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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Giving customers what they want is what turns a lead into a buyer, a buyer into repeat business, and repeat business into referrals. Knowing how to create this perfect match between “need” and “knowledge of need” requires businesses to have the right tools and data to guide the way. This is what we call customer intelligence platforms help provide.

Customer intelligence, also known as consumer intelligence, comes from a variety of sources. Customer intelligence analytics analyze specific details, including what customers have bought, what they’re searching for, and what they’re engaging with. It helps companies better understand their customers’ needs and the journeys they take to fulfill them.

Once you have customer intelligence, you can go about transforming all that data into actionable consumer insights.

Let’s look at how a dedicated customer intelligence software can help you connect the dots and inform your next best actions.

What is a Customer Intelligence Platform?

Why Do You Need Customer Intelligence Software?

Top 8 Customer Intelligence Platforms 2026

Use Cases for Customer Intelligence Platforms

Leveraging Meltwater for Your Customer Intelligence Strategy

FAQs about Customer Intelligence Platforms

What Is a Customer Intelligence Platform?

Customer intelligence platforms (CIPs) are powerful software tools that gather, analyze, and utilize customer data. They help companies gain a deep understanding of customer behaviors and preferences, which will help them make better business decisions.

These tools consolidate multiple data sources into a single place for easier comparison and trendspotting. 

You might also hear CIPs called customer intelligence software or customer intelligence tools.

Customer intelligence tools provide valuable insights into various customer segments. You can learn more about their engagement levels, likelihood to buy from you in the future, and potential churn rates, for example.

Applied to business decisions and growth potential, customer intelligence software offers a myriad of benefits:

Holistic insights: All your data in one place helps you better spot trends and patterns, which can lead to better customer experiences.

Stronger customer loyalty: Understanding customers’ needs and wants on a deeper level gives you an easy in — a way to connect with them better than anyone else.

Increased competitive advantage: Knowing your customers better than the competition does helps companies differentiate their offerings from lookalikes, making it easier to cut through the noise.

Greater business agility: With a constant finger on the customer’s pulse, businesses can pivot swiftly and respond to changes without reinventing the wheel or slowing operations.

CIPs have the potential to revolutionize the way in which businesses engage with their customers. They enable personalized experiences at scale, such as hyper-targeted recommendations or customized offers based on customers’ preferences. This level of personalization not only increases customer satisfaction but also drives long-term loyalty and brand advocacy.

Customer intelligence platforms help you pull data together to see trends and patterns and turn intelligence into insights. Here are eight customer intelligence software solutions to fuel your strategy.

Meltwater consumer intelligence combines AI, market research, and data science to create one of the most insightful customer intelligence platforms on the market.

Designed with global enterprises in mind, brands can discover what their customers think and feel based on billions of data points. 

Meltwater surfaces trends and patterns companies might not have thought to look for. This leads to new opportunities to learn more about your customers and meet them wherever they are, even in places you have yet to explore.

Best for: segmenting audiences based on attitudes, behaviors, and other criteria. 

All data is delivered in real time and updated on a continuous basis, meaning you’re never out of touch with what’s happening with your customers.

Fill out the form below to get a free tour of our platform.

Online searches can reveal a lot about your customers, which is what makes Semrush such a valuable customer intelligence software. This platform helps businesses gain a competitive edge in the digital landscape with insights into web presence for themselves and their competitors.

One of Semrush’s standout features is the ability to perform in-depth competitor analysis. Users can track competitors’ online strategies, including traffic sources, keywords, and top products. This gives businesses direct insight into missed opportunities, allowing them to refine their own strategies.

Semrush also provides a treasure trove of data on customer behavior and preferences. Through keyword research tools, businesses can identify high-value keywords and phrases to help them rank higher in search. 

Best for: ensuring businesses are resonating with their target audiences and can better connect and engage with their audiences authentically. 

When exploring customer intelligence solutions, it’s essential not to neglect free options like Google Analytics. Google Analytics grants you access to essential search-related data that’s relevant, accurate, and always up to date.

