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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Slack holds more power than you can imagine. No, I’m not referring to the Giphy feature or emojiyfing your profile pic. The Slack team managed to develop a tool that connects a group of people in the easiest and most pleasant way possible. And in our cluttered messaging apps world, this is gold.

For those of you who haven’t joined it yet, Slack is the WhatsApp for teams. One of its benefits is the integrations to dozens of services, like Zapier, Mailchimp, Trello, and many others. Over 2 million people are currently using this messaging service every day, and not so long ago Inc. Magazine chose it as 2015 company of the year.

Slack offers one additional opportunity for its users – being active in open communities. Let's dig deeper into Slack communities:

Recommended Slack Communities for Marketers

Bonus: Recommended Communities by Readers

How To Jump Start your Slack Community with Influencers

A Slack community is a group of Slack users that are gathered around a specific topic. For instance, there are Slack communities for marketers, entrepreneurs, designers, and developers. There are also communities for a specific location, like an NYC Slack community.

The community acts just like your team’s Slack chat. The discussions are organized into different channels. For example, in a marketing group, there will be channels for inbound marketing, social media, AMAs etc. A member can chat in a channel of many members, or communicate directly with one of the members only.

There are communities everywhere: on Facebook, Linkedin, Reddit, GrowthHackers, Blab, you name it. Why do you need to join another community?

For the immediate response by great people.

Slack offers the benefits of a community with real-time response. In the thriving communities, the chat is honest and useful. You can ask any question, recommend a good reading or share your experience and get a helpful feedback.

The communities are a great place to find like-minded marketers who encounter the same issues as you and share their solutions.

The downside? You’ll add yourself another time-consuming platform to attend, with must-check notifications.

Thousands of marketers are already there, so you can not afford not to even try it and see what the fuss is all about.  

Before we dive into the recommended marketing communities, here are some recommended Slack manners:

Introduce yourself
When invited into the community, briefly introduce yourself in the general channel.

Read before you write
Make sure you get the channel’s vibe before you participate.

Don’t spam
Unless genuinely contributing to the conversation, don’t self-promote.

Be nice
People share honest questions and there’s no need to be rude or arrogant with your feedback. Be nice, it’s super easy. 

Write where you’re supposed to
Before posting your thoughts, make sure you’ve found the best channel for it.

Let's take a look at the most recommended Slack communities:

What is it: Online Geniuses is the biggest marketing community on Slack. It’s the right place to ask how to ignite your Snapchat marketing strategy, talk about trends and effectively network.

Look through the current members and see if you know anyone. Chances are if you’re in a niche you’ll recognize a few names
Make an introduction with encouraging people to reach out to you.
Share your location and say you’re always up for a meeting.

What is it: A super active community, who covers everything social and also operate location-centered channels, like the area-London or area-Singapore for local members. 

Surprising channel: #twincities – a channel for the Twin Cities of Minneapolis and St. Paul, Minnesota.

What is it: The Slack group of the international product community. Members talk about growth and data-driven product management.
Massey, product marketer, and community builder, share his insights:

If you’re trying to grow a Slack community, the key thing is to be present as much as possible, and help the community find it’s own shape and patterns. Slack is incredibly flexible, and you’ll find that some patterns of behavior will emerge without you having any control over them, and that’s okay!

Be present, connect with your community, and gently work with them to help shape a space that people want to be part of.

What is it: The beloved Inbound.org community expanded its boundaries and manages a highly active Slack group. The conversations are about content, SEO, tools, and many other inbound issues.

Precious tips from Mary Green, the mover and shaker of the Inbound.org community, for growing and nurturing a community:

Growing a community is like growing anything else, a lot of time is necessary to push the boulder up the mountain, once it reaches the top, it rolls down quite easily.

The difference with online communities is that you really have to focus on building relationships and talking to people. Honestly make them feel good, help them, tell them about things you think would be useful for them. Spend time looking at their problems and help them make connections with others in the community.

