupt your workflow and figure out how to use a different app. You don’t need to wait for an analyst to carry out the research and explain the findings to you. You can simply ask the question, in plain language, from the tool you’re already working in. 

So this gives far wider access to insights across your organization, and ensures that everybody is basing their decision making on the same data sources, ensuring greater consistency. And if everybody in the company is now able to easily find insights, rather than them being confined to one team, that can drive a culture of smarter, faster decision making that impacts the whole business.

We’re always excited to bring you new features and product enhancements, but we really believe there’s something extra special about our Mid-Year 2024 Release, and we can’t wait to see what our customers will do with it. 

You can read more details about the new updates here.

How Our 2024 Mid-Year Release Changes the Game

The world moves a lot faster than it used to, and the impact of digital and social media has forced the role of PR professionals to evolve dramatically. Luckily, PR automation solutions have helped teams around the world adapt to the increasingly complicated media landscape.

The growing complexity of how information travels certainly hasn’t made communications teams any less strapped for time, but AI-powered technologies can help PR pros work smarter. 

Whether it’s pitching reporters, monitoring stories, strategizing campaigns, or proving ROI, PR automation tools can help communications professionals free up time and focus on what they do best—cultivating relationships and crafting messaging that will resonate.

Let’s explore some of the ways that PR automation can unlock communications teams’ productivity through AI and data-driven strategies.

As AI has grown in the public consciousness and become more commonplace in business settings, a common worry is that the technology will ultimately replace human professionals.

Sure, there are some who feel AI in PR automation strikes at the very heart of the profession—relations. After all, you can’t (or, at least you shouldn’t) automate your relationships with people.

But, while we wouldn’t want to automate everything, automation can certainly be used to handle some of the busy work that goes along with a PR pro’s role.

When leveraged correctly, automating some tasks, like media monitoring, media outreach, social media, and reporting can save time while also improving planning and results.

“Using tools to automate our tasks helps us be smarter about our work while improving our productivity,” said Wendy Marx, president, Marx Communications. "It transforms PR from an intuitive art to a more rigorous profession backed by data and analytics.”

AI-powered technology solutions like the Meltwater Media Relations Suite can help PR professionals get more done and create a PR strategy that produces tangible business results. By automating tedious manual tasks and arming PR teams with hard data, Meltwater empowers you to build more focused media relations programs, better understand your audience, and make more informed decisions.

Let’s take a closer look at how public relations pros are incorporating automation into their day-to-day work with a few examples.

Building media lists can be, well, tedious. With automation, it can be less so.

A technology like Meltwater’s Media Relations solution features a robust media database so PR professionals can be extremely focused in their outreach and pitching. Furthermore, our software automatically enriches the database’s journalist profiles with the latest information, and is regularly adding new contacts. 

Say goodbye to hours spent building a static media list — Meltwater makes that a thing of the past.

“After 10 years of manual searches to build outreach lists as a digital PR, automated list building has cut a job that used to take three days on average per release down to one morning’s work, max,” said Corinne Card, co-founder of Full Story Media.

Beyond the list building, automation can also help PR professionals with follow-up, making it easier to optimize outreach across your entire team. A solution like Meltwater features a CRM-like tool, which helps synchronize your team’s media outreach efforts to avoid situations such as journalists being approached about the same story by two different team members. 

This also helps keep track of interactions with journalists, which makes it easier to build relationships with them because you have a record of all previous engagements. With Meltwater Media Outreach, you can also effortlessly track metrics like emails sent, open rate, bounce rate, and more. These solutions are meant to help save you time while also making your outreach more effective. 

“By tracking who opened my pitches, I can tailor my follow-ups to reporters who may have glanced at my message and got sidetracked versus a message that was unopened, whether it’s because the reporter deleted the message without reading or it’s still waiting to be read,” Adam Yosim, Senior Account Executive, Stanton Communications.

Relying on the latest technology, you and your team can spend less time on manual tasks. Solutions like Meltwater now leverage generative AI to automate press release production. By leveraging Chat GPT, Meltwater’s PR Assistant can draft an AI-written press release for you; simply give the system a natural-language explanation of what your release should be about, and the tool will draft the copy. 

Want to see firsthand how Meltwater can help automate PR processes? Just fill out the form below and an expert will be in touch!

The media landscape has only grown in its complexity over the past decade. PR professionals need to know who’s talking about their brands or clients across traditional news, social media, blogs, podcasts, online forums, and more. This begs the question—how on earth are you supposed to do that?

Luckily, modern technologies can help automate the media monitoring process, combing through all of that data to find your team the right stories you need to inform your PR strategy.

A tool like Meltwater’s Media Monitoring solution scans more than 270,000 news sources across the globe. Plus, you can choose up to 15 different social media channels to monitor at any given time.

“Automated media mention reports every morning at 7 a.m. allow me to start my day knowing what’s happening in clients’ industries,” Chloe DeYoung, PR manager, Element explains. “I get alerts for my clients, their spokespeople, industry news, and even competitor mentions.”

Modern PR technologies can automate the process of collecting “clippings” so that teams can focus more of their time on creating effective campaigns and crafting relevant messaging instead of sifting through the news of the day. Furthermore, AI can scan all of that content and analyze it for mentions, sentiment, and more.

“In my first co-op placement, I did the ‘clippings,’” says Celia Sollows, president, The Little Public Relations Company. “We received news mentions via fax, waded through several newspapers, cut out stories, pasted them on paper, then photocopied and delivered them. Word count and analysis was done manually. Today I log in to a platform and get stories plus analysis.”

