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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Not many people realise how much power Reddit has when it comes to being a platform that can be a hotspot for content and topics going viral on the internet. One look at the billions of visits per month that the social network gets, as well as 430+ million active users, and it's clear to see that Reddit is a platform that represents one of the most engaged online communities in today's digital age. 

While businesses and brands should monitor brand mentions on Reddit, in an effort to spot both the potential problems and opportunities that the social network has, where does one even begin to use Reddit as a marketing channel?

The catch with this platform is, if you approach Reddit in the same way that you do on other social media platforms, you'll be in for a surprise. It isn't a one-size-fits-all platform, and in this blog post, we share the ultimate guide that you need to use Reddit for marketing on the platform. 

Why marketers should consider Reddit marketing

If you have never come across Reddit before, you might find navigating the platform more difficult than others. Reddit is essentially one part web forum and one part news website. But where does all the information on Reddit come from?

Well, Reddit users (or Redditors) publish original content to Reddit in the form of links, photos, or videos. Once shared, the posts and comments related to that content are then “upvoted” or “downvoted.”

The idea around the upvote system is that the "buzzworthy" content rises to the top while downvoted content, which is content that is usually irrelevant or spam, gets buried. Beyond Reddit’s front page, discussions on the platform are separated by individual communities (or forums) known as “subreddits.” A subreddit is like a chat room dedicated to a particular topic (ex. /r/todayilearned) where other Redditors can share content and comment on the conversation. Users interested in a particular subreddit have the option to subscribe (and unsubscribe) to the forum. 

Reddit growth has also been on the rise in recent years. The platform revealed, in 2020, that it now has 52 million daily users, and growing. Reddit told The Wall Street Journal that the daily usage on the platform grew by 44% year over year for October 2020, a substantial increase that highlights how much Reddit is growing among its users.

To add to this, content that comes from Reddit tends to receive a large amount of engagement and buzz on other social networks. For example, look at how Wall Street Bets (WSB), a section of Reddit (or subreddit), sent global shockwaves and threatened to sink a $10 billion hedge fund. The conversation surrounding GameStop blew up on Reddit, with mentions of GameStop jumping from a few thousand per day in early January 2021, to a peak of over 900,000 per day before the end of the month. That’s an increase of over 3,000% compared to the previous month. 

According to the Cambridge Dictionary, the term social media is defined as "websites and computer programs that allow people to communicate and share information on the internet using a computer or mobile phone", meaning, yes, Reddit would be considered a social media platform or channel. 

However, Reddit isn't like other social media platforms, and has one feature in particular that differentiates it from other social media networks: Reddit is centered around the communities on the platform (i.e. subreddits) rather than people. So, it's more of an online forum with several attributes that are reminiscent of other social media networks. The forum-oriented approach to the platform makes the experience of using Reddit easier, especially when it comes to engagement.

And for brands looking to engage their online communities, Reddit offers a lot of opportunities for businesses to do so provided that they have a Reddit social media marketing strategy. Not sure whether or not your ideal target audience is on Reddit? Well, consider these statistics about the growing popularity and reach of Reddit: the platform has over 430 million unique visitors per month, 18 billion pageviews per month, and around 400,000 hours of video is watched on Reddit platform daily. Essentially, Reddit is an untapped goldmine of content for brands, and given the plethora of ways that marketers can use Reddit social media marketing today, now is the time to consider jumping on the Reddit bandwagon. 

Marketers will always tout social media's potential to engage and empower online audiences. However, too often social media marketers' view of what constitutes social media is limited to big platforms, such as Facebook, Twitter, and Instagram. 

These larger platforms have been seen as the only options that marketers have when it comes to social media marketing. But, while these platforms do provide some of the most advanced analytics that can help you calculate the ROI of your marketing activities, other micro-communities exist on the internet, and it's time that marketers looked to other parts of the internet to find them. Plus, given this bias towards the more established networks, marketers looking to implement a social media marketing strategy on Reddit may face less competition. 

Reddit is perhaps one of the largest and most underutilized social media marketing platforms out there. It's a big platform, with constant traffic and activity from its Reddit users. And while you might want to jump at the opportunity to get started with Reddit marketing, and creating Reddit posts, and reaching the right subreddit communities, it's not as easy as you might think. 