Channel you wouldn’t find elsewhere: #dutch-speakers

What is it: A community of conversion optimizers and data-driven marketing geeks. Many channels help matching members by their location, such as the channels for people from North America, Australia, Belgium, Brazil, and many other countries.

What is it: A place that gathers around growth, product and customer marketers. Powered by Drift, the community offers real-time answers by friendly group members.

Not-to-miss tips from Drift’s Amanda Tessier on how to get the most of a Slack community:

Set a profile picture of yourself. You’d be amazed how many people never upload an image or select one of a pet. Using a relevant photo makes it easier to recognize and remember who you are behind the profile.

In the groups I’ve joined, there’s usually a channel for this. Utilize it – sometimes people know your company or have held a similar position to you and want to share ideas.

Often people stay in the channels they were automatically added to upon invitation. You’ll find more interesting content in the other areas that might not be shared in the main channels. You can find these by clicking “CHANNELS” on the left sidebar beneath the team name.

This means sharing content, answering questions, and asking for input. Often people are cautious about speaking up. Conversation gets going when a few people start sharing content and lending their expertise.

Channel to learn your next hack: #growth

What is it: Definitely the group with the most creative name. Growmance is a community of growth marketers who are not afraid to ask for a honest feedback from the group members about anything. You can run your pdf or email template here and refine it till it’s absolutely perfect.

Ondrej Kubala, the growth hacker behind Growmance, shares his tips for getting the most out of the community:

You shouldn’t be afraid to ask. This is how you actually get to know new people.

If you know how to help others, go ahead and help them.

Stay away from self-promotion. Post it to channels that are used for this kind of things.

Too-cool-for-school channel: #hipsters 

What is it: You can tell by the name that this community is something different. The Grey Fedora is a “community of Hustlers, Hackers, and Hipsters aiming to connect and reach their ultimate goals”. Just try it.

The channel for building your own community: #tribebuilding

What is it: Share tribe-building strategies, experiences, and resources with fellow entrepreneurs, marketers, and other creatives.

Where to find tools for problems you didn’t know you had: #tools

What is it: A real-time Slack chat community for affiliate and internet marketers.

If you are looking for communities other than marketing, here some resources to expand your search and keep you updated:

Standuply: a directory of more than 2,000 Slack chat groups and communities.

Slofile: Public Slack community database.

Angela Cois’ comprehensive list of Slack communities

Reddit Slack Hangouts: A subreddit for Slack communities.

Sure, anyone can start a new community. Just create one with the sign-up option on Slack’s homepage. After you pick the community’s name and your username you are ready to go. Before inviting new members it’s better to set an automated welcoming message with community guidelines.

A community needs a massive push at the beginning. Here are the recommended first steps for creating the initial ripple:

The 8 Slack Communities Every Marketer Must Join

The best marketers are always looking forward, anticipating what consumers will need and want next. Spotting trends before they get big is an integral part of staying competitive in that process — there’s nothing less appealing to consumers than a communication or campaign that seems to be speaking to a moment that has passed. Adept marketers harness the excitement of the future and the possibilities of what’s to come. Trendspotting lets marketers find that excitement and use it to distinguish brands, organizations, and more from their competitors.

Trendspotting has never been a simple task, but in the modern era of infinite choices and limitless information, it’s especially difficult to know where to start. Can you relate? Then this guide to trendspotting is for you. Read on to learn more about what trendspotting is, how to do it, and how social listening solutions can supercharge your ability to spot trends.

Trendspotting is the action of identifying a trend before it becomes mainstream or reaches its peak. This involves taking steps to detect signals like emerging data anomalies or cultural shifts and using them to forecast a trend’s growth and development.

Trendspotting gives analysts, marketers, product developers, and other professionals the ability to plan for the future by anticipating new business opportunities and demands. Knowing about trends before they hit peak popularity can also help brands distinguish themselves from the competition with a first-mover advantage. For organizations looking to establish themselves as thought leaders, trendspotting is an important part of offering forward-thinking points of view.

