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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Whether you work in-house, at an agency or are servicing several clients in an independent capacity, one thing is certain – regular reporting back to your customers, be they internal or external, is a vital part of any PR manager’s job.

Taking time to quantify the ROI your activities generate, as well as reflecting on successes and shortcomings in your strategy, is a crucial component in the consummate PRO’s journey. How else are we meant to learn and develop our ideas, not to mention, validate the efficacy of our PR efforts?

The question of which metrics to address is one that comes up regularly in the PR community and is often the basis of highly-contentious debates as people argue for or against a variety of typical public relations KPIs such as AVE, impressions and social media engagement. Many agree that some traditional PR metrics are like putting lipstick on a pig – AVE, for example, is a known vanity metric which has zero bearings on the value PR adds to brands and how they are perceived by the public. It’s outdatedness as a PR metric is further exposed in the context of a shifting, digitally-powered public relations landscape where quantitative data enlightens PR people of their successes and failures.

In this post, we’ll share some different public relations metrics and tell you why they should form part of your reporting framework. While measurement is critical, it is insufficient in a silo and data is useless unless you can extract insights that offer real value – these insights are found in the dynamic cause-and-effect relationships entrenched in data. Data that enrich a report should correlate with organisational objectives and should be mappable to sustainable, real-world outcomes.

It must be noted that the indicators which follow aren’t intended as a one-size-fits-all silver bullet for PR measurement and evaluation; some apply to earned media while others are better suited for tracking the effectiveness of a content marketing campaign; all of them work in unison for more intelligent PR reporting. Here are five alternative PR metrics that should matter more in 2019 and beyond.

Placement Rate as a Metric for Measuring Pitches

Evaluating your placement rate – that is the pitches and stories you reach out with in relation to those that “land” successfully – can help you assess the effectiveness of your outreach and, if necessary, empower you to level-up your pitch strategy before you exhaust your media list on a single earned media initiative. Much like an optimisation specialist will calculate conversion rate, PRs can calculate placement rate by dividing the number of targets (media, bloggers or otherwise) they’ve pitched by the number of stories they place successfully. Placement rate is useful to gauge the performance of pitches and outreach in public relations, content marketing and earned media activities.

Share of Voice to Ascertain Your Influence

Measuring Share of Voice will help you keep your finger on the pulse of how much of the conversation your brand dominates among target audiences. It’s a useful metric for determining the value you derive from how people perceive your brand and, more importantly, it offers a practical benchmarking exercise to find out how your slice of the conversation stacks up against competitors in your field. Regular monitoring of your brand’s share of voice will give you an edge over competitors – if you see your share of voice decreasing, it could signal areas you’ve neglected to focus on.

Using the largest inventory of social media and online content in the business, Meltwater’s media intelligence tools use Share of Voice as one of the many available PR metrics, making it easy to track and manage conversations related to your brand, in real-time.

Brand Sentiment to Keep Tabs on Real Conversations

Sentiment analysis looks at the tone of media and conversations about your brand and is a reliable methodology for gauging how people feel about your brand be it positive, negative or neutral. After consolidating the brand and product mentions you create from a PR, content marketing or earned media campaign, analysis of the resultant content can help you understand your brand’s position in the overarching conversation related to your niche. Realistically, brand sentiment will never be one hundred percent positive. As such, it can be used to identify areas of improvement and linked to organisational outcomes in a way that sparks change in negative opinions about your brand, products or services.

Meltwater’s Media Intelligence tools help you combine rich digital metrics with media mentions to accurately measure how your brand resonates with your core audience.

Measuring the clarity of the stories you publish can be trickier to pin down than most PR metrics. Ultimately, effective storytelling is about making an emotional and memorable connection with the recipient; as a result, it can be difficult to be precise in gauging a target audience’s understanding of a story. Clear stories will resonate with an audience and inspire them to take a desired action, however, to measure this per initiative can make for inexact reporting which is why it’s better to take a holistic view and measure the effectiveness of a story arc and the momentum it builds over time.

In PR peoples’ panic to prove their value, historical data is often overlooked as a practical means of analysing the quality and impact of our work. Sometimes, you don’t have to look too far to take stock of your PR efforts … looking at the data you already have at your disposal is a metric which aligns with this way of thinking. Owned data is only viable as a PR metric if you have a history to compare the current view against. Therefore, only consistent and meticulous reporting built-up over time will enable you to incorporate it into a broader picture of what goes into your public relations and content marketing and the outcomes thereof.