At first, you might think that Reddit is the perfect place for marketers and brands to engage with customers in a meaningful way, and while it can certainly yield these results, Reddit (just like any other social media platform) requires marketers to do more than just share the occasional link post and high-quality image if they expect to see any type of ROI. 

The core of Reddit lies in it being a platform that thrives because of the number of communities you can find. Reddit users don't necessarily want to be sold to; they want to see you make a meaningful effort to contribute to their subreddit community. In addition, Redditors have a way of seeing through thinly-veiled attempts of promoting products or services — and they don't always take too kindly to this approach. This is why you'll see a number of subreddits having explicit rules that restrict or limit advertising.

This doesn't mean that you should count Reddit out as a social media platform to utilise for your business. Yes, the company and community have taken quite the stand on self-promotion on the platform, but there are some benefits to Reddit marketing. The key for businesses looking to thrive on Reddit is to remember to focus on the community relationships and the value you are contributing to the platform, rather than simply selling whatever service or product you may be interested in pitching.

Whether you plan on crafting an online presence on Reddit or want to tap into subreddits for market research purposes, having a clearly defined Reddit marketing strategy is a good idea for brands interested in exploring engaging on the platform. Here is how you can use Reddit marketing for your brand. 

1. Use Reddit's AMA or IAMA to engage with your audience

AMA stands for "Ask me anything", and these types of sessions are well known and loved on Reddit because they provide a fun way to engage organically with other Redditors. Giving your audience an opportunity to ask you questions openly allows your brand's personality to shine while shedding light on a product you may be marketing. 

With AMA content, remember that this is about having a two-way conversation with your audience. Don't just talk about your next launch or product release; you really do want to make sure that your interaction on AMA content is meaningful and engaging to Redditors.

2. Be human when engaging with Redditors

This is a tip that should be followed when posting across all social media networks! It's okay for brands to talk to their customers in an informal manner and without the use of heavy jargon that they might not understand.

Use your brand voice to engage with Redditors, and when you do this, try keep your tone approachable; this is a key to success on a platform like Reddit where authenticity genuinely matters. Keep your brand tone personal, and don't be afraid to get emotive. This type of engagement with Redditors is what will help you win them over — and get you the upvotes you need on your posts and content. 

As we saw with Wall Street Bets and GameStop, Reddit, and the various subreddits that you can find on the platform, offers businesses the opportunity to tap into conversations relevant to their brands and industry.

From the trends that your audience is interested in to what people are saying about your brand, finding customer feedback on Reddit isn't a difficult task. However, in light of this, you should be focused on listening to what your audience has to say.

Keep an eye on the conversations that are happening about your products or services (or even your competitors) so that you can get an idea of where you stand with your audience, where you could improve, and how you can stay ahead of competitors in your industry.

In the example above, there is a personal finance discussion about IRA accounts. This conversation sheds light on real-world problems and concerns from potential customers. The commenters voiced their opinions on particular pain points and mention why a particular bank was preferred over another. It's conversations like this that you want to be on top of, and you'll be surprised to see how many of these discussions are happening on Reddit. Take a deep dive into some relevant subreddits to help you get a sense of what Redditors are taking about and the trends that are influencing their conversations on posts.

A good way to keep your eye on these conversations is through social listening tools like Meltwater. You'll be able to see original content and blog posts that you get mentioned in, which, with the right strategy, can be of great use in having actionable data and insights for your brand.

You'll find virtually any type of digital content on Reddit - video, photo, and text to name a few. However, as with any social media platform, there are certain content types or media formats that generate more engagement on Reddit. While original content that isn't focused on self-promotion is good 'Reddiquette', here are some other content types to focus on when using the platform:

Redditors love using GIFs because they quickly illustrate a point in a visual manner while adding a bit of humour to the chat. GIFs work well within subreddits that focus on sports, global events, movie scenes, animations, or references to pop culture. If your brand wants to add fun to its brand voice, try using GIFs. 

In general, including video links to platforms like YouTube or Vimeo doesn't garner much post engagement as these links can either take too long to load or direct people away from the discussion. While this isn't true for every subreddit, it might be worthwhile creating a GIF based on a portion of the video you'd like to share instead, and then including a link to the full video in a comment. However, you can include video links into your post, just know they might not generate the same type of engagement you're used to seeing on other social media networks.

Still photos are mobile-friendly and can be easier to engage with than video content. And unlike Instagram, the photo does need to actually be a high-quality, edited image to entice Redditors and get your Reddit post upvoted. Again, the community on the platform has demonstrated a preference for authenticity.

