The Meltwater Blog

Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

Illustration of someone buying online to demonstrate the power of social commerce

Marketing

What is Social Commerce? Definition, Examples, Tips

How To Use TikTok For Business

Illustration of a hashtag for the most trending hashtags in Australia

Marketing

List of the Most Trending Hashtags in Australia

Green hearts float from a white turbine against hills of different shades of blue-green.

Company News

Joining Meltwater’s Global Green Council

Marketing

54 TikTok Stats You Need To Know [2022]

Image showing desktop computer with illustrated gold coin, star, target symbol and ad creation screen under a magnifying glass. Digital Marketing definition and beginners guide blog post.

Marketing

What Is Digital Marketing? A Beginners Guide.

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Data Science

Image Recognition: What Is It & How Does It Work?

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Marketing

Image Recognition Software (TOP Picks for 2022)

Marketing

The Secrets of Successful Video Marketing

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Marketing

Augmented Reality: The Ultimate Guide for Beginners

Image showing yellow cogs and gears on a bright yellow background. Industry 4.0 guide.

What Is Industry 4.0? The Fourth Industrial Revolution

Image of large stacks of data. Big data management guide.

Data Science

What is Data Management? The Ultimate Guide

Marketing

How to Use Twitter Analytics: Hashtags, Followers, Demographics

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PR & Communications

Philippine Media Today: History, Definition, Types & Roles

Image showing several different sized balls, some separated, some connected. Neural networks ultimate guide.

Data Science

Neural Networks: Ultimate Guide

Marketing

4 Rules of Engagement for Influencer Marketing

Image showing millions of data points slowly dispersing. Fundamentals of deep learning blog post.

Data Science

The Fundamentals of Deep Learning

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Marketing

What 2022 Back-to-School Trends Say about the Year Ahead

Large TikTok symbol. Blog post, guide to tiktok for brands

Marketing

What Is TikTok And How Did It Become So Successful?

3D Illustration of a megaphone and social icons as the title image for the top Australian influencers

Marketing

Top Australian (Instagram) Influencers [2022]

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PR & Communications

The CEO Echo | August 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

3D illustration of blue headphones for social listening / social media monitoring

Marketing

The Ultimate Social Listening Guide - Never Miss a Social Mention

Marketing

Using TikTok for Your Influencer Marketing Strategy

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Marketing

The Ultimate Instagram Analytics & Insights Guide

Illustration showing contact cards for multiple prospects on a laptop computer. Data management best practices blog post

Data Science

Best Practices for Customer Data Management (CDM)

Illustration of a pick axe to demonstrate data mining.

What Is Data Mining? Meaning, Techniques, Examples & Tools

Illustration of a data structure type with multiple data nodes. Introduction to fundamentals of data structure blog

Data Science

The Fundamentals of Data Structuring

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Marketing

The Top 5 TikTok Influencers in the Philippines

An illustration of a pie chart broken up into three parts. This is the type of graph that you may see on your social media analytics report evaluating an Instagram marketing campaign's performance.

Marketing

The Complete Guide to Social Media Analytics

Row of blue chairs on blue background with one chair lit up yellow. Why employee advocacy is important, blog post

Marketing

What Is Employee Advocacy and Why Is It Important?

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PR & Communications

The CEO Echo | July 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2022

Measuring tool.

How to Measure Share of Voice: PPC, SEO and Social Media

Five illustrated people stand in a group connected by dotted lines and icons, for a blog about Meltwater and Twitter's new fashion report.

Marketing

Using Social Listening for Market Research: How We Made 'The Fashion Industry's New Era'

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

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PR & Communications

The CEO Echo | June 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Image showing 3D illustrated red Instagram like notification falling from the sky into a pile. How to get more Instagram followers blog post.

Marketing

How To Get More Instagram Followers

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Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Yellow yield sign on a pink background. Don't make these common social media mistakes!

Marketing

10 Common Social Media Mistakes

Image of a phone surrounded by social media symbols. Niche social media sites for marketers to know about.

Marketing

What the Rise of Niche Social Media Platforms Means for Marketers

Desktop computer showing media intelligence dashboard

PR & Communications

5 Ways to Use Media Intelligence

How Social Media Has Changed PR

PR & Communications

How Social Media Has Changed PR

Illustration of people building reports

Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

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PR & Communications

10 Things You Should Never Share on Social Media

Multiple screens representing the multiple different Chinese social media platforms consumers can chose from

Marketing

The 8 Top Chinese Social Media Apps, Sites & Platforms 2022

Magnifying glass. Take a look into the top Chinese social media platforms

Marketing

How To Stay On Top With Meltwater's Chinese Social Media Monitoring Tool

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

Image of a bright pink clock with purple hands, on a light pink background. Best times to post on social media blog post

Marketing

Best Times to Post on Social Media in 2022 [Infographic]

Image of a content calendar with a clock and post copy symbol. Building an effective content strategy blog post

Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

Large pink 404 symbol with broken, unplugged cord. Don't make these common blogging mistakes!

Marketing

5 Blogging Mistakes That Make Your Readers Switch Off

B2B PR involves getting press, including news coverage on TV. That's why this image of a light green TV is being used for this blog on B2B PR strategies - TJ to update

PR & Communications

B2B PR Essentials and Tips

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Sprinklr.

