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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing.

Digital marketing is a cool Generation X who knows the ropes of the internet and how to market your company in classic world wide web fashion. Social media is a more casual millennial, the product of the Gen Xer’s, who bucks against anything traditional and stays connected to the world 24-7.

You need both to spread your message effectively.

Let’s see how understanding the ways the two intersect and stand apart, benefit your business.

Digital marketing is any brand messaging or advertising you do on the internet. It includes creating or managing:

Social media refers to digital places where a small part of digital marketing happens, specific channels designed for social sharing and interaction. Each one has a different purpose, crowd, and rules you have to play by.

These are just a few of the major channels important to businesses and digital marketing:

While social media refers to specific websites, digital marketing on the other hand, can be both our digital marketing materials and the act of marketing ourselves online.

Even without an active, free profile, you can pay to run digital marketing ads on social media channels. No one really does that though, because who doesn’t want the free marketing power of social media?

In modern marketing, not having active social media profiles is sort of a red flag for consumers. It tells them you’re not modernized or accessible, and by not being open to publicly communicate with consumers it might look like you have something to hide.

Consumers want you on social media and not just in the form of ads. They’re trying to have a conversation with your brand, ask questions, review your business and even reach out to your customer service team.

Recently, a local news station near me featured a consumer tips and tricks segment. They advised airline passengers to report issues and problems on the social media pages of whatever airline they were flying, instead of waiting in line at the airline’s customer service desk in the airport.

This strategy is to address problems as they’re unfolding.

Let me say that again: it’s easier and faster to get help from big companies via social media than in person, from people literally being paid to help you.

Mostly, because the whole digital world can see what you say on social media and brands don’t want you sharing your unhappiness with the masses. It’s the equivalent of letting the public listen to every customer service interaction anyone has ever had with your company. It’s invasive.

Even for the world’s biggest brands, social media is a place to relax, have fun and communicate casually.

Consumers LOVE fun interactions with businesses online. And when you think about it, isn’t the point of marketing to make the world take notice of what you’re saying? When you’re interacting with consumers on social media, not just pushing a prewritten marketing message, people take notice.

The novelty of branded social media accounts is interesting. Since brands aren’t actually people, even adults love interacting with them as if they were people. We’ve all formed strong, long-term connections with our favorite brands, even without social media.

So, when we can understand and communicate with those brands on a more personal level, it’s a little bit like a kid meeting their favorite cartoon character. We’re getting to see the personalities of our favorite brands, in an uncandid, uncontrolled environment. It’s fun in a way that marketing usually isn’t.

Just take a look at Wendy’s letting their hair down, the TSA being hilarious on Instagram or even Old Spice being totally absurd on Pinterest.

If your digital marketing is working like it should, you’ll be creating brand evangelists. These ride-or-die consumers LOVE you and they want the world to know. Your branded social media channels give them a place to sing your praises, kind of like church.

Let your biggest fans do your marketing for you, with positive reviews, product videos, testimonials, how-to guides, hacking tutorials and more. All you have to do is provide the place to do it: your branded social media channels.

Social Media (Especially When it isn’t Free) IS Digital Marketing

Everything you do on social media becomes part of your digital marketing, whether you want it to or not. Social media is transparent, so there’s nowhere to hide. All of it falls under the umbrella of your branding and marketing.

In a broad sense, many people think of digital marketing as full digital marketing campaigns, with a budget, goals and strategy. Social media is almost always one of the many mediums and components of that type of campaign.

Supplementing your Social Media with Digital Marketing

You can do a lot more with your social media by adding some digital marketing elements.

Paid advertisements are an option to get your digital marketing message in front of an extremely targeted social media audience. Hypertarget your audience using social media’s wealth of personal information and data.

You can literally buy (a little or a lot) more control over your social media influence and reach. Straight-up digital ads aside, you can also pay to boost your social media and reach more people. Since social media algorithms severely limit the natural reach of most business accounts, we typically recommend paying to boost your efforts.

