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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

In early 2021 Linkfluence was acquired by Meltwater, in a deal that created a highly successful partnership. Since then there has been greater investment in the development of the Radarly Consumer Insights platform, and many new features and data sources have been included, bringing more value to Linkfluence customers. A lot of Meltwater enterprise clients adopted Linkfluence as a result, with Meltwater also investing in the commercial distribution of Linkfluence's platform.

So today, we’re excited to share that the next stage of this successful integration is for Linkfluence to rebrand as a part of Meltwater, as we become even more closely aligned companies. This is a huge milestone for Linkfluence and a testament to the success we’ve seen since joining forces 18 months ago. Linkfluence's product team will continue to operate as the Consumer Intelligence Center of Excellence of Meltwater to drive innovation and advancements within this category.

As of April 1st 2023, the Linkfluence brand will fully transition under Meltwater across all channels.

What will happen after the Linkfluence rebranding?

Linkfluence's product Radarly will of course continue to operate as normal, and Linkfluence customers will still have access to customer support and account teams through all of the usual channels. As far as Linkfluence's products and services are concerned, nothing will change for current customers. And we will of course continue to invest in Linkfluence's products to bring clients even more value. 

We are thrilled to have Linkfluence fully embrace the Meltwater brand and the new opportunities it brings. We are excited to take these next steps to have Linkfluence become an even closer part of the Meltwater family, and look forward to bringing you even greater innovations in Radarly in the coming months and years.

If you have any questions please do not hesitate to reach out to us.

Linkfluence is Rebranding as Meltwater

The need to have a strong social media presence has grown over recent years, especially when it comes to visual content dominating much of the social media landscape that we know of in today's age. With this, however, comes optimizing your brand and personal profiles with high-quality content.

So, whether you design your social media images through applications like Canva or PhotoShop, use free stock photos or take your own photos using a camera, social media images are key to engaging with your audience, getting your brand message across and ultimately standing out visually.

From profile pictures, X/Twitter headers, to cover photos and thumbnails, it has become important for brands and people to effectively convey themselves through the use of good quality images. No two platforms are the same though, so when it comes to using images across different platforms, here is your ultimate guide to social media picture sizes for 2025 with the specific dimensions and tips to help you choose the right image to boost your social media management strategy.

https://meltwater-experience.pages.dev/experience-social-media-sizes-interactive-infographic

Looking for social media video sizes in 2025? This way!

The following social media channels will be covered: 

As the world's largest social media platform, Facebook is a channel where you can reach and engage large audiences if you are sharing high-quality, relevant content. 

However, before you share anything, you need to verify the image sizes on Facebook to make sure that the aspect ratio is correct and you're optimizing for viewing across multiple devices. 

Head to our blog to see the full list of Facebook image sizes, including how you should be sizing your ads!

Facebook Business Page Profile Photo size: 360x360 pixels

Facebook Cover Photo Image size: 820x312 pixels

Facebook Shared Image size: 1200x630 pixels

Facebook Shared Link Image size: 1200x630 pixels 

Facebook Event Image size: 1920x1005 pixels

Facebook Stories Image Size: 1080 x 1920 pixels

As﻿ the world's largest professional social media network (with over 700 million users), LinkedIn has become a great platform to not only find jobs and employment but to connect with thought leaders, gain expert insights and create B2B Marketing campaigns. If you don't have the time or resources to create your own images for LinkedIn, use stock photography sites, like Unsplash, to get free social media images that you can use as part of your B2B content marketing strategy.

This is the main image that represents you on your personal LinkedIn account so whenever someone is viewing your profile, this is one of the first images they will see so you want to get this one right. 

It is recommended to have a profile picture at least 300x300, ideally 400x400 px.

Personal image types are limited to JPG, GIF or PNG.

Personal Background Image: 1,584x396 pixels

Similar to the cover photo that appears behind your profile picture on your Facebook feed, this personal background or header image will also appear behind your personal profile image. ﻿

The recommended background image size is 1584x396 px.

Personal background image types are limited to JPG, PNG or GIF.

