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Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Whether you’re a consumer brand looking to make a splash, or a content creator who wants to be the next big thing, TikTok is a great place for sharing video to a wide audience. The platform gives creators a good selection of video formats to play with, including standard clips of anywhere between 15 seconds and 30 minutes in length, 15 second Stories which disappear after 24 hours, or live streams of up to an hour. 

On top of this, there are plenty of tools you can use to customize your videos, along with a huge library of music and sound effects - it’s truly a creative playground. Effective social media management can help you make the most of these features, ensuring your content reaches the right audience at the right time. And if you’ve got strong content, it’s one of the best social media platforms for building a large audience.  

But one of the biggest struggles people encounter when they first start using the channel is how they can get more TikTok followers, and it can be pretty demotivating when they work hard to create great content that just doesn’t seem to generate the volume of views or engagement they hoped for. So in this post, we’ve listed 37 ideas to help all TikTok users grow their audience:

What’s the overall theme or topic of your TikTok account? If you’re posting about everything and nothing, it’s going to be hard to attract a regular audience, because people want to follow accounts that have content focused on something they’re interested in. 

Most of us are unlikely to build a big following purely through sheer force of personality alone - so whether it’s comedy or cooking, fashion or fishing, you need to pick an area to focus your content on so you can draw in an audience that is interested in that topic.

Who are the people that already follow you, or who follow other creators within your niche? Learn as much as you can about them, what kind of people they are, and what they’re interested in. The more you know about the audience you’re trying to reach, the more ammunition you’ll have to create content that resonates with them. 

People will follow you on TikTok because of your content, but your bio will help snare those viewers who perhaps liked a video they saw and came to find out more about you. Keep it simple, let them know exactly who you are and what they can expect from you. If your bio is confusing or uninteresting, you could lose potential followers. 

To get followers on TikTok you really need to understand how the platform and its culture works, and the best way to do that is to be a follower yourself instead of just posting and ignoring everybody else. Follow other people within your niche, engage with them, participate in the community and get a feel for it so you can see how the experience feels from the perspective of the followers you’re trying to reach - this will put you in a much stronger position to make your own account succeed. 

The TikTok algorithm needs a little time to figure out what your account is all about, so it can show your content to the people who are most likely to be interested in it. For this reason, it’s important to make sure your content stays relevant to the topic you have chosen, especially when your account is still relatively new. Once you have posted a lot of content and have a few thousand followers, it might be safe to stray off-topic occasionally, but if you want to build an audience it’s best to stay on target as much as possible. 

We’re going to assume you already know that having good quality content is essential, but don’t forget the importance of production values. Your video needs to look as good as possible, and you don’t even need a high end camera because most modern smartphones are capable of shooting great video, but there are other things to consider. The two most important things to fix are lighting and stabilization. 

Make sure your videos are filmed where there is plenty of natural light so people can see you, or invest in some affordable lighting; there are plenty of online tutorials about how to light a video well. Stabilization is even easier. To begin with you can just make sure your phone or camera is propped up on any convenient stable surface, but it’s a good idea to buy a tripod which will make this much simpler. 

7. Get Seen, Go Viral, Get More TikTok Followers

Ultimately, the best way to get more TikTok followers is for your videos to be seen by as many people as possible. Your content won’t be for everybody, but the more visibility you have, the more opportunities there will be for it to be seen by people who like it and want to follow you to get more. So, while your overall goal should always be to create good content for the audience you want to reach, it doesn’t hurt to think about how you can make videos that might go viral. 

A good way to help increase the viral potential of your videos is to keep an eye on trending themes and formats. It seems as though every week there’s a new craze spreading across the platform, so if you’re sharp and you can think of ways to adapt a trend to your topic, you improve your odds of the video going viral. The key is to be quick on your feet - it’s no good jumping on a trend that’s already had its moment, you need to be able to produce a relevant video while people are still obsessing over the trend. 

A lot of people watch TikTok videos without sound, often because they’re in a situation where they are unable to listen to the audio. Also, some of your audience may have hearing problems. Whenever your videos feature you or somebody else speaking, be sure to include closed captions so that people can still enjoy the content - this will open up your videos to a much wider audience. You can use TikTok’s auto-caption feature, or a third party tool to add captions in your preferred style. 

TikTok gives you up to 2200 characters to write a description of each video - but that doesn’t mean you should use them all! People aren’t on TikTok to read essays, so keep your descriptions punchy and to the point, but be sure to include all of the relevant information about the content of the video, including important keywords that people may be searching for in relation to your content. 

