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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

It’s hard to deny that social media has had a dramatic impact on the way we experience the world around us. But there are very few industries where social media has had a bigger impact than tourism. 

Beautiful photos and videos of places around the world fill our social feeds – prompting us to book tickets, grab our bags (and a few friends), and catch flights to the world’s top destinations.

Believe it or not, the genius and wonder behind a lot of the photos you see on social media are the destinations themselves – tourism accounts whose main responsibility is to get people to visit!

Today we’re breaking down the 5 best tourism social media accounts and why they’re a tier above the rest.

Deep in the heart of Canada lies one of the most beautiful destinations on earth, Alberta.

But when you’re competing with hundreds of other spectacular places to visit, you have to bring something special to social media. The Travel Alberta tourism account uses YouTube to attract and inspire:

Adventure Beckons in Alberta, Canada

More than 30K subscribers to their channel and 28 billion views to their YouTube videos prove that you don’t just have to rely on Facebook, Instagram, and Twitter to be successful on social media.

It’s hard enough to grow your social media following if you’re a celebrity or top brand, let alone a tourism account. 

But VisitCalifornia defies all odds with over 2,000,000 followers across all of their social media accounts, 340K on Instagram alone. Most of this success is due to the incredible success of the #VisitCalifornia hashtag: 

See a different side of @VisitLaguna – grab your hiking shoes and make your way to #LagunaCoastWildernessPark to recharge. This quiet oasis is an easy walk or drive from downtown #LagunaBeach and home to wildflowers and wildlife galore.

What's your hike of choice in @VisitTheOC? 📷: @eddymartin, @___viv_, @kitchen.table.productions
.
#VisitCalifornia #MyLagunaBeach

Running a quick search with Meltwater shows that the #VisitCalifornia hashtag generates more than 150 media mentions on a weekly basis – that’s 600+ per month!

Along the Central Coast of California lies a small, hidden gem of a city called San Luis Obispo. With a population of less than 100K, much of the city’s income is generated from tourism. That means getting people to San Luis Obispo is a top priority for the VisitSLO tourism social media accounts.

What makes Visit SLO’s accounts so great is that they make you feel like you are a part of the city itself by harnessing the power of user-generated content:

Who loves Morro Bay? 🙋🏽‍♀️ #VisitSLO
Photo: @kiplo_photo

But these aren’t big influencers San Luis Obispo is creating content with, they’re local photographers, creators, and artists that have a firsthand look at life in this beautiful city.

Visit San Luis Obispo

If you’re looking to inspire people on social media, post content that is highly-relatable and evokes emotion. Emotions like awe, wonder, wanderlust, love, and nostalgia are powerful ways to influence an audience.

Not that people need any more of a reason to travel to New Zealand, but one tourism account that utilizes a variety of social media tactics to engage their audience is Tourism New Zealand.

Tourism New Zealand’s Director of Marketing Andrew Fraser says that social media is now the key channel for the “word of mouth” style endorsement that is actively sought by travelers.

“Our own research shows that the endorsement of friends and family is still the most compelling factor in helping potential visitors make travel decisions.”

It's summer time! ☀️ 👙 #NZMustDo 📸 @denisamanasek [📍Te Anau, South Island]

What I love about the @purenewzealand Instagram account is their use of Instagram Stories and Stories Highlights. No matter what time of day you visit their social media accounts, you’re able to explore New Zealand via photos, short clips, and full videos.

Many brands and businesses have a memorable tagline. 

Something that you’ll remember long after you’ve visited their website or checked out their social media profiles. 

The tourism account VisitSingapore utilizes their own unique tagline across social media in order to give visitors a wonderful sense of what they’re all about: Passion Made Possible.

View the @artsciencemuseumsg from above to see the rooftop rain harvesting system. 🌧 The water cascades into a pool below and is then recycled in the building’s flush water toilet systems. 💦
📷 Photo shot by @suspendtime #VisitSingapore#PassionMadePossible#ArtScienceMuseum#ASM

If you’ve ever been to Singapore, you know that this line nearly perfectly describes the city – it feels like something out of the future! 

VisitSingapore captures and shares that feeling over and over again on social media through original and curated content.

Stay till sundown at @gardensbythebay to watch these interactive lights illuminate Dragonfly Lake. This @teamlab installation runs till 15 March 2020. 💡 📷 : photo by @blushblushtomato #VisitSingapore#PassionMadePossible

3 Key Takeaways from the Best Tourism Social Media Accounts

Tourism accounts are selling a product and that product is the destination itself. And there is a lot we can learn.

1. User-generated content helps to tell a story through the eyes of real people. It’s authentic, inspiring, and can spark true emotion on social media.

2. At the end of the day, it’s all about the quality of your social media content. You’re competing with the best brands in the world on social media and so you have to bring everything you have to the table.

