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TJ Kiely

Director, Brand Strategy and Integrated Marketing

TJ Kiely - Director of Corporate Marketing & Global Content at Meltwater

A highly creative storyteller who can come up with inspired ideas and turn them into even more amazing marketing campaigns, TJ Kiely leads Meltwater's global content efforts. For the past 10 years, he has been executing marketing campaigns and content programs that drive measurable results for some of the world's largest brands.

LinkedIn

Illustration showing contact cards for multiple prospects on a laptop computer. Data management best practices blog post

AI & Data Analytics

Best Practices for Customer Data Management (CDM)

AI & Data Analytics

The Fundamentals of Data Structuring

PR & Communications

B2B PR Essentials and Tips

This image for a blog about database normalization shows a screen displaying graphs and charts.

AI & Data Analytics

An Introduction to Database Normalization

An image of a white smartphone against a pink background surrounded by red message boxes.

Social Media Management

Social Media Comments Guide: How to Respond to Instagram Comments

Social Listening

34 Twitter Stats Marketers Need To Know

Green, blue, and purple gears float against a pink background in this image for a blog about marketing automation.

AI & Data Analytics

The Guide To Marketing Automation

A rocket ship taking off from a laptop keyboard

AI & Data Analytics

How Business Intelligence Can Fuel Your Efforts

Digital Marketing & PR Tools

How to Use a Customer Data Platform to Master Your Data Management

A person wearing a yellow glove holding a squeegee and wiping away a section of bubbles that are in the shape of a cloud. Today, most marketers store their customer data on a cloud-based software, which is why this image was selected for this blog by Meltwater on how to clean your cloud-based data.

AI & Data Analytics

How to Use Data Cleansing & Data Enrichment to Improve Your CRM

Four puzzle pieces that are all connected, like the perfect team. This image is being used as the header image for a blog that describes How To Build An Effective Team.

Internal Communication

Teamwork Guide - How To Build An Effective Team

An illustration of a red traffic cone that has two white stripes on it. A traffic cone, like this, often acts as a warning signal, which it is being used as the header image for a blog on Barriers to Effective Communication & How to Overcome Them.

Internal Communication

Barriers to Effective Communication & How to Overcome Them

Influencer Marketing

Influencer Marketing on Instagram, LinkedIn, Facebook & YouTube

Two chat bubbles (one orange and one blue) are floating in the center of the image. Maintaining open lines of communication is essential for businesses to operate smoothly. This blog explains the importance of internal communications for businesses and the various tactics companies can use to ensure information is following throughout departments.

Internal Communication

How to Build an Internal Communication Strategy for Your Businesses

This blog on leveraging the marketing funnel explains how marketing teams can use various marketing tactics to bring people into their funnel and move them through the journey to the point of purchase. This image of a light green funnel with a drop of liquid falling from the end of it visually describes that customer journey.

Customer Journey

Guide To Leveraging the Marketing Funnel

A podium with three different shapes set atop: a sphere, a cone and a square. The different shapes represent the different types of customers explained in this blog.

Customer Journey

The 6 Most Common Types of Customers & How To Approach Them

A blue phone, which you may use to call a friend to engage in referral marketing by calling a friend to tell them about a product or service, set against a red background.

Marketing

The Ultimate Guide to Referral Marketing

A diverse group of people with each wearing a sweater with one of the letters from the acronym LGBTQ+ on the front.

Marketing

Celebrating Pride at Meltwater

A bullseye dartboard with two pink darts next to it.

Customer Journey

How To Identify & Satisfy The 10 Most Common Customer Needs

Brand Management

Employer Branding vs. Employee Branding: Definition, Differences & Examples

Reputation Management

Reputation PR: Definition, Strategies & Examples

The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.

Social Media Management

The Ultimate Guide To Crossposting on Social Media

A white alarm clock is floating in the air because it is ringing so hard. This alarm clock was set to go off to remind us of the importance of real-time marketing in our strategies.

Marketing

Real-Time Marketing: Definition & Examples

Marketing

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed