The Meltwater Blog

neon social media symbol showing zero likes. Top social media statistics for marketers in 2022 blog post.

Marketing

70+ Social Media Marketing Statistics for 2022

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PR & Communications

Online Reputation Repair: Everything You Need to Know

Looking for the latest social media news? This blog has it. This image of a retro-looking microphone against a solid background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

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Marketing

The Best Content Marketing Tools for 2022

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Marketing

How Will Leading Agencies Use Meltwater In 2022?

There is a goal to every customer journey and this image of a giant map pin symbolizes that goal point.

Marketing

Customer Journey Guide: Why and How to Create a Customer Journey Map

A graph of stars set against a purple background. Giving something a 5-star review is an indication of quality and can boost a businesses reputation, which is why this image is being used for a blog on How a Business Can Create and Maintain a Good Reputation

PR & Communications

Business Reputation Management: How to Create and Maintain a Good Reputation

An abstract scenario with a teal podium in the center. The podium has three squares behind it. The image is being used as the Best Social Media Management Tools

Marketing

Best Social Media Management Tools 2022

A giant checklist with two items checked off the list. A PR manager has a number of tasks to do in their day, so having a clearly defined checklist is critical to executing on a public relations strategy.

PR & Communications

The Basics of Public Relations (PR): Meaning & Examples

A pie chart with a magnifying glass focused on a segment of the data. It's always important to analyze the trends and data around your industry, so in this blog, we dive into the top PR statistics for 2022.

PR & Communications

20 Most Important PR Statistics for 2022

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PR & Communications

The CEO Echo | December 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

PR & Communications

5 Lessons From Netflix’s Public Affairs Strategy

An image of the number 2022 with the zero represented by a bullseye with an arrow going through it. This image is being used within a blog on how to create a PR strategy ing 2022

PR & Communications

How to Create a PR Strategy in 2022

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PR & Communications

Why Your Organization Needs an Internal Company Newsletter

B2B PR involves getting press, including news coverage on TV. That's why this image of a light green TV is being used for this blog on B2B PR strategies - TJ to update

PR & Communications

B2B PR Essentials and Tips

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PR & Communications

5 Massive PR Trends in 2022 Your Brand Should Be Dominating

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2022

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Marketing

The What, Why And How of Sentiment Analysis

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Marketing

The State Of Print Monitoring With Meltwater

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Marketing

Building An Integrated Social Media Management Plan

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Marketing

Understanding the Chinese Social Media Landscape

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Marketing

How To Create Media Monitoring Analysis Reports

A small red heart in the center of the image with several larger hearts behind it, like ripples in the water. This image is being used for a blog on The 8 Best Reputation Management Companies 2022

PR & Communications

The 8 Best (Online) Reputation Management Companies 2022

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Marketing

How To Measure & Analyse Media Coverage

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Marketing

TV & Radio Broadcast Monitoring with Meltwater: Everything you need to know

TJ to update - Computer and mobile screens.

Marketing

10 of the Top Social Media Campaigns of 2021

A 3D rendering of a megaphone laying on its side. A megaphone is used to disseminate a message to a large number of people and is often associated with public relations professionals, as they are trying to spread a message about their client's products or news to media outlets. That's why this image is being used as the header image for a blog on the 10 of the Best PR Campaigns of 2021

PR & Communications

10 of the Best PR Campaigns of 2021

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PR & Communications

The CEO Echo | November 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

TJ to Update - Best interactive social posts.

Marketing

The Best Interactive Posts For Social Media 2021

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Marketing

Creating a Twitter Marketing Strategy in 2022

Four puzzle pieces that are all connected, like the perfect team. This image is being used as the header image for a blog that describes How To Build An Effective Team.

Marketing

Teamwork Guide - How To Build An Effective Team

An illustration of a red traffic cone that has two white stripes on it. A traffic cone, like this, often acts as a warning signal, which it is being used as the header image for a blog on Barriers to Effective Communication & How to Overcome Them.

