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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

After looking at some general social media statistics and statistics about social media usage in the Philippines, we thought it was time to go more narrow.

The Philippines is still home to magnificent white-sand beaches, a thriving agricultural sector, abundant natural resources, and a wide variety of delicious, one-of-a-kind treats that have earned it the nickname "The Pearl of the Orient". Nowadays, it seems to fit the description for different reasons.

In 2024, that pearl has been transformed into a digital hub, complete with a socket that can be used as a lamp, complete with a high-quality 5G wireless internet connection. With a rapidly growing tech-savvy populace, the Philippines has become one of Southeast Asia's most promising new digital markets.

Filipinos are typically attached to their phones, whether commuting home from work, waiting in line to pay for groceries, or just relaxing with a meal and a drink.

Users spend 10.5 hours a day browsing their favourite social media platforms.

Not only does it help people keep tabs on what's going on in the nation, but it's also becoming more ingrained in day-to-day life as a means to order food, make deliveries, communicate, and so much more. It's become part and parcel of the very lifeblood of the Filipino people.

This begs the question, what is the most used social media platform in the Philippines in 2024?

*Clicking each leads to the respective fact lists below

Facebook is the top social media platform in the Philippines

96.2% of Philippine internet users aged 16 to 64 are using it monthly.

48.7% said that Facebook is their favourite social media platform among the most popular social media platforms in the Philippines.

Facebook has an 85.44% share of web traffic, coming through clicks or taps from other sources.

83.85 million users can be reached via Facebook ads. 

75% of the Philippines' total population can potentially be engaged.

46.7% of users are male, as opposed to 53.3% female.

Of the Philippines' Facebook users, 98.7% access the social media platform via mobile phone. 

The average user aged 18+ "likes" 2 pages in their lifetime.

The same demographic "likes" 10 posts, types a comment 11 times, shares 2 posts, and clicks on 10 ads in 30 days.

Tip: Read these 5 Facebook Marketing Tips To Make Your Brand Successful, Learn How To Sell on Facebook Marketplace, Learn how to create a Facebook Business Page, and How to Get The Best Facebook Page Analytics using Facebook Monitoring.

Facebook Messenger is the second most used among the top social media apps in the Philippines, with 94.4% of internet users aged 16-64 utilizing it each month.

20.2% of users said it was their favourite social media platform.

55.15 million users can be reached via Facebook Messenger ads.

49.3% of the Philippines' total population can be engaged through advertising.

Tip: Check out these 10 Facebook Messenger Marketing Ideas, learn how to use WhatsApp and Messenger Apps as Marketing Tools, learn How To Use WhatsApp for Business in 2022, and get more information on WhatsApp Broadcast.

Instagram rounds out the top 3 leading social media platforms among internet users in the Philippines

7.6% of social media users from the same demographic said it's their favourite platform.

18.65 million users can be reached via Instagram ads. 

Ad reach increases by 24.3% yearly, with an additional 3.7 million users engaged.

35.8% are male, as opposed to 64.2% female.

22.3% of ads published on the social media platform Instagram reach users aged 13+.

Tip: Download Ultimate Guide to Instagram Marketing for free, learn How To Be Successful With Instagram Marketing, How to Use Instagram Ads, check out these current Instagram Trends, and learn How to Use Instagram for Business.

67.9% of Filipinos aged 16-64 consider TikTok their most-used social media platform.

TikTok is the Philippines' third most popular social media platform, with 9.7% saying it's their favourite.

35.96 million Filipinos aged 18+ get engaged through TikTok ads on the app.

It's one of the fastest-growing social media platforms, with a quarterly 8.8% increase in ad reach.

TikTok ads reach 34.7% of total male users in the Philippines, while 65.3% of female Filipino users are hit. 

Almost half of all Filipino internet users aged 18+ get exposed to the ads on Tiktok, with 49.4% of the population reached.

Tip: See this list of the top 5 TikTok Influencers in the Philippines if you'd like to start a partnership. We also recommend you learn how to use TikTok for business, check out the best TikTok Scheduling Tools, and learn more about other TikTok statistics.

Twitter is the 5th most-used social media platform in the Philippines, with 59.2% of internet users aged 16-64 using it.

4.7% of the same age group say Twitter is their favourite platform.

Twitter reports that 10.50 million users can be reached through ads on the social media platform.

9.4% of the entire population of the Philippines can be engaged through digital marketing on Twitter.

12.6% of the population aged 13+ can be reached by advertising.

The quarter-on-quarter increase in potential advertising reach on the platform is at 2.9% or 300-thousand new users.