You will find a number of subreddits that find success in almost exclusively sharing text-based posts and discussions. Subreddits that have more text in their discussions usually do so because of their in-depth content and ability to be thought-provoking.

When it comes to breaking news, Reddit can be a powerful way to spread an article or news story. In subreddits linked to timely updates (such as politics, video games, movies, or pop culture), sharing a piece of news can make you go viral and in essence, "break the internet." 

When it comes to Reddit digital marketing, there are a number of subreddits marketers may be obvious threads to follow, but they often forget about one that could be of great benefit: r/Deals. The Reddit community naturally doesn't like to be sold to and it's very likely that you won't get as much engagement on Reddit content that has a call-to-action leading them off the platform (or if you don't offer the Redditor something in return). 

If you are trying to run a special promotion on Reddit, you’ll get the attention of users within this subreddit. Here, Redditors are exploring any deals that brands or businesses may have, providing you with an opportunity to attract these users with the offer you have. 

Use Reddit to observe the reactions of your target audience to, not only your brand, but your competitors as well. What does your audience want from your brand? What don't they like and how is your competitor staying ahead of you in their eyes? 

Use the information and insights you gather from listening in on your Redditors to help you stay informed, and remain flexible with your Reddit digital marketing strategy. 

Because Reddit is a community-based platform, you'll need to factor this in when creating content. As much as you want to create engaging content for your Redditors, how you engage also has an impact on your Reddit experience. Keep in mind that you can’t submit the same comment to different subreddits. If you do, the content will get flagged as spam and you can get banned. So, if you really want to boost your brand’s reputation through Reddit, be intentional and strategic with your content strategy.

This means taking the time to create a content calendar for Reddit. Plan what posts you will share, how much time you will spend engaging with your audience and how you'll manage activity on the platform. If you need more tips on how to successfully run your social media campaigns, including your content calendar, download our Ultimate Guide to Social Media Management.

The way that Reddit’s community is structured means that marketers need to take a community approach to their marketing strategy on the platform. From being able to engage meaningfully with Redditors to getting customer feedback on your brand, Reddit may be tricky but it is not impossible to master. 

If you are looking to create a Reddit marketing strategy for your brand, get in touch with Meltwater today to level up your marketing this year.

The Ultimate Guide to Reddit Marketing

This month, you may have been happy to hear that Nintendo will be adding the old school Super Nintendo games to the new Switch console. For many, thinking back to the “good old days” of disposable cameras, muddy bike rides and Sega Mega-drives may bring a feeling of comfort. It may surface flashbacks, to a time where meeting with friends meant a call in advance to settle the meeting spot. Where there was no need to take a picture of your food when it arrived, and portable devices were not considered addictive. In 2019, brands are taking emotional marketing to the next level, communicating with consumers via their collective memories. 

In the last few years, we have witnessed several retro brands making a nostalgia-driven comeback, going back to their roots to move forward. In doing so, they are creating a highly effective emotional hook – capturing their audience by reminding them of a memory. They use each ad to ask consumers, “what do you associate with this character, clothing or song?”. In 2020, brands will create the biggest buzz from the past.

Millennials are the most frequent users of social media, with 90.4% of the generation active online. Growing up during the digital revolution, Millennial consumers have lived in a world both before and after the birth of the internet, social media and technological intelligence. Because of this, nostalgia marketing is most effective when directed to this demographic.

Nostalgia marketing is now used by brands wanting to build the extra element of trust – taking customers back to a time that they felt was ‘theirs’. For example, in 2016, Halifax took Millennial consumers back to their younger years using the Flintstones characters in their TV advertisements. In doing so, they were able to re-engage Millennial consumers with their childhood memories of the show.

Meanwhile, memes that ‘Only 90’s Kids Will Understand’, Pokemon Go and of course the release of Netflix original series Stranger Things has sent the nostalgia marketing trend through the roof. Here are 4 retro brands utilising the trend to make a nostalgia-driven comeback.

Tip: Learn more about millennial cringe: What it is, who's talking about it, and what it tells marketers.

The famous mustard yellow and red graphics are what comes to mind when a lot of us think of Kodak. Their infamous disposable camera captured some of the best memories and a few of the worst shots, that you weren’t aware of until the prints were collected two weeks later. If you wanted photos, you chose Kodak. 