An extremely common use of social media is to support your digital marketing efforts through free promotion. Screaming your news from the digital mountaintops is as simple as sharing a link to your latest blog post on your Facebook page.

Take advantage of your most relevant social media channels for promoting new website content, blogs, videos, events, promotions, sales, new products and more. Most blog publishing tools, such as HubSpot, include an option to schedule social sharing in advance.

Just remember, when you’re using unpaid social media, talk like a human, not a business. Even loyal fans of your brand will be turned off to hear a formal marketing tone of voice in your social posts.

Basically, while there’s a lot of overlap, you need both digital marketing and social media for the most effective modern marketing. Ignoring any tool at your promotional disposal is a bad idea and both of these are lifelines for the modern marketer. So, understand how they work, how they work together, and how they can work for your business before you dive into either.

This article originally appeared in Impulse Creative. It was written by Danielle Rhodes from Business2Community and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

Digital Marketing Versus Social Media: What’s the Difference?

While there is a breadth of marketing channels available for businesses and brands to promote events, social media remains one of the very best. 

Film festivals are a prime example of events that can use social media to grow both local audiences and connect with film lovers around the world. Top film festivals are bringing their content to life throughout the year on channels like Facebook, Instagram, and Twitter and some of them have built audiences in the hundreds of thousands. 

Today, we’re grabbing social media inspiration from five of the world’s best film festivals in hopes that this will spark some groundbreaking ideas for your social media channels and future event promotion!

The Toronto Film Festival (TIFF) is dedicated to sharing some of the best of international and Canadian cinema and “creating transformational experiences for film lovers and creators of all ages and backgrounds.”

TIFF’s social media presence is a perfect example of how successful event promotion starts with getting your audience to engage early on across multiple social channels. 

TIFF on Twitter: "Calling all filmmakers with #TIFF18 dreams and an Instagram account: Submit your 60-second short to the third edition of the #TIFFxInstagram Shorts Festival for a chance to join us in September.

Submissions close June 18, midnight EST: https://t.co/DSdb5ne4cp… https://t.co/l7lRjlIEMH"

TIFF uses the hashtag #TIFF18 in conjunction with #TIFFxInstagram to cross-activate their audience across Twitter and Instagram.

But this strategy is more than about creating hashtags – you also need to give your audience a reason to engage, again and again.

Social media challenges and contests are a great way to get your audience to engage. In this case, TIFF created a 60-second short film contest for a chance to make the film festival in September. 

The annual South By Southwest Film Festival (SXSW) in Austin, TX is one of the most-talked-about festivals across all genres, including film, music, and culture.

But how did the SXSW grow this event into such a roaring success? Social media plays a part in keeping the excitement going all year! 

They'll probably believe you this time. 😉 Bill Murray shares a dog poem with #SXSW attendees outside The Driskill. He lends his voice in Wes Anderson’s Isle of Dogs, our closing night Film! Check it out at the Paramount tonight at 8pm. 📷 @merrickales

For film festivals, the work never ends if they want to build an audience and grow attendance year-over-year. Posting engaging content on social media from past events and building anticipation for future events with shareable moments is a proven tactic for promotion. 

As a champion and curator of independent stories for the stage and screen, the Sundance Film Festival is a wonderful example of how, when done right, events can grow a cult-like following. 

Yes, Sundance does everything you might expect in a brand on social media – they share great content, they respond to comments and questions, and they feature stories from their community. But the thing they do best is creating consistent branding through well-designed images and graphics. 

Sundance Institute on Twitter: "Los Angeles: Join us at the #SundanceBenefit on June 14th for a..
🎉 raucous summer party 
🎥 special screening of #SorryToBotherYou 
🏆 presentation of the @sundanceorg Vanguard Award to @BootsRiley 
🎟️ https://t.co/gJR23QTaon… https://t.co/3g0sdRgIpi"

Consistent branding is an essential part of building a social media community around an event. For film festivals, it helps to create brand recognition through the use of specific colors, styles, and themes. 