You don’t need to show your face or even use your own voice on videos, and plenty of successful accounts don’t do either. But, if you’re struggling to get TikTok followers, and the kind of content you create could work in that way, showing your face is a great way to add some personality to your videos. This can help grow your follower count because people often find it more relatable when they can see the person who created the video, and that helps them to develop more of an interest in you. 

The first three seconds of your videos are incredibly important for “hooking” your audience’s attention, so you need to open with a phrase or idea that will draw people in, some common examples are: 

You’re not going to believe this, but…

The best kind of hooks not only draw people in, but provide a strong incentive for them to watch your video all the way to the end. Here are some ideas: 

 5 tips on how to get more TikTok followers - number 5 is unbeatable!

Start with the end - show a surprising or shocking ending to your content, and then show people how it happened. 

Do a challenge which will have either an impressive result or an epic fail at the end.

Ranking or listing - take something your followers are interested in and make a ranking video, because they’ll always want to know what your best/worst choice is. 

Plagiarism is bad, but there’s absolutely nothing wrong with looking at the content themes and formats that are working for successful TikTokers, and taking a little inspiration from them. They almost certainly borrowed ideas from other creators when they got started, and you can do the same - find ideas that work and adapt them for your own content. 

When you post a video TikTok will automatically generate a thumbnail for you, but it’s better to add a custom thumbnail that you’ve created yourself. There are lots of online guides to creating great TikTok thumbnails that will encourage people to watch your videos and help you snare more followers, but the key thing is to make the image look as interesting and engaging as possible, and use a little text to describe your hook, so people will be drawn in. 

Commenting on and interacting with accounts in a similar topic to you will help establish your account as a participant in that niche area, making it easier for people who share that interest to find and follow you. It’s also a good way to network with influential creators who share the same interests as you. 

16. Partner With Creators and Influencers

Working with other creators who have similar interests to you is a great way to get more TikTok followers. By collaborating on content together, you can become more visible to each other’s audiences and gain new fans. 

People often discover new accounts to follow when they’re reading the comments under a video they’ve just watched. If you consistently add good comments to popular videos, you’ll increase your chances of being noticed and earning a few new followers. 

Think like a community manager! If people take the time to comment on your videos, show your appreciation by replying to them as much as possible, and create video replies if you can. This will help you to build a stronger relationship with the followers you already have, and in turn they are more likely to recommend you to others. 

Using a smart combination of TikTok hashtags on each of your videos will help ensure your content gets seen by the people who are most interested and who will more probably follow you. Use popular hashtags that broadly describe the overall topic your account covers, as well as more niche, focused hashtags that highlight the specific topics covered in each video. This way you get a good balance of high-volume and specificity. 

Posting content consistently and regularly will help your account to perform well and TikTok recommends that you post 3 to 5 times a week. But if you’re serious about gaining more followers on TikTok you should probably consider posting once a day at minimum. 

Every video you post gives you another opportunity to reach a wider audience, but don’t lose focus on quality - everything you post should be something you’re proud of creating. 

You can record TikTok videos of anywhere between 15 seconds and 30 minutes,  although some countries don’t yet have access to the full 30 minutes and are still limited to shorter times. In any case, try to experiment with different video lengths to see what works best for your style of content. 

You may find your audience responds better to shorter videos, or that they value the additional information you provide in a longer recording, or you might learn that it doesn’t make any difference. But you won’t know until you try different lengths.

The time you post videos can make a lot of difference to the level of engagement and how many new TikTok followers they earn you. Ultimately, the most productive times to post are going to be different depending on your region, your topic, and your audience, so this is another thing that you will need to experiment with to figure out what works best for you. But you can read our guide to the best time to post on TikTok to get some useful tips. 

When adding sounds and music to your videos, it can pay to use ones which are currently trending on TikTok, as there’s some speculation that this will help your content to get some extra help from the algorithm. You can find out what’s trending by exploring the TikTok sounds library and looking for the ones which have been used most often, or by searching for keywords such as “viral” or “trending”. 

As well as pre-recording videos, you can also go live on TikTok, streaming to your audience in real time for up to 60 minutes. Not only does this give you an additional tool for driving engagement and loyalty with your existing followers, there’s a lot of speculation that the algorithm gives live streams a boost, potentially exposing your account to a much wider pool of potential new followers. You can also co-host live streams with other TikTok users, so this offers great potential for collaborating with other creators in your niche. 