Detailed insight into website performance

One of its shining features is its ability to provide detailed information about website traffic and user behavior. It tracks metrics such as page views, bounce rates, session duration, and conversion rates, shedding light on how users engage with your website. Using customer segmentation, businesses can dissect their audiences by demographics, devices, locations, and even interests.

Best for: integrating with other tools like Google Search Console and Google Ads. This gives marketers a comprehensive view of their efforts meaning businesses can correlate their marketing activities with website performance.

Tip: Google Analytics also provides some important PR KPIs and marketing metrics like content marketing metrics, and social media KPIs.

ActionIQ pushes customer data directly into your CRM to empower your sales team to have informed conversations. Data based on customer behaviors and activities evolves into detailed customer profiles and audience segments, which can lead to more personalized experiences.

Best for: identifying at-risk customers, upsell opportunities, and brand advocates who can help you sell more, grow your brand awareness, and measure brand awareness. 

ActionIQ also integrates with other popular tools, including Salesforce, Shopify, and Facebook Ads. 

When you want to know more about your customers (or lookalike audiences), it helps to go straight to the source. That’s precisely the idea behind YouGov, a customer intelligence tool that connects you directly to millions of would-be customers.

This self-service tool gives you actionable answers from your audience, from in-depth research to one-off polls and surveys.

Best for: getting straight to the source to learn more about trends, wants, needs, buying behaviors, motivations, and more. With over a million profiling points, you can create deep customer personas that unlock more value for your marketing campaigns.

Customer intelligence platforms allow sales reps to spend time on accounts and leads that are most likely to close. Leadspace develops buyer profiles and personas that can make these leads easier to identify.

Predictive B2B profiles based on intent and personas

It uses a combination of first-party and third-party data from leading B2B companies. 

Tour the Meltwater Media Intelligence Platform

Top 8 Customer Intelligence Platforms & Software 2026

Brand risk doesn’t sit in one place anymore. It shows up across news coverage, social conversation, customer feedback, online reviews, and internal operations, often at the same time. A single issue can gain attention quickly, move across channels, and start shaping perception before your team has time to respond.

That kind of visibility leaves little room for delay. Teams need to know what is gaining traction, understand how sentiment is shifting, and decide when to step in.

Brand risk management is how you stay ahead of those moments. It spans reputation, compliance, operational performance, and digital exposure. No brand can remove risk entirely, but you can improve how early you detect it and how clearly you respond.

Meltwater gives you that visibility. You can track media coverage, social conversations, and brand mentions as they happen. You can see when discussion starts to spike, which outlets or accounts are driving it, and how audiences are reacting.

Here’s how to approach brand risk management in a way that protects your brand’s value.

Developing a Brand Risk Management Strategy

The Role of Brand Risk Management in Building Trust and Success

How Meltwater Supports Brand Risk Management

Brand risk management is how you identify and respond to threats that could impact how people see your brand or how your business performs. It covers both prevention and response. You can spot potential brand risks before they grow, and take action when something happens.

Brand risk can come from almost anywhere. It might be a product issue, a customer experience problem, a compliance gap, or a wave of negative sentiment online. It might also come from outside forces, like market shifts or competitors.

The difference now is that all of these signals show up in real time. That’s why brand monitoring matters more than ever. Meltwater’s media monitoring platform helps you connect those signals so you can understand what’s happening and what to do next.

Brand risk shows up across your operations. Breaking these risks into categories makes it easier to spot issues early and respond with the right approach:

Reputational risk is what most teams think of first. It’s anything that changes how people see your brand. That could be negative media coverage, a social media backlash, a poorly received campaign, or a product recall, for example.

Once sentiment shifts, trust can drop quickly. Meltwater helps you track those conversations in real time so you can see how perception is changing and respond before it spreads further.

Operational risk starts inside the business. It comes from breakdowns in processes or people. That might look like supply chain issues, product quality problems, service failures, fears of layoffs, or employee behavior that doesn’t align with your brand.

These risks directly impact customer experience. If customers and employees feel it, your brand feels it. Monitoring feedback and sentiment helps you connect internal issues to external perception.

Legal and regulatory risk comes from not meeting requirements. That includes data privacy laws, advertising standards, and industry regulations, for example.