 That way, whenever a user is scrolling through their social media feeds, they’ll instantly recognize content from your brand providing whatever you’re posting with some much needed “thumb-stopping” power.

If you’re looking for social media inspiration in the way of content curation, look no further than the team behind The Tribeca Film Festival. 

Their social feeds are filled with a curation of photos, stories, and videos from some of the best minds and talent in filmmaking – each post a celebration of the legacies that each creator and storyteller leaves behind with their work. 

Ryan Gosling and Emma Stone on the set of LA LA LAND, Damien Chazelle’s loving tribute to the classic feature films of Old Hollywood and the French New Wave. See it tonight at 7:30 PM as part of our second annual #TribecaDriveIn. Doors open at 5. Get free tickets at tribecafilm.com/drive-in. 🎥

If you’re in the business of PR and social media, you know how hard it can be to create consistent, original content on an ongoing basis.

Curating top content from around the web on a specific topic can help to supplement the original content you’re creating and provide a valuable avenue for building brand affinity and trust with your audience, not to mention relationships with influencers.

We often throw around the term “personalization” when it comes to marketing and social media, but few brands and businesses are actually providing a unique experience to their audience.

Festival de Cannes is one shining exception to that anomaly on social media. 

Festival de Cannes on Twitter: "12 jours d’inspiration, 12 jours d’émotions, 12 jours de frissons… Le Best-of de cette 71e édition c'est par ici : https://t.co/Di2YxzsH8v  #Cannes2018… https://t.co/Qs52MUwTVC"

Festival de Cannes on Twitter: "12 days of inspiration, 12 days of emotion, 12 days of thrills... To relive the best moments of this 71st edition, it's this way: https://t.co/bdexY9PKaL #Cannes2018… https://t.co/Hroz7u06VL"

In order to provide a personalized experience for your audience, you must have at least a basic understanding of who they are. Audience demographic details such as age, location, preferred language, and preferred content types are critical pieces of information that can help you stand out from the crowd.

PR Lessons for Film Festivals on Social Media

Film festivals can teach us just about everything we need to know about effective social media marketing. Here are the three biggest takeaways:

Give your audience a compelling reason to interact with your brand through interactive media and incentives.

Supplement original content with other (awesome) content from around the web to keep your audience interested.

Understand your audience on a basic level (age, location, language) and aim to provide a personalized experience when possible.

And remember, inspiration can come from anywhere – you just have to know where to look! When you’re ready to take your social media program farther, we can help!

5 Film Festivals Using Social Media the Right Way

It used to be the holy grail of PR placements was coverage in a print publication. Despite the ego-boost it provided the interviewed executive and the PR team, it often didn’t drive business results. It’s not surprising given how unlikely it is that a reader of any given print publication might be in the market for your organization’s products and services at that exact moment.

Now, the most sought-after placements are ones that can directly drive qualified visitors back to your site. Why? Because unlike vanity coverage that can be dismissed as “nice-to-have” PR fluff, a link to your website can be tracked and quantified. That’s why you need to figure out a strategy to place links in published articles.

But it’s not like you can haphazardly pitch website backlinks to your media contacts list. Rather, to make this happen, you need to shift your perspective on how you pitch to the media.

If your goal is to get the New York Times to link back to your website, you’re probably out of luck unless it’s the only site hosting ground-breaking proprietary research. So how do you find sites that are a good target for getting your link accepted? Consider these guidelines:

Do they usually link? Does their coverage of your industry or topic typically include links to third-party sites? If so, to what kind of sites? You won’t get a link to your site from a publication that never links out to third-party content.

Is their site’s content indexed on Google? If a publication’s website is mostly behind a paywall, unless it’s the Wall Street Journal, it’s less likely to give you the reach you’re looking for as Google won’t have enough data to use to evaluate the value of a link from their site.

