The Meltwater Blog

Marketing

Brand Equity: What it is and how to build it

Night time picture Times Square, New York

Marketing

A Quick Dive into Co-Branding

Marketing

What Are Brand Ambassadors and Why Are They Important?

Looking for the latest social media news? This blog has it. This image of a retro-looking microphone against a solid background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

Two chat bubbles (one orange and one blue) are floating in the center of the image. Maintaining open lines of communication is essential for businesses to operate smoothly. This blog explains the importance of internal communications for businesses and the various tactics companies can use to ensure information is following throughout departments.

PR & Communications

How to Build an Internal Communication Strategy for Your Businesses

PR & Communications

Brand Monitoring: How to Keep Track of Your Brand Mentions

Communication icons.

The Most Innovative Social Media Content Ideas 2020

Marketing

What is Brand Asset Management and How to Leverage It?

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Marketing

Product Branding: Definition, Examples and Strategy

Image of hand placing a ballot into box on blue background

PR & Communications

How Social Media is Impacting the Philippines Political Landscape

A stylized illustration of a landing page with a magnifying glass hovering over the page's search results looking for qualified marketing leads. Lead generation is a process that requires analyzing who is engaging with you marketing campaigns, emails, and ads in great detail.

Marketing

A Marketer's Guide to Lead Generation (New Tips & Strategies)

An image of a computer screen that displays a series of KPIs that can be used to conduct a competitor analysis

Marketing

How To Perform A Competitor Analysis

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Marketing

2020 Tokyo Olympics: Social Media Briefs of Southeast Asian Athletes

An illustration of a pie chart broken up into three parts. This is the type of graph that you may see on your social media analytics report evaluating an Instagram marketing campaign's performance.

Marketing

The Complete Guide to Social Media Analytics

This blog on leveraging the marketing funnel explains how marketing teams can use various marketing tactics to bring people into their funnel and move them through the journey to the point of purchase. This image of a light green funnel with a drop of liquid falling from the end of it visually describes that customer journey.

Marketing

Guide To Leveraging the Marketing Funnel

An image from a blog on social media reporting of a series of teal cylinders stacked in ascending order to form a graph. There is a pink sphere atop the tallest teal cylinder.

Marketing

The Complete Guide to Social Media Reporting

Light pink notebook on yellow background. 10 steps to writing a communication plan blog post

PR & Communications

How to Write a Communication Plan

Marketing

What is Brand Extension And How To Include It Into Your Strategy?

A bright pink lightbulb hovering in the air in front of a pale blue background. This image is used to describe a blog post outlining several ideas on how to use social walls in your marketing campaigns.

Marketing

How To Use a Social Wall With Examples

Image of a light blue old-fashioned film reel with film coming out, on a pink background. How to create and use Instagram Reels blog post

Marketing

What is Instagram Reels? The Complete Guide

Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

COVID vaccine vial and syringe on blue background

PR & Communications

How Brand Reputation Impact COVID Vaccinations in Australia

Marketing

The Ultimate Brand Strategy Framework

An orange megaphone on an orange surface

Marketing

What Is Marketing & Why Your Business Can't Do Without It

Marketing

Using TikTok for Your Influencer Marketing Strategy

Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

A blue phone, which you may use to call a friend to engage in referral marketing by calling a friend to tell them about a product or service, set against a red background.

Marketing

The Ultimate Guide to Referral Marketing

A podium with three different shapes set atop: a sphere, a cone and a square. The different shapes represent the different types of customers explained in this blog.

Marketing

The 6 Most Common Types of Customers & How To Approach Them

White star on green background. Best social media marketing examples from 2021

Marketing

7 of the Best Social Media Marketing Examples in 2021

Three cartoon renderings of credit cards in pink, orange and yellow on a solid purple background. If your influencer marketing campaign is successful, then your customers are likely to pull out their credit cards for real.

Marketing

The Definitive Guide to Influencer Marketing

A diverse group of people with each wearing a sweater with one of the letters from the acronym LGBTQ+ on the front.