These risks carry financial consequences, but they also affect trust. When customers or stakeholders see compliance issues, it raises questions about how your business operates. Staying aligned with regulations protects both your operations and your reputation.

Financial risk ties to anything that impacts your stability or growth. Market shifts, economic changes, fraud, or internal financial missteps can all affect how you show up for your audience.

Customers might not see these risks right away. But your financial health directly affects long-term brand strength. A stable business builds confidence. Instability creates uncertainty and erodes brand loyalty.

Digital risk continues to grow. Data breaches and misinformation campaigns can disrupt operations and damage trust.

These issues often surface publicly, especially when customer data is involved. Meltwater helps you monitor how the public discusses these events so you can manage the narrative while you address the root problem.

Building a brand risk management strategy is something you refine over time as your business, market, and risk landscape change. The goal is to stay aware of what could go wrong and have a clear brand risk management plan for how your team responds.

Start by looking across your entire business. Risks can come from products, operations, customer experience, leadership decisions, or external factors like competitors and market shifts.

Bring in perspectives from different teams so you don’t miss anything. Meltwater can also help here by surfacing external signals like media coverage and social conversations that point to risks you might not see internally.

Once you know what you’re dealing with, figure out what matters most. Some risks are more likely to fizzle out, while others carry bigger, more urgent consequences.

Focus on the ones that could have the biggest impact or move the fastest. Prioritizing these will help your team spend appropriate time and resources where they actually make a difference.

Next, decide how you’ll handle each risk. In some cases, you can remove the risk entirely. In others, you might only reduce the impact or prepare a brand risk management plan.

Define what actions your team will take and who owns them. You should also plan how you’ll measure success. The more specific you are upfront, the easier it is to act quickly when something changes.

Put your plan into action and make it part of how your team operates. That includes training, communication, and making sure everyone understands their role.

Monitoring keeps everything connected. Meltwater helps you track brand mentions, sentiment, and conversations in real time, so you can see how risks are evolving and whether your strategy is working.

Risk doesn’t stay the same, and your strategy shouldn’t either. Review your brand risk management approach regularly and update it based on what you’ve learned.

Look at past incidents and track new trends. The teams that stay flexible are the ones that stay ahead.

How your team responds to risk shapes how people view your brand over time. The difference often comes down to timing, clarity, and consistency.

When teams understand what is unfolding, communication becomes more direct. When ownership is clear, responses happen faster and with less internal friction. Those decisions are visible externally, especially when conversations are already underway.

Over time, patterns form. Teams that respond early and communicate clearly build a track record that people recognize. That consistency carries more weight than any single response. It influences how customers interpret future issues and allows for important brand equity to grow, allowing for more benefit of the doubt in times of crisis.

Brand risk management also supports resilience. It helps your organization absorb pressure, adjust quickly, and maintain a steady presence even when conditions shift. That steadiness is often what people remember.

Brand risk moves quickly, and teams need a clear view of what is happening across channels.

Meltwater gives you access to media coverage, social conversation, and online mentions as they develop. You can track how topics gain traction, analyze sentiment, identify which sources are driving attention, who is influencing the conversation, and see how far a story is spreading.

With that context, teams can identify issues earlier and respond with more precision. Decisions are grounded in what is actually happening, not assumptions or delayed reports. That shared view also makes coordination easier across teams, especially when timing matters.

For many organizations, this kind of visibility becomes part of how risk is managed day to day. It supports faster decisions, clearer communication, and more consistent responses.

How does brand risk differ from reputational risk?

Reputational risk focuses on how people perceive your brand. Brand risk is broader. It includes anything that can affect your business, from operational breakdowns to legal exposure or financial pressure.

Some issues affect perception immediately, such as negative media coverage or social backlash. Others stay operational at first and only become reputational when customers start to feel the impact. The distinction matters because not every risk needs the same type of response, especially early on.

Who is responsible for brand risk management?

There isn’t a single owner. Most organizations split responsibility across teams, with marketing and communications handling monitoring and external response, while legal, IT, HR, finance, and operations step in depending on the situation.