Is the site a respected authority on my topic? For a link to help you increase your domain authority, and increase your ranking in search, you need to obtain links from sites with a higher domain authority or rank on google for your topic area. First, search on google for your target keyword and see what publications are on the first page of results. Next, use the Moz toolbar to document the domain authority for your site and those of the target publications from your search.

If a site meets all of the above criteria, you’re ready to move on to your pitch.

Traditionally, media pitches have included a bio of the executive that aims to show why they are a subject matter expert worthy of being considered for coverage. While a solid bio is still necessary, there’s more you can do in your pitches to garner coverage that ultimately links back to your site.

Expert round-ups are typically conducted over email, making them an ideal vehicle for requesting a link back to your website. The key is to use one of your target keywords in your response and link it to an authoritative piece of ungated content on your website. This Forbes round-up with real estate experts, which links to a post on Trulia’s website, is a good example of this. If it’s a useful piece of content, most editors will leave in the link. Just make sure including the keyword in your answer doesn’t make it seem stilted or awkward. After all, you want to be included in the round-up whether or not your link makes it in.

When you are pitching a journalist who isn’t familiar with your expert, embedded links in your pitch can both provide an illustration of their expertise, and give the journalist context that may also be included in their resulting coverage. For instance, you can link back to a piece of related thought leadership on your company blog, or a podcast or webinar they hosted on the topic. If the journalist found it helpful in providing deeper context for the story, there’s a good chance it can make it in on its own. If you have a good relationship with the reporter, you can always ask if it can be included once your pitch gets accepted. And if the link doesn’t make it into the final piece, you can always include it in a comment on the piece, or email the website editor and ask if it can be included.


When you write contributed content for a site, you typically get a link to your bio or back to your site. Rather than linking that to your homepage, consider linking it to a landing page that is more likely to resonate with the publication’s core audience. And don’t forget to include a link to an ungated piece of content in the body of your article as well. Typically, editors will allow you to include one relevant link in the body of your article, as long as it’s not to overly promotional content.

Whenever you place a link in media coverage or contributed content, you’ll want to track it both the measure your results and to ensure it remains an active link. Too frequently, a website redesign can result in all-new page URLs. And after all the work you went through to garner those links, you won’t want to lose them. Make sure your web team is aware of these high-value links and uses redirects as necessary to keep them live. When an editor trusts you enough to link to your site, you don’t want to repay them by giving their readers a bad experience.

Media Outreach: Why You Need to Place Links in Articles

Companies in the high-tech Software-as-a-Service (SaaS) industry are always evolving, regularly launching products and services. The way they communicate offerings matters a great deal to how their target audience understands them, and how the market reacts.

Besides launches, high-tech SaaS companies have many other messages to communicate. From GDPR security updates to industry thought leadership, SaaS companies use social networks—and particularly X, formerly known as Twitter—as tools to connect with clients and prospects.

We’ve analyzed the X/Twitter accounts of 10 SaaS companies to see what we can learn from them about successfully using a broadcast platform as a means to inform, engage, and hopefully delight with content. 

Thought leadership helps position an organization as knowledgeable about their industry and thus able to offer the best solution. By presenting the reasons why their company promotes specific enterprise solutions, they assume the stance of a go-to source in a particular vertical. X, formerly known as Twitter, is an opportunity for SaaS companies to stand out as leaders in their markets.

Oracle Financial Services, specializes in providing IT solutions to the financial industry, shares the following article from their CEO, Chet Kamat. Check how they highlight the word “experience” and how it ties to the linked article.

Oracle Financial Svs on Twitter: "What are the common threads that help banks become digital banking leaders? Chet Kamat, SVP, Oracle shares insights based on Oracle's experience of working with banks across the Globe. #Banking #Digital #APIs #Fintech https://t.co/9Z4ADG02M8"

Videos are a highly engaging media format to use in social media. In this tweet, Intuit posts a video of their Chief Data Officer, discussing the importance of developing an AI strategy. 

