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Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Generative Engine Optimization (GEO) Guide

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Graphic showing an 88% decline in Gemini’s Reddit citations in the second half of October 2026 compared with the first half, illustrated by descending bars and a downward arrow on a yellow background.

Generative Engine Optimization (GEO)

AI search visibility report for October 2026: Gemini pulls back from Reddit and Perplexity trims its sources

October’s AI citation data shows Earned/News slipping, Gemini and Perplexity cutting the number of sources they cite alongside sharp shifts for Reddit and LinkedIn, and Google AI Overviews leaning further into video and social.

Nathaniel Pallen

Nov 13, 2026 • 14 min read

A purple image with the text 60%: Share of the 15 most-mentioned AI recommendations for Black Friday represented by deal sites, cashback services, or price tools.

Generative Engine Optimization (GEO)

The Brands AI Recommends for Black Friday 2026: Insights for Marketers

How shopper questions, pricing trust, and third-party sources shape the Black Friday shortlist before the season begin

Anna Amarotti and Samantha Scott

Oct 30, 2026 • 14 min read

Graphic showing “35.6% Earned Media Citation Share” beside an upward-trending bar chart and arrow on a yellow background.

Generative Engine Optimization (GEO)

AI search visibility report for September 2026: YouTube falls and YouGov enters the top 10

September’s AI citation data reveals a broad decline for YouTube, rising visibility for YouGov, and a recovery in earned media’s share.

Nathaniel Pallen

Oct 15, 2026 • 18 min read

A bright pink and orange glowy image showing an AI symbol inside of a large transparent floating tile. Flowing into the tile from the left are several other smaller transparent tiles of various sizes. Out of the right side is an arrow going up and to the left, tracking a bar graph.

Generative Engine Optimization (GEO)

Your AI Visibility Score Is a Mirror, Not a Scoreboard

Learn what AI visibility actually measures and how PR teams turn the diagnosis into lasting brand authority. Explore GenAI Lens

Sarah Mai Stokholm

Oct 8, 2026 • 10 min read

A bright glowy teal and purple image showing a magnifying glass in the center over a search result. There is also an AI symbol and several geometric shapes in the image

Generative Engine Optimization (GEO)

Best AI Search Monitoring Tools for 2026

Compare the best AI search monitoring tools for tracking brand visibility across ChatGPT, Gemini, and other AI platforms

Chris Hanson

Sep 25, 2026 • 13 min read

Meltwater and LinkedIn Logos against a teal background.

Generative Engine Optimization (GEO)

LinkedIn and AI visibility: Your GEO questions answered

Practical answers to the biggest questions about LinkedIn, GEO, and AI citations.

Lance Concannon

Sep 25, 2026 • 15 min read

Stat card: study abroad agents and advisory sites supplied 67.6% of citations in AI answers about Australian universities.

Generative Engine Optimization (GEO)

How Australian Universities Perform in AI Search Across Seven Markets

An analysis of university recommendations, model behaviour and citation sources across nine LLMs and seven markets: Australia, China, India, Indonesia, Malaysia, the United States and Vietnam.

Samantha Tanizar

Sep 21, 2026 • 13 min read

Meltwater graphic showing a rising bar chart and 24.8% growth in LinkedIn citations in August.

Generative Engine Optimization (GEO)

AI Search Visibility Report for August 2026: LinkedIn enters the top three

LinkedIn reached 100.2K citations, Perplexity set a new model-source record, and earned media’s share fell below 30% in Meltwater’s latest analysis.

Nathaniel Pallen

Sep 11, 2026 • 23 min read

An illustration showing a robot climbing a bar graph, with an orange arrow on top of the bars going up and to the left. LLM metrics and KPIs blog post image

Generative Engine Optimization (GEO)

LLM Metrics & KPIs: How to Measure & Improve AI Visibility

Free Download: Brand AI Visibility Guide

Sarah Mai Stokholm

Aug 27, 2026 • 12 min read

An orange and purple image showing a computer screen with an AI overview from a search result, and various graphs

Generative Engine Optimization (GEO)

Best Google AI Overview Tracking Tools 2026

Compare the best Google AI Overview tracking tools in 2026. Monitor AI search visibility, track citations, measure brand presence, and optimize performance.

Sarah Mai Stokholm

Aug 26, 2026 • 27 min read

A glowy burnt orange image with an AI search overview underneath a search bar in the center, surrounded by various search icons like a link symbol, a megaphone, and a bar graph

Generative Engine Optimization (GEO)

What PR Teams Get Wrong About Zero-Click Search

See why PR and marketing teams must align on citations and digital PR to control brand visibility in AI search.

Sarah Mai Stokholm

Aug 24, 2026 • 8 min read

A dark purple image showing a large ring in the center with a wavy arrow going through it up and to the right.

Generative Engine Optimization (GEO)

How to Measure AI Visibility ROI: A Practical Framework

AI-generated discovery removes some of the traditional signals marketers usually rely on. Here's how to measure AI visibility for better brand strategy. Free Download: Brand AI Visibility Guide

Sarah Mai Stokholm

Aug 20, 2026 • 12 min read