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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Become a certified influencer marketing professional!

In our industry, we know that learning never ends. Social media trends come and go, and it’s important to ensure that we stay ahead of the game. That doesn’t just require staying on top of the latest industry updates, but it means maintaining a consistent education of best practices to ensure that your skillset is a competitor.

While many of us are still living the remote-work life, 2024 is a great year for online learning. Such programs are a great way to ensure that you stay on top of the game, even though you may not physically be in it.

To help give you a competitive advantage, we compiled a list of influencer marketing courses and certificate programs every influencer marketing expert should consider enrolling in.

We'll take a look at 5 influencer marketing certificate programs you should know about:

Meltwater: Influencer Marketing Industry Certification

Udemy: Create Influencer Marketing Campaigns That Grow Your Brand And Increase Your ROI

Meltwater: Learn How To Find, Vet, Manage, and Measure Influencers

Meltwater: Advanced Recruiting, Collaborating, Payments, and More

Coursera: Influencer Marketing Strategy Course

All successful influencer campaigns are based on successful strategies. In this course, you will learn influencer marketing fundamentals in order to effectively launch winning campaigns. After completing the course, you will have a complex knowledge of influencer marketing that will allow you to identify where influencer marketing fits into your funnel, best practices for budgets, tools for successfully identifying relevant influencers, how to measure the impact of your campaigns, and much more! 

Introduction to Social Influencer Marketing

Sign up for the course: Meltwater Influencer Marketing Industry Certification

Up your influencer marketing knowledge with this thorough 7-part course covering the ins and outs of influencer marketing. Ensuring that marketers get the most bang for their buck, and learn how to run influencer campaigns with strong ROI.

Part 5: Partnerships and Collaboration Strategies

Part 6: Measuring Your Influencer Campaign

Sign up for the course: "Create Influencer Marketing Campaigns That Grow Your Brand And Increase Your ROI – Don’t Pay-And-Pray"

The Meltwater influencer marketing solution is one of the best influencer marketing platforms, so why not take a course on all the ways you can leverage it for your influencer marketing strategy. Brought to you by Meltwater, this course will give you all the foundations you need to run successful campaigns with the tool.

Finding potential influencers to work with

Managing your influencer marketing campaign (influencer management)

Measuring your influencer campaign performance

Sign up for the course: Learn How To Find, Vet, Manage, and Measure Influencers

Once you receive the foundational knowledge on leveraging Meltwater for your influencer marketing strategy, it’s time to enroll in the advanced course. With this, you will learn how to use the advanced features of Meltwater's social influencer platform including recruiting, managing influencer contracts, processing influencer payments, integrations, custom scoring, and workspaces. This is the ultimate course for learning how to become a Meltwater Power User!

Introduction to Influencer Marketing with Meltwater: Advanced

Sign up for the course: Advanced Recruiting, Collaborating, Payments, and More

Offered by Rutgers University, this college-level course lets you learn the fundamentals of building a successful influencer marketing strategy. The course covers everything from the difference from B2B to B2C strategy to determining relevant influencer marketing KPIs that will properly measure your campaign success. And, in order to complete the course, you must submit an influencer marketing strategy pitch, allowing you to feel confident in the skills you’ve acquired.

Top Influencer Marketing Certificates To Add To Your LinkedIn

Influencers are everywhere on social media, but exactly what is an influencer? Read now to take a deep dive into the specifics and how to partner with them.

Influencer Definition: What Is an Influencer?

Benefits of Working with Influencers in Marketing

Influencer marketing is a $16.4 billion dollar practice that’s keeping marketers on their toes. And no wonder — businesses are making an ROI of $5.2 for every $1 spent on influencer marketing. 

Not only does influencer marketing help brands get their products in front of more people, but it’s also become a career goal for more than one in four young people. But what is an influencer, and more importantly, why should brands care? 

Let’s take a closer look at influencer meaning and why they should be part of your marketing strategy.