This image resolution works for LinkedIn posts that share a photo or contain a link to a blog post or news article that has a photo.

The recommended size for images or links is 1,200x627 px.

This image or link will appear at 552x289 px.

Shared image or link photo types are limited to PNG, JPG or GIF.

This image will appear right next to your company or brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section, so the more enticing and high quality this image is, the better to attract audiences to your page.

The recommended image size is 300x300 px.

The maximum file size is 4MB (Square layout).

Company profile image types are limited to PNG, JPG or GIF.

This image differs from your personal profile company photo because company covers will take up the entire top space of the page. The cover, or header image, will appear larger than the personal dimensions, which gives companies a bit more space to showcase themselves.

The recommended image size is 1,128x191 px.

Company cover image types are ﻿PNG, JPG or GIF

This photo is where you can provide a more in-depth look at the day-to-day experiences of your company’s employees. The hero photo also sits as a banner at the top of your company page and is usually larger than other LinkedIn photos. 

Image file types are limited to PNG, JPG or GIF.

This is the company or brand image that appears when you are being searched, and because it is so smaller in photo size, you want to make sure that the photo you use is still recognizable and eye-catching to your audience or potential job candidates. 

The image size is 60x60 px (which is resized to fit). 

These types of images are more prominent to use because they appear whenever a user visits your company or brand page. With this image located on your homepage, this is a great way to engage with your user, who has most likely been actively searching for you. 

Image file types are limited to PNG, JPG or GIF. 

If you want to meaningfully engage with your audience, and see what your customers are saying about you, X, formerly known as Twitter, is the platform to keep your eye on. With recent updates made not just to the user experience and interface of the platform but also the layout, here are some guidelines to using social media images on Twitter.

Your X / Twitter profile picture is the main image that presents you or your brand and is displayed at 200x200 px in a round format but 400x400 px as a square image. The maximum X / Twitter profile photo image size for is 2MB and the image types are limited to PNG, JPG or GIF. In addition to this, there are 3 different places where your profile photo can appear on Twitter:

On Your Page: this is the largest display of your Twitter profile picture and can be viewed by your followers as well as audience members who come across your account organically or by paid media.

In-Stream: this is a smaller version of your profile photo and appears in a follower’s Twitter stream every time you Tweet. It will also appear in the stream of your followers’ followers every time your tweets are retweeted.

Who to Follow: Your profile photo will also appear next to a link to your page in the “Who to follow” box. This is located directly to the right of your Twitter stream so ensure that you use a high-quality image that is attention-grabbing and easily recognizable. 

Your X / Twitter header image is the photo that appears at the top of your Twitter profile page and is layered behind your profile photo. Because this header photo is slightly larger than your profile photo, make sure you save it at the highest resolution possible. This will give you room to get creative with the image you use for your header and is also one of the first images that followers will see when they come across your profile page.

The recommended image size for your Twitter header is 1,500x500 px.

X / Twitter image types are limited to PNG, JPG or GIF.

Twitter users are able to include social media images or even social media infographics to any of their tweets without the photos affecting their tweet character count. Uploaded photos will appear in your followers’ streams and the streams of their followers, if they have retweeted your content.

In 2021, X, formerly known as Twitter, stopped their practice of automatically collapsing or cropping vertical images that didn't fit the 4:3 or 16:9 aspect ratio. This move was met with great enthusiasm by Twitter users and the hashtag saw 26 million impressions after the announcement! 

You can edit images if tweeting from the X / Twitter iOS or Android app.

The maximum social media dimensions for this image to appear expanded is 1,024 x 512 px.

Full Guide to Social Media Image Sizes for 2025

Telegraphs, knuckle busters, rotary phones – not many things stand the test of time. But branding is one of the few historic business tools that continues to be relevant for modern companies, especially in terms of social media branding.

The practice of branding dates back 4,000 years ago when farmers used to mark their cattle with a hot iron, or brand. The goal was to make their cattle instantly recognizable. Over time, other businesses have taken up a similar practice to grow the popularity of their name, logo, and values.