What makes the difference is clarity. When roles are defined in advance, teams can respond quickly without slowing down to figure out ownership. Without that structure, even small issues can stall while teams decide who should act.

Most risks start in familiar places, but they don’t always stand out right away. Product issues tend to surface in reviews or support tickets. Service gaps show up in customer feedback and social posts. Internal decisions can create friction that only becomes visible once customers react.

External pressure often comes from media coverage, shifting narratives, or competitor activity. What makes these risks harder to manage is how quickly they connect and gain attention once they move outside the business.

What tools help with brand risk identification?

The most useful tools give you a clear view of how conversations are developing, not just a list of mentions. Monitoring platforms like Meltwater track media coverage, social discussion, reach, and sentiment so you can see when attention starts to build.

That visibility helps you spot patterns early, understand who is influencing the conversation, and decide whether something needs a response. Without it, teams are often reacting to isolated signals instead of seeing the full picture.

Risk assessment works best as an ongoing process. Many teams still run structured reviews at regular intervals, but most issues don’t follow a schedule.

Activity between those reviews is where problems tend to surface. A spike in mentions, a change in tone, or a new narrative gaining traction can all signal that something needs attention. Teams that stay close to those shifts are better positioned to respond before the situation grows.

Brand Risk Management: Strategies to Protect Brand Value

Reddit has grown from a niche forum site to a digital powerhouse, nearly doubling its user base from 2022 to 2025. And while netizens have long trusted it for uncompromised answers to highly specific questions, now LLMs do too. Models like ChatGPT and Google Gemini use it to inform their outputs and consumer recommendations, making Reddit conversations increasingly consequential for brands looking for high-value, organic sources of consumer intelligence. 

For the beauty sector in particular, Reddit can’t be ignored. Some of the most popular communities on the platform, known as subreddits, are dedicated to cosmetics, with tens of thousands of strong opinions, preferences, concerns, and praises flooding them each week. Brands don’t have to guess what consumers want, they are making their needs known, unprompted, giving brands valuable insight into how they choose, evaluate, and perceive products. 

To learn more about beauty Reddit and demonstrate how brands can turn unfiltered consumer conversations into action, we used Explore+ to dive into the biggest trends from the past six months, focusing specifically on three cosmetic items: lipstick, blush, and mascara. What emerged were clear snapshots of consumer expectations and frustrations, community building, and golden opportunities for brands ready to listen. With that, here are seven of the biggest trends that defined beauty Reddit in early 2026 and what they mean for brands.

Methodology: This analysis is based on social listening data collected from 18 Reddit beauty communities (including r/MakeupAddiction, r/makeuptips, r/Makeup, r/beauty, and specialist forums such as r/OliveMUA and r/AsianBeauty) over a six-month period from October 2025 to March 2026. A structured Boolean query was used to capture relevant makeup conversations across three categories: lipstick, blush, and mascara. The analysis focuses on monthly volume and engagement trends to identify shifts in demand and conversation depth, using sentiment classification to track changes in consumer perception over time and topic clustering to surface recurring themes, emerging narratives, and brand-specific signals. Click here to learn more about how to get an analysis like this tailored to the needs and goals of your brand. 

The Seven Trends Defining Beauty Reddit Right Now:

r/MakeupAddiction: The Beauty Subreddit to Watch

The APAC Redditors Shaping Global Beauty Conversations

MAC: Dominating Lipstick and Delivering on Shade Inclusivity

Long-Lasting, But Easy to Remove: The Holy Grail for Mascara and Lipstick Users

Drugstore Brands and Low Expectations for Mascaras

Bold Blush: Here to Stay, But Where Do You Put It?

More Blush Anxieties: The Product That Takes Too Long to Use Up

r/MakeupAddiction is known as Reddit’s biggest beauty community and the conversational data proves it — about 43% of all beauty conversation occurred in the popular subreddit. That dominance continued on the product category level, with r/MakeupAddiction driving:

With over a third of product-level beauty conversation occurring in this one subreddit alone, it’s a key one for marketers and analysts interested in keeping tabs on the latest consumer-driven trends.