In marketing, we define an influencer as a person who has many followers on social media and can sway the opinions of others.

Influencers are authorities in a particular niche or industry (such as beauty, technology, fashion, fitness, food, or travel). They’ve established credibility as a trusted source of information. 

Their followers trust them to share valuable insights and make product recommendations. Most importantly, their recommendations can sway others’ buying decisions, making them lucrative partners for brands and businesses.

Other terms for an influencer are brand ambassador and content creator. Bloggers, vloggers, and YouTubers may be considered influencers, as well as anyone with a large audience on social media (e.g., an Instagram influencer).

Influencers typically fall into one of the following categories:

Nano influencers have small followings (between 1K-10K) and may be just starting their influencer journeys. They may also be experts in very niche subjects that don’t command large followings (e.g., an expert on sunflowers rather than gardening as a whole).

Micro-influencers have a following of between 10K-50K and have highly engaged followers. They’re not popular enough to recognize them if you passed them on the street, but they remain highly influential in their niches. Micro influencers' ROI can be significantly higher than using influencers with mass appeal (like a celebrity).

Macro influencers have between 50K-100K followers and are more recognizable social media personalities. They’re considered “mid-tier” influencers and typically have high influencer engagement rates.

Mega influencers are more recognizable than macro influencers and have up to 1 million followers. They typically cover broader topics or industries and tend to work with high-profile brands.

Celebrity influencers have over a million followers on social media and are usually household names. Jennifer Aniston, Kylie Jenner, and Pewdiepie are examples of well-known celebrity content creators.

All influencers are content creators — you can’t influence an audience without having something to show them. Bloggers, vloggers, podcasters, and social media users can all be influencers.

Something else that all influencers have in common is their connection to their audience. Strong followings are built over time, and the influencer has the benefit of knowing what their followers like and respond to. This allows them to create impactful content that commands a high engagement rate, which keeps their fans coming back for more.

Typically, influencers have established themselves on social media channels, such as TikTok, Instagram, Facebook, Twitter, or LinkedIn. This is where they share their content, attract new followers, and grow their personal brands.

What sets influencers apart from average social media users is their ability to cultivate a loyal following. These followers look up to them as role models and trust their recommendations when it comes to products, services, or even political views.

Influencers create content around their particular niche to share with their audience. This might be a how-to video showing how to use a product, before-and-after snapshots, an unboxing video, or a static image of a favorite product, for example.

Sometimes, influencers create this content on their own. They’re highlighting the brands and products they love, with no strings attached. 

And sometimes, this content comes in the form of sponsored posts. Brands that have connected with the influencer might pay them to create content on their behalf. Or they might offer free products to the influencer to try in hopes they’ll promote them on social media.

Tip: Learn more about influencer rates per channel, and our influencer payment solution, and download our influencer rate card.

Influencers are seen as relatable and authentic to their followers. They often speak from personal experiences and provide honest reviews of products, making them more trustworthy than traditional advertisements.

They also create a sense of community among their followers. They engage with their audience through comments, live streams, and Q&A sessions. These direct interactions help them build a loyal following that feels connected to them personally. This creates a strong influence over their audience's purchasing decisions and lifestyle choices.

Most notably, influencers have an innate ability to inspire others. From eye-catching product-related content to travel photos that create major FOMO, influencers lead lives that others want to have. They help followers picture what could be and show them better ways of doing things. 

Being able to pull people in and let them see themselves in the picture is what great influencer marketing is all about. Since influencers are normal people (not corporate brands), it’s easier for followers to put themselves in the right mindset and connect with influencer marketing campaigns.

The key to successful influencer partnerships is authenticity. Influencers need to genuinely believe in the products they promote, as followers can quickly sniff out insincere endorsements. It's essential for both parties to establish trust and open communication throughout the collaboration process.

One way brands can work with influencers is by influencer gifting - sending free products as a gift. This is a great way to introduce your brand to an influencer. They have real products to try and can give their followers honest testimonials or recommendations. However, keep in mind that simply sending gifts doesn’t mean the influencer will create content for you. A gift is just that — something you give with no expectations of receiving anything in return.