Today’s branding looks and functions a lot differently than 4,000 years ago, especially as more businesses see the value of using social media for marketing. Creating your social brand identity isn't just about putting up a logo and using your company colors in your messaging. The key to an effective social strategy is to ensure that your social media branding is consistent with the rest of your marketing.

Creating a solid social media brand takes intention and effort. Here’s your ultimate guide on how to achieve brand consistency across every social platform and other touchpoints.

How Has Social Media Changed Branding Forever?

Social Media Branding Examples and Why They Work

How to Improve Your Social Media Branding Strategy

Social media branding is a cornerstone of your social media marketing strategy. It supports your brand identity and ensures that your brand is front and center of everything you post.

Your social media brand is an extension of your offline brand. It’s a combination of your company’s values, mission, and vision. It demonstrates what your company is all about and is developed in a way that attracts the type of customers you want.

Just like all of your other branding (e.g., email, in-store, website, etc.), your social media branding will need to reflect the persona of your company.

The art of branding isn’t new, but it has gotten a revitalization thanks to social media marketing. Every social platform you use gives you another opportunity to brand yourself. The more channels you have, the more important (and more challenging) it is to maintain a consistent brand persona across all of them.

This is tricky since each social media platform looks and functions a little differently and attracts a unique type of user. For example, your Instagram branding strategy might include live videos, while your Pinterest branding will rely more heavily on static imagery. Both can support your brand but will appeal to different audiences in different ways.

Something else worth mentioning about social media branding is the real-time capabilities to reinforce your brand image. Users can leave comments on posts and send messages directly to companies. Social media users are increasingly using social channels to contact brands because it’s faster and more authentic. Research from SproutSocial found that 65% of consumers feel more connected with brands that have a strong social presence.

Likewise, companies can respond to user comments, reviews, and messages. This give-and-take of real-time feedback makes it all the more important to hone your social media branding efforts so that any responses are on-brand, on par with how you want your company to be perceived.

In 2020, more than 3.96 billion users worldwide engaged in social media. That’s a lot of potential prospects for brands to attract. And just like offline channels, good branding gives you a better chance to increase brand awareness, make your brand memorable, and earn trust.

When you’re the same persona on social media as you are in your store, office, or email funnel, you build more credibility with your audience. People can easily see the value you offer them. They know what makes you different and unique from your competitors.

What’s more, your social media brand may be a prospect’s first impression of your company. Research shows that 90% of people buy from the brands they follow on social media. In addition, 57% of social media users follow brands to learn more about new products and services.

Your social media branding strategy can not only help to attract more followers but also build trust and credibility that will earn you sales in the short and long terms.

As a marketer, one of social media’s biggest advantages in branding is the speed at which information travels. Because social media channels have such huge followings and engagement rates, brands can quickly and easily share information with a large target audience. In turn, those users can share the same message with their own audience, and so on.

Gaining impressions used to take weeks or months in an offline world. Now, it occurs in minutes in a social media-driven one. The number of impressions has drastically increased while the cost per impression has significantly decreased.

In addition, social media platforms offer data insights for businesses to visualize their reach. Gauge how many views, likes, and comments you receive. Or, hire a social media management service to track mentions of your brand that you don’t receive directly. If people are talking about your brand, social media gives you a chance to become part of the conversation – even if you weren’t invited!

Tip: Learn more about tracking your social media branding success in our social media analytics guide.

Now that you know more about social media branding, let’s look at some social media branding examples to follow.

First up, there's brand humor. Twitter has become a hotspot for brands that like to sound off zippy one-liners, jokes, and sarcasm. For brands like Wendy’s and MoonPie, their creativity in their Tweets has become the number one reason for users to follow them. These brands are constantly engaging on Twitter and coming up with off-the-wall yet relevant content to share with their followers.

Mattress producer Casper has taken a unique yet well-branded approach with Spotify. Their Casper Sleep Channel offers soothing, relaxing sounds to help listeners drift off to sleep – and potentially dream of a new Casper mattress!

