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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Marketers have spent years learning how to track search rankings, clicks, and conversions. Now, a new facet of search is expanding the playbook: tracking LLM prompts and measuring AI visibility.

LLM visibility doesn’t behave like traditional search. There are no algorithms or rankings, no blue links and meta descriptions, and no “page one.” Instead, AI models surface brands through citations, in-content mentions, summaries, and recommendations. This means brands need to rethink the way they track their online presence and measure impact.

Here’s how you can track LLM prompts and act on the data.

Why Is Tracking LLM Prompts Critical for Brand Intelligence?

What Should You Measure When Tracking LLM Prompts?

How Meltwater Helps Brands Monitor and Optimize LLM Visibility

When marketers track LLM prompts, they’re analyzing the types of questions people ask and how models respond. They’re also looking at whether specific brands or products end up in those responses.

By LLM prompt, we mean the input a user gives to the AI system to generate a response. It might be a direct question, a comparison request, or something involving deeper research. This is what a user types into tools like ChatGPT, Claude, or Gemini.

How do LLMs use prompts to shape content and brand mentions?

LLMs rely on signals within prompts to decide what to generate. For example, a prompt like “best project management tools for small teams” produces a very different response compared to “enterprise-grade project management software with compliance controls.”

Each variation pulls the model toward different examples and use cases, which influences which brands get surfaced.

Prompts act similarly to a filter. Small wording changes can shift which brands appear and how the response positions them. Some prompts trigger list-style recommendations; others come in the form of longer explanations. Tracking prompts helps marketers see where their brand fits naturally.

Why does prompt visibility matter for marketers and analysts?

Large language models are reshaping how people find products and services. They’re using tools like ChatGPT and Gemini to compare brands and make decisions. If your brand never appears in those responses, you lose influence and the opportunity for exposure.

Gaining visibility into the kinds of prompts consumers are using allows marketers to hone their content accordingly and PR teams can strengthen the quantity and quality of sources referencing the brand, giving LLMs plenty of positive signals to pull from.

Reading Tips: How to Measure PR Performance Across LLMs and Generative Search, How to Gain AI Visibility and Reputation Across Customer Touchpoints

LLMs have taken on the role of “search assistant” for millions of users. People ask them questions they might never type into a search bar, especially if they want quick answers or opinions. 

Knowing how to track LLM prompts gives brands a clearer picture of how they show up in various LLM platforms. 

LLMs pull from a wide mix of sources, which means they can easily repeat outdated claims or inaccurate information, which does little to enforce and manage a positive brand reputation. Tracking prompts and responses helps you spot these issues early and be proactive about correcting them.

For example, if a website is citing old pricing about your service, you might reach out to the website owner with updated information. 

These insights help marketing, PR, content, and brand teams align on corrections and current messaging to keep the story straight.

Reviewing prompt data helps you learn more about what your audience wants to know. You see real questions in plain language instead of guessing at keyword intent. Those patterns can expose gaps in your content and messaging so you can improve how you present yourself to your audience.

Meltwater pairs prompt data with media, search, and social visibility, giving you a complete picture of your brand’s presence. Your audience isn’t using just one channel to make decisions, so having centralized data creates a comprehensive view of their journey.

Tracking LLM prompts works best when you focus on signals that show the context in which you appear. Here’s what you should add to your LLM tracking strategy:

Accuracy and context of AI-generated mentions

Frequency doesn’t tell the full story, but it does offer an important chapter. Start with how often your brand appears in responses to relevant prompts. This establishes a baseline for visibility.

Then look at how your brand associates with the prompt topic. This can tell you why you appeared in the response. For example, did the response mention you as a leader, an example, an alternative, or a footnote?

Combining frequency and brand association gives marketers a clearer sense of where your brand fits naturally in AI-driven conversations.

Visibility means little if the LLMs aren’t mentioning you correctly. Track whether models describe your products, pricing, positioning, and use cases accurately. 

The context matters just as much as the facts. 