Tip: Learn how to create a Twitter Marketing Strategy, check all Twitter Stats Marketers Need To Know, learn Twitter Management for Beginners, and How to Use Twitter Analytics.

Final Thoughts on the most used social media platforms in the Philippines 2024

Filipinos can't get enough of checking for breaking news on Facebook, connecting with family and friends on Messenger, checking out what their friends are up to on Instagram, watching short videos on Tiktok, and keeping up with current events on Twitter. They consume content as routinely as waking up to a cup of coffee in the morning because it influences every aspect of their being.

With the internet infrastructure in the country only improving and citizens being forced to adapt to the digitalization of the media landscape in the Philippines, it's clear that this paradigm shift is here to stay.

Would you like to always stay on top of what is happening on social media? Our Meltwater Social Listening Tool can help you with that. If you're interested in getting a free tour, simply fill out the form below and we will be in touch.

What Are the Most Used Social Media Platforms in the Philippines 2025?

Emojis as we know them were invented in 1998, and since then they’ve evolved to have a significant place in modern digital communication. According to online emoji dictionary Emojipedia, there are 3,782 Unicode Standard emojis, as of September 2023. Still, each of us uses only a small selection of those emojis regularly. We used our social listening and analytics solution to see which ones are the most popular. 

Our analysis looked at the usage of the top 10 emojis of 2023 according to Emojipedia’s mid-year rankings in English-language social media posts across 12 platforms, including Instagram, Twitter, and Reddit. Here is how they rank from least- to most-mentioned from January 1 through November 30, 2023:

<ol class=”medium”>
  <li value="10">😊, or Smiling Face with Smiling Eyes</li>
  <li value="9">✨, or Sparkles</li>
  <li value="8">🥰, or Smiling Face with Hearts</li>
  <li value="7">😍, or Smiling Face with Heart-Eyes</li>
  <li value="6">🙏, or Folded Hands</li>
  <li value="5">🔥, or Fire</li>
  <li value="4">❤️, or Red Heart</li>
  <li value="3">🤣, or Rolling on the Floor Laughing</li>
  <li value="2">😭, or Loudly Crying Face</li>
  <li value="1">😂, or Face with Tears of Joy</li>
</ol>

Let’s dive deeper into some high-level trends.

Schedule a demo to get an up-close look at the social listening solutions we used to create this blog.

Which emoji was mentioned the most in 2023?

This share of voice chart from our social listening and analytics solution shows that the 😂 emoji had 46 million more mentions than the 😭 emoji.

With 254 million mentions, face with tears of joy, or 😂, was used significantly more than the nine other emojis we analyzed. It was followed by loudly crying face, 😭, and rolling on the floor laughing, 🤣. These three emojis topping the chart can be used to express similar emotions like laughing, delight, and extreme amusement — all cases where a simple LOL just won’t suffice. (Though it’s important to note that the loudly crying face can also be used to express opposite emotions, like sadness, exhaustion, embarrassment, and more.)

Learn more about the meaning of emojis and how Gen Z and Millennials use emojis differently in our social listening analysis of "Millennial cringe".

Rounding out our top five are the red heart emoji, ❤️, and the fire emoji, 🔥, both of which people use to show that they like or absolutely love something. Together, these top five highlight how people often use emojis to express strong emotions related to love, amusement, and admiration. Word clouds for each emoji, analyzing the most common keywords mentioned with them, show the differences and commonalities in usage between the 10. For example:

“Life” is the top keyword for 😂, 😭, 🤣, ✨, and 🙏

“Love” is the top keyword for ❤️, 😍, and 🥰

Notably, the ranking of the most-mentioned emojis fluctuates throughout the year, with some interesting occurrences. 

This line chart from our social listening and analytics solution shows how the volumes of emoji mentions remain relatively consistent over time except for some notable spikes.

Mentions of both 😍 and 🥰 spiked on February 14, but those of  ❤️ surged highest, making it the most popular Valentine’s Day emoji. 

Another significant shake-up in the rankings occurred on October 26 when 🔥 had the third-highest mentions, having had the sixth-highest a month earlier. That spike in mentions was due to a Bitcoin spam tweet that was copied and pasted across Twitter, likely by bots.

Bots aren’t all bad! Read our social listening analysis of why 2023 was the year of AI chatbots.

Which emojis were most popular on each social platform in 2023?

This share of voice chart from our social listening and analytics solution shows that the ❤️ emoji is one of the top five used across social platforms.

