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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Can you make money on TikTok? The short answer is yes! Content creators and brands alike can use TikTok as a revenue stream, whether you’re marketing your own products or another brand, or just creating great content.

Some TikTokers have made millions of dollars from the platform. The top 50 creators have amassed a collective $720 million in 2024, with more than 2.75 billion combined followers. A platform this size offers ample opportunities for other creators to join the conversation and grab a slice of a massive multi-million-dollar pie.

Now that you know you can make money on TikTok, let’s explore your next objective: How do you make money on TikTok?

Why TikTok Is a Powerful Platform for Making Money

How Many Followers Do You Need to Make Money on TikTok?

Growing Your TikTok Presence with Klear by Meltwater

TikTok is a goldmine for influencer marketing. It’s a place where viewers come to be inspired and entertained. Guards come down and viewers are more receptive to hearing from brands and companies. (Dare we say they even enjoy it?)

With more than a billion TikTok users and counting, TikTok is a place where your target audience already is. It’s where trends are born and content goes viral. And unlike other social media platforms that reward polished, professional content, TikTok praises authenticity.

Also consider its unique algorithm. You don’t need a huge audience, or even a single follower, to get views. The “For You” page can help you catapult your way to success just by putting you in front of viewers. There’s not much guesswork involved, and anyone can start posting content and earning views in minutes.

How Much Does TikTok Pay Per 1,000 Views?

Just how much money can you make on TikTok? It varies.

TikTok doesn’t have a set dollar amount based on the number of views. Creators have reported earning anywhere from $0.02 to $0.04 per 1,000 views, which isn’t much if you’re only getting 1,000 views.

But if you’re getting a million views, that comes out to about $2,000 to $4,000. 

Also, it’s worth noting that TikTok considers a “view” at least one second of play time. That’s a huge difference compared to YouTube, where users have to watch at least 30 seconds to be counted as a view. 

This means if someone stumbles upon your content, you’re basically getting a view even if the user doesn’t engage with you or doesn’t finish watching your content.

So, to answer the question, “How much money do you make on TikTok?”, it largely depends on you. If you can be authentic, creative, and consistent, you can usually make money on TikTok.

TIP: Want to learn how to get more views on your TikTok content? Check out our blog The Best TikTok Hashtags for More Views, complete with an AI chatbot that will generate strategic hashtags for your content in an instant!

Want to know how to make money on TikTok without followers? Technically, you don’t need followers. Anyone can post content on behalf of a brand to collect affiliate sales or promote sponsored content.

However, follower size can help you get brand partnerships because it makes you look like a safer bet. 

Also, if you want to join the TikTok Creator Fund, you’ll need at least 10,000 real followers. We’ll discuss more about the Creator Fund in a moment.

If you want to make money on TikTok, one of your goals should be to get more followers. The more followers you have, the better you’ll look to brand partners. You’ll also be likely to get in front of more viewers and keep them coming back to your content. 

TIP: If you need more TikTok followers, don't miss our blog 37 Tips for How to Get More TikTok Followers!

There’s more than one way to make money on TikTok. It’s best not to put all your eggs in one basket, especially since TikTok gives you multiple baskets on a silver platter. Let’s explore four of the best ways to make money on TikTok.

The most straightforward way to make money on TikTok is to promote products you want to sell for a profit. If you’re a brand, these might be your own products; your content drives viewers to your website to make a purchase.

Or, if you’re an influencer, you can promote products for brand partners or affiliates. You might use an affiliate link to drive sales or a unique promo or discount code that will attribute the sale to you.

TikTok Live is another feature that’s prime for direct sales. Similar to going live on Facebook or Instagram, you can livestream yourself on TikTok as you promote a product or service. 

Knowing how to make money on TikTok Live means having a “stage presence,” being able to interact with viewers (e.g., answer questions in the chat), and build instant trust so they will act on your offer.

Similar to Instagram, TikTok lets you post text alongside the video. You can include captions, hashtags to help people find your content, and links to encourage purchases.

TIP: Be sure to check out our article detailing how to grow your audience on TikTok Live!

