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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Corporate reputation is everything. PR is how you shape it.

Public relations provides the backbone of corporate communications. It shapes how the world sees your company. It’s also one of the few parts of a company’s reputation you can actively influence — guide the narrative instead of leaving it to chance.

When done well, corporate PR helps brands stay ahead by managing perceptions, amplifying wins, and addressing challenges before they spiral. It’s the difference between being reactive and being strategic.

Here’s a closer look at the role of corporate public relations and the strategies that work in the real world.

Why Corporate PR Matters in Today’s Business Landscape

Real-World Examples of Corporate PR in Action

Corporate PR definition: The practice of managing a company’s reputation through communicating via the media, stakeholders, and the general public. The goal is to shape perceptions, build trust, and protect the brand’s image.

Corporate PR is the umbrella term for strategic communications that directly affect a company’s image and reputation. This goes beyond basic press releases; PR teams focus on media relations, crisis management, internal communications, thought leadership, and reputation building.

At its core, corporate PR tells the company’s story in a way that aligns with business goals and fosters trust with employees, customers, investors, and the community.

Strong corporate PR gives your company a competitive advantage. Information today spreads instantly, and the way your company communicates can define its success or failure. Here’s why it matters now more than ever:

Reputation management: With reputation being a company’s most valuable asset, corporate PR helps protect it by defining narratives, addressing misinformation, and highlighting the positives that build long-term trust.

Executive positioning: PR positions executives as credible voices in the industry through thought leadership, media interviews, and keynote appearances.

Investor and stakeholder relations: Investors, partners, and stakeholders want clarity and confidence, and PR provides this by sharing performance, vision, and growth in a way that reinforces business value.

Crisis communications: Every company faces challenges, but a solid PR strategy helps to manage crises quickly and define the outcome.

ESG and corporate social responsibility: PR efforts include broader themes like sustainability, diversity, and community impact, showing stakeholders how your values align with theirs.

Customers expect companies to stand for more than a profit, and a solid corporate PR strategy helps to highlight every facet of a company’s purpose.

TIP: For more invaluable corporate PR insights from leading brands like Crocs, Canon, and Microsoft, download our free Meltwater Summit Playbook for PR & Comms!

Every corporate PR strategy is requires structure, foresight, and alignment with the company’s bigger picture. These elements form the foundation for a PR approach that’s both resilient and proactive.

Every PR initiative should ladder back to business goals. Define what success looks like, whether you want to improve reputation, gain investor confidence, or increase visibility in the media.

Identify and understand your stakeholders

Different audiences care about different things. Mapping out employees, investors, customers, partners, and the media ensures your messaging resonates where it matters most.

Consistency builds trust. Develop clear talking points and a unified voice that reflect your company’s values and make your brand recognizable across channels.

Not all stakeholders consume information the same way. Use a mix of social media, news websites, industry blogs, email, traditional media, internal comms, and events to reach each audience effectively. Media monitoring tools like Meltwater can help PR teams see where their target audience spends time and measure the impact of messaging across channels.

Want to uncover valuable insights about your target audience? Click here and fill out the form below for a personalized Meltwater demo!

Align with marketing, comms & executive teams

PR works best in collaboration with other teams that share common goals. Working closely with marketing, comms, and executive teams keeps your corporate narrative consistent, coordinated, and aligned with leadership’s priorities.

A crisis playbook should have defined roles, messaging, media monitoring tools, and step-by-step response protocols so teams can act quickly when the unexpected happens. It’s easier to hope for the best and prepare for the worst when you have a documented PR strategy. For more information on putting together a crisis playbook, make sure to download our free guide Mastering Media Relations for Crisis Comms.

Track PR impact and optimize based on data

Measurement turns effort into proof. Using tools like Meltwater, you can visualize how your PR affects coverage, sentiment, and business outcomes, so you can demonstrate the value of PR and refine your strategy moving forward.

Customer Success Story: Learn how Howard University uses the Meltwater Suite to show the impact and ROI of their communications efforts!

To see what corporate PR looks like and the value it creates, it helps to learn from world-class companies. Take a look at these examples of corporate PR campaigns from well-known brands and what worked for them.

Patagonia’s Don’t Buy This Jacket campaign flipped traditional PR on its head, urging consumers to think twice before purchasing. Launched in The New York Times on Black Friday, the ad spotlighted the environmental cost of producing clothing, including Patagonia’s own products. 

Instead of pushing sales, the campaign positioned Patagonia as a brand that values responsibility over profit. It strengthened trust with environmentally conscious consumers, earned widespread media attention, and aligned perfectly with the company’s vision of sustainability. As a corporate PR move, it proved that staying true to values can create both cultural impact and lasting brand loyalty.

