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The Meltwater Blog

Influencer Marketing

Introducing Verified YouTube Data in Meltwater Influencer Marketing

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Large balloon hovering over a pushpin. Blog post image for how to manage a PR and social media crisis

PR & Communications

PR Crisis Management: 10 Steps to Protect Your Brand in 2026

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Minimalist Meltwater visual emphasizing “2 billion reach of the top 1000 Coachella influencers.” A straw sunhat with round sunglasses rests beside a smartphone displaying a cheerful woman in festival attire, with a blurred ferris wheel in the background, reinforcing a warm, summery Coachella aesthetic.

Influencer Marketing

The Top Branded Influencer Posts of Coachella 2026

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Graphic titled ‘Top LLM Visibility Scores’ highlighting La Roche-Posay and EltaMD at 60%, with sunscreen packaging displayed on sand against a blue background.

Marketing

How LLMs Recommend Sunscreen Brands: An Analysis of AI Search Visibility in SPF

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Illustration showing a large desktop computer with several icons and graphs on the screen. A large purple magnifying glass hovers over the top right corner of the screen. Market research tools blog post.

Digital Marketing & PR Tools

The 13 Best Market Research Tools in 2026

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Illustration showing a large yellow light bulb in the center of the image, in front of a desktop computer with floating messaging and search symbols. Top Customer Intelligence tools blog post.

Digital Marketing & PR Tools

Top 8 Customer Intelligence Platforms & Software 2026

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Pink lipstick on a soft pink gradient background with large text reading ‘Lipstick 4.8% of Reddit beauty mentions.’

Marketing

Platform Deep Dive: 7 Trends Defining Beauty Reddit Right Now

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An image showing a four piece puzzle with a shield icon on top with a white checkmark. The puzzle is next to a clipboard with a checklist and a risk rating with green, yellow, and red, with a needle hovering between yellow and red. There is also a lock with risk symbols like a red notification badge and an exclamation point and a yellow yield triangle with an exclamation point. Blog post image for Brand Risk Management.

Reputation Management

Brand Risk Management: Strategies to Protect Brand Value

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Measuring tool.

Social Listening

How to Measure Share of Voice to Improve Brand Visibility

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A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.

AI & Data Analytics

How to Gather Market Intelligence: 5 Steps To Prove ROI

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Illustration of a press release with a magnifying glass over a profile picture. Blog post on top 14 PR KPIs for successful PR measurment.

PR & Communications

PR Measurement Guide: 15 Must-Have PR KPIs and How to Track Them

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Five illustrated people stand in a group connected by dotted lines and icons, for a blog about Meltwater and Twitter's new fashion report.

Social Listening

Using Social Listening for Market Research: How We Made 'The Fashion Industry's New Era'

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