Automating this process is especially important when it comes to crisis management. 

With Meltwater’s social listening solution, PR professionals can build searches for your brand name and any other relevant keywords (e.g. product names, senior executives, etc.) that are likely to be mentioned when people are discussing your business and industry. You can also set alerts to be sent out to key stakeholders when there are any unusual spikes of those terms being discussed in social media. 

Tip: Check out our blog to learn how to create media monitoring analysis reports.

PR professionals need to be able to demonstrate the success of their efforts and show conclusive evidence that public relations delivers tangible business results. Unfortunately, the reporting process can often be a pain point for many PR teams.

But new technologies can automate much of the reporting process so PR pros always have access to dynamic, up-to-date metrics on their performance.

“Automation, if used correctly, can really help track campaign metrics,” says Kristina Markos M.L.S., communications instructor, Lasell College. “Having instant access to data and metrics is key.”

A solution like Meltwater gives PR teams access to customizable dashboards via our Analyze tool. With Meltwater, you can seamlessly track a wide variety of metrics critical to PR pros, including:

Our customizable dashboards are always updated with live data from whatever timescale your team chooses, whether that’s days, months, or even year-over-year. That way, you get the latest, most relevant information in a matter of seconds.

“When it comes time to report on our work as an agency, we’re able to see all-encompassing coverage, from traditional media, to social, to influencer content,” DeYoung says. “Then we work within analytics to track website visits and paths from our efforts.”

You can use these dashboards to build automated reports that are emailed at regular intervals. Plus, fresh media coverage can be shared via email with colleagues in an automated newsletter format, ensuring that the PR team's successes are consistently highlighted within the business.

Social media automation has changed the game for many a PR pro. Tools that allow brands to schedule posts to save time and enable them to draw more traffic to their site.

While automating social media posts IS convenient, it’s still important to engage with your followers.

“Social media is more than a dumping ground for links,” says Andy Crestodina, co-founder and chief marketing officer, Orbit Media. “It’s a place to have a conversation. If these automated social posts are the only thing in your stream, that’s not good.”

Furthermore, technologies like Meltwater can help you automate the reporting on your social media initiatives. 

Our social media management platform allows you to track your posts' performance in real time. You can see individual channel performance as well as a cross-channel view that highlights the top content across all your social channels, both paid and organic. You can also break out analytics to follow a specific campaign and compare those results against your normal social programing. 

Automation plays a vital role in planning your campaigns and PR strategy. PR pros need to understand the topics that audiences care about and the conversations happening online that your brand could be a part of.

A social listening solution like Meltwater could help you tap into these conversations. This allows you to keep track of trending topics so you can jump on stories before your competitors. 

Leveraging automation and data-backed strategies to capitalize on trends will help your brand stay visible in the vast online media landscape, as well as show that your team has a finger on the pulse of your audience’s interests.

“Knowing what type of content is resonating with which audience during what specific time is everything,” said Lauren Cranston, PR and Social Media Specialist at Skyword. “Because social media activity fluctuates, having that automated information at my fingertips is essential to helping build strategy.”

The world’s leading PR agencies are leveraging automation and AI to plan campaigns, monitor media sources, provide holistic reporting, and much more. In today’s fast-paced online media environment, it’s simply too much for any one team to stay on top of all of these tasks without some help from technology. 

Technologies like Meltwater can help PR professionals automate processes, make more informed decisions, achieve better results, and provide the data and analytics that prove the ROI of PR strategies. 

That way, teams can be more efficient while staying true to the relationship-building at the core of the profession.

Learn more about how Meltwater can help you automate PR processes when you fill out the form below:

What Does PR Automation Mean for PR Pros?

There’s a lot of confusion around the idea of optimizing a press release for SEO, which can lead to wasted effort and disappointing results. In this article we’ll address some of the most common misconceptions about SEO optimization for press releases, and give you the truth about how they can really be used to improve your organic search traffic. 

We’ll start by covering some basic principles of Search Engine Optimization, and then dig into the role that press releases can play in the process.

The goal of SEO is to ensure that all of the pages on your website consistently appear at the top of search engine results when people search for the words and phrases that are most relevant to the products and services you sell.

PR & Communications

List of the 16 Largest US Newspapers

Effective Press Release Distribution in South Africa

How Our 2024 Mid-Year Release Changes the Game

What Does PR Automation Mean for PR Pros?

5 Tips on How to Optimize a Press Release for SEO

Brand Advocacy: What It Is And Why It Is Important For PR

10 Press Release Examples | Press Release Template

What is a Press Kit? 3 Press Kit Examples to Inspire You

Leveraging a Media Database to Build a List of Journalists

How To Amplify Your Brand With a Blogger Outreach Campaign

What is a Media Kit, and How to Create One [with 4 Media Kit Examples]

How to Hire a PR Firm | 10 Tips to Finding the Right Match

PR & Communications

List of the 16 Largest US Newspapers

Effective Press Release Distribution in South Africa

How Our 2024 Mid-Year Release Changes the Game

What Does PR Automation Mean for PR Pros?

5 Tips on How to Optimize a Press Release for SEO

Brand Advocacy: What It Is And Why It Is Important For PR

10 Press Release Examples | Press Release Template

What is a Press Kit? 3 Press Kit Examples to Inspire You

Leveraging a Media Database to Build a List of Journalists

How To Amplify Your Brand With a Blogger Outreach Campaign

What is a Media Kit, and How to Create One [with 4 Media Kit Examples]

How to Hire a PR Firm | 10 Tips to Finding the Right Match

Interested in learning how Meltwater can help you? Fill out the form to learn more.