Futuristic 3D image of a funnel with the wider side at the top. there are floating people icons above the funnel and a dollar sign at the bottom of the funnel. A megaphone, bar graph, and bullseye are surrounding the funnel. The image is dark teal.

Marketing

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer. Well, then, there is one thing you can't do without...Marketing!

Marketing Guide

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Graphic stating that 30.1% of Black Friday consumer complaints concern price integrity, illustrated with a multi-line chart on a purple gradient background.

Marketing

Black Friday and Cyber Monday Consumer Trends 2026

This analysis of 5.67 million posts reveals how Black Friday and Cyber Monday consumer expectations are shifting in 2026 and what brands can do to protect their reputations and prove value.

Anna Amarotti and Ann-Derrick Gaillot

Aug 21, 2026 • 10 min read

Marketing

Executive Marketing Reporting: What Executives Care About

Transform marketing data into executive-ready insights that connect marketing performance to business outcomes. Related: Marketers Guide to Unified Reporting

Samantha Scott

Aug 10, 2026 • 26 min read

A dark purple and teal ombre image with purple on the left transitioning to teal on the right. There are floating transparent tiles flowing from each corner into a glowing orb in the middle of the image to symbolize martech consolidation

Marketing

Martech Consolidation: The Hidden Cost of Managing 10+ Tools

Learn the hidden costs of martech sprawl and how to consolidate into one unified platform.

Chris Hanson

Aug 6, 2026 • 12 min read

Marketing

How Marketing Teams Connect Campaigns to Revenue

Learn how high-performing marketing teams use Meltwater to connect campaigns to revenue, improve attribution, and measure ROI.

Samantha Scott

Aug 3, 2026 • 17 min read

Stat card showing "204K mentions driven by the World Artificial Intelligence Conference (WAIC) 2026"

Marketing

The World Artificial Intelligence Conference (WAIC) 2026: The Conversation Split Between Policy, Technology and AI

An analysis of the themes, narratives and media channels that shaped conversation around the conference, from policy and governance to product and robotics.

Samantha Tanizar

Jul 24, 2026 • 13 min read