TikTok wants creators to thrive on its platform and will gladly reward anyone who brings traffic and engagement. The TikTok Creator Fund essentially pays you for your content based on the number of views (measured per 1000 views).

You’ll have to apply to join the Creator Fund and meet the following eligibility requirements:

Be an individual or entity in the United States

Have an active TikTok account in good standing

At least 100K video views in the last 30 days

At least one linked digital payment account

How do you make money on TikTok with the Creator Fund? It’s a numbers game. The more views you get, the more money you earn. You can increase your chances of getting views by creating great content, using appropriate hashtags, and encouraging people to share it.

3. Partner with brands on sponsored content

Anyone can post content to promote a brand on TikTok. But sponsored content is different.

Sponsored content is paid directly from a brand to a creator in exchange for content. Essentially, it’s user-generated content for the brand, but it’s also content for the creator’s channel, giving them a way to stay engaged with their audience. This content will be marked as sponsored content somewhere on the post. 

Influencers on TikTok with lots of followers may have an easier path in securing sponsored content deals. More followers mean more potential viewers. It also indicates you’re creating high-quality content people want to see, so brands might feel more inclined to work with you.

Creators can earn additional revenue from viewers in the form of tips and gifts. This is a unique feature to the TikTok platform compared with other social media channels, such as Facebook or Twitter. 

Tips and gifts can be hit or miss, so it’s not a reliable source of income. Again, you can increase your chances of earning revenue by increasing your follower count.

TikTok has major earning potential, especially if you excel at creating authentic, honest content. 

Now that you know how to make money on TikTok, use these tips to improve your revenue chances:

Focus on a niche. Building content around a niche will help you attract more followers who care about those topics and will be likely to share your videos with others and come back for more content.

Get verified. Verified TikTok accounts build trust, and you can if you meet certain eligibility criteria. (See our guide on how to get verified on TikTok.)

Post consistently. You don’t have to post daily, but be consistent about producing new content so your audience will have something new to engage with.

Remember, the answer to the question “How many followers on TikTok to make money?” is zero, so don’t let a lack of followers hold you back. Use these revenue stream ideas and tips to start growing your TikTok account.

Growing Your TikTok Presence with Meltwater

Knowing how to get paid on TikTok can inspire your content strategy. Whether you’re promoting your own brand, working with influencers, or forming new brand partnerships, TikTok can become a revenue stream and help you earn an ROI from the content you’re creating.

Meltwater’s platform helps you monitor TikTok.

Learn more when you request a demo by filling out the form below!

How to Make Money on TikTok: A Comprehensive Guide

Around the world, January 1 represents new beginnings, a time for committing to being better versions of ourselves. Hence the tradition of making New Year’s resolutions. These aspirations and long-term goals that we set for ourselves in January are often forgotten by March, but that doesn’t stop the world from discussing them every year. We used our social listening and analytics solution to see how big this year’s conversations were about resolutions, and how they compared to its new trendy analog, the “winter arc”. 

Winter arc is the latest wellness microtrend that uses the season for self-improvement. Primarily associated with fitness goals, the trend went viral on social media in late September as people anticipated starting their new routines and transformations.


Social media mentions of winter arc from September 1, 2024, to January 7, 2025. 

From highlighting self-care during winter to embracing the establishment of routines, there’s a lot for wellness audiences to love about the winter arc. The optimism of the trend contrasts with the tinge of cynicism around New Year’s resolutions and the common belief that most of them fail. Perhaps that’s why some outlets ran with the idea that New Year’s resolutions are on their way out, especially with Gen-Z. But did that happen? Let’s see how conversations about the old-school tradition measured against one of 2024’s last microtrends.

Did “winter arc” replace New Year’s resolutions?

Social media mentions of winter arc vs. mentions of New Year’s resolutions from December 25, 2024, to January 7, 2025. 

Not even close. Over the last seven days of 2024 and the first seven days of 2025 (December 25, 2024 to January 7, 2025), there were about 8,500 mentions of “winter arc” across 16 social media platforms and channels, including X, Reddit, and Pinterest. By comparison, social media users mentioned New Year’s resolutions about 845,000 times. About half of those mentions were on New Year’s Eve and New Year’s Day alone, spiking at midnight.