Each field, industry, and objective can call for its own approach to trendspotting, but the most stripped-down method is just careful observation. An example of observation-based trendspotting is runway reports that come out of the major fashion weeks each year. Experienced fashion editors and scouts look for consistent elements and themes across runway collections and distill them into style predictions for their readers. The same approach is used at trade shows and conferences across industries to serve an endless variety of purposes, including product development to marketing strategy.

Human observation is a classic method when you’re working with a relatively small number of data points, but it gets much more complicated and less accurate at scale. That’s why more and more organizations are using data and AI-powered analytics to spot harder-to-find trends with precision and accuracy. 

For just one example, spirits company Pernod Ricard used AI-powered social listening insights to spot the organic wine trend before it boomed. That foresight gave its brands time to plan for demand and strategize how to set themselves apart. 

See how Pernod Ricard uses Meltwater to discover emerging beverage industry trends and take a look at our media intelligence analysis: What Marketers Can Learn from Paris Fashion Week 2024.

There is no one way to spot a trend, and best practices vary from industry to industry and objective to objective. But here is a basic series of steps to follow that you can build from.

Assess what information and data you need to understand the current state of affairs in your field, topic, or industry. That background knowledge will help you recognize what is and isn’t the norm.

Get the foundational metrics and patterns you need to be able to spot trends as they emerge. Unless you’re a statistics wiz, however, this is only feasible with a social listening and analytics solution. Our platform does the analysis for you across a wide data set, letting you get analytics at a glance with easy-to-read data visualizations. 

Step 3: Collect clues, samples, and signals

Now that you know more about norms over time, you can look out for information or data that deviates from it. Take note of those deviations — they will point you to budding trends. AI-powered spike alerts refine and automate this process so you never miss a critical development.

With a collection of signs or signals at hand you can then dive further to learn more about what is relevant to your trendspotting search. Look for common threads or interesting shifts to help you decide which potential trends look most promising. 

Drill down on the data to extract insights about the trend (like what is causing it and how it will develop) as well as intelligence about its audience (what about the trend appeals to them, how they are responding to it, what unites this segment, and what they will be looking for in the future). Without the right tools, this is a time-consuming and imprecise process, but tech-forward solutions do it in a fraction of the time with stronger results. For example, our social listening platform includes features like advanced data structuring and visual analytics to give users a shortcut from data to insights. Consumer health company Haleon uses it to get audience insights 80% faster than if they had undergone a traditional consumer research study.

Learn more about Haleon’s in-house social intelligence unit, powered by Meltwater.

These steps are generalizations of a more involved process that advanced technology like AI-powered algorithms can help automate. However, if you’re starting from scratch, you can iterate on this framework to find your ideal trendspotting method.

With practice, you’ll find the trendspotting practice that works best for you. Here are some tips to keep in mind along the way that will help you be successful.

Do your research. Familiarity (or even better, expertise) in the field or market you’re scouring for trends is key to finding fresh pattern shifts. Without it, you may think you’ve uncovered a hot trend that was obvious to your competitors or past its prime.

Listen to experts. Following leaders and trendsetters for their expertise go hand in hand with doing research. Find newsletters, blogs, social media accounts, and other regularly updated resources that can keep you in the loop of new developments and insights that you can use to boost your trendspotting efforts.

Be observant and curious. Often the most exciting trends come from unexpected origins. Keeping an eye out, asking questions, and investigating clues help you be a creative, and therefore competitive, trendspotter.

Use social listening. Technological advances have given trendspotters a slew of tools and solutions that make their jobs more rigorous and easier at the same time. For marketers especially, social listening is essential for trendspotting at scale with solid data that can inform better business decisions.

Check out our ultimate social listening guide to see how to get started.

You spotted a trend, but now what? To answer that question, return to your original goal for trendspotting. Take the insights you’ve uncovered and use them to strategize your next steps. This may look like making product or service updates, preparing for new staffing demands, reorganizing supply chains, revamping messaging and branding, or reallocating resources. 

No matter how you move forward, letting data drive your business decisions reduces the risk and increases the potential benefit of pursuing emerging trends. Spot insights and trends at scale with AI-powered solutions like Meltwater’s data-rich social and media intelligence platforms. Try it out for yourself by filling out the form below.