3. Experiment with different forms of media across multiple social media channels. Videos, Stories, YouTube, Highlights, GIFs, and more can and should be used in your social media strategy. 

You know the photogenic places, the unique stories, and the off the beaten path experiences that travelers love. Now is the time to share that information.

The 5 Top Tourism Social Media Accounts

Major league baseball has long been called “America’s favorite pastime” and for good reason. Now that the 2018 MLB baseball season is in full swing fans are pouring into stadiums and bars around the world to watch their favorite teams compete. 

Online, however, MLB marketing teams are hard at work posting engaging content to social media. With access to a plethora of adrenaline pumping moments, baseball teams are some of the most exciting brands to follow on social media.

But which major league baseball teams are truly killing it on social media? We found six that are a notch above the rest and worth a follow whether you’re a baseball fan or not.

On the field, the San Francisco Giants have won three World Series titles in the last decade. Off the field, the Giants boast more than 5 million followers on Facebook, Twitter, and Instagram. But what we love about following the Giants on social media is their creative use of hashtags in their posts.

Sometimes all it takes is a perfectly placed hashtag to get the point across:

SFGiants on Twitter: "#MacAttack

 #SFGiants… "

The Giants also use general hashtags to tie their content into a relevant conversation like #TBT or their own branded hashtag #SFGiants:

Brandon BELTing 💣 #SFGSpring

Hashtags are an incredibly powerful way to increase brand awareness, promote campaigns, and even join a movement!

Follow the Giants on Twitter | Facebook | Instagram

Even if the Oakland Athletics (the A’s) haven’t won a World Series since 1989, they’ve proven their social media is worthy of a world series title. 

The A’s do a great job of weaving multimedia into their social updates. You’ll see everything from gif to videos (including live video) to infographics and even rhymes. The comms team has shown that they are agnostic in their choice of content, as long as it’s creative and relevant. 

Oakland A's on Twitter: "We took the first two
Now isn’t that neat?
Tune in tonight
We go for the sweep.
⏰: 5:05pm PT
📺: @NBCSAuthentic, @MLBTV, @YouTubeTV https://t.co/gI3vAHy2B9   
📻: @957thegame    
#RootedInOakland… https://t.co/KiFd2mMvDo"

As marketers and PR folks, we often forget that social media isn’t only about “selling products”. People are on social media to be entertained and that’s what the A’s deliver, back-to-back-to-back.

Follow the Athletics on Twitter | Facebook | Instagram

Where should we start with the New York Yankees?

27 World Series, the most connected MLB fanbase in the world, and of course, the largest social media following (by far) with more than 13 million people tagging along.

The New York Yankees are masters at engaging fans with compelling stories that make them feel like they’re a part of history. Sometimes they remind fans of the organization’s nostalgic past and other times, they give a subtle nod to modern day greats.

New York Yankees on Twitter: "Good start.… "

This helps fans, old and new, rally around the team’s newest traditions as well as Yankees’ traditions that have been around for more than a century.

Follow the Yankees on Twitter | Facebook | Instagram

5,280 Feet above sea level at the base of the Rocky Mountains, you’ll find one of the most beloved teams in the MLB, the Colorado Rockies. 

The Colorado Rockies ingeniously use their social media channels to give fans content they can’t find anywhere else. Using real-time social media monitoring and engagement, the Rockies post live photos and updates during the game for fans who can’t be there.

Colorado Rockies on Twitter: "Game-ending 6-5-3 double play, with a little pirouette at 2nd by the 5. Mercy! 😯… "

Plus, they have a super unique voice on social media –  a voice that their fans can get behind.

Colorado Rockies on Twitter: "Volume 3, Chapter 6

...of the "grand" variety. #StoryTime📚… "

Follow the Rockies on Twitter | Facebook | Instagram

Like the Yankees, the Los Angeles Dodgers are keepers of some of the most iconic baseball moments in history.

Los Angeles Dodgers on Twitter: "Seat 88 never looked better. #Dodgers… "

But that doesn’t stop them from creating content that is relevant today.

The Dodgers’ social media strategy is a little less flashy than the others but equally effective. They use a cross-promotion strategy to keep fans engaged across a variety of platforms.

Los Angeles Dodgers on Twitter: "Today's @DodgerInsider Live question of the day: What's been the biggest key for the Dodgers while winning seven of eight?

Tune in to the show on Facebook Live at 4:45 p.m. PT today.… https://t.co/VhdA88J9Xf"

This allows the Dodgers to reach their fans when and where they want while helping to build awareness around key initiatives such as their Facebook Live show.

Follow the Dodgers on Twitter | Facebook | Instagram

In 2016, The Chicago Cubs finally broke the more than 100-year-old team curse and won the World Series.