A correct mention but with negative framing can still harm perception. Reviewing the context of mentions can help teams decide where they need to make updates or improve authority.

Different models can tell different stories about the same brand. Some prefer industry heavyweights; others might favor niche players. And some might look at the most recent data. 

Measuring sentiment and bias across different models can highlight these differences. Knowing how you stack up against different models can be an effective way to spot new opportunities, especially since many users rely on multiple AI tools.

Tip: Learn more about LLM sentiment analysis

AI discovery is still relatively new. But as it matures, new metrics will take shape. Emerging metrics right now include share of AI voice, prompt penetration, consistency of brand mentions, AI sentiment, and narrative alignment, among others. 

Capturing the right signals moves beyond rankings and toward something more strategic: understanding how AI systems frame your brand when people ask real questions.

Tracking LLM prompts means having the right tools and knowing what to look for. Ideally, you can build a repeatable system that shows how AI visibility changes over time and connects back to real buying decisions.

Automate prompt monitoring across major LLMs

Connect prompt data with media and social intelligence

Establish a baseline for how your brand appears today. Run a defined set of prompts that reflect high-intent questions or brand-specific queries. This part will largely be manual, but it will help teams understand response patterns before adding automated tools like Meltwater. 

Right now, you should be looking for whether your brand shows up in responses, how often it shows up, and how LLMs frame it. This is your benchmark for future improvement.

Manual tracking breaks down quickly, especially as more users adopt AI models for more use cases. Automation allows you to monitor hundreds or thousands of prompts across multiple models without burning up your time.

As APIs and datasets evolve, automated systems like Meltwater help you spot changes early instead of reacting weeks later. Having tools in place allows you to scale your LLM tracking and always have the latest data to work with.

Prompt insights become more valuable when you pair them with media and social signals. When brand mentions start rising in AI responses, you can check to see if they align with current media coverage or influencer campaigns, for example.

Unified dashboards show you these connections clearly. Integrating AI visibility data with the rest of your media monitoring strategy turns prompt tracking into a strategic asset.

Tip: Learn how to report on LLM visibility.

AI-driven brand discovery is heating up fast, which is why brands need more than ad hoc checks and spreadsheets. Meltwater provides a system that treats LLM visibility like a first-class intelligence signal.

Meltwater’s GenAI Lens gives brands a dedicated way to monitor how large language models talk about them. The tool analyzes prompts and responses across major LLM platforms, showing where brands appear and in what context. Teams gain a clear, structured view of real-world AI mentions.

GenAI Lens - Your brand, shown through the lens of AI

From prompts to insights: unified AI visibility reporting

GenAI Lens turns raw prompt data into insights marketers can use. It highlights trends in brand mentions and notes changes in sentiment as they happen. Teams can track which topics drive visibility or where competitors dominate responses. Real-time reporting on all of the above keeps insights timely instead of retrospective.

Meltwater pairs AI visibility with context. Brands can understand why they appear in certain responses and how the model frames them. It connects the dots between prompts, themes, and sources so companies can see what’s influencing model behavior.

Use cases are infinite. Brands can protect their reputations, test different messaging, track share of voice, and understand the broader impact of their messaging. LLM tracking works best when it’s part of an integrated strategy.

Now that you know how to track LLM prompts and measure AI visibility, it’s time to put it into practice. Start small with a pilot program that identifies key prompts and metrics. Build a reporting cadence so you can see how AI visibility changes over time.

Then grow from there: Turn prompt insights into strategy. Look at how you’re showing up in LLM prompts and build stronger content around those queries. See where competitors appear instead of your brand so you can reshape those narratives. Use Meltwater to integrate findings into your content and SEO. 

Gain a clear view of how AI systems represent your brand with Meltwater’s GenAI Lens, connecting LLM insights to real-time media and marketing intelligence. See it for yourself when you request a demo.

What are the key benefits of using AI visibility tracking tools for improving brand reputation management?