Intuit on Twitter: "“First, we understand the problems [our customers] face. Then, we think about how #AI & #MachineLearning can solve those problems.”
 
Intuit Chief Data Officer, @aerotrekker discusses the importance of putting customers first when crafting an AI strategy. #AdobeTT @AdobeDocCloud… https://t.co/kjN6sN6xTx"

Infusionsoft, the e-mail marketing and sales platform post a video about an often overlooked topic their audience — small business owners and marketers — may find useful. 

Keap on Twitter: "Investing a little time making customers #happy can give you a massive ROI including, more sales, referrals, and a lifetime of loyalty.

Check out this video on 9 Ways to Delight Your Customers After the Sale: https://t.co/zpbpD0dKIV"

After the recent Facebook and Equifax security breaches, people are becoming increasingly wary of sharing personal data. That’s why companies are turning to every platform (including X/Twitter) available to them to reassure their clients and the public that your data is safe with them. One recent well-publicized topic is GDPR. 

Box, the enterprise-level cloud company, shares how they’ve recently adapted to satisfy the new legislation. 

Box on Twitter: "You've seen the articles. You've received the emails. Your mom even may now be asking about it: the #GDPR, legislation for collecting and processing personal data, has arrived! 

Here's how we're helping customers prepare: https://t.co/CBD0IMBbAc… https://t.co/OoVMxPKJRR"

Amazon Web Services promotes a post about using their tools to increase security levels while reducing costs at the same time. 

Amazon Web Services on Twitter: "Learn how @DXCTechnology uses AWS to cut provisioning time from three months to one week, automate software patching, reduce costs by two-thirds, and ensure high availability & reliability. https://t.co/lPNZPKBvSM… https://t.co/pLUCFUErWu"

Blockchain technology has been a hot topic for almost a decade. Microsoft Azure, the cloud technology company, shares how the Insurance tech industry taps into different Microsoft blockchain solutions. 

Microsoft Azure on Twitter: "With innovative blockchain solutions running in #Azure, #Insurwave gains security, scalability, and rapid time-to-market. https://t.co/qXkhXUjUlG… https://t.co/ORyVUarfl4"

Case studies are one of the most effective ways to nurture leads into paying customers. According to DemandGen’s 2017 Content Preference Survey, case studies are the top content type for buyers with 78% of people accessing this format type when researching purchases in the past 12 months.

It’s the same with partnerships; if you partner with innovative companies, you’re also seen as innovative. This is the power of third-party validation and here are a few companies that do it well.

DocuSign, shares a new partnership they’ve developed with Visa.

DocuSign on Twitter: ".@Visa is to cash as @DocuSign is to paper: How the two companies have joined forces in this video ➡ https://t.co/iAD46qUiQu… https://t.co/ovvrjDfY9O"

Adobe Document Cloud, the subsidiary of Adobe that provides a suite of cloud-based software applications, shares stats that proves the power of their tools. 

Adobe Document Cloud on Twitter: "In 2017, research shows that companies using #Adobe products created 40% more #personalised campaigns. It’s time to stand out from the pack: https://t.co/5eLqOxgL7n"

Salesforce, the leading enterprise sales cloud computing company, posts an inspiring story about how one of their female customers succeeded thanks to their tools. 

Salesforce on Twitter: ""5 years ago I didn't know if I would be anywhere, let alone surrounded by so much support." @gemziebeth founded @ArchLadies to empower women claiming space in tech. She’s proof there are no boundaries around the type of life you can lead: https://t.co/KDZUWwtT3f #SalesforceTour… https://t.co/XMVMzrgexx"

High-tech SaaS moves at a fast pace, disrupting industries, and growing exponentially in the process. Thanks to X, formerly known as Twitter, they can keep enterprise clients and investors updated on the changes they introduce to the market.

