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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

MarCom professionals have seen quite the evolution in their industry and the scope of their role over the past decade or so. On the one hand, reaching out to one’s audience has never been easier. But the complexity of the many media channels now available can make it difficult to roll out successful and cohesive marketing and communication campaigns. Understanding the definitions of paid, earned, owned, and shared media and their specific purposes is essential for modern marketing and communications teams.

In this blog post, we go over the concept of the PESO Model™ and explain how marketers can leverage the convergence of paid, earned, shared, and owned media to build integrated marketing campaigns. 

Gini Dietrich is the creator of the PESO Model™ concept, which we've outlined below. 

To learn how to leverage all four media channels, download the free Ultimate Guide to Owned, Earned, Paid & Shared Media. 

Owned, Earned, Paid & Shared Media Definitions

Leveraging Owned Media for Lead Generation

Leveraging Paid Media for Lead Generation

Leveraging Earned Media for Lead Generation

Combine All Four Media Channels For the Best Results

Integrating Earned, Owned, Shared, and Paid Media Into One Cohesive Lead-Generation Campaign

Let's start off with an overview of PESO definitions.

Owned media refers to any content that originates with you. 

Traditionally this has meant website content and newsletters, but the definition of owned media has expanded to include your brand social accounts as well.

Therefore you can split owned media into 2 categories: 

The content that you host (website and other resources such as in-app help articles)

The content that you share (newsletter & social media accounts)

Owned media is powerful because it allows brands to communicate controlled messages to their audience. The counterpart is that it is only targeting an audience who is already familiar with their company. Therefore, it is not the greatest source to acquire new customers and see their business thrive.- Angela Wiesenmüller, EMEA Marketing Director, Meltwater

For most business, your website is your most valuable owned media asset. It is where you house owned media such as blog articles designed for SEO, landing pages that illustrate who you are, and where you convert visitors into customers and clients. Your owned content strategy is a big part part of customer acquisition. 

A thorough content marketing strategy is one of the best ways to establish a long-term relationship with your audience through demonstrating thought-leadership, representing your brand values, and offering useful information on topics pertinent to your industry. 

Blogs, ebooks, and webinars are a direct extension of your brand and expertise. Other types of owned content include any in-app messaging you might offer, such as help articles.

See B2B content marketing tips and building a content marketing strategy to learn more!

If you don’t promote your content, the chances of it being seen are extremely minimal. Use your owned channels to get more eyes and interest on your brand.

Social media accounts: Social media is one of the best ways to promote content, and even though you don't have control over how content gets shared, you can control the message on your owned accounts.

Check out some of the best social media marketing examples from this year for inspiration! 

Your newsletter: Having a regular newsletter that you can send through email marketing is another extremely effective method for getting your content out into the world — while controlling the message.

Paid media refers to the media exposure you pay for on a platform or space owned by another business or brand. 

It’s a valuable way to widen your reach via print, TV, radio, and digital advertising on channels like podcasts or social.

The term "native advertising" refers to ads designed to look like regular content.

Here’s an example from Forbes, where readers can see a Paid Program tag to differentiate between regular content and sponsored content.

It is estimated that over 4 billion people are actively using social media platforms. 

This makes paid social media campaigns one of the best ways to increase your reach, generate new business opportunities, boost engagement with your brand, and drive more web traffic.

What’s more, social ads allow you to target users based on demographic criteria such as location, language, age, or even personal interests, thus making it easier for brands to only target the most relevant people.

On social media platforms, most social ads are designed to appear as native advertising and blend into the user experience. 

Paid search can help businesses to generate traffic based on what their target audience is looking for on search engines.

When targeting relevant keywords, paid search can bump your business ahead of the competition, if you’re ready to pay the price. The higher the demand on a keyword, the higher the price.

Although paid media is a fantastic way of getting your messages, products or services in front of the right audience, it is still a form of advertising, and your audience knows that it is biased.

Earned media describes the attention you receive from sources that you do not control. 

This includes websites, review sites, media outlets, podcasts, social posts, and blogs mentioning your brand.

Earned media happens when a third-party endorses your brand. And if you're doing your owned and paid media strategies right, then earned media should follow. 

Did you know 76% of consumers trust online reviews as much as recommendations from family and friends? In other words, organic reviews and testimonials are one of the best ways to gain credibility. 

Even if you can't pay influencers to promote your brand, they can still advocate for you and talk about your brand organically — simply because they like you. Un-prompted product reviews are one of the best examples of this.

Here’s an example that followed the release of popular video game "The Last of Us". Less than a month following the release, Google indicated over 300k results for the exact search terms “last of us part 2 review”.

