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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

You just poured everything you had into an epic piece of content.

You spent hours researching, Googling information and examples.

You toiled over the perfect way to organize and present the information.

You figured out how to get all the info out while sounding smart and – dare I say it – engaging, unique and entertaining.

It was a freaking hard job, and you’re proud of the results.

After all that work, you want to make sure it gets seen by as much of your target audience as possible.

That means doing just more than the bare minimum when it comes to distributing your content. That won’t work if you want your work to have lasting results.

Instead, you need a long-term content promotion plan and a content distribution strategy that includes driving traffic to your post right away, and laying the groundwork for future traffic.

So we rounded up a few blog post distribution ideas you (hopefully) haven’t already read about 15 times this month.

They’re simple, they’re staples, and they’re effective. But for some reason, they don’t always get the love that other promotion tactics do.

8 content distribution ideas (with examples and tips)

1. Follow a social media sharing calendar

By now, most content marketers already know you can’t just share a blog post once. But it’s still important enough to name first.

We all know that social media reach isn’t what it used to be. If you want to get your posts in front of a large portion of your social audience, it’s gonna take a few tries.

That’s where a social media calendar, a useful content distribution tool, comes into play. And yes, you probably know you should use one – but do you? For every post? You never slack?

Let’s take a look at the key advantages of using a social media calendar as part of your content marketing strategy. 

It ensures you are on track of which content is performing well. This way you can upkeep your content consistency as well as quality.

Your posts are well timed and you don’t miss posting dates.

All distribution channels are used equally (social media calendars prevent you from spamming only one and neglecting another).

This distribution tool prevents that your posts are poorly written and not well researched. 

Your team should establish a schedule for how often you promote each post – both long and short term. You can either use a dedicated software, a spreadsheet, or a DIY calendar.

Our own content team uses CoSchedule. Their software is specifically built to make this easy, and they’re huge advocates for resharing blog posts, building in features to “fight for the good cause.”

Take a look at their example sharing calendar and the results it got.

At Mention, we have one schedule that all blog posts follow for one month after a post is published, and then those that perform well get added to an extra workflow and are shared some more.

2. Mention companies featured on social media

Yes, I know, why am I telling you such a basic, overused, old school promotion and content distribution tactic?

I’ve seen some discussion lately about how this distribution strategy has been so overdone for so long that it’s useless now. But it’s absolutely not.

Even if it’s no longer a 100% guarantee that the companies you feature or mention will promote the heck out of your post, you still need to get it in front of them and make them notice you. And one of the best and easiest ways to do that is still giving them a quick mention on social.

A mention can be positive or negative. Nevertheless, it is still an opportunity to influence how the public perceives your brand (brand awareness), content and enables you to engage with your audience. 

It may not be a guarantee for success, but companies can’t share your content if they don’t know about it. We’ve been saying this for years.

3. Pin social media posts to your profiles

Let’s go back to social media reach. There are lots of things you can do to improve a post’s visibility.

A great and underutilized one is pinning posts to your profiles. You can do it with Facebook, Twitter, or LinkedIn. Other networks have “similar but different” options to feature specific posts.

This ensures you keep one post from your page or profile front and center, probably above the fold. So no matter how much time has passed or how many new social posts have been published, it’s still one of the first things your profile visitors see.

Pinning posts to your profile also breathes in new life into your old content and at the same time enables the visitors of your page to always be updated. 

It can be used to announce company news, to showcase conversations and campaigns, or to promote certain pieces of content. For an extra boost to new posts, pin them to your profile as soon as they’re published.

Sharing posts on your company’s social accounts only really takes advantage of a fraction of its real audience online.

Think about the networks they have and use. Almost all of us will have connections in our industry on LinkedIn, and lots of professionals use Twitter for work as well – even just a little bit.

Take advantage of that by enlisting coworkers to help you promote new posts. Their function will therefore be the same as that of a marketer promoting your content. 

At Mention, the whole marketing team uses Twitter and LinkedIn professionally in some capacity. (Meaning, they’re mostly serious and I tweet about TV 5,000 times per week :X)

So it’s built into our formal blog post promotion processes to let the rest of the team know when a new post is up. We’ll usually send a quick group message in Slack:

There are also great tools like GaggleAMP, that help you automate the process while still letting your colleagues customize the messages so that they’re authentic.

Tip: If you’re asking coworkers to share posts manually, check out tools like ClickToTweet or HrefShare to give them easy, one-click options.

First, let us briefly explain what social bookmarking means. It is a content distribution strategy submitting images, video content, page or post links to social bookmarking sites, blogs, social sites etc. 