Up until that point, however, they certainly weren’t cursed on social media. The Cubs team used social media to shift the narrative from the “team that couldn’t seem to win” to the team that completed one of the hardest feats in sports. In one of my favorite sports videos of the year, the Cubs perfectly sums it up:

Chicago Cubs on Twitter: "Today is our day. #FlyTheW… "

Similar to the Colorado Rockies, The Cubs’ social media accounts have a distinctive voice – the voice of a loyal Cubs fan. They broadcast the unwavering we-can-do-it spirit of players and fans, a message that comes across in every single post.

Follow the Cubs on Twitter | Facebook | Instagram

PR Takeaways from Major League Baseball Teams Social Accounts

At first glance, you might not think you can learn all that much from major league baseball teams on social media. 

But a deeper look shows that they are experts at connecting with fans in meaningful ways while using various content types to spark excitement. Use these lessons in a social media strategy to drive new audiences to your accounts, increase engagement, and even sell some tickets!

6 Major League Baseball Teams Dominating the Social Media Game

In this blog we’ll be running down 1) What a boolean search is 2) How boolean can improve your media monitoring searches 3) How you can use Boolean to find potential leads

Boolean searches may look intimidating, but they’re actually super easy to use! And will make a huge difference to your search results.

Without getting overly technical, a Boolean search allows users to search more specifically. Rather than search for “Meltwater”, which would bring up information about meltwater the geographical term and meltwater the media intelligence provider, you can search using “AND”, “NOT”, “OR”. So for example “Meltwater” NOT “Iceberg”.

Boolean searches are essential to surfacing the coverage you’re looking for about your brand, your competitors, and your industry as a whole.

Create more relevant searches, meaning your reporting will be more accurate.

Search for all possible mentions of your brand including potential misspellings of words

Find articles where your brand is the focus

So, when you type a search into your media monitoring provider, you may find that you’re getting lots of irrelevant content. However, don’t worry we can change this!

If you’re not a Meltwater client, but interested in how we can help you to find relevant mentions of your brand & key insights. Get in touch today hello@meltwater.com 

First of all, type in your keyword. In this case “subway”, and glance over the results. Here, we can see that Subway the brand, and subway the train system are being shown. Write down any irrelevant terms.

As you review the results from your keyword searches, you’ll start noticing that the more information you have to go through, the more junk you come across. For example, it might not be enough to say “Find me mentions of Subway but no mentions of stations,” because there might happen to be a Subway at College Station and that article might be exactly what you’re looking for. It’s these cases that demand the precision of booleans, so you can zero in on relevant results and exclude the ones you don’t need.

These are the three most common Boolean operators

NOT = Exclude words. For example, “Subway” NOT “Station”, this will exclude any articles mentioning station.

AND= Include two words. For example, “Subway” and “Sandwich”, this will show results where both subway and sandwich have been mentioned.

OR= “Subway” OR “Sandwich”. Results mentioning either subway or sandwich.

So, now you understand the context of each Boolean operator, we can combine them to create a more relevant search result. Remember, you can use each operator multiple times. For example

Subway NOT
(“subway station” OR
“subway route” OR
“subway ride” OR
“subway stop” OR
“subway platform” OR
“subway train” OR
“subway line*” OR
“subway track” OR
“underground subway” OR
“subway construction” OR
“subway operator” OR
“Subway series”)

Notice that the exclusion list begins with NOT and comes after the main boolean search (keyword: Subway). This is where you’d use the irrelevant keywords that you listed earlier!

Don’t Forget Typos and Alternate Spellings

So now you have excluded irrelevant results, consider alternate spellings of your keyword. This is particularly important if you’re doing a social media search.

Think about where people are when they make a quick post on social media: on-the-go, standing in line, in between meetings, on the phone, etc. Most people don’t bother to correct typos and autocorrect is notorious for misreading proper nouns, especially uncommon names. For example, John Smith might be referred to as “Jon Smith” or “Jonathan Smith”

“Jon Smith” or “Jonathan Smith” or “john smith” or “johnathan smith”

Notice we have the proper, formal spelling and then the nickname or misspelling. If there are other common variations, add them with more OR operators. It’s also worth adding the persons Twitter handle to ensure you’re picking up all the coverage around a person.

Brands whose names happen to also be nouns—Subway, Square, Uber, Apple—can bring up thousands of unwanted results. Instead of researching a long list of phrases to exclude (and you can see we had so many for Subway), you can make your search case-sensitive.

Use this feature to find references to the Subway restaurant chain in the body of articles or posts.

Turn on “Only match capital letters” … [Refer to above image as caption]

…to pull up Subway as a proper noun. [Refer to above image as caption]

Often brands are mentioned in passing or to create context on a topic. For example, in our most recent industry report: luxury fashion, we discovered hundreds of thousands of articles on Burberry. However, when we dug deep, we discovered that often former models were written about, and Burberry was mentioned in context.