5 Alternative PR Metrics Worth Monitoring

What’s trending online this morning? The Super Bowl, of course! 

The winners, losers, players, and the halftime show have all been popular topics of conversation online. But, how much talk are we talkin’? And what exactly was mentioned?

We wanted to know the answer, so we set out to see how often the big game was mentioned on social media and what exactly people were talking about. To do this, we used our media intelligence platform to dive into the social media and news data behind the game.

We even did some data digging to understand each team’s online audience and following. 

To kick off the stats, we’ll start with the total social media mentions across the board. The Kansas City Chiefs received 2.18 million mentions while the San Francisco 49ers took the lead with 3.17 million. The top-performing platform? Twitter. Both teams scored up to 1.55 million mentions from the platform alone. 

Take a look at some interesting highlights:

The dynamic duo JLo and Shakira each rocked the halftime show with 1.46 million mentions and 1.38 million respectively 

The halftime show sentiment was 48% positive, 22% negative and 30% neutral…how did you feel about it?

Kim Kardashian West, Shakira, and People Magazine won for the most popular social influencers posts

Want to know who watched the Super Bowl? Using our Audience Insight feature, we were able to build a report profiling each team’s Twitter followers. Here’s what the data shows. 

If you want to see what your audience looks like, get in touch for more details.

Super Bowl 2020 Data: Explore the numbers behind the big game

Everyone wants advice and insight on overcoming life's biggest challenges. Successful business leaders are often at the top of the list of trustworthy thinkers who are successfully navigating tough problems and coming out on top. Today's most influential futurists, analysts, and forecasters are shaping minds on social media by drawing from their own experience. Follow them and learn from them. Once you've gotten the hang of how they do it, the next step is to harness your own brand's internal knowledge base and define your business as a mover and shaker with a finger on the pulse. To get started, read our ebook on social media for executives, our essential guide to working with influencers, and finally the ins and outs of trendspotting.

These days tweets and Instagram posts are a dime a dozen. All it takes is a few strokes of the keyboard for aspiring influencers (and self-proclaimed futurists, analysts, and forecasters) to share their latest hot take on a variety of subjects.

It seems that the more content that people share, the more important it becomes to seek out those that cut through the noise. Influencers that rely on a combination of facts, data, and intuition to elevate their content are a breath of fresh air in what can otherwise be a crowded online community.

That’s exactly why we scoured social media to find the very best industry analysts, economists, forecasters, and brands that are shaping the way we think.

These influential futurists are worth a follow.

The Most Influential Futurists, Analysts, and Forecasters on Social Media

One individual futurist that has become somewhat of a legend on Twitter is Naval.

Naval Ravikant is the CEO and co-founder of AngelList and has invested in more than 100 companies, including Uber, Twitter, Yammer, and many others. He’s a deep thinker and offers counterintuitive perspectives to many of life’s biggest challenges such as happiness, wealth, and careers. 

Naval on Twitter: "How to Get Rich (without getting lucky):"

What makes Naval’s content so unique is that he’s able to connect seemingly unrelated topics and turn them into actionable advice. That advice is straightforward and simple, yet incredibly insightful.

Reading Naval’s content is a great reminder to all of us that it doesn’t take complicated messaging or marketing hacks to inspire action.

A former member of the President’s Council of Economic Advisers, Betsy Stevenson is a must-follow futurist focused on shedding light on complex economic issues. From affordable housing to the health of the U.S. workforce, Stevenson uses social media as a platform to voice change. 

Betsey Stevenson on Twitter: "There are two ways to look at employment growth--from the employer survey and the household survey. The employer survey gives a more accurate read, but it's still worthwhile to look at the household survey and it shows that employment has grown by only 64K since January. [1/3]"

What makes Stevenson’s message so powerful is that she strategically blends the objective (facts, data, and research) with the subjects (strong narrative). 

Data-backed storytelling plays a pivotal role in triggering an emotional and intellectual pulse that captures your audience’s attention and keeps them coming back for more.