However, to be fair, the winter arc trend was a fair indicator of how the New Year’s resolution conversation would shake out...

What was the most popular New Year’s resolution for 2025?

Social media mentions of top New Year’s resolution categories from December 25, 2024, to January 7, 2025. 

Of the six New Year’s resolution categories we analyzed, fitness-related goals were the most discussed on social media, with mentions peaking on New Year’s Eve. “Winter arc” was a top keyword in those conversations.  

However, financial goals, the second-most talked about resolution, generated the highest spike overall on New Year’s Day. It’s not hard to theorize why. How many of us have justified a New Year’s Eve night splurge to ourselves by promising that we’ll get back on budget the next morning?

Both of those resolutions were mentioned more than winter arcs. However, goals related to food or diet, quitting smoking or drinking, spending more time with loved ones, and reducing time on social media and screens, were all mentioned less.

When do we stop talking about New Year’s resolutions?

Social media mentions of New Year’s resolutions. 

Social media mentions of New Year’s resolutions spiked much more acutely this year than last year when they saw a two-day surge. Does that mean the public’s interest in New Year’s resolutions is over for 2025? Perhaps not. 

Engagement actions with social media mentions of New Year’s resolutions from January 1, 2024, to December 31, 2024. 

From late August through October 2024, there was a resurgence of engagement with New Year’s resolutions content, primarily on Pinterest. Highly engaged content included pins about completing 2024 resolutions as well as others planning for 2025 ones. As with the winter arc, that second season change of the year seems to inspire new interest in self-improvement goals and tips. Time will tell if we’ll see this same trend in 2025. 

The rise of the winter arc, as well as the late August to early November resurgence of New Year’s goals on Pinterest, points to interest in routine and habit resets. And not just the resets themselves, but the anticipation of making new life changes. It’s precisely that excitement that the winter arc appealed to, the prep work ahead of the real work, the thrill of making to-do lists and buying new gear and accessories. So though winter arc may be dead by this time next year, for marketers it shines a light on the kind of excitement and emotional connection that can revive other annual “new beginnings” like back-to-school season.

New Year’s Resolutions for 2025 and the Winter Arc

AI copywriting tools can be a powerful addition to your content marketing strategy. They turn your ideas into quality copy in seconds, allowing you to move full steam ahead with your content even if you’re not an expert writer. 

Not only that, but 82% of marketers agree that AI copy can be just as good as copy produced by humans. But do these AI tools live up to the hype?

The best way to find out is to try them for yourself. Certain tools are better for different types of copywriting than others, so it’s important to consider what you need and expect before you start. 

Let’s explore 10 of the best AI copywriting tools (so far), what they’re best suited for, and how much they cost. 

What Are AI Copywriting Tools and How Do They Work?

Why Businesses Should Consider AI Copywriting Tools

Concerns and Misconceptions About Al Copywriting

Maximizing Your Content Marketing with Meltwater

AI copywriting tools use machine learning algorithms, large language models, and natural language prompts to create written content. They use contextual clues to understand what you want to write about, then write copy that matches your prompt.

For example, you might prompt an AI copywriting tool to “create a social media ad headline to promote a new dental practice.” 

The AI tool will generate one or more headlines that relate to the prompt, like these from ChatGPT:

<ul style="background-color:#c4f4f4;padding-right:20px;padding-left:40px;padding-top:20px;padding-bottom:20px;font-weight:600;font-size:16px;">
<li>Smile Brighter with [Practice Name]! Now Open & Accepting New Patients."</li>
<li>“Your best smile starts here. Now open and accepting patients.”</li>
<li>“Healthy Teeth, Happy Life! Book Your Appointment Now at [Practice Name]!</li>
<li>“Fresh Start, Fresh Smile! Visit [Practice Name] – Your New Dental Family!</li>
</ul>

AI tools for copywriting have been trained on a vast amount of written content to learn how to write. They fall under the category of “generative AI” tools, which means they’re designed to generate new content based on user input. The goal is to create content that sounds human while saving time and effort. 

TIP: Don't miss our other AI tool roundup articles, including the Top 12 AI Communication Tools and the 7 Best AI Tools for PR.