PR & Communications

Barriers to Effective Communication & How to Overcome Them

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Marketing

How To Use Meltwater As A Research Tool: Agency Edition

Marketing

Influencer Marketing on Instagram, LinkedIn, Facebook & YouTube

A pink typewriter in the center of the image with a blank white piece of paper sticking out of the top. When writing a story, every storyteller begins with an empty blank piece of paper, and this blog post describes the process of the art of storytelling.

Marketing

Creating A Brand Story With The Art of Storytelling

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PR & Communications

The CEO Echo | October 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.

Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

A series of shapes moving along the ground in what looks to be a race. Behind each shape is a white trail, giving the appearance of movement. This image is being used as the header image for a blog on How to Build a Successful Influencer Strategy because, like a race, many companies are competing with one another for the most likes, traffic, and engagement on social media.

Marketing

How to Build a Successful Influencer Marketing Strategy

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Marketing

Increase your Social ROI with Consumer Insights

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Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

Company News

Product Update: Scheduling Instagram Stories and Carousel Posts

Three cartoon renderings of credit cards in pink, orange and yellow on a solid purple background. If your influencer marketing campaign is successful, then your customers are likely to pull out their credit cards for real.

Marketing

The Definitive Guide to Influencer Marketing

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Marketing

6 Tactics For Optimizing Customer Experience

Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

5 Quick Tips for Video Content Marketing

Marketing

50 Delightfully Simple Video Content Ideas for Your Online Business

A gold, metal spiral pointing towards the sky set against a light orange backdrop. This image is being used for a blog on content marketing trends for 2022.

Marketing

8 Content Marketing Trends You Need to Know For 2022

An image of a white chat bubble with five stars in the center. The stars are cut out of the paper chat bubble so that you can see the blue background underneath. The image represents an online review that marketing teams may find or manage using an online reputation management software.

PR & Communications

The Best Online Reputation Management Services & Software 2022

Two open laptops on a desk with two hands, writing on a piece of paper between the laptops. Two people are sharing ideas.

Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

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PR & Communications

6 Metrics Journalists Need To Know For Data Storytelling

A mold of a human head but the face itself is missing. Instead, there is a hole with a lightbulb in the center. The image is like looking inside of a person to see what ideas they are thinking up, which is what this blog about the most innovative social media posts of 2022 is all about.

Marketing

The Most Innovative Social Media Content Ideas 2022

TJ to Update - Communication bubbles.

PR & Communications

The Best Communication Channels for Businesses

The path to social media management success involves several steps. In this blog post, we outline that process. This image depicts a series of steps with a gold trophy at the top.

Marketing

Social Media Management [Tips to Elevate Your Brand]

Marketing

Brand Equity: What it is and how to build it

Marketing

What Are Brand Ambassadors and Why Are They Important?

Night time picture Times Square, New York

Marketing

A Quick Dive into Co-Branding

Two chat bubbles (one orange and one blue) are floating in the center of the image. Maintaining open lines of communication is essential for businesses to operate smoothly. This blog explains the importance of internal communications for businesses and the various tactics companies can use to ensure information is following throughout departments.

PR & Communications

How to Build an Internal Communication Strategy for Your Businesses

PR & Communications

Brand Monitoring: How to Keep Track of Your Brand Mentions

A group of six small pink pencils and a large red pencil with a lightbulb on top of it. This image describes the process a writer or marketer may go through when developing content marketing ideas.

Marketing

How to Come Up with Ideas for Content Creation

Marketing

What is Brand Asset Management and How to Leverage It?

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Marketing

Product Branding: Definition, Examples and Strategy

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Marketing

Finding the Right Influencers to Partner with Your Brand

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PR & Communications

How Social Media is Impacting the Philippines Political Landscape

A stylized illustration of a landing page with a magnifying glass hovering over the page's search results looking for qualified marketing leads. Lead generation is a process that requires analyzing who is engaging with you marketing campaigns, emails, and ads in great detail.