Time went on and they became a little lost in the digital revolution, where smartphones took everyday photography to a new level. But our recent webinar with Kodak’s Chief Marketing Officer Danielle Atkins, explored how the brand is making the comeback of the century. Revelling in their own retro success, the brand is utilising its iconic brand identity and moving into retro clothing. In collaboration with Forever 21. Kodak used a campaign that resembled the quality of a disposable camera, showcasing their new brand image through a familiar lens.

Since the boom of athleisure, in 2016, and the popularisation of street-wear, sports fashion brands like Champion have seen an incline in revenue. The company, owned by Hanesbrand, is expecting to go beyond their goal of £2 billion in sales, by 2022. In the 90s, Champion was known for being the brand of basketball – appearing on the major team's kits. In 2018, they aligned the brand image with the street-wear trend but used the nostalgia marketing to remind consumers why they loved Champion. Using the vibrant colour of the 80s, branding of the 90s and over-sized fits of streetwear, the brand increased revenue to $1.36 billion in 2018. Now, Champion’s nostalgic image has enabled it to become a high-street brand, appearing in retailers such as Topshop, Urban Outfitters and ASOS. 

The introduction of the sugar tax in 2018 meant maintaining the success of classic Coca-Cola was based on a marketing plan using a new angle. Despite the brand not suffering any major drops in sales, the question still rose – how can classic Coke stay ahead of its competitors? Utilising the brand slogan of ‘Taste the Feeling’, Coca-Cola decided to use a nostalgia-driven strategy to take consumers back in time. 

The brand created a pop-up experience in Shoreditch to celebrate the release of Netflix’s Stranger Things series 3. Coca-Cola took visitors back to 1985 by opening a Hawkings themed arcade, kitted out with all original games. Interestingly, the brand also made the decision to include the ‘New Coke’ business blunder in the series – reminding viewers of the customer backlash in America in 1985. 

Nostalgia-driven marketing is even tapping into new brands, bringing them back to their original roots before they were known by consumers. Before Netflix was on our smartphones, tablets and smart TVs, they co-existed with rental chain Blockbuster. Their decision to offer a subscription ultimately pushed them ahead of the game and diverted them away from the same fate as Blockbuster endured. 

Netflix has now built its own industry, and competitor platforms such as Amazon Prime, Hulu and Disney+ are creeping up to take the top spot. In order to avoid losing the crown, their rumoured next move is to utilise the nostalgia marketing trend and make an offline u-turn, collaborating with cinema chains to showcase original films. A collaboration with a cinema chain would transform the Netflix brand image, making it an entertainment giant and bring back those nostalgic trips to the movies. 

Are Brands Going Backwards to Move Forward?

In 2019, the resurfacing of the most-loved retro products/styles can be gold dust –  but only when done strategically. For retro brands, the key is consistency – creating content that doesn’t need an explanation and activates an emotion instantly. Alternatively, for new brands the use of ‘Newstalgia’ can also be an effective tool. Younger brands should stick within their brand purpose and not sway away simply for the purposes of nostalgia marketing. Bring together old and new like Fujifilm achieved with the Instax Polaroid camera. The brand used the concept of Polaroid photography with a slick design and trending pastel colours, creating a Polaroid camera for the 21st century. 

Nostalgia marketing has become a highly effective marketing tool, one that taps into consumer emotions to trigger a positive memory. In doing so, it creates a level of comfort between the viewer and the brand, as the viewer now associates that brand with a positive memory. Using nostalgia to engage your audience can be a highly effective tool – but only if it's authentic.

4 Brands Making a Nostalgia-Driven Comeback

It’s a simple fact that using video is central to social media marketing success and a huge part of social media management. Each platform today either offers ways to incorporate video, or make video its main content type, so it's crucial for marketers to know how to use it, and which video sizes and specs are optimal for increasing engagement and offering the best content viewing experience possible.

The types of videos you may want to create for social media can vary widely, but they all need to fit into the proper aspect ratio, video speed, and file size. Whether you’re shooting on a smartphone, DSLR, or something even fancier, converting your videos into the correct format is the crucial last step before you upload them to social media. 

Here are all the social media video sizes you need to be aware of as a social media marketer today!

Facebook is the world's largest social media platform, so the potential engagement and reach for your videos on this channel is huge. The variety of videos you can share on Facebook is huge and in most cases, they can be used as ads as well as organic posts.