AI visibility tracking tools show how large language models describe your brand during real research moments. They help teams capture inaccuracies, outdated claims, or negative framing, and provide context about how a brand is being mentioned in AI-generated responses.

How can businesses leverage LLM performance tracking software to measure the impact of their marketing and PR campaigns?

LLM performance tracking software like Meltwater helps businesses see whether campaigns influence how AI models talk about a brand. Monitor responses before, during, and after major announcements or advertisements to see whether the number of mentions, sentiment, and/or narrative change. When AI starts reflecting new messages or positioning, marketers gain evidence that their campaigns shaped perception beyond traditional media.

What strategies help businesses optimize prompts for better AI-generated brand visibility results?

Brands should analyze which questions consistently surface competitors and which ones exclude them. Create authoritative, well-structured content that clearly answers those questions to improve future visibility. Use consistent naming, accurate product descriptions, and clear positioning so models can reference brands correctly.

How to Track LLM Prompts and Measure AI Visibility

As a marketer, using social media strategically offers great opportunities for rapid growth. Because these platforms reach so many consumers today, marketers can use them to generate leads, create brand awareness, gather useful data about their audience and industry, share news, create content, and engage with their community. There are over 5 billion social media users today, and the number is growing fast.

What does all this mean? Well, with the number of people using social media, it's clear marketers need to rely on data they trust in order to plan campaigns, budget, and activate social media marketing efforts, and secure stakeholder buy-in. 

And as marketers ourselves, we know it can be overwhelming to search for the accurate and up to date social media statistics. So we created a source of truth with the essential facts and statistics that you need to know about social media in 2026.

Want to see more market-specific social media stats? Check out the social media statistics for Australia, see social media statistics for Malaysia, learn more about social media statistics in the Philippines, check UK social media statistics, see Swedish social media statistics, social media statistics for Hong Kong, South African social media statistics and take a look at UAE social media statistics.

70+ Social Media Stats You Should Know Right Now

Did you know that Facebook is still the top social media platform by usage? And that in 2021, digital ad spending increased by 38.3% from 2020? Or that consumers trust brands more if they have interacted with them on social media?

These are things you need to know, so here are 70+ social media statistics to keep in mind as you create your social media plan for 2025 and beyond!

Top social media networks by session duration: YouTube (14 minutes), TikTok (9 minutes), Facebook (7 minutes) (Global Digital Report)

People spend roughly 18 hours and 36 minutes a week on social media sites (Global Digital Report) 

Additionally, the average user accesses at least 6.75 social media channels daily (Global Digital Report)

60% of GenZ logs on to social media for 3 hours or more per day. (Later)

Total active social media users around the world: 5.6B. (Total internet users: 6.4B) (Statista)

There is a 4.8% increase in unique social media identities, year over year (between 2024 and 2025) (Global Digital Report)

78% of brands want to build brand awareness through social media. 47% use it to increase brand engagement, while 46% use it to connect with customers (State of Social Media 2026)

+22% of organizations are operating with Advanced social programs, compared to 2025 (State of Social Media 2026)

B2C companies have the highest number of Advanced social programs (State of Social Media 2026)

89% of marketers say that they use social videos for marketing (SproutSocial)

73% of them say that explainer videos are a preferred format (SproutSocial)

85% of B2B organizations say LinkedIn drives the most ROI. (Hootsuite) 

Team bandwidth is one of the biggest challenges for managing a social media program according to 59% of marketers (State of Social Media 2026)

28% of American consumers say they anticipate making more purchases in 2025 after seeing related posts on Instagram. (SproutSocial) 

80% of social media users log on to TikTok for funny or entertaining content, over other platforms (2026 Global Digital Trends Report)

Social media is a primary brand research tool for 80% of female users between the ages of 16-24 (2026 Global Digital Trends Report)

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing)

YouTube is the second-largest search engine globally. (HubSpot)

Global Reddit usage is predominantly male (60%). (DemandSage)

17% of marketers repurpose the same content across various social media channels, with no alterations. 48% repurpose content with minor changes to suit different platforms. (HubSpot)