The Asia-Pacific consumer and brand presence shines through in the beauty community, as shown in the ring chart in the previous section. r/AsianBeauty (3.1% SOV), a subreddit focused on Asian brands, r/beautytalkph (3.2% SOV), catering to Redditors in the Philippines, and r/AustralianMakeup (2.4%), focused on Australia and New Zealand, have conversation volumes that rival popular ones without geographic specification like r/beauty and r/MakeupEducation (2.9% SOV each). 

This chart from the Digital 2026 report shows that, on average, 12.1% of internet users go on Reddit each month, with APAC countries like New Zealand, the Philippines, Australia, and Singapore having much higher usage rates. 

Geographically, this highlights how closely Reddit’s beauty community reflects the platform’s wider user base. Though Reddit usage is commonly thought to be concentrated on North America, New Zealand, the Philippines, and Australia only slightly trail the U.S. and Canada as the platform’s leading markets. According to the Digital 2026: Global Overview Report, about 32% of adult internet users in each country visit the site at least once a month.  

While Reddit still has plenty of room for growth in Asia, especially in Japan, the platform’s influence in the region is growing, even as many marketers let it go unnoticed.  

APAC beauty brands that establish Reddit strategies now have a competitive advantage that will only grow as usage increases and geographically focused subreddits gain members.

Using Mira, Meltwater’s in-platform AI teammate, we identified the four brands leading discussions of lipstick and other lip cosmetics on Reddit: MAC, NYX, Maybelline, and Sephora. Together, they show how both drugstore and mid-range brands are of interest to this specialized community, not just one as shown in other products like mascara. 

<p class="large text-center">MAC generated about 42% of tracked lip product brand mentions.<p>

MAC came out on top by overall mentions, with users actively seeking dupes, archiving formulas, and commiserating over product discontinuations or changes. The brand was also a big name in discussions about color choices, specifically shades suited for consumers with olive and cool undertones. 

This post from r/OliveMUA suggests multiple, purple shades of MAC blushes that maintain their coloring when applied on skin with olive undertones. 

25% of MAC’s mentions related to blush came from r/OliveMUA, a subreddit with 89,000 weekly visitors whose description highlights that “Olive undertones are often misunderstood and underrepresented in the beauty industry.”

MAC’s dominance in the lipstick corner of beauty Reddit is an example of how a brand’s relevance can flourish when its products meet nuanced, underserved needs. The demand for inclusive shades isn’t going anywhere; only brands that show up with solutions that work can win over these large segments of frustrated consumers.

Tip: Shorten your time to insights with the help of Mira, Meltwater’s in-platform AI assistant.

The trade-off consumers face between product longevity and easy removal was a common theme across our mascara and lipstick analyses, with Maybelline products emerging as the lightning rods in each.

Maybelline’s Super Stay lipstick collection was one that users continuously discussed by name and praised for its affordability and availability. However, its category-leading longevity divides consumers. 

This post about removing Maybelline Super Stay generated thousands of upvotes (i.e. Reddit likes) and more than 500 comments in six months within the r/MakeupEducation subreddit. 

While some posts highlight Super Stay’s endurance through daily activities, others, like the one shown above, spark discussion around effective removal. The top comment recommending wiping it away with oil was upvoted over 700 times, showing just how common an issue this is among Super Stay users, along with a seemingly effective, user-generated hack. 

Super Stay is an understatement.  — Reddit user

The Meltwater Blog

Top 8 Customer Intelligence Platforms & Software 2026

Brand Risk Management: Strategies to Protect Brand Value

Platform Deep Dive: 7 Trends Defining Beauty Reddit Right Now

How to Measure Share of Voice to Improve Brand Visibility

How to Gather Market Intelligence: 5 Steps To Prove ROI

PR Measurement Guide: 15 Must-Have PR KPIs and How to Track Them

AI in Public Relations: 4 Ways PR Teams Gain Strategic Insight

Using Social Listening for Market Research: How We Made 'The Fashion Industry's New Era'

How to Track Influencers Instagram Stories

Social Media Reputation Management Guide

The Dos and Don’ts of AI and Luxury Marketing

Competitor Benchmarking: What It Is, Why It Is Important, and Tools to Succeed