Another option is to directly connect with influencers for collaboration. Brands can pay influencers a fee to create sponsored content on social media. Influencers know their audience best and know what their followers are most likely to respond to. It’s best to let the influencer take the lead on content creation. 

Check out our guide on influencer pricing, and learn more about the going rates for influencers in our influencer rate card.

No matter how you choose to collaborate, successful influencer marketing campaigns start with identifying the right influencer. You want to choose influencers who align with your brand's values and goals. It’s not just about follower count anymore. Once you identify potential partners, you can reach out to explore the next steps.

Working with a social media influencer gives brands tons of benefits. Here’s how influencers support a positive ROI:

Influencers have highly engaged audiences. Followers value the influencer's opinion and take action based on their recommendations. Brands can leverage this trust to gain instant credibility for themselves.

Influencers are experts at creating engaging content that resonates with their followers. They know how to craft compelling messages that capture the attention of their audience and keep them engaged. When an influencer endorses your product or service, it sends a message to their followers that your brand is trustworthy and worth investing in.

Working with an influencer that caters to your niche market helps you reach more potential customers. And since they already have high esteem for the influencers they follow, many of them are likely to convert into paying customers.

Also worth noting is that influencers have followers across different demographics, which means that brands can target new markets through these partnerships.

Influencers can help drive traffic to your website through sponsored posts. These are posts where the influencer promotes your product or service on their social media channels in exchange for compensation. The influencer’s content encourages their followers to click through to your website and learn more about what you offer.

Another way influencers can boost website traffic is through affiliate marketing. Give them a special coupon code, discount, or other high-value offer to share with their audience. It’s a great way to acquire new customers, plus you can easily track how many customers the influencer sent you based on the total number of redemptions.

When an influencer promotes your product or service, they are essentially endorsing it to their followers. This endorsement comes with a personal touch that resonates with followers, which increases the chances of their making a purchase from you. As a result, influencer marketing has become one of the most effective ways to drive sales for brands across various industries.

To recap our take on what is an influencer, we’ve covered:

Influencer meaning: A person with a sizable social media following and the power to persuade others’ buying decisions.

What makes influencers essential to marketing

But applying this information isn’t feasible until you can find and connect with the right influencers. 

That’s where Meltwater's influencer marketing capabilities can help. Our powerful influencer marketing strategy platform helps you discover relevant influencers in your niche based on factors that matter to you, including:

Choose social influencers who have real authority and engagement (and no fake followers). Then, connect with them directly to start a one-off campaign or a long-term relationship.

With Meltwater, you can manage every aspect of your influencer marketing, demonstrate ROI, and maintain strong connections with your most influential partners. Get a demo to learn more:

What Is an Influencer? Definition and How to Maximize Impact

Having an influencer contract template on hand can save you time and provide a better experience for all parties. Create your own or steal ours for free!

What Is an Influencer Marketing Proposal?

What Is the Difference Between an Influencer Marketing Proposal And an Influencer Contract?

What Is the Difference Between a Pitch and A Proposal?

How To Create an Influencer Marketing Proposal

How Meltwater Can Help You Collaborate with Influencers

Discover how to create a winning influencer proposal template that will impress clients, decision makers, and stakeholders.

Influencer marketing has shown great promise for brands. In fact, influencer marketing statistics show that influencer-generated content outperforms branded posts. Just as you need an influencer contract to protect your brand and outline everything from payment terms to expectations, brands also benefit from having an influencer proposal template that gains the buy-in of decision makers on leveraging influencers in the first place.

Here’s what you need to know about the influencer marketing proposal process and how to create your influencer marketing proposal template that you can reuse with all of your influencer relationships. You can get started by downloading this free influencer marketing proposal template.