James Clear is an American author, entrepreneur, and photographer who writes about habits and human potential. As his website states, the central question he’s trying to answer through his work is, “How can we live better?“

What makes James such an intriguing futurist is his focus on the individual person and their potential impact. He believes that the best way to change the world is in concentric circles—starting with yourself and work your way out from there.

James Clear on Twitter: "If you want to be in the top 1% of a particular domain, then you can’t take your cues from and follow the social norms of 99% of people.

This is harder than it sounds. We are wired to imitate. The further you want to climb, the more carefully you need to construct your tribe."

Similar to other top influencers, James’ message is relatable and easily understood (there’s that theme again). The more difficult a problem is to solve the more important it is to break it down into simple, easily explainable terms.

As Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.”

Now let’s switch our focus to some of social media’s most influential companies and how even brand accounts can help enact positive change.

Storytelling is a superpower that can be harnessed by companies and brands to shape the future.

The team at First Round have mastered the art of storytelling and it is reflected in the quality of their content and the more than 200,000 people that follow them on social media.

First Round on Twitter: ""Inflection points are just sustained implementation of a very reasonable thing. Often, the role of the great leader is not to come up with a brilliant strategy, but to convince people to stay the course with a very basic strategy." — @stripe's @Lethain

https://t.co/2E8aoUS3ox… https://t.co/YqXzlRq45f"

Great storytelling is about taking a piece of the human condition (so things like birth, growth, emotionality, aspiration, conflict) and conveying it in a unique situation. Acclaimed Pixar director Pete Docter puts it perfectly:

“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.”

First Round leverages stories from their community to impact the journey of current and future entrepreneurs.

A brand would have a tough time being classified as a “futurist” if they didn’t embrace technology of the future to share their message with the world. Andreessen Horowitz (a16z) leverages YouTube to create content centred around educating an audience of more than 35,000.

But what truly makes a16z a must-follow futurist brand on social media is their PR and content marketing strategy.

Avoiding the generic, their team covers heavy topics like artificial intelligence, cloud computing, cryptocurrency, machine learning, and lots more.

AI: What's Working, What's Not

 The Andreessen Horowitz team understands that you don’t need to convince everyone to subscribe to your content to be successful—all you really need is a small, dedicated group of individuals.

Many venture capital firms follow more or less the same power law of returns investment strategy. Whether this strategy entails investing in a certain geography, demographic, or trend, differentiation between VCs is hard to come by. 

However, Sequoia Capital is bucking that trend and making a name for themselves by developing thought leadership in a future led by entrepreneurs. They are able to accomplish this by publishing a world-class weekly newsletter called Seven Questions.

While many brands stick to traditional websites and social media channels to distribute their content online, Sequoia Capital is building an owned media outlet that allows them to control the results.

The Seven Questions content strategy is simple: hard-won advice to founders.

As any great futurist knows, solutions to life’s most difficult problems do not come easy. But the more we can learn from those that have gone before us, the better we can position ourselves for success in the future.

You can’t predict the future without first studying the past and Sequoia understands that better than most brands.

3 Takeaways from the Most Influential Futurists, Analysts, and Forecasters

Before we go, we wanted to leave you with three key concepts from these social influencers and what makes them so successful:

Persuading a large group of people to adopt a new idea often requires breaking down complex topics into easily digestible themes and concepts. The simpler the better.

Individual people can make a big impact by aligning with other individual people. Those individuals slowly form a group and eventually a large community.

Life’s most difficult challenges are not easily overcome. Solving these challenges takes patience and persistence as well as the dissemination of relevant and useful information to an engaged audience. 

The untapped expertise at your company could be a social media gold mine when harnessed the right way. Chances are your executives are keeping track of industry trends and the social zeitgeist. Are they ready to take the plunge and position themselves—and your brand—as forward thinkers who are defining their market? Read our ebook on social media for executives, as well as our essential guide to working with influencers and learn the latest best practices on expanding your audience on social media by sharing your company’s thought leadership.

Influential Futurists, Analysts, and Forecasters to Follow

One common challenge many communication professionals are faced with is knowing how not to be biased. We get it; avoiding bias can be hard when we feel so attached to a plan that we’ve nurtured from the beginning. Although it can be painful to admit and say “this plan just isn’t working”, sometimes that is exactly what is needed in order to move onwards and upwards! A simple online news and social media brand sentiment analysis is a great way to understand our current situation from our audience’s point of view, objectively.