Emoji use varies between social media platforms, as well, thanks to their distinct contexts. The top overall emojis are generally consistent when filtered down to Twitter, Reddit, and Facebook, but sparkles, ✨, get significantly more usage on Instagram, Pinterest, and Twitch, where they are used to make post and stream titles stand out.

On Pinterest, where people go to find inspiration, ❤️, ✨, 😍, and 🔥 are the most-used emojis. This is likely because those emojis lend themselves well to saying, “You’re gonna love this” or “I love this idea!” 

Access our Global Digital Reports for more stats on social media platform usage.

Which emojis were most popular in different countries in 2023?

These ring charts from our social listening and analytics solution shows that the most-used emojis are not universal.

Top emojis also vary by country, as the above share of voice chart shows. The most popular emoji in the United States, United Kingdom, and Nigeria was 😂, but it was 😭in South Africa and ❤️ in India. 

The second-most popular emoji by country was even less consistent: 

These differences in mention volumes point to how the utility of emojis changes across regional and cultural contexts.

So there you have it: The top emojis of 2023 according to our social listening and analytics solution. However, there is much more to the story of what digital communication looked like this year and where it is headed. Get that story tailored to your brand’s business needs and goals for 2024 with the Meltwater Suite. Fill out the form below to schedule a free demo. 😊

The Top Emojis of 2023

Is Influencer Marketing Bad For Mental Health?

Connecting with Gen Z via Influencer Marketing

Campaign Inspiration: #BraveTogether from Maybelline

More Brands Promoting Mental Health Awareness

Run an Impactful Mental Health Influencer Campaign

We would be remiss to ignore recent reports indicating that certain features on social media can have a negative impact on mental health, specifically for teenagers. These reports are worrying, and while we do not have the power to change how these platforms are operated, we do hope that the brands that enlist these platforms for marketing initiatives do so with mindful intention.

For us, that is the beauty of influencer marketing. It is a marketing channel that requires the most intentional strategy, and will often put emotional impact before monetary. Because the stronger the emotional connection the better the influencer ROI and brand longevity.

In a recent study by Fuse Media, it was found that 76% of Gen Z believe that a brand should be empowering.

This is a generation that values the positive impact of profit, and they want to see this reflected in the brands they subscribe to. And, it’s important that brands will stand up and talk about things that were once considered taboo, like mental health.

Being vulnerable means being authentic, and authenticity is one of the best ways to form lasting connections with a new audience.

Maybelline is an American beauty and cosmetics line based in New York City. If you were anywhere during the 90s and early 00s then you’ve most likely heard the phrase, “maybe she’s born with it, maybe it’s Maybelline.” Well, maybe that slogan didn’t age too well but it’s hard to forget.

The brand you might remember for its “lash blast, long-lasting mascara” is presenting itself in a very different way. With its #BraveTogether campaign, the beauty brand is looking inward and openly talking about mental health. A bold and important move for a brand that exists in an industry that has been connected to negatively impacted women.

The company creatively promoted the campaign with an animated Lifter talking about Anxiety and Depression. The juxtaposition of openly speaking about mental health through cartoon makeup is such a clear representation of where marketing is today. Companies, in every industry, need to get honest and raw.

Storm Reid is an American Actress and an official spokesperson for Maybelline. With 1.6M follows Storm has a dedicated social media following, with a True Reach of 700K views per post. 44% of her audience is aged 18-24, and 80% are female, making her a perfect collaborator for a brand looking to engage with a younger audience.

Past Collaborations: Aerie, New Balance, Colgate

 Storm Reid on Instagram: "One in four people experience anxiety and depression - and that number might even be higher. While I’m still learning about and navigating this space — I do know that mental health can look different for everyone, so I try my best to be of service to my friends and family when it comes to caring for and recognizing each of our individual struggles. This is a conversation I’ve always wished was less taboo, because we should all feel comfortable and safe talking about these things. 

That being said, I’m proud to be a part of the @Maybelline family - and their commitment to dedicating mental health resources, information, and so much more to its consumers. Through BRAVE TOGETHER and their Raise Your Hand initiative, people have an opportunity to engage in conversation with other people about mental health. While it’s often hard to talk about, it’s essential, and having an initiative and resources in place makes people struggling not to feel alone and also educates others who want to learn more. Link in my bio to learn a little more about this cause and how you can get involved. ❤️ #bravetogether"

Some brands have opted for posts focused on mental health awareness rather than a full campaign.

Fashion brand Kenneth Cole partnered with the Mental Health Coalition, and share the initiative with their followers. Additionally, they launched a t-shirt line called “Voice Wear”, a percentage of each purchase is donated to the Mental Health Coalition. 