Company News

Celebrating Pride at Meltwater

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Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

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PR & Communications

How Much Does Media Monitoring Cost?

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Marketing

The Importance of Social Media Metrics - Definitions and Calculations

A bullseye dartboard with two pink darts next to it.

Marketing

How To Identify & Satisfy The 10 Most Common Customer Needs

pink and blue door frames for community management

Marketing

The Ultimate Guide to Community Management

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2021

A teal padlock that is unlocked among a bunch of pink padlocks that are closed.

PR & Communications

Misinformation & Disinformation: What is it and how do you protect your brand against it?

Marketing

Employer Branding vs. Employee Branding: Definition, Differences & Examples

Marketing

8 Social Media Challenges Clients Need Your Help With

The judgement is in on your PR reputation! A green cartoon gavel is pictured being stuck down against a green backdrop

Marketing

Reputation PR: Definition, Strategies & Examples

PR & Communications

Guide to Instagram Profile Pictures 2021

pink mannequin woman looking into mirror

PR & Communications

Fighting Fake News on Social Media

Marketing

How to Win More New Business for Your Agency, With Social Listening

Picture of a game controller on pink background

Marketing

Esports Marketing Trends in Southeast Asia

Twitter bird on dark blue background

Marketing

Twitter Management for Beginners

A yellow staircase missing a section in the middle, presenting a challenge to anyone who would dare try to get to the other side. This image is being used as the thumbnail for a blog post explaining the top social media challenges of the past several years.

PR & Communications

How Social Media Challenges Become Wildly Successful

5 stars on a blue background for facebook recommendations and reviews

Marketing

How to Leverage Facebook Recommendations for Your Business

The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.

Marketing

The Ultimate Guide To Crossposting on Social Media

White Twitter bird over light blue background. Twitter marketing strategy blog.

Marketing

Creating a Twitter Marketing Strategy in 2021

A white alarm clock is floating in the air because it is ringing so hard. This alarm clock was set to go off to remind us of the importance of real-time marketing in our strategies.

Marketing

Real-Time Marketing: Definition & Examples

An image of three hexagonal shapes arranged like a podium, but there's nothing placed on top of each of the three shapes.

Data Science

Audience Report: Who's Driving the Chatter Online Around NFTs?

Marketing

Guide to Posting Videos on Twitter

Marketing

Profitable Social Media Services for Your Agency

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

Three colorful arrows cut out of paper pointed upwards. The arrows are meant to reflect the direction of a graph that you might find after creating a PR or marketing report.

Data Science

The Big Reporting Guide: Why It's Important And Which Types Exist

hand creating a heart shape against a pink background

PR & Communications

Brand Advocacy: What It Is And Why It Is Important For PR

An illustration of a computer with several charts on the screen, which are similar to the dashboards visible in a customer relationship management (CRM) system.

Marketing

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

Marketing

How to Create & Manage a YouTube Channel

A group of people sitting around a classroom in a circle learning about Meltwater Academy, Meltwater's online training program that offers free courses in PR, social media, and marketing.

Company News

Update Your Skills Through Meltwater Academy

Three blue American dollar signs against a blue background. The dollar signs represent the revenue your marketing team could generate through Facebook lead ads.

Marketing

How to Use Facebook Lead Generation Ads

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

A cartoon model of the Earth that is melting. Below the floating Earth is a puddle. In this blog post, we examine how the topic of climate change is being discussed on social media.

PR & Communications

Using Social Media to Combat Climate Change

A blue trophy, like the one you might win if Facebook or Twitter gave out an award for the best social media marketing campaign, is set against a blue background.

Marketing

How to Create a Successful Marketing Campaign

An illustration of a computer with graphs that are popping out of the computer's screen. The graphs resemble the type of information that a b2b marketer may be analyzing when preparing a marketing strategy.

Marketing

What is B2B Marketing and B2B Sales?