TikTok Stories are video clips that are automatically deleted after 24 hours, compared to regular posts which stay on your account for as long as you like. Because of this, Stories are more likely to be seen only by existing followers and missed by people who do not follow you but sometimes watch your content. You can use this to your advantage by mentioning Stories in your regular content - talk about the great stuff featured in those videos, and your plans to create more, and highlight that people will miss out on your future Stories if they don’t follow you.

Consider creating episodic content that is spread over multiple videos, and posting the different “parts” over the course of a few days or even weeks. If it’s really strong content, people won’t want to miss the next episodes, and they’ll need to follow you to be sure they know when you’ve published it. 

Pay close attention to your account’s analytics, and the engagement metrics for all of your content. If you get deep into the numbers, you’ll be better equipped to understand what’s working - what formats work best, what the ideal time to post is, whether video length makes a difference, and much more. By taking a scientific approach to understanding your account performance, you’ll soon develop a stronger understanding of what you need to do to grow your audience. 

Viral challenges are a big part of TikTok culture, and new ones appear almost every week. We’re not saying you should jump on every challenge, but if there’s a fun way to make it relevant to the kind of content you produce, this can be a great way of getting in on a trending topic and reaching a wider audience. 

Believe it or not, a lot of people are not on TikTok, yet. Be sure to share your content on other social platforms, at least occasionally, so people can see what they’re missing. Not everybody will be converted, but if they like what they see, there’s a reasonable chance that some people will be tempted to join TikTok so they can find more of your content. 

If you’re serious about getting more TikTok followers, you need to think like a professional content creator. Build out a content plan on a calendar, so you have a roadmap of content you need to produce and a schedule for how you’re going to make it all. This is a great way to stay disciplined and on track, because you’ll be giving yourself deadlines to make sure your content pipeline is always full. You’ll also be able to tell when you need to brainstorm new ideas so you can continue to post regularly.

TikTok Promote is a paid social feature that helps content creators to boost their content to a wider audience. Obviously this is budget dependent, so it’s not for everybody, but if you’re a brand or a heavyweight influencer, you might want to consider investing to make sure your best content gets showcased and stands a stronger chance of success. 

A Duet is a TikTok feature which allows you to record a video which plays alongside a video published by another creator - if they have allowed their video to be used in Duets. It’s a popular and widely used feature. If you can come up with a fun and engaging way to Duet with a popular video, this can be a great way of reaching a much wider audience and gaining some new followers - especially if the creator of the original video likes your Duet and reposts it to their own audience. 

Similar to Duet, a Stitch is a TikTok feature that allows you to embed another creator’s video (or just a part of it) as a segment into your own. Again, this can be a great way to reach a wider audience if you find some interesting way to build on or add value to the original video. If the original video’s creator shares or responds to your Stitch, this will increase your visibility to potential new followers on TikTok. 

TikTok Studio is a suite of tools from TikTok designed to help creators work more efficiently within the platform, both for creating content and engaging with their audience, it’s available as a smartphone app and on the web. By using Studio you’ll get better at working with TikTok, creating great content, and building your audience. 

Some people think if a video doesn’t get a lot of attention after a day or two, they should delete it so that it doesn’t make their timeline look sad. This is counterproductive - you’ve put a lot of effort into creating content, and just because it isn’t immediately successful, that doesn’t mean you should write it off. 

As you’re building your account it’s going to take time to earn an audience, and once people do start to discover your content there’s a good chance they’ll want to see all of the earlier videos you published. Often videos can go viral a long time after they were originally posted, so as long as you’re happy with the content you’ve created, leave it online for your future fans to enjoy. 

If your videos get lots of engagement from your audience, the TikTok algorithm will take that as a signal to show your content to more people, which leads to more followers. So don’t be afraid to ask for engagement - ask your audience to share their opinions about your topic in the comments, think of conversation starters you can include in your videos, and remind viewers that they’re really helping you out by liking and sharing your content. 

When your effort pays off and one of your videos is a viral hit, you need to capitalize on your success. For a short period, a lot of people will be paying attention to your account, so this is an opportunity to convert them to new followers. Reply to comments with video-comments, consider doing a live stream, and follow up with new videos in the days immediately after you go viral - but always try to keep your quality high.

37 Tips for How to Get More TikTok Followers

Can you schedule reels on Instagram? In a word, yes!

Learning how to schedule Instagram reels can save you hours of time and frustration in your social media management each month. You’re no longer scrambling to post content on the fly. Instead, you can sit back, relax, and watch the likes and comments roll in.