<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/CU2fJpwFujo/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CU2fJpwFujo/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CU2fJpwFujo/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Kenneth Cole (@kennethcole)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

The woke teen brand honored World Mental Health Day, by taking a break from social media and encouraging followers to take a moment to recharge and reflect.

<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/CU238ObASsE/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CU238ObASsE/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CU238ObASsE/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Abercrombie &amp; Fitch (@abercrombie)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Papier is a personalized stationery company selling notebooks, planners, cards, and more. The brand has a line of wellness journals to encourage gratitude. On Mental Health Day they shared various writing prompts that useful tools for self-check-ins and reflection.

 Papier on Instagram: "Sometimes it’s easy to get caught up with where we are going and what we’ve achieved. This #WorldMentalHealthDay we’re sharing some prompts to check in with yourself and your loved ones. Take a breath, then tap to pause.

Head to our stories for more tips."

Are you ready to build an influencer marketing campaign that makes a difference? Connect with one of our influencer marketing experts and learn how to identify influencers that will help promote your brand values in an authentic and meaningful way:

Influencer Marketing and Mental Health: Lessons From Maybelline

Did you ever upload a photo of a product you want to buy into an app to check what it costs in stores near you?

Or maybe you’ve noticed a driverless car miraculously stopping when a pedestrian is crossing the street?

In any case, you would probably agree that such things are pretty cool, right? 😊

Here’s where image recognition software comes into play. 

Although there are many options available in the market, we want to present to you our favourite picks for businesses in 2025!

How Does Image Recognition Software Work?

What Is the Best Image Recognition Software?

Final Thoughts About Image Recognition Software

Image recognition software is a computer program that can identify an object, scenes, people, text, or even activities in images and videos. This is possible due to deep learning algorithms and artificial intelligence (AI).

Check out our image recognition overview to learn more about important terminology, machine learning, computer vision, and deep learning in plain English. Give it a read!

💡 Tip: If you want to find out more about artificial intelligence, read our thoughts on Social Media Bots, AI in Marketing and Media Impact Analysis.

Generally, image recognition software works in four steps:

Preparing labeled images to train the model

Training the model so it can learn to recognize images

For a self-driving car to know what a stop sign looks like, it must be presented with an image of one. The machine will study it through a variety of algorithms and analyze what stop signs should look like by scanning the image section-per-section.

Once the image is completely read, it can be appropriately labelled and categorized. The more images of stop signs the machine can read in different conditions or angles, the better the chances it doesn’t confuse it with other things, like a dog for example. 😊

💡 Tip: Learn more about how Meltwater uses AI. 

We want you to find the best image recognition tool for your business needs! Therefore, we’ve prepared an overview of our top picks for 2025:

1. Meltwater Image Search: A Game-Changer in Social Media Monitoring

2. Google Reverse Image Search: No Words Needed

6. WhatFontIs: Upload a Font & Let AI Do the Work

Are you looking for a simple and highly intuitive social media monitoring software with the ability to search the context of an image, rather than only text?

Do you want to spot new consumer trends in real-time and get all the insights you need with the help of artificial intelligence?

We’re very proud to introduce the brand new Meltwater Image Search feature (aka. company search and visual listening) based on state-of-the-art computer vision models created by Linkfluence, A Meltwater Offering.

✓ Access data about your brand in non-verbal and non-textual content posted on news, blogs, and Reddit.

✓ Leverage visual AI-based demographic models including gender detection, age groups, and people density.

✓ Monitor which celebrities you are associated with.

✓ Use Optical Character Recognition (OCR) and logo detection to find mentions of your brand in visual assets (e.g. in signs and t-shirts).

✓ Detect scenes, objects, or even visual emotion.

✓ Find out if your brand is used in trending memes and take action.

Using an AI algorithm, our platform can also identify “not safe for work” (explicit) content, which will give you extra peace of mind as you will be able to filter visually inappropriate images.

Are you ready to rise above your competitors and start creating more targeted and highly-effective marketing campaigns? Fill out the form below and get your free demo today!

The Meltwater Blog

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Influencer Marketing and Mental Health: Lessons From Maybelline

Top 8 Image Recognition Software (2025)

The Influencer Payment Solution You’ve Been Waiting For

What Is Trend Forecasting? Trend Prediction Guide

The 8 Top Chinese Social Media Apps, Sites & Platforms 2025

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The Big Trendspotting Guide: Meaning, Examples, Tips

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