The Big Trendspotting Guide: Meaning, Examples, Tips

It’s certainly easier to send out a mass release in the hopes it gets published somewhere, but successful PR lies in taking the time to successfully build relationships with media — otherwise known as "personalized PR".

Rule number one in the public relations business is: don't send shotgun press releases to journalists.

A successful PR-media relationship is based on doing the groundwork. Know who you’re targeting and why. Inspire trust by explaining why you’ve chosen them, and show you’ve done your homework in terms of the beat they work in and what type of news they usually cover.

However, if you're used to blasting your press release in hopes that it sticks, this could be easier said than done. So we've come up with six steps to help you move away from this less strategic method and toward a more personalized approach.

How to Build a Better Relationship With the Media

The below article is adapted from Meltwater’s webinar on How to Write the Perfect Press Release, presented by Bizcommunity’s editor-in-chief Leigh Andrews.

In today’s world of information overload, with fake news and misinformation on the rise, journalists and editors simply don’t have time to read, let alone publish, every piece of content they receive.

But not just who. It's also what you know about them. Establish a personal connection by mentioning a similar interest or connection in common. 

If the story is truly newsworthy, you won’t need to sell it to us. Send through the basics — including social media handles and photos. If the journalist is interested and requires additional angles, images, or contacts, they'll ask.

Ensure you includes the basics in your pitch — who, what, where, when, why, how. This will help to minimize any back-and-forth if it sparks media interest. You’d be surprised how often a crucial detail is missing, such as the date, time or venue of an event, or the price of a new product.

The format of the content you send through could make or break it getting picked up. Paste it into the body of the email and also attach as a Word doc (not a PDF). Attach images to the email rather than embedding in the document.

Get someone else to look over the release and email. A second pair of eyes can catch things easily missed by the primary writer! And the last thing you want is to have to recall a pitch that has a typo or incorrect information.

Be sure to get the go-ahead internally before sending a pitch. This is especially important for embargoed announcements or sensitive PR moves.

The average media professional wears many different hats: proofreader, fact checker, photographer, social media manager, video editor, and basic graphic designer to name a few. If you’re approachable and able to quickly send through a few snappy comments from your client or company on a hot topic, you’ll fast become a favorite.

PR is all about relationships and so building a positive working network of media contacts is essential for success.

You can do so by having a quick read of a journalists' top stories for an idea of what they typically cover and, of course, nothing beats the face-to-face interaction.

Tip: Read this UK Media Database Comparison to find the best tool to help you with your outreach and contact building.

We’re all in the communications game together, but tend to spend our days deep in our respective trenches, forgetting to work together as allies. Fine time to pencil in an hour for a quick coffee meet to chat through how a journalist you're interested in picking up your story works, and what they're currently focused on. You’re guaranteed to get a better response to that than if you phone them weekly while they're busy chasing deadlines.

Newsrooms are consistently stretched so if you’re as speedy and accommodating to their time and schedule, they'll be more likely to prioritize your content needs over the myriad of other content missiles vying for their attention.

Once a story runs or a PR campaign is finished, measuring the results is essential. To that end, make sure your PR measurement strategy is on track!

There are many ways to measure PR success that provide you and your team with a much more accurate and realistic view of how your PR efforts are paying off. You no longer have to rely only on physical clippings as a barometer. 

With PR tools and software, like Meltwater Media Intelligence, you can customize your PR reporting and see more metrics that provide a fuller picture. Request a demo by filling out the form below to see it in action!

The Power of Personalized PR: Top Tips for Communications Pros

With Meltwater's influencer management platform, Klear Connect, you can manage, measure, chat, pay and do many other things with your team of influencers.

We’re thrilled to announce that we are launching an influencer hub of new tools and features to the Meltwater Influencer CRM.

With the new Klear Connect, you can stay up-to-date on campaign progress and manage influencer relations. From onboarding to payments, your entire influencer workflow can be easily coordinated from within Meltwater Influencer Marketing.