Brand sentiment analysis helps us to gain an understanding of how a person, a brand, a product, or a campaign (amongst other things) is perceived by those we’re trying to target. We can also filter sentiment by trending themes in order to gain a high-level view of exactly what it is our audience likes and doesn’t like. We can then optimise our brand strategy accordingly.

Any good media monitoring tool can provide such insights. Meltwater’s tool offers both social media and editorial brand sentiment analysis and is currently supported by 16 languages including Chinese, Japanese, Portuguese, German, English, Spanish, Arabic, Hindi and Korean.

Sentiment Analysis is a research area examining people’s opinions, attitudes and emotions in written language through the method of Natural Language Processing (NLP). The Oxford Dictionary explains this as:

The process of computationally identifying and categorising opinions expressed in a piece of text, especially in order to determine whether the writer’s attitude towards a particular topic, product, etc. is positive, negative, or neutral.

The importance of brand sentiment analysis

Opinions are central to almost all human activities. They are key influencers of our behaviours. Seeing as marketing, comms and PR activities aim to influence opinions and behaviours, having a clear understanding of how our audience – be is prospects, clients or influencers – feels is important when trying to move the needle.

The growing need for sentiment analysis coincides with the ever-expanding importance of social media presence of brands and companies. This is especially the case since the introduction of social media, with conversations spiking across the social networks rising by the minute.

How do we do Sentiment Analysis at Meltwater?

As a global leader in media intelligence, we pride ourselves on our sentiment analysis capabilities. So how do we go about offering over 26,000 client’s sentiment insights?

The fundamental task in brand sentiment analysis is text classification – classifying the separation of a given text or whether the expressed opinion in a document is positive, negative, or neutral. Around 800 documents pass through our platform per second from different media sources and providers. We use Natural Language Processing (NLP) to judge which group (positive, negative or neutral) the content belongs to.

Meltwater’s Natural Language Processing model is supported by AI and machine learning algorithms. Using this model, we take individual words into account. Each document, for example, a tweet, is analysed based on the words it contains. Then we map the words to a set of predefined data to see the number of occurrences where they match up.

Let’s use the following sentence as a simple example: ‘Tesla is the best car.’

We are applying a classification algorithm to determine the probability of how positive or negative the word is in the context of the wider text. At the end, we pick the value with the largest probability score.

We think that transparency is key and like many other brand sentiment analysis providers will tell you (at least we hope they will), the metric isn’t foolproof. The Natural Language Processing model Meltwater uses isn’t guaranteed to identify limits of human language – for example, sarcasm, irony, context interpretation, use of slang, cultural differences and the different ways in which opinion can be expressed (subjective vs comparative, explicit vs implicit).

With that being said, Meltwater has a huge repository of exploitable data, one of the largest in industry, making us well placed to investigate different ways brand sentiment and tonality can be drawn, and therefore pulling highly accurate insights.

Why we should all be analysing brand sentiment around our campaigns

Most people who run a business or a team in a large company struggle when it comes to setting KPIs–Key Performance Indicators.

Here Are Three Steps for Setting KPIs for Your Team:

1. Ask what the person is responsible for and what you want them to focus on.

Check their position description and adjust if necessary

If they don’t have a position description, write them a good position description

Sum up the main reason why you have that role in your business

Do you have any initiatives for the year to focus on improving or developing key areas of your business? If any of those are relevant to a particular role, include it in your list of 5-7 key areas of responsibility

You should now know what KPIs you want the person to focus on. KPIs are about focus on key–important–outcomes.

2. You can also ask what are the most important of the person’s key responsibilities that will have the greatest impact on the business.

For example, for an Account Manager, it will be client retention and growth; it may specifically be retention of the largest clients in their portfolio

For an Operations Manager, it could be core process improvement to reduce the cost of goods

For a Finance Manager, it is predominantly compliance and protection of the company from risk

For any employee, it may be a responsibility for a special project or initiative that’s relevant to one year in particular and not part of their ongoing responsibilities

A key KPI may also relate to a problem that must be addressed and solved within a certain timeframe, for example, to successfully transition the company from one enterprise management system to a new one without any downtime

Depending on the scope, difficulty and timeframe of the KPIs, and the person’s role, I usually set between 2-5 KPIs at the most.

