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Enhancement

Build more flexible comparisons in Explore

Segment searches in Compare by custom date range or category, align timeframes, and switch between Absolute and Trend Growth views. Merge or separate searches, manage them directly from the comparison view, and use the new Keyword Rank list in Explore+. Saved comparisons continue updating as new content is published.

Enhancement

Manage Instagram hashtags in one place

Manage Instagram hashtag coverage across all connected accounts from one dedicated page. View total usage in a single quota bar, search or filter tracked hashtags, and add multiple hashtags through one flow using automatic assignment or manual account selection. Notifications confirm successful additions and flag any failures.

Enhancements

Continue smarter Mira conversations on mobile

Mira on Mobile now includes Chat History and Saved Searches. Revisit earlier chats and continue conversations where you left off, or select one or more Explore saved searches to focus Mira’s responses on your existing datasets. Saved Searches can be used independently or alongside a Mira Studio Project.

Enhancement

Find podcast contacts in Media Relations

Search a database of 20,000 podcast contacts worldwide in Media Relations. Find podcasts by host name, show title, or topic, and use the podcast badge to distinguish them from other media contacts. Results are automatically segmented based on the countries included in your contract, making it easier to build more diverse media lists.

Enhancement

Expand AI visibility monitoring with Mistral

Add Mistral as a source in GenAI Lens to monitor brand visibility across 11 AI sources. View Mistral-specific metrics—including visibility score, mentions, sentiment, frequency, prominence, and mention rate—directly in your dashboard. Mistral is available as a separately priced add-on through your Meltwater Account Team.

Enhancement

Focus your analysis with the Author Type filter

The new Author Type filter lets you include or exclude posts from individual people wherever Unified Filters are available. This helps distinguish human voices from brands, bots, and other account types, adding context about who is driving a conversation. Matching results are currently available for supported content from X and Sina Weibo.

Enhancement

Discover more relevant narratives with AI-powered Topic Clusters

Topic Clusters in Explore are now generated at query time using large language models, making them more relevant to the search you are analyzing. Each cluster receives a clear, story-like label to help you identify leading narratives, emerging themes, and the stories driving a conversation. Results are based on up to 1,000 high-reach documents.

Enhancement

Track AI visibility rank changes automatically

Visibility Rank Change Alerts notify you when a tracked brand moves up or down in AI-generated response rankings after GenAI Lens refreshes its data. Delivered through email, Slack, or in-app notifications, each alert includes the brand’s Visibility Rank and Score change so you can quickly investigate what may have influenced the shift.

Enhancement

Assess media contacts faster with enhanced search result cards

Search result cards in Media Relations now surface key relevance signals, including AI-generated journalist bios, recent articles, and source publishing activity. You can also add contacts to a list, send an email, or view a profile directly from each card, reducing the need to open individual profiles during discovery.

Enhancement

Assign brands to topics for focused AI Recommendations

Assign brands to specific topics in GenAI Lens to control which brand-topic pairings receive weekly AI Recommendations. Turn off recommendations for combinations that are not delivering value, manage your weekly brand agent budget more efficiently, and reallocate capacity to the accounts, campaigns, and topics that need it.

New feature

Meltwater MCP

Bring Meltwater intelligence into AI assistants and MCP-compatible apps with Meltwater MCP tools. Teams can ask for cited insights, create reports, track alerts in real time, and save results for reuse, all grounded in governed Meltwater data and scoped to their permissions.

Enhancement

Include more social platforms in AI Discovery searches

Refine your creator searches by specifying additional supported Klear platforms on which creators should have profiles. AI Discovery considers these profiles alongside your audience, creator, and content criteria when recommending creators, helping you build more targeted searches and find creators who better align with your campaign.