LEGO’s Rebuild the World campaign is a perfect example of corporate PR aligning with brand purpose. The centerpiece: a giant globe built from hundreds of thousands of LEGO bricks, featuring creations submitted by fans from around the world. It wasn’t just a visual stunt. It reinforced LEGO’s mission of inspiring creativity and imagination while showcasing its global community of builders.

By turning customer contributions into the star of the campaign, LEGO highlighted its values of collaboration, play, and innovation. The initiative deepened emotional ties with stakeholders, positioned LEGO as a culturally relevant brand, and demonstrated how a PR campaign can engage multiple audiences and make them part of the company’s vision.

When Astronomer, a data and workflow orchestration company, found itself caught in a scandal after its CEO and Head of HR appeared on a Coldplay concert “kiss cam,” the internet quickly ran with the joke. Instead of dodging the chatter, Astronomer leaned in by hiring Gwyneth Paltrow as a spokesperson and poking fun at the viral moment with witty messaging.

Gwyneth Paltrow stars in Astronomer clip after Coldplay CEO scandal

By addressing the situation with humor rather than defensiveness, the brand flipped potential embarrassment into an opportunity for visibility. The move humanized Astronomer, showcased its agility, and reinforced its values of creativity and boldness. As a corporate PR response, it showed how turning a scandal into a story can strengthen brand personality and earn goodwill.

PR pros need to be able to prove the impact of their efforts. This means focusing on the following signals, which show how PR shapes perception, authority, and trust.

Share of voice: This metric represents how much of the industry conversation your company owns compared to competitors. A higher share signals greater visibility and influence in your niche.

Sentiment analysis: This metric gauges whether PR coverage positions your brand positively, negatively, or neutrally, which is critical for reputation management.

Media impressions and coverage quality: Impressions reflect potential reach, while coverage in a specific outlet or trade publication can indicate high-quality coverage (compared to a low-traffic blog).

Executive visibility: Tracking how often your leaders are quoted, featured, or invited to speak shows whether PR is positioning them as credible voices in the industry.

Brand trust and reputation surveys: Surveys and studies can reveal whether your PR efforts are improving awareness, trust, and reputation among your stakeholders.

These PR KPIs give you a clear picture of how your initiatives make a difference. 

Years ago, PR pros had to use clipping services or comb through websites manually. Today’s dedicated PR technology monitors, measures, and reports far more efficiently.

Meltwater is a leading PR platform that combines real-time media monitoring, social listening, sentiment analysis, and more. It tracks coverage across digital, print, and broadcast media while providing insights into the impact of every mention. 

Customizable dashboards and reporting give users insights at a glance and help to keep stakeholders in the loop. These reports make proving PR’s value to leadership much easier.

See how Meltwater could supercharge your corporate PR efforts! Click here and fill out the form below for a demo.

Cision’s journalist database can help PR teams expand their outreach and gain more press coverage. PR wire services offer a built-in distribution platform that automates much of the process.

Muck Rack combines media outreach and automated monitoring to report on campaigns and coverage. Teams can send pitches from the platform and report on PR wins with little hands-on effort.

Whatever PR tools or technology you use, they all tend to share a core feature: data.

Real numbers, facts, and figures take PR from reactive to strategic. With real-time insights, you can spot trends, pivot campaigns, and prove ROI. 

This means no longer having to rely on gut feelings or media coverage that looks good on paper. You’ll have hard numbers to show what’s working, what’s not, and where to double down.

TIP: Learn more about how Meltwater's AI-powered media intelligence platform can help your PR efforts. Download our free Simple Guide to AI in PR and Comms.

Still have questions about corporate PR? Take a look at our FAQ for more insights.

Corporate PR involves managing a company’s reputation and communication with stakeholders, the media, and the public. Its goal is to shape perception and protect the brand’s image.

How does corporate PR differ from general PR?

General PR focuses on products, events, or individuals, while corporate PR centers on the entire company, including its values, leadership, and long-term reputation.

It builds trust, protects against crises, and ensures the company’s voice is consistent and credible in the marketplace.

What are the key components of a corporate PR strategy?

Clear goals, stakeholder mapping, core messaging, multi-channel communication, crisis planning, and ongoing tracking all form a strong corporate PR strategy.

How do you measure the success of corporate PR efforts?

Track metrics like share of voice, sentiment, coverage quality, executive visibility, media mentions, and surveys to connect PR efforts to real impact.

How can companies manage a corporate PR crisis?

Respond quickly, communicate transparently, and stick to consistent messaging that aligns with company values. These are critical to maintaining credibility.

What Is Corporate PR? Strategy & Best Practices Guide

Getting your brand or business featured in top-tier media can do wonders for your reputation. But first, you need to know how to write a media pitch that will convince journalists to publish you.