YouTube as well also saw a surge in searches and video reviews.

Shared media encompasses any and all content posted to social media regarding your brand (that isn't posted by you — that of course would fall under owned media). Shared media includes posts to platforms such as X (formerly Twitter), Facebook, LinkedIn, Pinterest, Instagram, and TikTok.

These posts could come from brands, media outlets, or individuals.

Owned media is your PR paradise. You have complete control over how to create and use each piece of content you create. However, there has to be a method to the madness.

Tips to get your owned media strategy going in the right direction:

Have a clear goal for each piece of content. Are you trying to get new leads? Nurture existing leads? Increase brand awareness?

Include plenty of visual content. Videos, images, GIFs, and infographics go a long way to increasing engagement.

Write for both search engines and people. When you write a headline, ask yourself if you would click on it (and then ask if the content on the page matches what you would expect to see. No one likes click-bait and you will get penalized for it!). 

Track content performance. Attach metrics to each piece of content so you can gauge interest in the topic and make sure you're meeting your audiences expectations. See 50 content marketing metrics to get started!

Since paid media is advertising, it can be viewed with a certain amount of distrust on the part of the consumer. So it's best used as a way to increase brand awareness when expanding into new markets and getting in front of people who have never heard of you. 

Paid social media campaigns can reach those who are interested in your industry or product type.

Additionally, paying to have your blog posts distributed via sponsored posts on other sites allows your more though-leadership focused content to reach a wider audience.

Earned media can be one of the trickiest types to master. The reason is that you have far less control over this type of media. You can’t simply ask someone to plug your product or service. As the name suggests, you must earn it. But this doesn't mean you sit back and do nothing.

Achieving earned media takes masterful relationship building, and it helps if you can cultivate a large network. Start by reaching out to bloggers, journalists, podcasters, and influencers whose work you truly admire. You can connect with them on social media by commenting and sharing their posts, or simply shoot them an email to compliment an article or episode that struck you.

UGC is another form of earned media that requires great finesse and strategy on the part of your social marketing team. Encourage people to tag you, used a branded hashtag, and share their enthusiasm for your brand on social with their networks. You can do this ins several ways, but one of the most effective is a simple reshare when you've been tagged. It takes very little time or energy to let your followers know you appreciate when they give you a should-out.

Learn more about building and managing UGC as part of your marketing strategy and check out some great UGC examples!

You could also leave positive LinkedIn endorsements for those you’ve collaborated with on projects as a good tactic for keeping in touch with your network. The ol' tried and true "I'll scratch your back and you scratch mine" approach.

All four PESO channels aren’t only interconnected; they are interdependent.

Owned media won't get any traction unless you can leverage other distribution channels that you do not own.

Shared and earned media won’t work if you don’t have a robust owned media strategy that continues producing new content.

Paid media won’t deliver good results unless your owned media is strong and engaging.

Two examples of paid, earned, owned, and shared media working together

The interconnectivity of how these channels work together is important to appreciate for modern marketers and communications pros. Here are just a couple examples to illustrate:

Say you share center your next newsletter and social media posts around notifying your existing audience about your latest piece of content. If they like what they see, many will want to talk about it with friends and relatives (earned media) and they may share it on social media, or by forwarding your email on to people they think would also like it (shared media).

Now, let's say you share the news with thought leaders. If they find it valuable, they will likely share it with their audience. And if your message resonates, it has the potential to circulate virally through both earned and shared media channels. Here’s an example of this from LinkedIn:

A post is shared and receives a ton of engagement (15,000+ reactions and 800+ comments).

The post is then shared by another thought leader, who introduces it to a new audience who engages with the content (an additional 10,000+ reactions and 400+ comments).

If you play your cards right and use relevant hashtags to promote your content, or share it in relevant Facebook or LinkedIn groups, you can reach a much broader audience.

Example 2. You introduce a new product into the market

If you believe that your latest product is groundbreaking and deserving of press, you may choose to send a press release to industry journalists. If they are interested in the product, they'll cover your story and you'll receive earned media.

Owned, Earned, Paid & Shared Media Explained

It’s that time of year yet again. Summer is winding down, back-to-school shopping is wrapping up, and classes are going back into session. From parents to students to educators to retailers, the back-to-school season involves a wide range of audiences. We used the Meltwater Suite to learn more about what they and others were talking about most this time around. Our analysis looks at English-language back-to-school keyword mentions from June 1 through August 21, 2023. 

Mentions of “back to school”, “return to school”, and related hashtags and keywords began picking up in early July and spiked on August 21, which was the first day of school in many districts and regions. Over the entire 83 days we analyzed, back-to-school mentions increased by 114% compared to the previous period. And while that growth is significant, it is less dramatic than the growth we saw around this time last year. 