The day’s content is already queued up and ready to play. You can devote an afternoon to creating the perfect reels, then tell Instagram when you want them to play. By scheduling videos in advance, you’re not just saving time — you’re optimizing your content strategy, staying engaged with your audience, and freeing up your creative energy for other channels.

It’s easy to do, too! Let’s look at how to schedule reels on Instagram and keep a steady stream of content without manually posting every day.

Why Schedule Instagram Reels Ahead of Time?

How to Schedule Instagram Reels for Later

Is There an App to Schedule Instagram Reels?

How to Schedule Reels Using Creator Studio

Maximize Your Content Strategy with Meltwater

Just like you schedule Instagram posts, you can also schedule Instagram reels. But why would you want to?

Scheduling any type of content can be game-changing for social media marketing. Here are some of our favorite reasons why.

Creating and posting content every day is exhausting and time-consuming. It takes a great deal of organization and attention to remember to post content every day. By scheduling reels ahead of time, you can batch-create your content and post it automatically. 

Ever sit down to create a reel and scratch your head thinking, Where do I start? It’s hard to be strategic when you’re staring down deadlines. 

Batch-creating content lets you focus on the content itself rather than trying to get something out there. You can think more critically and strategically about the content you’re creating, which ensures it’s relevant, timely, and of high quality.

Life can get hectic, especially for social media marketers. Scheduling reels lets you avoid the stress of having to create and post content at the last minute. Again, it all comes down to quality over quantity — it’s helpful to have time to breathe and think before you post.

Got followers in different time zones or countries? Schedule your content according to when your followers are most active. Your posts will go live when your audience is sure to see them, which can help you earn more engagements.

Scheduling reels ahead of time puts you in the driver’s seat of your social media marketing. You gain a bird’s eye view of your scheduled content before it goes live, which can help you switch things up and keep your page fresh. 

For example, you can better diversify your content with behind-the-scenes, tutorials, product demos, and other topics when you know what you’re posting and when you’re posting it.

Tip: Check out our complete guide to Instagram marketing to take your Instagram strategy next to the next level.

You don’t need any fancy tools or magic to schedule Instagram reels. Just log into Instagram and follow a few simple steps:

In the IG app, tap the + and choose Reel.

Choose your content, then tap the arrow (Android devices) or Next (iOS devices).

Choose Schedule to officially schedule the Reel.

If you’d like to manage your scheduled reels, you can click on Scheduled Content in the three-line menu in the Instagram app. This will allow you to view reels you’ve scheduled, reschedule posting dates, edit the content, or delete the post.

For starters, you can only schedule Instagram reels via the IG mobile app. This feature is only available for professional accounts. You can schedule up to 25 posts per day and up to 75 days in advance. 

IG will adhere to your audience settings at the time of publishing, not scheduling, so make sure your account’s visibility is in order.

Meltwater can making scheduling Instagram Reels a walk in the park. Click here and fill out the form below for a personalized demo!

Similar to using apps to create and manage your social content, there are apps and content marketing tools that let you schedule Instagram reels, too. Common examples include:

Using scheduling apps like these give you time-saving superpowers. It’s like having a personal assistant who handles your posting cadence. You can spend a few hours one day creating all of your reels for the week or month, then let the app do the rest.

Naturally, one of the golden rules of social media success is consistency. Scheduling apps help you stay engaged and active with your audience. While you’re on vacation, putting out other fires, or taking a mental health day, your content keeps rolling.

However, scheduling apps aren’t always the best solution if you want to grow your following and boost engagement. For starters, some apps might not have access to Instagram’s latest posting features. If IG rolls out new stickers or editing options, you might not be able to use them unless you’re posting in real time via IG. 

Also, keep in mind that algorithms love engagement. When a new reel goes live, you might need to pop in and engage immediately to give it an extra boost. You don’t want your whole feed to feel planned. Social media thrives on spontaneity and authenticity, so make sure you balance scheduled content with in-the-moment reels.

Meltwater’s Influencer Marketing Solution includes the option to schedule reels on Instagram, along with other types of content. 

With Meltwater, users can manage multiple social media accounts from a single place. You can track the performance of each channel, including metrics for each post and each account on a rolling basis.

Here’s how to use Meltwater to schedule reels and save hours each month:

Choose the Instagram account you want to publish to.

Customize your reel by hovering over the video attachment and clicking Edit.

 Add your links and the first comment (optional).