Journalists and editors get bombarded with hundreds of requests from PR and communications professionals each day, and yours may get lost in the shuffle. If your subject line doesn’t grab them or your message can’t deliver fast, you’re left with wasted time and no feature.

Forget about blasting a generic press release to a massive list. Here’s how you can leverage precision, timing, and value to create a media pitch that gets noticed.

How to Write a Media Pitch (Step-by-Step Guide)

Tools to Improve Your Media Pitching Strategy

Media Pitch definition: A brief, personalized message sent to a journalist, editor, or influencer to propose a story idea and earn media coverage for a product or business.

A media pitch is your gateway to a solid PR strategy. It’s how you introduce yourself to journalists and show you have an idea worth covering.

Unlike a press release, which is a formal announcement ideal for broad distribution, a media pitch targets a specific journalist or publication. It tells why the story matters and why the publication should cover it.

Brands send media pitches when there’s something timely, newsworthy, or uniquely valuable to share. This might be expert commentary on a trending topic, a compelling story, or new data that supports something people are talking about.

TIP: Don't miss our free guide Craft Winning Pitches for Media Relations to learn even more tips and tricks for creating eye-catching media pitches!

Every media pitch will be one-of-a-kind, even if you’re pitching the same story to multiple outlets. You’ll need to tailor each pitch to fit the publication you’re targeting.

Customizing each pitch adds extra work to the process, but using a template can streamline the process. Each pitch should have these five elements:

This is your first (and sometimes only) chance to grab attention. Journalists scan their inboxes quickly, so your subject line needs to be clear, specific, and intriguing.

If it doesn’t want to make them open the email, the rest of your pitch won’t matter.

Mass emails get ignored. A pitch should clearly show you’ve done your homework.

You could mention the journalist’s recent work, align your idea with their beat, or explain why the audience will care about what you’re proposing.

The first line should deliver the “why now.” Don’t bury the lead; get straight to the story idea and make it clear why it matters.

Supporting details: Keep it concise and relevant

After the hook, add just enough context to back it up. This might be a stat, a quote, or a short explainer.

They don’t need the full backstory. Just provide the essentials so they’ll know what to expect.

CTA: What do you want the journalist to do?

Provide a clear next step, such as scheduling an interview or getting in touch with you. Make it easy for them to say yes by telling them exactly what you’re offering and how to act on it.

TIP: Meltwater's new AI teammate, Mira, can help you easily streamline the media pitch process, quickly identifying ideal media targets and even crafting your pitch for you. Click here to learn more!

Learning how to pitch to journalists can become a highly rewarding skill, especially if you want journalists to see it. Nearly half of journalists get anywhere from 11-100+ pitches a day, and yours needs to stand out.

 Follow these steps to turn your story idea into real press coverage.

Before you write a single word, know who you’re pitching. Look into the outlet’s audience, tone, and content style. For example, do they publish hard news, human interest stories, or thought leadership?

Understanding the outlet helps you align your PR pitch to the publication’s interests, which increases your odds of getting noticed.

2. Tailor the pitch to the journalist’s beat

Many publications have more than one editor or journalist, each of whom cover specific topics or beats. Look at each journalist’s recent articles to learn what they cover and how they approach stories. 

If the publication has an editor page or media kit, make sure you choose the editor who covers the topic area that your story aligns with. For example, don’t pitch a marketing trend to a health reporter.

A well-matched pitch shows respect for their work and increases the likelihood they’ll respond.

Keep your pitch short and focused, 3-4 paragraphs max. Start with a strong subject line and an attention-grabbing hook. Then briefly explain your story idea and finish with a clear CTA. 

Subject: Gen Z Is Killing Traditional Ads—New Data Shows Why

I loved your recent piece on how brands are shifting their TikTok strategies. I thought you’d be interested in a new consumer study we just ran: 78% of Gen Z say they ignore traditional ads but trust influencer content more.

Would you be open to a quick interview with our CMO about what this means for future campaigns? Happy to send over the full data set if it’s helpful.

If you don’t hear back after 3–5 business days, a polite follow-up is fair game. 

Keep it brief with a quick “just checking in” and restate the value from your origin's email. If you still don’t get a response, move on. Persistence is fine, but pushiness kills relationships.

Let’s use this fictional media pitch example and explore how to take it from ignored to irresistible.

We’re excited to announce the launch of our new productivity app, TaskPro. It helps users organize their to-do lists, manage calendars, and collaborate with teams.

Please see the attached press release for more details. Let me know if you’d like to cover this.

It’s not personalized to the journalist

There’s no mention of why the journalist should care

Now, let’s look at an edited version of this same PR pitch:

Subject: Exclusive: New App Cuts Wasted Meeting Time by 30%

I’ve been following your coverage of workplace tech and thought you’d be interested in a new app we’re launching next week that tackles calendar overload head-on.

