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Anna Amarotti

Global Consumer & Market Insights Lead

Anna is a market and consumer insights leader with expertise in social listening, market research, and strategic consulting to drive growth for global brands. She writes about AI-powered analytics, market intelligence, and how actionable insights can fuel innovation, optimize campaigns, and deliver business impact.

LinkedIn

A head-on view of a blue race car against a blue background

Marketing

Three F1 Movie Activations That Drove Big Online Buzz

Social Listening

The Most Talked About Moments and Brands of the 2025 US Open

A head-on view of a blue race car against a blue background

Marketing

Three F1 Movie Activations That Drove Big Online Buzz

A pink handbag against a pink background

Marketing

Three Crucial Luxury Fashion Resale Insights for Marketers

An NFL championship trophy

Social Listening

The Top Topics and Brands of Football’s Big Game 2025

A pink bullhorn with a pink cone coming out of it against a teal background for a Meltwater blog about cultural amplification in marketing

Marketing

What Is Cultural Amplification in Marketing?

A pile of accessories, including bags, shoes, and sunglasses, sit grouped together against a blue background in this image for a Meltwater analysis of New York Fashion Week 2024.

Social Listening

New York Fashion Week 2024: The Biggest Topics and Trends

A silver, gold, and bronze medal in this image for a Meltwater blog about the data behind the Paris 2024 Olympics.

Social Listening

Paris 2024: The data behind what got the world talking

A green tennis ball sits on a blue racket in this image for a Meltwater social listening and analytics and consumer intelligence blog about Wimbledon

Social Listening

Les principaux protagonistes et marques de Wimbledon 2024

A green tennis ball sits on a blue racket in this image for a Meltwater social listening and analytics and consumer intelligence blog about Wimbledon

Social Listening

The Top Players and Brands of Wimbledon 2024

Marketing

Brand Ambassadorship Lessons from Paris 2024

Social Listening

The Met Gala 2024: A Social Media Deep Dive

Social Listening

Les avantages de la Fashion Week de Paris pour les spécialistes du marketing

Social Listening

What Marketers Can Learn from Paris Fashion Week 2024

Social Listening

Who 'Won' Football's Biggest Night? A Social and Media Intelligence Analysis