Finding the popular social bookmarking sites for your blog’s niche will also be a really productive thing to do one day. Social bookmarking therefore is an effective way to improve search engine ranking and increase the domain authority of your blog or website. 

Sites like reddit, Twitter, Tumblr can bring massive traffic and act as great marketers as well as brand builders.

For example, Process Street uses social bookmarking to drive tens of thousands of views per month to their blog posts.

And beyond traffic, posting in forums and bookmarking sites helps you build authority and community. Since the sites revolve around conversation more than promotion, sharing your post as a conversation-starter can get a lot of readers very engaged.

Tip: to make our own shares on social bookmarking sites go further, we usually share the discussion question and link on Twitter and ask for comments.

Most content marketing discussions about email revolve around email marketing – I mean, why wouldn’t they?

But there’s something else – personal, one-on-one emails.

I don’t even mean those marketing emails based on an email list made to look like personal messages.

We’re talking about the ones where you actually sat there and typed. I know, so archaic, right?

But think about how many people you email each day, and think about how many of them are in your target audience. Between influencers, marketers, partners, and your company’s customers, it’s a lot of people your posts might interest.

So adding a link to your latest post in your email signature is a secret that will put your content somewhere with a lot of focus. And tools like WiseStamp do it automatically by creating a fancy email signature connected to your blog’s RSS feed.

Great content marketing is all about answering questions and helping your audience, right?

If people are asking questions online, it’s probably happening on Quora.

In general, Quora isn’t a super promotional platform, but its purpose is answering questions. If you have a blog post that does that, it’s alright to share.

Writing detailed, helpful responses answering the question – which also include links to your content – can drive traffic back to a blog post and enable you to connect with your target audience on a more personal level. 

Like social bookmarking, Quora is about conversation, so just dropping a link in an answer won’t bring you any big wins. Summarizing the parts of your post that are most relevant to the question still keeps the point of Quora in mind – it is a great way of giving answers.

Lastly, content distribution is one more way where you can combine advocates and influencer marketing.

A popular blog post promotion tactic is to use something like BuzzSumo to find influencers that have shared similar posts from popular publications, right? You can take that and remix it.

The link above teaches you why advocates are as valuable as influencers for some marketing activities – because the existing relationship means they’re more likely to say “yes”.

Instead of finding influential strangers who’ve shared blog posts from other influential strangers, look into your own community. Throw another post your company has written on the topic into BuzzSumo, instead of mentioning content from a different publication.

Then suggest your new post to people who have already shared your content – content on the same topic, no less – in the past.

You could even automate it a bit and use email marketing segmentation to send a newsletter or a campaign with the post to those who’ve opened similar campaigns in the past!

For example, a while ago The Shelf emailed me their new infographic. Was this generic outreach? Absolutely not. I’ve shared their infographics before, so they knew I’d be more interested than someone who’d never read one of their posts. 

These content distribution ideas can help your new posts stand out. I know I’ve felt the struggle to grow traffic when promoting every post the same way, the same “big and impactful” things everyone else is doing.

But what about the smaller ideas – the ones we read about and don’t try, or have stopped using? Tactics like the ones mentioned above?

What difference can they make on your traffic, leads, and conversions?

This article was written by Brittany Berger from Business2Community and was legally licensed through the NewsCred publisher network.

8 Extra To-Dos for Better Content Distribution

While many social media programs start out as a one-person show, organizations grow, social media strategy evolves, and as a result, processes need to be modified to accommodate changes. What works for an individual who is monitoring social media exposure and managing engagement can fall short when extended to multiple team members. In the worst-case scenario, an ill-equipped team can lead to miscommunication among team members as to who should be responding to social comments, ultimately leading to unhappy customers who haven’t been responded to.

Luckily, creating a scalable process doesn’t have to be a chore on par with doing taxes. Follow these three tips based on four years of experience of growing social media in-house, as an outside consultant, and as an agency resource.

Tip 1: Invest in a social workflow tool the entire team can use 

When starting out with a new social media program, teams frequently share social media platform logins instead of investing in a team workflow solution like Meltwater's Social Media Management Suite. What this saves in monthly marketing technology costs, is paid in decreased team productivity. For instance, channel logins may get changed without letting the team know; multiple team members might work on answering questions in tandem, there could be a duplication of posts, accidental postings of personal messages to corporate accounts, and it may take endless email chains to follow up on the status of replies. And let’s not forget about the intellectual property loss that may occur if former team members leave for a competitor and have access to your social passwords.