A majority of companies employ between 0-2 people for social media (State of Social Media 2026) 

Paid social content is a top driver of ROI for B2B organizations (HubSpot)

The top reason for using social media for all age groups is "keeping in touch with friends and family" (2026 Global Digital Trends Report)

Reading news stories is the 2nd most popular reason for using social media for users between the ages of 45-65. For users between the ages of 16-44 the second most popular reason is filling up spare time. (2026 Global Digital Trends Report)

31% of social media users, age 16-24, say they are following social media influencers, the highest percentage among all age groups. (2026 Global Digital Trends Report)

Carousel posts are 24% more popular for marketers in 2026 compared to 2025 (State of Social Media 2026)

There are approximately 1.2 billion monthly active users on LinkedIn. (DemandSage)

Men between the ages of 25-34 occupy the largest percentage of LinkedIn's advertising audience (19%). (2026 Global Digital Trends Report)

Only 6% of B2C companies plan to spend more time on LinkedIn in 2026, compared to 15% of B2B companies (State of Social Media 2026)

Bill Gates is the most followed profile on LinkedIn. His page has 38.7M followers (2026 Global Digital Trends Report)

LinkedIn is the 3rd most popular channel for social media marketers (State of Social Media 2026) 

158 job applications are submitted through LinkedIn every second (DemandSage)

LinkedIn is highly effective for marketing and lead generation. 40% of B2B marketings rate the channel as the best for driving high quality leads. (SproutSocial)

Businesses that hold LinkedIn livestreams generate 24 times more comments than regular videos (DemandSage)

There are 3 billion worldwide monthly active users on Facebook (DemandSage)

28% of marketers say Facebook ads drive the best ROI (SocialPilot)

There is a +5.7% increase in Facebook's global ad reach (2025-2025) (Global Digital Report)

Women who are aged 65+ use Facebook the most. (Global Digital Report)

There are over 140 billion Reels posted on Facebook each day (DemandSage)

85% of users prefer to watch videos on Facebook without sound (DemandSage)

The largest advertising potential geographically is in India: 403 Million (Global Digital Report)

Active Facebook pages see an average engagement rate of .06% (SocialPilot)

Ad reach potential on Facebook in 2025 is 2.35 billion (Global Digital Report).

35% of companies say they plan to invest less time on Facebook in 2026 (State of Social Media 2026)

Cristiano Ronaldo is the most followed Facebook page (Global Digital Report)

X reports 611 Million monthly active users (Search Logistics)

63% of X users identify as male and 36% as female. (DemandSage)

American users spend about 31 minutes a day on X (Social Shepherd)

😭 was the most popular emoji on X in 2025. (Meltwater blog)

Elon Musk is the most followed account. He has 225.1 million followers. (Global Digital Report)

59% of users say they use X for news. (DemandSage)

Twitter is the 11th most popular social platform by active users. (Global Digital Report)

Instagram has 2B monthly active users (DemandSage)

On average, users spend an average of 33 minutes on Instagram daily. (DemandSage)

Ads on Instagram have a potential reach of 1.9B (Global Digital Report)

Business accounts on Instagram see a .45% engagement rate (Global Digital Report)

63% of GenZ users engage with brands on Instagram (Hootsuite)

Instagram is the most popular platform for photo and video sharing (Global Digital Report)

61% of Instagram users use the platform for product discovery. (SproutSocial)

Instagram is the 3rd most popular platform for making purchases (SproutSocial)

The average engagement rate on business Instagram accounts with 10,000 followers or fewer is .65% (Global Digital Report)

#Love is the most popular Instagram hashtag (2.15B) (Global Digital Report)

Carousel posts receive the highest engagement on business profiles, at .5%. (Global Digital Report)

Tip: Learn more about the most important Instagram statistics and about Instagram impressions and reach

As of Q3 2025, Pinterest has reported 600 million monthly active users (Statista)

Pinterest is the 9th most popular social network by active users (Global Digital Report)

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