Every marketer knows that a proper marketing strategy needs influencers. However, there are still some people who could use a little more convincing or help to understand the impact and value. For this, there is an Influencer Proposal Template.

Here’s why your influencer marketing campaign needs an Influencer Proposal Template:

It allows you to clearly define your influencer marketing strategy and objective for decision makers and clients.

It frames how influencers will play an integral role in achieving your goals on social media, whether it's to grow your following on Instagram or TikTok or generate more sales through other social media channels. 

It states the “what, how, and why” of an influencer campaign.

It helps maintain full alignment between you and your stakeholders and ensures all parties are entering a project with the same expectations.

An influencer proposal template isn't the same as an influencer contract.

Sometimes called an influencer agreement, an influencer contract helps to set the right expectations for all parties involved and offers protections regarding content, payment, and work terms. It also makes life easier for marketers when you’re in talks with multiple influencers.

On the contrary, an influencer proposal template is mainly for internal stakeholders. You're proposing the idea of using influencer marketing and how you plan to go about it.

An influencer proposal template gives you an editable framework. It allows you to personalize your proposal to each prospective client you're serving in a scalable, guess-free way.

Using a proposal template is a key part of a broader influencer marketing strategy that will help you stay organized. Keep reading to learn how to create your own.

Tip: You can get started by downloading this free influencer marketing proposal template.

While a proposal may sound like a pitch, the two are quite different. Your pitch is your introduction. It is a way to present your skills and value to a potential client or partner. The proposal can only happen if your pitch was successful. After you have convinced a client WHY you are qualified, the proposal shows WHAT you will do with your skill set. 

Think of it as a concert. The pitch is the opening act that gets the crowd excited, and the proposal is the headline that people paid money for and better show up on time and deliver. It’s your time to shine! 

Your pitch preludes your proposal, and of course, complements it. But without a solid proposal, your pitch ultimately falls flat.

Imagine going to a restaurant that has received great reviews. You finally get reservations and upon arrival are impressed by the cool, if aloof waitstaff, chill playlist, and custom interior. The menu is looking promising: classic dishes with a modern twist, described in a way only a true food lover could concoct. You place your order and wait an hour for the first course to arrive. No biggie; you brush it off. Your food is finally placed in front of you, looks beautiful but tastes like . . . NOTHING. No flavor. Sadly, the rest of the meal follows the same pattern. 

That’s what happens when your proposal doesn’t match your pitch: You look good on paper, but there's no substance to it.

That's why anytime you collaborate with influencers, you need to set clear expectations for what you plan to accomplish. Using a template alongside other tools, like an influencer contract checklist, gives your project more substance and creates guidelines to which all parties adhere in an influencer marketing campaign.

Your influencer proposal should offer your clients a holistic approach to influencer marketing and outline how a campaign will support their brand’s goals. Doing this requires starting macro and then offering micro steps.

Here's what you should include in your influencer collaboration agreement template.

The first stage of your social media proposal is for defining your campaign.

What will your influencer marketing strategy look like?

What topic will it address, which target audience will it reach, and why is this relevant?

Which social media platforms will you use (Instagram, TikTok, Facebook, etc.)?

Next, explain the goals of the campaign, and set clear KPIs that will help track and monitor your social media success.

The KPIs you choose should tie directly to your campaign goals; there’s no need to measure everything.

Tip: Learn more about influencer marketing reporting and analytics and influencer marketing measurement.

Explain how influencers will support your social media goals. Articulate which type of influencers you’ve decided to collaborate with (industry and influencer type). Give as much information as possible to support your decision. 

Don’t just suggest a concept; show how you would execute it. Give examples of influencers you’d wish to collaborate with on social media and why they'd be a great fit.

Create easy-to-digest influencer profiles that highlight success metrics like true reach, engagement, and past collaborations. This will help your clients understand your decision-making process and set clear expectations for campaign performance. Let these influencer marketing KPIs inspire you.

Also, define how you plan to manage influencer relationships. Maintaining open communication is key to effective collaborations, and clients need to know you have a system in place for conversations and follow-ups.