Tip: These are all Facebook image sizes you need

A shared post on Facebook appears in your normal post feed. Video posts shared this way will play automatically as a user scrolls by, but without sound as the default. 

1280x720 px are the recommended dimensions for landscape and portrait mode

Aspect ratio for landscape is 16:9, portrait aspect ratio is 9:16 with the exception of videos containing links (16:9) 

On mobile the aspect ratio will be rendered to 2:3

The maximum file size you can upload is 4GB

A Facebook Story behaves and is viewed in much the same way as an Instagram Story. Click on a user who has a brightly colored ring around their profile photo to view their Stories. The video sizes for organic and ad Facebook Stories are the same.

The aspect ratio is 1:91 to 9:16. If your video is under 9:16 the top and bottom will be populated with gradient bars, and the text placed under the video.

360 videos have been a staple on Facebook since 2015. They are interactive, allowing viewers to gain a 360-degree view of the image by scrolling with their cursor or turning a mobile device. 

For Monoscopic videos the max resolution is 5120x2560 px

For Stereoscopic, max resolution is 5120x5120 px

360 videos can be up to 30 minutes long, with a recommended frame rate of 30 fps

Advertising on Facebook allows you to reach more eyes with a potential advertising reach of roughly 2 billion people. Increase engagement and get better ROI on your ad spend with video: 

Max length: 240 minutes (120 minutes for a collection ad).

Square video ad aspect ratio: 1:1 (you should also use this aspect ratio for collection video ads)

Vertical video ad aspect ratio: 4:5 or 2:3

A carousel ad on Facebook utilizes multiple images or videos in a single post. Viewers can scroll through to see all the videos. They will cycle through automatically, leading to better engagement.

Up to 10 videos can be included in a carousel ad

A Facebook slideshow ad is designed to reach users with slower internet connections. 

Facebook instant experience video ad specs 2025

This type of ad on Facebook will play as a full-screen video once clicked. They also provide the option to include several different types of interactive features.

Aspect ratio for square: 1:1 (720x720 px)

Aspect ratio for landscape: 1.9:1 (720x379 px)

LinkedIn has lagged behind when it comes to optimizing video features, but it’s definitely working on it. Video is a great way to improve your marketing on LinkedIn by presenting business content to your network, and attracting new talent. Video ideas for LinkedIn could include interviews, speaking highlights from conferences, recruitment videos, and more.  

To show a video on LinkedIn, you can either upload a video file directly or link to a YouTube video. Uploading directly is recommended for being treated favorably by LinkedIn's algorithm, which would prefer you not click off to view more YouTube videos.  

Supported file formats for LinkedIn videos: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, QuickTime, .WebM

Video ads on LinkedIn have been available to marketers since 2018.  ﻿

Dimensions for landscape video ads: 640x360 min, 1920x1080 max

Dimensions for square video ads: 360x360 min, 1920x1920 max

Dimensions for vertical video ads: 360x640 min, 1080x1920 max

Video Length: 30 minutes max, 15 seconds recommended — 20-second videos will loop and replay

Posting videos on Twitter is a great way to increase your engagement metrics. Videos will autoplay unless the user changes their settings. Note that videos will play without sound as the default. There is a length requirement for social media videos on Twitter, so make sure if you’re sharing a longer version of the same video on other platforms you design one specifically to fit Twitter.

The below specs are also recommended for Twitter video ads.

Recommended aspect ratio: 1:1. (2:1 aspect ratio is supported but videos will be cropped square when the height exceeds the width). 

Max length: 140 seconds (2 minutes, 20 seconds)

Ultimate Guide to Social Media Video Sizes in 2025

Running a top social media campaign that stands out takes hefty doses of creativity, patience, research, and the ability to know a good idea when you see one. The social waters are getting deeper, wider, and more crowded with every passing year. This makes it hard for brands to create content that gets noticed and achieves its purpose.

The remedy? Just look at some of the top social media campaigns of 2024 to get inspired. Ask yourself: What about these social media content ideas makes them so influential? What did these brands do well? How can your brand improve on them?

Use this list to spark your social media marketing strategy and start creating campaigns that work.  

Let’s start with a definition. What is a social media campaign, anyway?

It’s a lot like any type of marketing campaign: a planned series of events over a specific period of time designed to achieve a certain outcome that can be tracked and measured.