Once your reel is live, you can use Meltwater to track your reel’s performance. Navigate to the Instagram Overview report in your social analytics to see total engagement and engagement breakdown. You can also identify your top reels in a given timeframe to keep building on what your audience likes. 

Last but not least, while you’re using Meltwater to schedule Reels, you can also use our social listening data to choose the best times to post. Meltwater data can tell you when your audience is most active and when you tend to drive the most engagement. You can use this data to anchor your posting cadence and get more eyes on your reels and other content.

Creator Studio is Instagram’s native content creation and scheduling suite and is now part of the larger Meta Business Suite. You can use these built-in tools to schedule reels on Instagram.

Select the account you want to schedule the reel to. 

Add your content, including the video reel, hashtags, and location.

Schedule your reel according to your needs.

Bonus tip: You can follow this same process to schedule a Facebook reel!

In Meta Business Suite, you can edit your video before it goes live. Crop the clip, enhance the audio, and add captions. You can complete the entire content optimization process within Meta Business Suite if you like. 

The process is pretty straightforward, and soon you’ll have a whole content calendar filled with reels ready to show your audience.

Learning to schedule Instagram reels can help you reclaim some of your time each day while still staying in touch with your audience. You can use Instagram’s native tools for this, or you can turn to a comprehensive platform like Meltwater to unlock more social media value.

Meltwater combines social media scheduling capabilities with a centralized inbox, comprehensive data insights, content calendars, collaboration tools, and social listening to help you win bigger on every channel. 

Learn the best posting times based on your audience’s engagement, discover your top content so you can build on those successes, and stay ahead of your content calendar.

More importantly, Meltwater gives you access to audience data that helps you define your target market and learn more about them. Discover how they’re talking about your brand or industry and become a natural part of their everyday conversations. 

Learn more when you request a demo by filling out the form below.


How To Schedule Instagram Reels

TikTok is famous for short, shareable video content, but since launching its LIVE feature in 2019 many users have embraced live-streaming on the platform. For creators and brands alike, going live on TikTok is a powerful new way to engage and grow your audience through social media management, so how do you do it, and what are the benefits?


Managing Engagement and Moderation on TikTok LIVE

What does it mean to go live on TikTok? 

When you’re watching a video on TikTok it’s usually pre-recorded, but TikTok LIVE is a feature which allows some users of the service to live-stream to their audiences, so the video content is shown in real-time. 

As well as streaming live video, creators can interact with their audience in real time, so viewers can post comments and ask questions during the stream. This creates a much more engaging experience, giving fans an opportunity to interact directly with the creators that they enjoy following. 

There are some great reasons for creators to go live on TikTok. Firstly, giving your followers a real-time experience can be more rewarding and engaging than the usual pre-recorded content, because being able to participate in an event as it’s happening is more exciting than watching the edited version of something that happened in the past. 

Another aspect to consider is that streaming on TikTok LIVE gives you the opportunity to interact with your followers directly, which can build loyalty and help you to grow your fan base. Part of the reason this works so well is that fans are seeing an unpolished, unedited version of you, which can really help to convey your authenticity. 

It could also be great for increasing your visibility, because although TikTok keeps the exact details under wraps, there’s some evidence to suggest that using the LIVE feature will give your content a boost from the algorithm, helping you to reach a wider audience.


Finally, because viewers are able to send you virtual gifts during a live TikTok stream, it’s a great way to monetize your channel. 

First of all, be sure that you meet the requirements for using TikTok Live: 

You must already have at least 1,000 followers. 

No recent violations of TikTok’s T&Cs. 

There are rumored workarounds which people claim will give you access to LIVE even if you have fewer followers, but it seems that most of them do not work, and it’s likely that TikTok shuts down such loopholes as soon as they are discovered. 

If you haven’t reached that threshold yet, it’s a good idea to focus on working towards it. You’ll learn a lot along the way, and by the time you’re able to use TikTok LIVE you’ll be a much better creator. 

If you do meet the requirements, starting a live stream is simple: just open the app and tap the Add Post button at the bottom of the screen, and then select LIVE. After that all you need to do is choose a title, filter, and any other options before hitting Go LIVE to start streaming. 

You’ll now be able to stream live for a maximum of 60 minutes. At the end of your stream, the Replay will be available in TikTok Studio for 30 days, so you can download it or delete it as required. 

If you do not see the LIVE option in your app, it’s probably because you do not yet meet the requirements. If you feel that you do meet the requirements, but the option is not visible to you, you should contact TikTok’s support team.

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