Trendy clothing and accessories E-commerce company Square Sayings combines its products with well-branded visuals to grow its reach. Each image on the brand's Instagram page is a quote using the same bead-style graphics that you’ll find on the merchandise. What makes these quotes even more interesting is that they’re not the same generic stuff you’ll find plastered across the internet. They’re smart, witty, and highly relatable, and you can get them printed on everything from T-shirts to cellphone cases.

You can do personal branding on social media, too.

For example, experts on LinkedIn will post relevant insights about what they do and flag posts with a hashtag. The more often they post and the more consistent they are with the subjects of their posts, the more likely they are to be seen as an expert in their field.

Keep in mind you don’t have to do all the social media branding yourself.

User-generated, share-worthy content - like these user-generated content ideas - can help strengthen your brand and add authenticity to the mix.

Take The Everygirl, for example. This lifestyle publication doesn’t have products to promote, so it relies on UCG to become a go-to source for career-minded women. On its Instagram page, it gives a tag for users to include in their posts and be featured on its page and feed.

Creating a social media branding strategy takes time and intentional effort to develop. If you don’t give it the attention it deserves, you can’t expect your followers to, either. But when you focus on the fine details of your brand, nurture them, and remain consistent with your efforts, you’ll not only build a strong brand but also brand advocates that will help you market yourself without being asked.

Let’s look at some things you can do right now to improve your social media branding strategy.

First things first: the most basic elements of branding are largely visual. How would you feel if your local McDonald’s suddenly ditched the golden arches in favor of a purple Comic Sans “M”? Something about it just wouldn’t make sense, right?

The same goes for your own brand. Your brand is a collection of fonts, typography, colors, logos, and other elements that create a common thread for your business.

Do an audit of all your social media channels to fix any inconsistencies that could make your brand appear disparate or messy.

Connect Your Marketing Personas to Social Media

Once you have a visually consistent brand, it’s time to start tailoring your brand for each of your social media channels. This is because your Millennial and Gen X audience on Facebook might be completely different from your Gen Z audience on TikTok. They’re not going to like and engage with the same things.

Get specific on the type of person you want to connect with on social media. Then, start developing your social media brand management campaigns to speak to those personas on the right channels. A social content calendar can be a valuable tool to help you develop the right content for the right social profiles. Download our annual content calendar template for free.

Got a whole team of social media brand management experts? Then a style guide is a worthwhile investment.

Your social media style guide defines the brand voice you want to use for every channel. It can be as detailed or basic as you like, as long as it helps every content creator keep a consistent voice in line with your social media strategy.

Maybe you’re snarky like Wendy’s Twitter account. Or maybe you’re inspiring like Sharpie.

Choose your voice first, then develop content that sounds like you (not the other way around!).

Consider Creating Multiple Accounts for Different Focus Areas

What do Geico, the Geico Gecko, and Geico Racing have in common? They’re all part of Geico’s brand strategy on social media – but they each have their own accounts!

Each account addresses a different endeavor of the company. Some people love Gecko’s voice and his appearances in commercials, so he has his own account. The Geico Racing account is dedicated solely to Geico’s NASCAR sponsorship. These are two very different audiences with different priorities, but they are engaging with the same company.

Nike did something similar with its customer service channel. It created a separate Twitter handle, @NikeSupport, reserved just for customer inquiries. News and gossip site Buzzfeed has separate topic-based channels for food, animals, quizzes, videos, shopping, and more.

Smaller brands can follow a similar path to reach their social media goals. For example, if you are deeply involved in a charity or non-profit, consider making a separate channel for those updates. Multi-specialty retailers might have different channels for different types of products (e.g., women’s clothes vs kid’s clothes, etc.). This gives you a chance to appeal to a wider variety of audiences and deliver content that’s most relevant to their interests.

No matter where you are in your social media branding journey, know that the value of a strong brand cannot be overemphasized. If you’re just getting started on social media, you might not know which direction you want your brand to take. Or maybe you already have a social presence but feel it can be better, stronger, and more loyal to the brand you’ve built elsewhere.