Marketing

The Best Sprinklr Alternatives 2022

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PR & Communications

The CEO Echo | May 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Large balloon hovering over a pushpin. Blog post image for how to manage a PR and social media crisis

PR & Communications

Crisis Management Guide: How to Manage a PR Crisis in 5 Steps

A pink laptop on a bright pink backdrop

PR & Communications

How to Pitch Your Press Release to Journalists

A man stands up and looks through a pair of binoculars as he explores alternative social listening and social media management solutions.

Marketing

The Best Brand24 Alternatives 2022

Laptop open to search bar, blog post on optimizing YouTube for SEO

Marketing

YouTube SEO Tips: How to Optimize Your Videos for Search

Looking for an alternative social media management solution? This image of a woman staring into a giant telescope represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Hootsuite.

Marketing

The Best Hootsuite Alternatives 2022

A 3D cartoon version of a computer with an iPad and a phone hovering in front of the screen. The three devices display windows with duplicative content demonstrating how to repurpose content across devices.

Marketing

Repurposing Content: Definition, Software, Examples

People stand underneath a giant rainbow flag in this image for a blog about five things brands should remember during Pride Month.

Marketing

6 Points for Brands to Remember during Pride Month

Dark purple video play buttons on light purple background, in different sizes. Video sizing for all social media channels blog post.

Marketing

Ultimate Guide to Social Media Video Sizes in 2022

A pile of lightbulbs against a yellow background in this image for a blog about Meltwater's Devopsicon unconference.

Company News

Devopsicon 12, Meltwater's Beloved Unconference

Image of a YouTube screen with video progress bar, on a light blue background. Quick tips for social videos blog post.

Marketing

5 Quick Tips for Social Video Content

Looking for an alternative social media management solution? This image of a woman staring into a giant telescope represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Planoly.

PR & Communications

The Best Planoly Alternatives 2022

3D Illustration of bars and a positive trend line

Marketing

Social Media Statistics for Australia [2021 & 2022]

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PR & Communications

Best Press Release Distribution Companies in Australia

One man is holding a tablet, another one is working on his laptop, a woman is sitting above them inside a round infographic

Data Science

What Is Data Analytics? [Beginner’s Guide 2022]

This image for a blog about database normalization shows a screen displaying graphs and charts.

Data Science

An Introduction to Database Normalization

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PR & Communications

The CEO Echo | April 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Notifications pop out of a smartphone screen in this graphic for a blog about user-generated content.

Marketing

UGC Guide: What is User-Generated Content?

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PR & Communications

Social Media Comments Guide: How to Respond to Instagram Comments

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PR & Communications

How to Conduct a Media Impact Analysis

A search bar, video, and other icons appear on a smartphone screen in this image for a blog about content marketing.

Marketing

What Is Content Marketing, and Why Is It King?

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Agorapulse.

Marketing

The Best Agorapulse Alternatives 2022

Marketing

34 Twitter Stats Marketers Need To Know in 2022

A clapboard, speech bubble, and coins float around a laptop playing a video in this image for a blog about YouTube statistics.

Marketing

31 YouTube Statistics Marketers Need to Know in 2022

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PR & Communications

The CEO Echo | March 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Green, blue, and purple gears float against a pink background in this image for a blog about marketing automation.

Marketing

The Guide To Marketing Automation

Marketing

The Best Sprout Social Alternatives 2022

A megaphone and notification symbols pop out of a laptop screen in this image for a blog about user-generated content examples.

Marketing

The Best User-Generated Content Examples & Ideas

A lock, key, and loading symbol in front of a file folder with papers coming out, for a blog about master data management.

Data Science

The Ultimate Guide to Master Data Management

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Tailwind.

Marketing

The Best Tailwind Alternatives 2022

A woman looking through a pair of binoculars during her search for a new social media management platform.

Marketing

The Best Brandwatch Alternatives 2022

A rocket ship taking off from a laptop keyboard. This image is being used for a blog on how Business Intelligence can improve your corporate strategy.

Data Science

How Business Intelligence Can Fuel Your Efforts

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Marketing

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

Fake followers robot

Marketing

What You Need to Know About Fake Followers on Social Media

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Marketing

The Ultimate Brand Awareness Guide 2022

Marketing

The Ultimate Guide To Finding Your Brand's Tone of Voice

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PR & Communications

50 Metrics to Measure Your Content Marketing Campaign

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Marketing

How to Find the Right Influencers to Partner with Your Brand

A layout of different design creation tools that a marketer may toggle between when creating a marketing infographic.

Marketing

How to Create an Infographic [for Non-Designers]

An image of Instagram ads over a blue and green background

Marketing

How to Use Instagram Ads — A Guide for Marketers in 2022

Smartphone showcasing Instagram Stories

Marketing

The Complete Guide to Instagram Stories

Phone screen with an instagram icon next to the Twitter and SnapChat icons.

Marketing

How to Get Verified on Instagram

A picture of an influencer in a mobile phone and other influencers liking his content

Marketing

How to Use an Influencer Marketing Hub

Meltwater won seven awards from G2. Here two badges displaying the awards for Best Marketing Products and Best Software are featured in the center of the image with text above that reads, "2022 Best Software Awards".

Company News

Meltwater Celebrates G2 Best Software Awards Wins

Marketing

The Full Guide To LinkedIn Management: SSI, Posting & Showcase Pages

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