TaskPro uses AI to analyze team workflows and reduce redundant meetings. Beta users report a 30% drop in time spent in unproductive calls. It launches Tuesday, and we’d love to offer you early access or an interview with our founder to explore the bigger story around tech reshaping the workday.

Let me know if this fits your schedule. I’d be happy to share a demo or data sheet.

See the difference? The second is more specific and tailored to the journalist. There’s a clear benefit-driven hook and a CTA that makes it easy to say yes. 

When you send your PR pitch is just as important as what it says. If you send it at a time when journalists aren’t busy in their inboxes, it might get buried.

<table class="table-primary alternate-color">
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    <tr>
      <th>When to Send</th>
      <th>Don’t Send</th>
    </tr>
  </thead>
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      <td style="text-align: center;">Mid-week (Tuesdays Wednesdays Thursdays)</td>
      <td>Mondays and Fridays</td>
    </tr>
    <tr>
      <td style="text-align: center;">Early to Mid-morning (8:30-11:30 AM)</td>
      <td>Late afternoons (2:00-6:00 PM)</td>
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      <td></td>
      <td>Weekends</td>
    </tr>
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      <td></td>
      <td>Holidays</td>
    </tr>
  </tbody>
</table>

Mid-week during the mid-morning tend to be the best times to pitch. Journalists are actively in their inboxes and have space to fill with stories.

Mondays tend to be catch-up days, while Fridays are for tying up loose ends. Also, avoid sending pitches late in the day or right before holidays or during big holiday weeks.

Even if you time your pitch just right, you’ll need to stand out in the inbox. 

Keep it skimmable, with short paragraphs and bullet points.

Use media pitching tools like Meltwater to build media lists, schedule outreach, and track open and response rates.

With the right tools and timing, your media pitch lands in the right place and gets read.

Meltwater's media relations solution can slash the time it takes to put together your media pitch and send it to the most important journalists in your space. Click here and fill out the form for a personalized demo!

Even with a good story idea and clear value, your PR pitch might not make the cut. In many cases, one of these common mistakes is to blame.

How to Write a Media Pitch That Gets Results

Tennis fans around the world look forward to the US Open every year, and the 2025 tournament didn’t disappoint. From Naomi Osaka’s custom, bedazzled Labubu dolls to thrilling wins from this year’s champions, Carlos Alcaraz and Aryna Sabalenka, there was something for everyone to enjoy and discuss online. 

Along with the icons on the court and the stars in the bleachers, brands took the spotlight as player and tournament sponsors, boosting visibility and generating engagement along the way. We used our consumer intelligence solution to dig into the major talking points and brands from this year’s tournament. Read on to check out some highlights. And for a full analysis, download our exclusive US Open 2025 Insights Dashboard exploring the performance of top brand sponsors, including Rolex, La Roche-Posay, Dove, Nike, and more.

Unless otherwise noted, the data below analyzes conversations about the US Open across various platforms, including television, radio, podcasts, forums, websites, blogs, and social media platforms, such as X, Facebook, Instagram, Reddit, and others. 

Discussions about the US Open were up 60% year over year.

Our analysis found that from August 18 to September 7, 2025, there were more than 1.33 million mentions of the US Open, a 60% increase from the about 829,000 mentions generated last year. Unsurprisingly, engagement and post volume spiked with the tournament final on September 7. However, activity in and beyond the stands was a driving force in the conversation. 

The day of the finals, 23% of mentions of the US Open were focused on US President Donald Trump’s attendance. Meanwhile, the second-biggest day for engagement was September 5, when 9% of the day’s total 7.47 million actions were generated by Alcaraz’s celebratory social media post after his semifinals win against Novak Djokovic. 

And finally, August 31 saw the third-biggest engagement spike thanks to the online firestorm that erupted around the moment an adult spectator snatched a hat away from a child in the stands. The moment, captured on live television, went viral online, and the offending spectator was subsequently identified and publicized in an incident that echoed “Coldplaygate” from earlier this year. 

Grey Goose was the top alcohol brand of the 2025 US Open, with 51% share of voice (SOV).

Our analysis of five leading alcohol brands that were US Open sponsors — Grey Goose, Dobel Tequila, Aperol, Heineken, and Moët & Chandon — found that Grey Goose generated the most buzz by far in terms of both post volume and engagement. Nearly 95% of brand mentions, and 56% of related engagement actions, focused on Honey Deuce, the official cocktail of the tournament, which features Grey Goose vodka. However, the brand’s biggest surge of engagement on August 27 was thanks to a single post from influencer J Mulan.

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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DN3dC1IWi6f/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by J Mulan (@jmulan)</a></p></div></blockquote>
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