A key part of your influencer marketing proposal is having a method for sharing potential influencers with clients and decision makers. When suggesting an influencer, gather insights that emphasize their ability to generate relevant impact. Such insights include true reach, audience demographics, engagements, top content, and collaboration portfolio.

This process is easier when you have a consistent way of managing influencer relations. Ongoing communication, tracking, and opportunities are all important first steps when working with influencers. They can make it easier to get an influencer on board when you start a new campaign.

Tip: Learn more about influencer management and take a look at the top influencer management platforms.

Gathering all of this information manually can be extremely challenging, especially if you are proposing multiple influencers, lack confidence in how to find influencers, or aren't sure how to approach influencers through emails.

But choosing the right influencers is one of the most important parts of a campaign proposal. As the influencer industry is developing, it is important to emphasize data-driven metrics for identifying “influencer” rather than obvious metrics like follower count. The use of such data will position you as an industry expert and give your clients confidence in your ability to run winning campaigns.

Meltwater automatically aggregates influencer performance metrics into a one-page influencer profile that can be downloaded to a beautiful PDF and shared with decision makers. You will have more time to focus on what really matters, like creating an awesome proposal, and leaving the nitty-gritty work to us.

Ready to take your influencer strategy up a notch? Schedule a call with one of Meltwater's influencer marketing experts!

Meltwater's social influencer marketing platform is an influencer marketing hub that helps you plan, execute, and measure your influencer marketing campaigns. Request a free tour today:

How To Create an Influencer Proposal Template + Example

Winning the world’s biggest American football competition is one thing, but generating conversation is a whole different ball game. 

The Chiefs ultimately won the championship, but did they win the world’s attention? And how did the advertising brands and most talked-about celebrities fare?

We used our Meltwater social listening and media intelligence suite to determine who really won the biggest night in football and advertising.

Note: The following data was sourced from Meltwater Suite and looks at mentions of relevant keywords, social media handles, and hashtags on February 11, 2024, from multiple sources, including news, comments, podcasts, social media platforms, forums, blogs, and broadcast television.

Which team “won” football’s biggest night?

While the game itself was a nail-biter, with the Chiefs winning 25-22 in overtime, the Kansas City team’s victory was much more overwhelming in terms of media mentions and social conversations. Throughout the entire game, and even the entire day of the game, there were more mentions of the Chiefs than the 49ers.

In total, the Chiefs racked up 2.35 million mentions, compared to the 49ers’ 1.28 million. However, the team that “won” in your corner of the digital world might look different.

For example, conversations on X (formerly Twitter) overwhelmingly focused on the Chiefs, while Redditors had more to say about the 49ers. Mentions of the teams looked much more balanced to people who mainly engaged with the game via broadcast television. 

Sentiment-wise, across sources (including social media, news, broadcast, blogs, forums, and podcasts), the Kansas City team also came out on top with a higher proportion of positive mentions than those of San Francisco. 

Which brand commercial “won” football’s biggest night?

No surprise here. Verizon’s one-and-a-half-minute spot featuring Beyoncé (that also teased the drop of her next album) blew the competition away with more than 61.9K mentions on February 11. 

The Meltwater Blog

Top Influencer Marketing Certificates To Add To Your LinkedIn

What Is an Influencer? Definition and How to Maximize Impact

How To Create an Influencer Proposal Template + Example

Who 'Won' Football's Biggest Night? A Social and Media Intelligence Analysis

The Top 18 Influencers in the UK

How To Run An Influencer Loyalty Program

Grandpacore vs. Mob Wife Aesthetic: The Battle of the Microtrends

Must-Have Marketing KPIs and How to Measure Them

What Is Discord and Why Should We Talk About It?

How to Use Instagram Ads — A Guide for Marketers in 2025

How To Amplify Your Brand With a Blogger Outreach Campaign

What is a Media Kit, and How to Create One [with 4 Media Kit Examples]