If you’re looking to implement a social media program that scales, download our ebook on the topic.

Get X/Twitter Right with High-Tech SaaS

Now more than ever, social media platforms serve as a canvas for people to promote products, events, and themselves. There are endless ways to reach a potential audience through channels like YouTube, Instagram, Twitter, Facebook, and Pinterest.

In many ways, social media seems perfectly made for broadcasting messages prior to, during, and after festivals, as well as engaging audiences, and sharing user-generated content for large music festivals. Today’s festival attendee is primed to rely on social media for logistical information, insights, and entertainment.

Here are three music festivals around the world that exemplify successful social media strategies on various platforms to get creative, build their community, and promote their event.

Tomorrowland is a global electronic music festival hosted in Belgium every summer. In 2017 it recorded the largest amount of social media engagement of any music festival ever, generating 1.2 billion points of contact on numerous channels.

The consistent video live streaming hosted on the website, the app, Instagram and Facebook throughout the festival is how this number grew into the billions. Live streams were viewable all around the world in real-time. Tomorrowland also hosted live streams on Tencent, a social media platform utilized in regions such as Asia that don’t have access to Facebook and Instagram.

Whether it was physically or virtually, the entire world was able to be there and experience the magic of Tomorrowland. For those that missed the live streams, the after-movies on YouTube generated huge engagement numbers as well.

Oscar & The Wolf (LIVE) | Tomorrowland Belgium 2019 - W1

Capturing real-time footage of the magic that happens each year at Tomorrowland and keeping in mind the truly global audience that this festival seeks and attracts provided an experience for their viewers online and generated billions of social media interactions.

Electric Daisy Carnival (EDC) + Official Hashtags

A lot of work goes into attending music festivals such as booking travel and accommodations, purchasing tickets and researching the venue. When thousands of people from all over the world are gathering in one location to experience an event, it builds brand trust if there is a reliable outlet for them to get questions answered, receive guidance and be heard.

Electric Daisy Carnival (EDC), an electronic music festival hosted each year in Las Vegas, took advantage of Twitter hashtags to secure a common ground for attendees to get help. They created an official hashtag called #EDCHelp.

Anyone that asked a relevant question on Twitter with this official hashtag received an answer from an EDC employee. Soon enough, fellow EDC attendees were helping out with the influx of questions by getting on Twitter answering them too.

This social media strategy built a real-time FAQ page for this event and exemplified some major core values of EDC: community, trust, and authenticity.

Everyone who is anyone goes to Coachella. This music and arts festival, hosted each year within the palm trees and in-between the desert mountains of Palm Springs, California, is the hot place to be. Models, bloggers, a-list actors, socialites and everyone in-between makes sure the world knows that they are at this festival. Just check their Instagram.

It’s not a coincidence that every April, Instagram feeds are dominated with content promoting Coachella. This festival does an incredible job with influencer marketing by partnering with companies and individuals to showcase their festivals’ brand on social media outlets to their millions of followers.

Since Coachella is so photogenic, these influencers dominate the Instagram space with beautiful photos and videos. Some partners include HM:

Coachella...Let's do this! @HM new collection is festival perfection 😍#HMLOVESCOACHELLA #ad

Performance Art. @sincerelyjules takes the #RoadToCoachella in the innovative BMW #i8 Coupe. #BMWi

BMW can then use a social media listening tool to monitor their audience’s usage of the #RoadToCoachella hashtag over the course of the year, and particularly, the months leading up to the event:

Access to detailed information and data like shown above is invaluable for a big brands spending thousands (even hundreds of thousands) of dollars on massive social media campaigns such as this.

Tip: Take a look at the top Instagram influencers for Coachella.

What Music Festivals Can Teach Us About Social Media Strategy

Social media platforms allow music festivals to embody their creative, authentic, and community-oriented brands.

Nailing down specific social media strategies and activating them on these platforms provide attendees with a uniquely personal experience, on and off the main stage.

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