Product Updates
Product Release
2026 Year-End Release
Understand the forces shaping your brand, and control what happens next Discover this pivotal next chapter of media and social intelligence. Meltwater’s latest innovations help you connect news, social, and AI signals, answer bigger business questions, and turn understanding into action.
New Release
Understand what drives your brand’s reputation
Reputation Intelligence is a paid AI-powered add-on that automatically organizes news and social coverage into 38 reputation categories across eight strategic pillars. Filter and label coverage by category, use a prebuilt Analyze dashboard, receive reputation-focused digests, and review the beta Reputation Risk Score to identify emerging issues and track changes over time.
New feature
Complete complex workflows with the new Mira Studio
The new Mira Studio is available to every Meltwater customer and can plan and complete multi-step workflows in a single conversation. Describe your goal in everyday language, and Mira can ask clarifying questions, use Meltwater tools, and deliver results as reports, tables, PowerPoint files, or other shareable formats.
Enhancements
Check the accuracy of AI answers about your brand
Compare AI responses about your brand with approved Brand Facts in GenAI Lens. Each response receives an Accuracy Score, while individual claims are labeled Accurate, Inaccurate, Disputed, Outdated, or Missing Context. Review severity, cited sources, status, and notes to prioritize corrections and track changes over time.
Enhancement
Compare AI answers by audience with Personas
Create personas in GenAI Lens and assign them to prompts to see how AI models describe your brand to different audiences. Compare visibility, sentiment, and citations by model, country, or persona, and pair personas with customizable intents. You can create up to 10 personas per account; adding one to an existing prompt requires duplication.
Enhancement
Understand which sources shape AI answers
Explore more detail about the sources behind AI answers in GenAI Lens. See whether domains mention your brand or competitors, rank individual pages with Citation Peaks, view specific YouTube channels and subreddits, and measure how long pages continue to earn citations.
Enhancement
Turn AI Recommendations into trackable action
Weekly AI Recommendations now include an impact badge, specific action steps, and statuses for In progress, Implemented, or Impact measured. Use the impact badge to prioritize recommendations, work through individual steps, and track progress across your team. You can also switch to a kanban board and drag recommendations between status columns.
Enhancement
Control Meltwater MCP access across your account
Account admins can now manage Meltwater MCP access with one account-wide setting and exceptions for specific users. Turn access on or off for the entire organization, allow or block individual people without changing the main policy, and apply updates immediately across AI assistants including Claude, ChatGPT, and custom agents.
Enhancement
Measure how audiences act on Instagram content
Klear now includes Instagram Reposts, Shares, Replies, and Swipe Forward metrics to show how audiences respond to creator content. Reposts are available for eligible public creators’ image posts and Reels without an account connection. Shares, Replies, and Swipe Forward are available for Instagram Stories from creators whose accounts are connected to Klear.
Enhancement
Focus Trends Center on your brand
Create a brand profile in Trends Center to automatically select relevant trend categories based on your brand name. Add or remove categories, choose whether to show three or six trends in each, and switch between Brand Trends and the global All Trends view. You can also manage multiple brands in one place.
Enhancement
Expanded Role Permissions
Klear admins can now control two additional permissions—Activate Influencers and Manage Ecommerce—alongside Send Agreements and Send Payments. Assign access by user while limiting outreach, ecommerce actions, agreements, and payments.
Enhancement
What's New and Monitor Tabs Redesigned
The Meltwater mobile app’s What’s New and Monitor tabs are redesigned. See coverage updates and volume changes for pinned searches, organize saved searches and tags, sort and filter content, and open coverage in fewer taps.
Enhancements
Media List Overview
Media List Overview uses AI to summarize the beats, locations, tier, and reach of journalists on a media list. Review the linked journalists behind each insight to quickly decide whether the list fits your story before starting outreach.