Meltwater Engage makes it easy to provide multiple team members with access to specific social media channels; this makes it a useful tool for distributing your social media posting and social response duties. I’m also a fan for its social response mechanism, due to its ability to elevate prior conversations an individual has had with your brand (so you don’t frustrate them with a duplicate and ineffective reply) and their workflow tools.

The ideal tool for scaling allows specific team members to take ownership of specific interactions while affording visibility into whether any action has been taken or not. This workflow eliminates duplication of effort and ensures timely responses to social interactions.

Tip 2: Create a social response framework

Many social media managers are cautious about opening up access to social channels due to concern over public perception without oversight. But it’s impossible—and not at all scalable—for one person to review every response that goes out. That’s where a social media response framework comes in.

Start by compiling a list of the most frequently asked questions your account receives through social media channels. Results of this audit will typically include how to subscribe or unsubscribe from your mailing list, assorted customer service requests, and interest in corporate jobs or internships. Add to that, potential crisis communication scenarios, such as a product recall, or high-profile personnel changes. Next, outline what the internal process should be for responding to each of these types of incoming messages. Who is the internal subject matter expert (SME) that has the final say on how to respond, and what’s the best way to reach them? What are some examples of channel specific responses?

It’s important that your team does not cut-n-paste copy or spew canned replies from your response framework, especially in the case of a social media crisis. Nothing can kill social media authenticity like a Facebook page or Twitter page flooded with the same canned response to comments. Instead, the example copy is there for team members to use as a starting point for replying.

Tip 3: Document your social media content strategy

Last but not least, it’s paramount that the extended social media team to be on the same page regarding their business objectives. It’s important to understand how your social media efforts help achieve these goals. A comprehensive social media content strategy, combined with a social editorial calendar, are your primary tools for creating social media team alignment.

Any robust social media strategy should include the following:

Prioritized list of social media objectives

Clear social media response guidelines, including when not to respond

A defined voice chart to guide content development

Goals, activities and high-level content plan for each social channel

Ownership of social media activities and channels

Agreed upon measures for success are, how often they’ll be measured, and the resources/tools to measure them

Prompts on questions to ask your team and information to have on hand, as you build out a social media strategy, can be found at this comprehensive social media strategy overview from Social Media Examiner.

For a complete guide to social media program—from tools, to budgets, to new hires—read our e-book Social Media to Scale.

3 Tips for Scaling Social Media Processes

B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn’t gain the limelight. Here’s the takeaway: In a content-flooded world, you won’t stand out without engaging visuals.

Do you hold back from investing in visual content for fear of complicated programs and a large investment? Fear no more! Visual content creation is easier—and more essential—than ever before.

You’ve probably heard it before—visuals are a must in the content marketing arena. It was true then, and it only increases in value over time.

Let’s review why visual content is so vital to your overall B2B content strategy, and what you can do to get in the game.

Why You Need to Leverage Visuals in Your B2B Content Marketing

Using well-defined styles in your visual content helps establish your brand in people’s minds. Create images that encapsulate your company’s personality and your brand will be more recognizable.

Add your brand’s logo to each image, and it will be an extra step that imprints your brand on the mind of your audience.

Take this example from one of my blog posts. In every piece of visual content, I include my logo—here it’s centered at the very bottom. It’s not the primary focus, but it’s there so that people will associate the piece with my brand. Small details like this can go a long way towards enhancing brand awareness.

“Brands are creating content that informs and entertains customers with the intent to engage and eventually convert them.” –Juntae Dulane

Visuals are a powerful tool in generating the right emotions in your readers. Psychology has proven that certain colors are inherently linked to emotions within the human brain.

For example, orange evokes playful and energetic emotions, while blue creates a trustworthy and overall inviting feeling. Colors play a major role in how your audience interacts with your content.

Even the symmetry (or asymmetry) of your image can add to this emotional element. You can create feelings of chaos or order, intimacy or isolation, all within the layout of your visual graphics.

Take this example from Cisco Security. The color blue inspires trustworthiness—the exact feeling you want from your security software. And the icons inspire confidence in the brand’s technical abilities.

The internet is an overflowing sea of content — with more being added every nanosecond! So why do visuals help? For starters, 65% of people are visual learners, with the human brain processing images 60,000 times faster than text. I don’t know about you, but that’s the kind of power I want working for me.

The easier it is for your audience to process your information, the more they will retain, and the longer they will remain on your content.

Take this infographic from General Electric, with its statistical data and graphs. If this was made into straight textual content, it would be dry and boring. Yet, in this colorful and lively infographic, the information is easier to absorb with the key points easy to grasp.