Not only is communication with influencers simplified with our new integrated chat service, but all the collateral that you and your influencers need to run a successful campaign will be easily located within your Connect conversations. That means, no more emails and no more excels, everything you need is right at your fingertips.

Klear Connect: Full-Cycle Campaign Management

Onboarding: Use customizable influencer brief templates to provide your influencers with the necessary guidelines to run your campaign

Project Syncing: Streamline communication with an integrated chat service to stay in constant contact with influencers, share and approve creative ideas, and follow up on your latest campaign

Contracts: Send and sign influencer contracts hassle-free

Payment Tracking: Aggregate payments and money transfers directly

Track Stories: Invite Influencers to authenticate their Instagram profile for the ability to monitor IG Stories

Tip: Learn more about influencer management, influencer agreements, and about our influencer payment solution.

The best element of the Connect suite is that it manages every aspect of your relationships, including the ability to track Instagram Stories. In 2018 Stories made up 1 of 3 influencer campaigns, and now with Klear you can receive insight reports on Stories to complete the 360-view of your campaign.

It’s an easy process. When onboarding, you can send an invitation to your influencer asking them to register with Meltwater and authenticate their Instagram account. After your influencer authenticates their account you will be able to monitor their Story activity with metrics like Unique Views and Engagement.

Tip: Take a look at more influencer marketing measurement KPIs.

With Klear Connect, manual features are automated to improve your influencer relations. Whether it’s sending an influencer campaign brief in bulk to a list of influencers you’re collaborating with, or brainstorming ideas with a single partner, everything can be done with ease and convenience within Meltwater.

Build your brief to clearly outline your campaign objectives, expectations, guidelines and deliverables.

Simply send invitations to Influencers you would like to collaborate with from within Meltwater Influencer Marketing

Collaborate with seamless communication and real-time notification to easily approve content, sign contracts, track links, and send payments

Learn how Klear Connect can help your influencer marketing strategy.

Klear Connect: The CRM To Manage Influencer Relationships!

For some time now, Facebook’s organic post reach has been in decline. You may have 1,000 likes on your business page, but how many of the people who have liked your page are actually seeing your message? Well, it depends on how often people engage with your content, but the figures are alarming: estimates are around 10%, but some writers put the number as low as 1%. So your 1,000 likes may result in only 10 people seeing your post.

Reach is a key content marketing metric marketers use on Facebook to measure brand awareness, after all, if you don’t know how to reach your followers, you will fail no matter how many followers you have. But what does Facebook Reach even mean?

According to Facebook, Reach is an estimated metric that calculates the unique number of people who saw any piece of content from your Page or about your Page. In essence, it is the count of Facebook users who came into contact with your brand on Facebook.

In this blog post, we set out to share our best recommendations on how you can widen the reach of your audience on Facebook and boost your success on the social network. Enjoy!

3. Use Facebook comments to engage on blogs

8. Built-In Social Media Monitoring: Use Facebook Insights

Nobody wants to engage with a boring brand. Think of your presence on Facebook like a show performance: your content should be there to educate, enlighten and entertain. To generate engagement and increase Facebook audience reach, create content where you can showcase your staff, behind the scenes clips, and shine a light on your customers and how your products or services are solving their problem.

The Meltwater Blog

The 8 Slack Communities Every Marketer Must Join

The Big Trendspotting Guide: Meaning, Examples, Tips

The Power of Personalized PR: Top Tips for Communications Pros

Klear Connect: The CRM To Manage Influencer Relationships!

How to Boost Facebook Reach

The 13 Best Marketing Podcasts You Need to Be Listening To in 2025

Media Monitoring Tools in Ireland – What You Need to Know

Media Landscape in Ireland: A Complete Guide

#unlabeled: Diet Coke Uses Influencers to Fuel A Powerful Conversation

The 20 Best Finance Podcasts 2025

From “girl dinner” to “the Roman Empire”: A look back at the viral phrases of 2023

20 Most Important PR Statistics for 2025