An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

Marketing

Ultimate Guide to YouTube Marketing

Megaphone sending a WhatsApp Broadcast

Marketing

All You Need To Know About WhatsApp Broadcast

Marketing

How To Be Successful With Instagram Marketing

A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.

Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.

Marketing

Market Intelligence 101: What It Is & How To Use It

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.

Marketing

How Data-Driven Marketing Campaigns Work

Three yellow lightbulbs lined up next to one another. The lightbulbs are three different sizes, but all the same shape.

Data Science

Hashtags, Hope and Health: Lockdown Highlights from the Middle East

A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.

Marketing

How To Sell on Facebook Marketplace

A toy robot that has been made using scraps of pieces from different machines or mechanical parts, like springs, electrical plugs, and wires. He could be social-savvy bot answering questions around how to build similar social media bots.

Data Science

Social Media Bots: How They Work and How to Use Them

An illustration of a diverse group of women against a purple backdrop

Company News

Celebrating International Women's Day, 2021

A purple conversation bubble with three hearts cut into it that resembles the icon that appears when you get a "like" on your Instagram business acount

Marketing

How to Use Instagram for Business

A collection of objects, like a bullseye target, bar chart and magnifying glass, that are meant to represent social media marketing metrics small businesses could evaluate

Marketing

How To Boost Your Small Business With Social Media Marketing

An image of a cartoon phone with stylized chat bubbles appearing around the screen against a solid pink background. Each of the four chat bubbles are a different color, symbolizing the different threads that marketers can engage in on Reddit.

Marketing

The Ultimate Guide to Reddit Marketing

A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses

Data Science

Big Data: What it Is and Why it Is Important for Your Business

Picture of WhatsApp logos linked together

Marketing

How To Create And Use Whatsapp Ads

Marketing

WhatsApp and Messenger Apps as a Marketing Tool

black typewriter with the text of news on paper

PR & Communications

How To Create and Leverage Your Media Database in the Middle East

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

A 4-piece puzzle in the shape of a square with one corner not yet connected on a blue background. This image is being used a thumbnail for a blog onmarketing segementation

Marketing

Marketing Segmentation & Personas - Ultimate Guide

An image of a satellite dish in a field pointed up towards the sky at sunset

Data Science

Market Intelligence: Using Real-Time Data and Generate More Leads and Revenue

Marketing

How To Use WhatsApp for Business in 2021

Person wearing multiple watches for different time zones on bright yellow background. Hero image for social media management blog post.

Marketing

Infographic: A Day in the Life of a Social Media Marketing Manager

Two grey mail boxes on a city sidewalk. This image is being used as a thumbnail for a blog on direct marketing.

Marketing

What You Need to Know About Direct Marketing

A close-up image of a telescope positioned toward a city in the background. This image is being used as a thumbnail for a blog explaining how to identify a single source of truth for marketing data

Data Science

Why Your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

Person holding eyeglasses up to a brightly lit street. Header image for 10 steps for a social media audit.

Marketing

10 Easy Steps For a Social Media Audit

Map pin connecting several red threads. Header image for planning a marketing strategy for 2021 blog post.

Marketing

How to Create a Successful Marketing Strategy for 2021

PR & Communications

Dark Social: The Next Marketing Opportunity

API

Data Science

The Value of API and Analysing Different Data Types

Green old fashioned telephone. Header image for blog post: why word of mouth marketing is important.

Marketing

Why is Word-of-Mouth Marketing so Important?

A man holding a robot's hand whilst standing in front of a sunset.

Data Science

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

How CPG Brands in MENA Can Benefit From Digital Marketing - Meltwater Blog

Marketing

How CPG Brands in MENA Can Benefit From Digital Marketing

A runner setting up to start a race, like a marketer getting ready to boosting organic Facebook reach

How to Boost Facebook Reach

Three circular objects, increasing in size. Ultimate 2021 guide to social media image sizes

Marketing

Full Guide to Social Media Image Sizes for 2021

person holding mobile phone with instagram on the screen

Marketing

How to Post on Instagram - The Full Guide

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