Marketing

A Marketer's Guide to Lead Generation (New Tips & Strategies)

An image of a computer screen that displays a series of KPIs that can be used to conduct a competitor analysis

Marketing

How To Perform A Competitor Analysis

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Marketing

2020 Tokyo Olympics: Social Media Briefs of Southeast Asian Athletes

This blog on leveraging the marketing funnel explains how marketing teams can use various marketing tactics to bring people into their funnel and move them through the journey to the point of purchase. This image of a light green funnel with a drop of liquid falling from the end of it visually describes that customer journey.

Marketing

Guide To Leveraging the Marketing Funnel

An illustration of a pie chart broken up into three parts. This is the type of graph that you may see on your social media analytics report evaluating an Instagram marketing campaign's performance.

Marketing

The Complete Guide to Social Media Analytics

An image from a blog on social media reporting of a series of teal cylinders stacked in ascending order to form a graph. There is a pink sphere atop the tallest teal cylinder.

Marketing

The Complete Guide to Social Media Reporting

Light pink notebook on yellow background. 10 steps to writing a communication plan blog post

PR & Communications

How to Write a Communication Plan

Marketing

What is Brand Extension And How To Include It Into Your Strategy?

A bright pink lightbulb hovering in the air in front of a pale blue background. This image is used to describe a blog post outlining several ideas on how to use social walls in your marketing campaigns.

Marketing

How To Use a Social Wall With Examples

Image of a light blue old-fashioned film reel with film coming out, on a pink background. How to create and use Instagram Reels blog post

Marketing

What is Instagram Reels? The Complete Guide

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PR & Communications

How Brand Reputation Impact COVID Vaccinations in Australia

Marketing

The Ultimate Brand Strategy Framework

An orange megaphone on an orange surface

Marketing

What Is Marketing & Why Your Business Can't Do Without It

Marketing

Using TikTok for Your Influencer Marketing Strategy

A podium with three different shapes set atop: a sphere, a cone and a square. The different shapes represent the different types of customers explained in this blog.

Marketing

The 6 Most Common Types of Customers & How To Approach Them

A blue phone, which you may use to call a friend to engage in referral marketing by calling a friend to tell them about a product or service, set against a red background.

Marketing

The Ultimate Guide to Referral Marketing

White star on green background. Best social media marketing examples from 2021

Marketing

7 of the Best Social Media Marketing Examples in 2021

A diverse group of people with each wearing a sweater with one of the letters from the acronym LGBTQ+ on the front.

Company News

Celebrating Pride at Meltwater

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Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

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PR & Communications

How Much Does Media Monitoring Cost?

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Marketing

5 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

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Marketing

How To Identify & Satisfy The 10 Most Common Customer Needs

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Marketing

The Importance of Social Media Metrics - Definitions and Calculations

pink and blue door frames for community management

Marketing

The Ultimate Guide to Community Management

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

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PR & Communications

Misinformation & Disinformation: What is it and how do you protect your brand against it?

Marketing

Employer Branding vs. Employee Branding: Definition, Differences & Examples

Marketing

8 Social Media Challenges Clients Need Your Help With

The judgement is in on your PR reputation! A green cartoon gavel is pictured being stuck down against a green backdrop

Marketing

Reputation PR: Definition, Strategies & Examples

PR & Communications

Guide to Instagram Profile Pictures 2021

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PR & Communications

Fighting Fake News on Social Media

Marketing

How to Win More New Business for Your Agency, With Social Listening

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Marketing

Esports Marketing Trends in Southeast Asia

Twitter bird on dark blue background

Marketing

Twitter Management for Beginners

A yellow staircase missing a section in the middle, presenting a challenge to anyone who would dare try to get to the other side. This image is being used as the thumbnail for a blog post explaining the top social media challenges of the past several years.

PR & Communications

How Social Media Challenges Become Wildly Successful

5 stars on a blue background for facebook recommendations and reviews

Marketing

How to Leverage Facebook Recommendations for Your Business

The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.

Marketing

The Ultimate Guide To Crossposting on Social Media

A white alarm clock is floating in the air because it is ringing so hard. This alarm clock was set to go off to remind us of the importance of real-time marketing in our strategies.

Marketing

Real-Time Marketing: Definition & Examples

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