A social media brand management expert can be a valuable resource in both of these cases and more. Contact Meltwater today and let’s discuss your social branding goals!

The Social Media Branding Guide

As a leading innovator in the digital space, Meltwater has been paving the way for businesses since 2001. With our commitment to driving change and breaking down barriers, we are proud to introduce a revolutionary new update – our Arabic User Interface.

This powerful addition to our platform opens up a world of possibilities for businesses everywhere, enabling them to harness the full potential of their marketing efforts through our exceptional suite of tools and services.

The Why: Breaking Barriers and Building Capabilities

The Market: Conquer a Digitally Growing Language

The Value: Groundbreaking Features in your Native Language

The Usage: How to Set Arabic as Your Preferred Language in Meltwater?

The Impact: Empowering Businesses to Succeed in the Global Landscape

At Meltwater, we believe in embracing cultural diversity and catering to the needs of our diverse customer base. That's why we are proud to offer support in Arabic, one of the world's most widely spoken languages with a massive 313 million native speakers. 

Arabic is the official language in 28 countries, including some of the fastest-growing economies in the Middle East and Africa. As a language of the future, it's crucial for businesses to have a strong online presence in this language.

The Middle East is a digital powerhouse with a wealth of resources, governments promoting tourism, and a growing internet population primarily speaking Arabic. With Meltwater's Arabic UI, we are providing businesses in the region with the tools they need to stay ahead of the curve in the constantly evolving industry landscape.

Our Arabic User Interface provides a personalized experience for our Arab users, allowing them to seamlessly navigate through our platform and leverage its powerful features for better monitoring, analysis, and engagement.

Smarter Decisions with Arabic UI
Providing a native language option in the app simplifies data comprehension, enabling users to make faster, smarter decisions. 
The localized interface enhances user experience, leading to quicker, more effective navigation.

Increased Productivity
The streamlined interface enables users to focus on their tasks, saving time and increasing efficiency.

Effective Communication
You can track and analyze information more effectively, leading to better communication and quicker decision-making.

Wider Accessibility
The inclusion of the Arabic language broadens app accessibility and enhances users' reach to a larger customer base.

User Satisfaction Guaranteed
The Arabic UI demonstrates Meltwater's commitment to catering to its Arabic-speaking users, boosting user satisfaction and loyalty.

Users can easily set up Arabic as their preferred display language via two easy steps. 

2. From the Language drop-down under Preferences, simply choose Arabic.

Once done, all parts of the Meltwater UI will be automatically translated into Arabic. Search results will continue to display the language of their original search.

Meltwater is committed to breaking down language barriers and making its platform accessible to all. With the introduction of the Arabic User Interface, businesses in the rapidly growing EMEA region can now take advantage of our extensive features, such as media monitoring, social listening, and sales intelligence, to make informed decisions about their social and media presence.

The result is a more intuitive, efficient, and productive experience that leads to better communication, increased user satisfaction, and ultimately, improved marketing performance.

Join worldwide businesses that have already made the smart choice with Meltwater. Request a demo today and see for yourself how our Arabic UI can empower your business to succeed in the global landscape.

Breaking Language Barriers: Experience the Power of Data & Social Listening with Meltwater's Arabic User Interface

Every second Sunday in February, the only subject that generates more buzz than football's big game is the advertisements that air during it. During those four hours, television audiences are arguably the most receptive to ads than at any other time of year.

The Meltwater Blog

Linkfluence is Rebranding as Meltwater

Full Guide to Social Media Image Sizes for 2025

The Social Media Branding Guide

Breaking Language Barriers: Experience the Power of Data & Social Listening with Meltwater's Arabic User Interface

Which Brand ‘Won’ Football's Big Night?

Using Twitter Lists for Better PR

Introducing the beta of Discovery, our brand new AI-based Insight Assistant

The Changing World of Digital in 2023

Data Lake vs Data Warehouse: Definition and Differences

The Importance of Social Media Metrics - Definitions and Calculations

What Is Bespoke Reporting?

How To Do a Twitter Audit Incl. Fake Follower Check