Brooklyn Beckham was mentioned over 1,000 times alongside Burberry. However, the articles were focused on Brooklyn and not the fashion brand and, rather, reference him as a Burberry model.

These kinds of press mentions are good for brand awareness and highlighting a brand ambassador, whereas a brand that’s mentioned as the sole focus of the article can indicate a PR crisis, threats, opportunities, competitive capabilities or whether our PR efforts are hitting the mark. Therefore, using a ‘title’ search, we can look for articles where we’re at the centre. And don’t worry you can still exclude irrelevant results.

You can use the exact headline and the title: parameter to see what media outlets picked up your press release. This is a great way to benchmark the performance of your PR.

Look up your press release title… [Refer to above image]

…and use the title: parameter to measure syndication. [Refer to above image]

Another way to discover if you’re potentially at the focus of an article, is by searching by ingress. This means your brand has been mentioned within the first paragraph of the article.

Use ingress: to find articles about a keyword most likely mentioned in the lede. A keyword is typically lower priority—and thus less likely the subject of the article—if mentioned toward the end of the piece.

ingress: “subway” NOT (“Train” or “station” or “metro”)

Another feature you can utilise to ensure you’re not missing out on your mentions, is the asterisk.

This will bring up results including Nottingham university, universities, university’s etc.

Another really great use of a boolean search, is finding possible leads. You could set up a search for PR opportunities or people who might be interested in your product. For example

(“Window cleaner” AND (“Reccomendations” or “looking for”)

This will bring up anyone who is looking for a window cleaner. You could even include an area, for example (“Window cleaner” AND “London”) AND (“recommendations” OR “looking for”)

Boolean queries can hugely improve your search results. Use this table below as a quick guide to creating searches. Remember, you can always ask your account manager on how to optimise your Meltwater account. Email hello@meltwater.com today.

Want to talk Boolean to us? Contact us via the form below and we’ll get back to you!

Media Monitoring Boolean Query Guide

The footballer’s global popularity on social media mirrors his success on the pitch as many social media users predict a Ballon d’Or.

Liverpool striker Mohamed Salah has had an exciting string of achievements in the last 2 weeks, mirrored by the buzz surrounding him on social. His social media mentions increased by 102% between the first and second half of April.

After winning the prestigious PFA Player of the year award on April 22nd and leading Liverpool to victory in the Champions League semi-final against his former club AS Roma in the same week, Salah’s social media mentions peaked dramatically.

In the GCC, Saudi social media users dominated the discussions around Mo Salah. According to research conducted by Meltwater between 16-29 April, Saudi football fans have posted over 4,700 times about Salah across platforms, compared with 2,300 posts from the UAE, and 2,000 posts split amongst the remaining 4 GCC countries.

In his home country, Egypt, Salah generated over 18,000 social media mentions. The mentions in Egypt are more than all GCC countries combined, but still fewer than mentions from the UK (25,000). The keywords of these mentions were similar globally, with “Champions League”, “Roma” and “Congratulations” trending worldwide.

According to Zubair Timol, Director of Strategy EMEA at Meltwater “Mohamed Salah has moved from the front page during the last few weeks. He has transcended sport and entered the mainstream, based on his impact on and off the field. If we continue this trajectory, Salah has every opportunity to increase his social footprint with Liverpool entering the late stages of the UEFA Champions League and Egypt competing in the FIFA World Cup during the summer.”

The data-driven insights from Meltwater reflect what football fans have been noticing: Salah really is the next big thing.

Check out the infographic below for more insights >>>

Infographic: Mo Salah Scores on Social

Reading about innovative social campaigns by other comms pros inspires us and helps us reframe our own work. Keeping an eye on the social media landscape can help us see what's next. That's why we like looking in the next lane by highlighting these winning health social campaigns.

Social media has changed the way we learn about what’s happening in the world. For consumers and businesses alike, it is a source of truth, a place to find and share authentic content, and a channel to spread the word about a product, service, or movement.

For health organizations, social media is an organic channel to address their issues, raise awareness and start a real conversation.

The Meltwater Blog

The 5 Top Tourism Social Media Accounts

6 Major League Baseball Teams Dominating the Social Media Game

Media Monitoring Boolean Query Guide

Infographic: Mo Salah Scores on Social

5 Best Health Social Media Campaigns

Media Monitoring Companies in India: How to Put Public Data to Work

Get Inspired by These Winning Environmental Social Media Campaigns

In PR, There’s Power in Third-Party Validation

How Earned and Paid Media Are Merging—and How It Impacts PR Pros

5 Social Analytics Tips to Improve Your Campaigns

Why Strong Writing Skills Matter More Than Ever for Today’s PR Pro

How Key Influencers Can Help You During Crisis Communications