Unlike marketing campaigns that can apply to any number or variety of channels, social media marketing campaigns are specific to social media. Effective social media marketing takes into account each platform’s unique audience, features, and functions and builds the campaign around them.

Social media campaigns are a slice of a larger social media content marketing strategy. You use content to increase SEO, attract leads, promote products and services, and market your business.

A social media campaign is a granular content marketing tool designed to achieve a specific goal. Instead of creating just any type of content, your content should directly relate to the campaign. It’s more specific and focused, especially when you consider all the different layers of social media that must be taken into account.

Every social media marketing campaign begins with a purpose. For example, you might join a new social network and run a brand awareness campaign to ramp up your follower count. 

Or you might be launching a new product and want to run a social media campaign to raise awareness or sales. Use these goals to come up with social media content ideas that will help you reach your objectives.

From there, marketers will come up with social media post ideas to spread the word and achieve their goals. This might be custom images with the brand’s logo, quotes from a company leader, facts or stats from recent research, or ad copy that intrigues the reader, for example. 

You can even use artificial intelligence tools, like HubSpot's AI campaign assistant, to generate all of this.

After creating content for social media, you’ll decide where and when to post it. Which platforms will you post on? What time will you post content? How long will you post content around this specific goal or topic?

Finally, you should plan to track your social media posts using a social media monitoring tool like Meltwater. See how users engage with and respond to each post. Compare engagement metrics to specific actions, such as purchases, audience growth, or media mentions to see whether you achieved your campaign goals.

The benefits of social media campaigns cannot be overstated. They help brands to align with innovation and creativity. When done well, they can lead to tons of user-generated content that will help even more people enjoy your content.

Inspiring your social media content strategy is as easy as looking at what other successful brands are doing. You never know where your next social media content ideas will come from.

Here are some of our favorite social media campaign examples from 2024 and what you can learn from them.

1. Little Caesar’s “Burn the Burns” Campaign

4. McDonald’s “As Featured In” Collaboration

5. Tinder’s “It Starts with a Swipe” Campaign

1. Little Caesar's "Burn the Burns" Campaign

Little Caesar’s embraces its reputation as a budget pizza brand but also knows its price isn’t a reflection of its quality. To silence the haters, it recruited the infamous “Disaster Girl” from a popular internet meme (where the girl turns and smiles at a camera as a building burns in the background).

The brand created a TikTok campaign where Disaster Girl and others burn signs displaying negative remarks about the company and its pizza, such as “I have standards. I can’t go to Little Caesar’s.”

Young girls are impressionable and are constantly being swept in by beauty companies and social media’s impossible standards. To combat body issues before they begin, Dove launched the Face of 10 campaign, which featured girls as young as the age of 10. 

The idea is that young girls don’t need anti-aging products marketed to them and that their natural youthful glow is enough.

Are you interested in more Dove campaigns? Learn how Dove raises the bar with its #ArmsUp campaign.

Health is no laughing matter, especially when big soda companies are pushing ungodly amounts of sugar onto their consumers. Liquid Death saw an opportunity to shed light on the topic while showcasing the dangers of sugar and soda in a humorous way.

The campaign featured auditions for a fake soda brand, where attractive models tried to push the product for the camera. It also compared the sugar content of popular sodas to Liquid Death, proving flavor doesn’t need to be unhealthy. 

4. McDonald's "As Featured In" Collaboration

Nostalgia has been trending hot in advertising and marketing, and McDonald’s saw an opportunity to cash in with its “As Featured In” menu items. It features fan-favorite items that have been featured in pop culture over the years, including movies like Richie Rich, Space Jam, and The Fifth Element.

To expand the campaign’s reach, the brand is offering unique AR experiences via Snapchat. Customers can scan the QR code on the new Loki sauce to unlock custom content from Marvel Studios or access exclusive merch from skate brand PALACE.

5. Tinder's "It Starts with a Swipe" Campaign

A dating app that’s become synonymous with quick hook-ups and one-time flings, Tinder aims to change its reputation by showing it can connect people for the long term. The “It Starts with a Swipe” campaign is Exhibit A. 

The hashtag of the same name has earned hundreds of mentions from Tinder and its customers highlighting pieces of their love story that the app helped to write. The idea is to show that the dating app can offer unlimited possibilities across a wide range of relationships.

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