Want to know what last year’s back-to-school season looked like? Check out our 2022 back-to-school conversation blog all about it!

While many of the top keywords in this year’s conversation focus on school itself, two popular ones concern the times before and after the school day. “Morning” racked up more than 46,600 mentions, and “afternoon” reached almost 19,000 mentions. 

Top Content Cluster: Florida Bans AP Psychology

Meltwater’s AI-powered content clusters detection tool identified “Florida bans AP Psychology over gender identity, sexual orientation lessons” as the top story in this year’s back-to-school conversation. 

Advanced Placement, or AP, courses are a much-discussed, U.S. back-to-school topic this year due to the rise of proposed and passed anti-LGBTQ+ and anti-critical race theory legislation. In early August, The College Board, the non-profit that administers AP courses and exams, stated that its AP Psychology course was “effectively banned” in Florida, where teaching students about sexual orientation and gender identity has been illegal since 2022 under the “Don’t Say Gay” law.

Looking beyond the back-to-school conversation to mentions of the AP Psych ban over the 83 days analyzed, they were overwhelmingly negative. 

The movement to censor books and curricula about American history, gender identity, race and racism, and LGBTQ+ communities and topics in schools will continue to be a dire issue in U.S. education. Learn more about this issue in PEN America’s report Banned in the USA: State Laws Supercharge Book Suppression in Schools.

Tip: Learn more about the Meltwater AI Spike Analysis feature!

Using Meltwater’s Author Segments tool, we zoomed in on the most common topics in the back-to-school conversation for more than 5,000 top Twitter authors of posts about education. 

The leading topic was graphic design platform Canva, which many educators use to make presentations, posters, handouts, and other materials for their classes. Several other software platforms used in education also made the top 30 list, including Adobe Photoshop Express (5th place), Edutopia (10th place), Pear Deck (12th place), Microsoft Teams (16th place), and Kahoot! (24th place). 

Of the more than 4,000 of these authors who share their occupations, nearly half are teachers, educators, lecturers, and professors. 

New hot topics and keywords arise online with each school year, but the top hashtags of the season have staying power. #Backtoschool, the top back-to-school hashtag of 2022, also tops the list this year. And #clearthelist, the third-most-popular hashtag last year, rose to the second spot for 2023. Its popularity suggests that online crowdfunding has remained a go-to for teachers needing support to stock their classrooms for the year.

This overview of the 2023 back-to-school conversation covered its biggest themes, but there are more insights to explore with each one. Interested in diving deeper into these and other topics as the school year progresses? Learn how the Meltwater Suite can help you break through the digital noise to understand what’s going on with a free demo.

2023 Back-to-School Trending Topics

If you thought digital growth was starting to settle into a more predictable pattern, prepare yourself for some surprises. 

Our new Digital 2023 July Global Statshot Report – published in partnership between We Are Social and Meltwater – reveals a wealth of important headlines and trends, including:

A big new milestone for social media use;

The adoption of AI technologies by everyday internet users;

Changes in how the world accesses news content;

The surprising truth about gaming amongst older generations;

That’s just a brief taster of the insights you’ll find in the full report though, which is packed with 300+ slides exploring what people are really doing on the internet, social media, mobile devices, and online shopping platforms.

And given the importance of some of the latest trends and stories, we’ve produced an “extra large” Statshot this quarter, which includes additional insights into social media use and a whole section on digital news trends.

Tip: Take a look at The Global State of Digital in April 2023, at the Digital 2023 October Global Statshot Report, and at The Changing World of Digital in 2023.

In addition to thanking We Are Social and Meltwater for making these reports possible, I’d also like to offer my heartfelt thanks our wonderful data partners, without whom the Global Digital Reports series would be a lot less informative:

⚠️ Important advisory: significant changes

Before we begin this quarter’s analysis, please note that there have been some important changes to the source data that we include in the Global Digital Reports series over recent weeks:

As we highlighted last quarter, GWI revised its methodology starting with its Q4 2022 wave of research. As a result, please beware of comparing figures in this quarter’s report with data published in previous reports in this series, especially those published prior to April 2023.

We continue to see incongruous trends in the data published in the ad tools of various social media platforms. We’ll explore some of these changes in detail below, but please exercise caution when analysing trends in social media audience data.

For further details, please refer to our comprehensive guide to changes in data sources, research methodologies, and reporting approaches.

If you need fast insights, I’d recommend starting with the video below, which will help you understand all of this quarter’s top headlines and trends.

Once you’ve watched that, scroll down for the full report.