“If you find that words alone fail to grab your audience’s attention, create infographics that would visually appeal to them”–Neal Schaffer

Visuals are the media part of B2B social media marketing — it’s a key reason we log on and engage. If you want your content to be shareable, visual graphics are essential. When is the last time you shared an article with no image? Or clicked on a title with no image on social media? Mostly likely, rarely to never. That’s because images are the lifeblood of social media.

If you hope to incorporate social media effectively into your content marketing (it’s a necessity in this day and age), then images are an imperative.

Adobe shows how to create killer content that gets uber results. Take their Twitter page. Within seconds, they show off their visual content skills with video, a slideshow, and images associated with every post. Their variety of visual content keeps their audience happy.

“Social media is the quickest, most efficient, and most cost-effective way to communicate your message to the world” –Neal Schaffer

Images play a humungous part in SEO best practices. Every image you use should be optimized for SEO—to do this, all you need is to use your target keyword in your image’s title, file name, and alt text. While this is not visible to site visitors, it will be visible to (and carry a lot of weight) with search engines.

Plus, every time that a visual element gets shared, it adds another backlink that improves your SEO.

8 Cool Tools to Add to Your Visual Content Creation Toolbox

Every social network has its own dimensions for images—but doing them all by hand can be a chore. Make it easier with this handy tool from Sprout Social, which allows you to pick the dimension that looks the best for your social network.

This tool makes it super easy to create an interactive multimedia slideshow. The combination of cool art effects, music, and your own images produces an engaging story Plus, it syncs with your Facebook, Instagram, and Flickr account to make visual creation a breeze.

This is really several tools in one. It allows you to pick specific, social-media-related sizes, and add from a library of free visual and text elements to create visually engaging and compelling images. Canva also has a variety of templates for a very professional look.

This cinematographic tool brings your ordinary photos to life—almost literally. It adds movement to key parts of your photo, drawing in the eye and making the image pop.

Do you have an instructional post where you would like to visually walk people through the steps? This handy tool allows you to do this in minutes—take a screenshot, and then use this tool to mark it up with arrows, boxes, and text that will create a visual guide for your audience.

Want to produce helpful infographics, but don’t know where to start? Infogr.am makes it an easy process—just choose your template, input your information (data, images, and branding), and watch the program bring your infographic to life. Once done, it provides easy-to-share formats so you can get the final product out to your audience.

Interested in adding video to your visual B2B content strategy repertoire? Have no fear. Camtasia is here. This tool is perfect for how-to and demonstration videos. It allows you to simultaneously take a video of your screen and add voice-over to bring your audience on a hands-on journey to your desktop.

Many brands have found it useful to incorporate whiteboard animation into their video line-up. This online tool draws whiteboard-style using your own images. You can then add voice-over, as well as your own music. At the end, it will look like you hired a professional whiteboard animator to draw what this program does in a matter of minutes.

In this age of social media, visual content is an absolute necessity for any B2B business

Visual content is an essential part of SEO best practices

Nowadays, people are overloaded with content and retain information better when it’s presented visually

Colorful images are a great way to engage your readers emotionally in what they read

And remember, making data come to life is easy when you pair good information with striking graphics, take a look at our infographic and explore more.

Boost the Wow Factor of Your B2B Content Marketing with Visuals

From basketball brackets to green beer, the month of March is chock-full of entertainment for your social calendar. As winter takes a backseat, spring into action by planning for celebrations around women, puppies and much more. Below we’ve shared all the social media holiday highlights, so you can create content that resonates best with your brand.

Women’s History Month, Music in Our Schools Month, Irish Heritage Month, Social Workers Month, National Credit Education Month

Nutrition Month, American Red Cross Month, March for Meals, Multiple Sclerosis Awareness Month, National Caffeine Awareness Month, National Cheerleading Safety Month, National Colorectal Cancer Awareness Month, National Kidney Month, Pet Poison Prevention Awareness Month

Peanut Month, National Celery Month, National Frozen Food Month, National Flour Month, National Noodle Month, National Sauce Month

The Meltwater Blog

8 Extra To-Dos for Better Content Distribution

3 Tips for Scaling Social Media Processes

Boost the Wow Factor of Your B2B Content Marketing with Visuals

Social Sidekick: Your Monthly Guide to Social Holidays

Start a Trend with This Essential Ingredient

7 Tips for a Successful Contest on Facebook

How to Draft a PR Job Description That Fits Your Brand

10 Tips to Increase Link Click-Throughs on Social Media

What to use Instead of AVE – Shares

#MeToo – How One Tweet Inspired a Movement

Most Important KPIs by Funnel Stage: Awareness

How Social Media Went from Exciting to Ingrained in Our Lives