Puma

PUMAis a major international sportswear company that designs and manufactures athletic and casual footwear, apparel, and accessories.

Audience Insight Reports Enable WWF to

Engage users in over 80 countries

Track over 10Kunique uses of the campaign hashtag

Obtain a 24x higher than average engagement rate

Challenge

PUMAtapped Digitas, a global marketing agency, to help them identify local influencers around the world to engage local running communities and drive conversations about PUMA.

Solution

Using Audience, the team conducted sophisticated audience segmentation to find influencers. Advanced monitoring functionality helped the team identify engaged users and analyze the engagement.