AI tools for copywriting won’t replace human writers. You’ll need to know what good writing looks like and be able to edit the outputs to suit your use cases and brand voice. But these 10 AI copywriting tools can get you closer to your end goals quickly and at a relatively low cost.

Designed for marketing, Jasper is an AI copywriting tool that helps you write all types of marketing-related copy: blog posts, social media copy, paid ads, and more. It learns your brand voice so it can produce copy that aligns with your brand image, audience, and content goals. 

Jasper’s platform goes beyond content creation. It also helps marketers build apps and workflows to put all that content to work. Users can leverage purpose-built marketing apps to create all types of content, taking you through each unique step for your content. It also serves as a home for all of your brand style guides and chatbots. Jasper offers a free trial for seven days, with paid plans starting at $39 per month.

Designed for article writing, Writesonic combines content writing with fact-checking, internal linking, and SEO best practices. It can handle articles up to 5,000 words in length and will even cite sources so you can streamline your own fact-checking. 

Users can enter a topic, desired length, primary and secondary keywords, and other specifics, then Writesonic will produce a decent first draft that’s ready for your final touches.

Built-in optimization tools can help you improve the content in real time without the guesswork. It detects things like keyword usage, character count, and more so you can fine-tune new or existing content to help improve your rankings. You can get 25 Writesonic credits for free, with paid plans starting at $16 per month.

ChatGPT isn’t great at copywriting out of the box. But with a paid subscription, you get models that are much better at it. They use natural language prompts to create new content, either in text form or as images. (Image creation is a paid feature.) 

No matter your business or the type of content you’re creating, ChatGPT has become one of the most essential content marketing tools. The paid version can handle copy like headlines, email subject lines, and other types of copy. 

The free version is great for content ideas, keyword lists, outlines, and drafts. Writing full articles or blog posts is not ChatGPT’s strong suit, but again, the paid-version models do a passable job at this, even better when you have it write long-form content one section at a time. 

If you’re interested in an upgraded model, paid plans start at $20 a month.

Anyword creates copy and predicts how well it will perform, kind of like A/B testing before implementing the test. Made for conversion rate optimization, Anyword helps you gauge the strength of your assets before they go live. 

Ideal for paid ads and content marketing, Anyword connects the dots between your business, target audience, and the channels you’re using. Its Editor feature is its crown jewel, where you can use AI to tailor content according to your audience and see the predicted impact with each change you make. 

Copysmith specializes in content writing for digital channels, including eCommerce product descriptions, web page titles and meta descriptions, and SEO articles. Its tech stack comprises three products, each of which caters to a specific content niche so that teams can do more in less time. 

Together, these tools allow marketers to cater to multiple communication channels. Whether selling a product or writing an informational blog post, these copywriting tools handle the heavy lifting when it comes to choosing the right words for the right purpose. 

Pricing varies depending on the AI product you choose.

Designed for instant grammar checking and fixing, Grammarcheck.ai helps make your copy free of possible grammar mistakes.

Content containing errors can lose credibility and sound unprofessional. And as copy demands more focus on tone, emotion, and engagement, a few grammar errors may go overlooked. For marketers, eliminating errors from their copy is as important as making it persuasive and catchy. 

Grammarcheck.ai helps by instantly highlighting grammar, spelling, and punctuation errors. Then, you can fix those mistakes in one go by clicking the ‘Fix All Errors’ button. 

It’s a freemium tool that supports multiple languages and offers a free tier with basic usage limits. For higher input limits and additional features, you can upgrade to the Lite plan ($4.00/month) or Pro plan ($7.17/month).

The Scalenut app caters to the entire content marketing spectrum. Writing is a big part of content creation, and Scalenut can streamline the way you create things like blog posts and web pages while still sounding human. 

You can build outlines and content plans, analyze competitor content, create drafts, and optimize content from within the same app. Scalenut will include internal links and contextual AI-generated images to bring your content to life and reduce the amount of manual involvement. 

Scalenut plans start at $19.60 per month.

A product within the Copysmith tech stack, Rytr makes emails, social posts, and other short-form content a breeze. You set the tone and specify your use case and a few key points, and Rytr will draft an appropriate response. 