I always set quantifiable and qualitative measures. KPIs MUST be able to be measured.

If a salesperson misses a KPI to achieve 1M in new business by 100K, that’s a call you will make as to whether they have achieved that KPI or not.

If a salesperson has achieved 1.5M in new business on a KPI of 1M, BUT they are disruptive and have attitude and behavior issues with the rest of the team, they are unlikely to meet qualitative KPIs if you’ve set up the right measures.

Measures for behavior and attitude might include things like <demonstrable collaboration with the rest of the team on XYZ, or, full attendance and contribution on all agenda items at the annual strategic retreat. The tighter the qualitative measures are the better, because it’s usually these issues that, when they arise, cause problems for the whole team and are the hardest to performance manage.

I incorporate the most important KPIs from my direct reports into the company’s overall dashboard as indicators that we track, along with key financial indicators and marketing measures.

It’s a bit circular because knowing what the business needs to achieve and focus on, will translate to key indicators for the team members responsible, which then goes back into the management dashboard for the company overall.

The other great thing about KPIs for your team is that it makes one-on-ones easier as you have timelines and progress of key indicators to track and discuss, and it keeps your team focused on what MUST be done, even if you aren’t there.

As PR and marketing teams focus on their data analytics and delivering KPIs for their campaigns and marketing actions, delving into the right metrics becomes essential. Depending on what team members’ duties, their KPIs will emerge from those actions.To begin assessing the right data, take a look at our infographic for reporting.

This post originally appeared in Jenny Stilwell, was written by Jenny Stilwell from Business2Community, and legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

How-To: Setting KPIs for Your Team and Your Company

Do you know what the people of Madagascar are at risk of?

If your answer is no, unfortunately, you aren’t alone.

In 2019, there were about 40 humanitarian disasters around the world, classified as crises, that affected more than one million people each. Sadly, the world hasn’t heard of very many of them.

CARE is a global humanitarian organisation providing disaster relief to areas in crisis, while providing long-term solutions to poverty around the world.

In partnership with Meltwater, and Meltwater’s deep data and media analytics capabilities, CARE has released their annual “Suffering in Silence” Report that clarifies the humanitarian crises that were least reported in the media.

Suffering in Silence – Which 10 Humanitarian Crises Did Not Make the Headlines?

Suffering in Silence 2019

According to the data, the top 10 crises least reported in the media in 2019 were:

10. Lake Chad Region: Armed conflict, displacement and hunger, nearly 10 million people in need of humanitarian assistance.

09. Ethiopia: A vicious cycle of disaster, hunger and displacement, about 7.9 million people suffer from a serious level of malnutrition, particularly pregnant and lactating women, infants and the elderly.

08. Burkina Faso: A silent humanitarian catastrophe, around 5.2 million people – more than a quarter of the population – affected by the escalation of violence in Central Sahel.

07. Kenya: Trapped in the middle of floods and droughts, more than 1.1 million people live without regular access to food.

06. North Korea: Hunger behind locked doors, around 10.9 million people in need of humanitarian assistance to meet their food, health, water, sanitation and hygiene needs.

05. Eritrea: Fleeing drought and repression, half of all children under five stunted as a consequence of malnourishment.

04. Burundi: Instability fuelling a humanitarian crisis, 1.7 million people chronically struggle to feed their families.

03. Zambia: On the front of climate change, an estimated 2.3 million people in the country in urgent need of food assistance.

02. Central African Republic: A brutal conflict in the heart of Africa, about 2.6 million people in desperate need of humanitarian assistance.

01. Madagascar: Impacted by the human-made climate crisis, over 2.6 million people affected by drought.

Here, we have summarised some of the main features and most important parts of the Suffering in Silence Report:

Number of media reports on the 10 least media-covered humanitarian crises of 2019:

02. Central African Republic: 976 results

The Meltwater Blog

5 Alternative PR Metrics Worth Monitoring

Super Bowl 2020 Data: Explore the numbers behind the big game

Influential Futurists, Analysts, and Forecasters to Follow

Why we should all be analysing brand sentiment around our campaigns

How-To: Setting KPIs for Your Team and Your Company

The 10 Most Under-Reported Humanitarian Crises of 2019

5 Simple Steps to Better Internal PR

Build an Employee Brand Ambassador Program

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