The complete Digital 2023 July Global Statshot Report

You’ll find this quarter’s complete report in the embed below (click here if that’s not working for you), but read on past that to find our in-depth analysis of what all these numbers actually mean.

As always, let’s begin with the latest headlines for digital adoption and use around the world:

Data from the United Nations shows that the world’s population had reached 8.05 billion by the start of July 2023. That figure was just under 1 percent higher than the figure for the same time last year, with the world’s population growing by 70 million over the past 12 months.

The latest analysis from GSMA Intelligence shows that there are now 5.56 billion unique mobile subscribers around the world, equating to 69.1 percent of the global population. Mobile phone adoption increased by 2.7 percent over the past year, thanks to almost 150 million new users.

The reported number of people using the internet has grown by 2.1 percent over the past year, to reach 5.19 billion in July 2023. This figure equates to 64.5 percent of the world’s population, although delays in reporting mean that actual internet penetration is likely higher than these figures suggest.

The number of active social media user identities now equates to 60.6 percent of the world’s population, with the global total reaching 4.88 billion in July 2023. Social media adoption increased by 3.7 percent since this time last year, thanks to the addition of 173 million new active identities.

That’s a handy overview of the latest global state of digital, but the real insights come when we dig deeper into the data, so let’s dive into this quarter’s numbers…

Kepios analysis reveals that a total of 4.88 billion distinct user identities accessed social media platforms over the past 30 days.

This figure equates to 60.6 percent of the world’s total population, marking yet another important milestone in global social media adoption.

It’s important to stress that this 4.88 billion figure doesn’t necessarily represent unique individuals, because active user identities likely include a number of duplicate and false accounts, as well as accounts that represent “non-human” entities such as businesses, pets, music bands, and the like.

However, with messaging platforms and social networks still the primary destinations for the world’s 5.19 billion internet users, the comparison between active user identities and population still provides a reliable benchmark for social media use.

This momentous milestone in social media adoption comes just 20 years after the advent of the first “fully fledged” social networks, such as Friendster (2002), LinkedIn (2003), and Myspace (2003).

Moreover, Kepios analysis shows that the global social media adoption rate has doubled in just the past 8 years.

Just under 30 percent of the world’s population used social media in July 2015, when there were slightly more than 2.5 billion active social media user identities.

We passed the “halfway” point in July 2020, when COVID-19 lockdowns fuelled rapid increases in social media use that pushed the global adoption rate to 50.4 percent.

Current growth rates have slowed considerably compared with the double-digit increases that we saw during 2020 and 2021, but the global adoption rate has still increased by a relative 2.8 percent (+1.6 percentage points) over the past year [remember that the global population has also increased during the past year, which explains why the adoption growth rate doesn’t match the user growth rate].

Looking more closely at recent growth, it’s also worth highlighting that social media user identities have grown faster over the past three months than at any other time since the start of 2022.

The global user total has increased by 71 million identities over the past 90 days (+1.5 percent), meaning that the global figure increased by an average 777,000 users per day between April and June 2023.

And the key takeaway here is that social media growth remains strong, despite overall adoption passing that momentous 60 percent mark.

Social media use still uneven around the world

However, social media use still isn’t evenly distributed around the world.

Adoption rates are highest in Northern and Western Europe, where active social media user identities equate to more than 83 percent of regional populations.

For easier comparison, these figures suggest that roughly 5 in every 6 people living in these regions use social media today.

Meanwhile, the number of active user identities across North America points to an adoption rate that’s closing in on three-quarters of the region’s total population.

Eastern Asia isn’t far behind either, with high social media use across China, Japan, and South Korea pointing to an adoption rate in excess of 70 percent of the total regional population.

However, Eastern Asia is also home to the country with the world’s lowest levels of social media use.

The internet – at least as the rest of the world knows it – is still blocked for everyday citizens in North Korea, which means that only a tiny fraction of the country’s elite can access social media platforms.

The Meltwater Blog

Owned, Earned, Paid & Shared Media Explained

2023 Back-to-School Trending Topics

Social Media Use Reaches New Milestone: User identities now equal to more than sixty percent of the world’s population

The Best Shopify Podcasts To Boost Your Sales

Recapping Meltwater Summit 2023!

Why LGBTQ+ Representation in Marketing is Important

Beyond the Buzz: A Practical Guide to ChatGPT for Marketing and PR

Navigating the Hype: Agencies in the Age of Tech Whiplash

The Global State of Digital in April 2023

The Ultimate Guide to Campaign Measurement: Measure Campaign Success

How To Measure the Effectiveness of a Digital Marketing Campaign

How to Measure Email Campaign Performance [9+ Email Marketing KPIs]