Choose from over 40 different use cases and take advantage of templates to shorten your content writing workload even more.

Rytr is available via API or as a browser extension. You can get a free forever plan (no credit card required), and paid plans starting at $7.50 a month. Paid plans give you unlimited use and other features.

Peppertype.ai includes an AI assistant that helps with optimization, editing, and content improvements. It can offer ways to improve grammar, make suggestions for images and interactive content, and even audit your content to predict its performance. 

It looks at things like word count and readability to help you publish content that is well-written and ready for your human audience.

You can also use Peppertype.ai across your entire content marketing lifecycle. It serves as a central place for your ideas, content creation, publication, and data analytics for all types of content. 

Peppertype offers a free trial to test its features before committing to a paid plan.

Specializing in search engine optimization, Surfer SEO also offers AI copywriting as part of a full SEO content package. Surfer handles every phase of search optimization, starting with finding keywords and clusters to spark new topic ideas. 

From there, it can create content briefs around your chosen keywords, which also include a variety of related keywords to include.

Surfer SEO can generate an outline or even a full first draft, depending on your plan. If you choose to write your own content, Surfer’s AI features can automatically optimize the content, including inserting keywords on your behalf. 

You can also edit and optimize existing content and see what else your content needs to rank well. 

Paid plans start at $79 per month, which includes up to 60 AI-generated articles.

With AI copywriting, there’s always a risk that the AI tools will “steal” someone else’s content. Marketers need to be careful about how they use copywriting AI tools, which is where Copyscape can come in handy.

Copyscape is a low-cost duplicate content checker. It costs just a few cents to run your content through Copyscape and find any potential plagiarism. Copyscape will highlight content that sounds too much like someone else’s and will include a link to the content so you can see it for yourself. 

You can purchase credits for as little as $5.

AI in marketing is here to stay, including tools like AI copywriting software. While there’s still debate about whether these tools can truly replicate human writers, their business benefits are clear and hard to ignore. 

Offer a variety of copy options to A/B test (e.g., headlines, social media captions)

Save time by automating a portion of the content marketing process

Copywriting AI tools aren’t perfect. The copy these tools produce usually requires editing and fact-checking, plus you’ll want to make sure the content isn’t plagiarized. But considering the entire scope of content creation, offloading some of the tasks to AI copywriting can help teams work smarter and do more in less time. 

This ultimately means you can get the best of both quality and quantity in content marketing.

AI for copywriting isn’t a silver bullet for your strategy. These tools are best used to enhance your content and scale your output, not handle the entire workload. Many businesses are hesitant to jump on the AI copywriting bandwagon, especially in light of common concerns and misconceptions like these:

Myth #1: Even the best AI for copywriting can’t produce human-sounding content.

The reality: AI is getting better about not just sounding human but also learning your unique brand voice. Yes, there’s still room for improvement, but the gaps are closing fast.

Myth #2: Even the best AI copywriting software can’t write original copy.

The reality: AI writes based on patterns and learns from existing content. So, in that sense, it’s not original. However, it’s also not “stolen” word for word from other websites. It can produce an original take that passes plagiarism checks with ease, even if its ideas aren’t original. 

Myth #3: AI copywriting will replace human writers.

The reality: Human writers are a special breed and are still very much needed, even with AI copywriting tools. They infuse emotion, first-hand experiences and data, and storytelling elements that robots can’t match. But AI can help streamline the mundane stuff so writers can focus on their best skills.

The Meltwater Blog

How to Make Money on TikTok: A Comprehensive Guide

New Year’s Resolutions for 2025 and the Winter Arc

The 10 Best AI Copywriting Tools

TikTok Advertising Guide: 9 Steps To Creating TikTok Ads

What Is Customer Segmentation? Definition & Strategy 2025

12 Best Sales Intelligence Software Tools 2025

8 Content Marketing Trends You Need to Know For 2025

8 PR Trends Your Brand Should Be Dominating in 2025

Social Media Trends and Habits in Southeast Asia

Bluesky Vs Twitter/X, What’s the Difference?

What is Bluesky? Discover Social Media’s Latest Star

When is the Best Time to Post on TikTok in 2025?