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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Retail’s ever-changing landscape moves at a fast pace. For retailers to stay relevant and continue serving up the best products, services, and experiences, they need to take an always-on approach to learning. That’s where the best retail podcasts come in handy — listen and learn a little each day to stay tuned into the industry.

Podcasts typically feature experts and thought leaders who give you direct insights into their strategies. And since these podcasts cover all things retail, you won’t have to waste precious time searching the internet for the latest news and trends. 

Add these 13 best retail podcasts to your playlist and turn your morning commute into a rich learning experience:

This podcast covers a wide range of retail-related topics, including trends, strategies, and industry news.

There’s a new episode every week, with each episode lasting about 35-45 minutes.

Previous guests have come from big names in retail, including CBRE, EY Global, and Deloitte. Expect tips and expert insights on things like the state of commercial real estate for retail, ad spending, expansion planning, holiday outlooks, and DE&I.

With 100+ episodes to date, the Retail Exchange podcast gives retailers plenty of food for thought.

Guests come from recognizable names and brands, including IKEA, Hollister, and Estee Lauder, to name a few.

This retail podcast also covers some of the hottest events and conventions in retail, such as Shoptalk Europe and Retail Week Live. Episodes can be anywhere from 25 minutes to an hour, but expect each one to have clear takeaways on things like data, automation, branding, and retail transformation.

This weekly show (hosted by Digiday) explores the changing dynamics of the retail industry, featuring interviews with retail executives and experts who share insights and strategies for success.

You’ll hear from executives and leaders from companies that have become household names, including Hanna Andersson, True Classic, and Bark. Interviews shine a spotlight on up-and-coming brands like athleticwear brand Legends or Collars & Co. The show also offers succinct rundowns on current headlines in the retail industry, such as the implications and opportunities of Bed, Bath, and Beyond’s closures or Nike’s rekindled relationships with wholesale partners like DSW. 

The Retail Gets Real podcast is hosted by none other than thinktank National Retail Federation.

This weekly show discusses the impact that retail has on modern consumers and recruits executives, leaders, and entrepreneurs to share their stories. Recent episodes have covered the rise of AI in retail, making the shift from digital to brick-and-mortar, and the state of the supply chain.

Episodes tend to be on the shorter side (about 15 to 30 minutes each), giving you a to-the-point, behind-the-scenes look at the latest trends and innovations.

Listen to the Retail Gets Real podcast on

With more than 400 episodes and counting, Total Retail Talks remains one of the longest-running retail podcasts of its kind.

Made with the retail executive in mind, each episode features a popular retailer and breaks down its strategies, innovations, and problem-solving approaches.

Episodes are usually under 30 minutes, and bite-sized takeaways help listeners put these strategies and insights into perspective. Past topics have focused on sustainability, diversity and inclusion, omnichannel growth, member experiences, and slow fashion.

Listen to the Total Retail Talks podcast on

Rethink Retail conducts research on the retail industry, so it’s no surprise the brand’s podcast is one of the best retail business podcasts to date.

Adding expert interviews to the mix is the cherry on top, giving listeners direct insight into what CEOs and experts are thinking and doing to make a lasting impact.

Previous guests have come from brands like Hanes, Casper, eBay, Microsoft, and Adidas. New episodes drop multiple times per week and are short and to the point.

In today’s competitive retail environment, eCommerce is a must-have.

That’s why the Jason and Scot Show is a must-listen in terms of retail business podcasts.

This monthly show offers an extensive recap of the top trends in eCommerce, from the quarterly earnings of online monoliths like Amazon and Walmart to new product launches and technologies like AI.

There are more than 300 episodes to mine for nuggets of wisdom.

Tip: Learn more about social commerce and download our ultimate social commerce guide to add to your common eCommerce strategy. We also have a list of the best eCommerce podcasts and the best Shopify podcasts for you.

Host Deborah Weinswig of Coresight Research explores the far-reaching corners of the retail landscape, showing the breadth and depth of the key issues faced by retailers of all shapes and sizes.

Topics like the future of loss prevention, generative AI, retail media, customer data platforms, and event review highlights like Shoptalk have made their way into the show.

Deborah includes a retail leader on every episode to gain a deeper perspective on retail trends and how they might impact retailers now and in the future.

Tip: Learn How Generative AI will transform Marketing in APAC.

From content creation for direct-to-consumer (DTC) brands to creating user experiences to reach your ideal customer, this podcast series covers it all.

Focused solely on top trends for driving sales, this Retail Leader offers rich insights and takeaways. Retail business owners of all sorts and sizes can learn something from these monthly episodes. 

Listen to the Retail Leader Trend Talk on

This retail technology podcast comes from Retail Touchpoints, a leader in retail research and industry trends.

Each weekly episode centers on ways brands can create new user experiences that stand out, particularly in using technology to improve the shopping experience.

Topics range from in-store merchandising, AI-driven technology, the creator economy, and marketing strategies. Expect in-depth conversations about challenges and trends affecting retailers of all natures.

Tip: Check out our Retail Customer Experience Guide

Host Oliver Banks sees the retail industry being turned on its head every day and shares transformation tactics to help business owners stay ahead.

The 13 Best Retail Podcasts 2025

A blank screen is a mortal enemy of a content marketer. You need to create new content to engage your audience, but the ideas just aren’t flowing. Reality check: Your next great idea might already be in your content collection. That’s the beauty of content repurposing.

Content repurposing makes it easy to get as much use out of the old content you already have. It gives new life to all the hard work you’ve already put into your B2B content marketing. When you can introduce the same ideas in a new format, you can expand your content’s reach and get in front of a bigger audience.

Here’s what repurposing looks like in a content strategy and examples of content repurposing done well.

So, what is content repurposing, officially? We define content repurposing as the practice of turning one piece of content into a new format — for instance, making a TikTok video out of a blog post.

You can use some or all of the elements in an existing piece of content in your new content. If you’re repurposing a blog post on the top five places to travel this summer, you could easily turn the entire post into an infographic. Using that same blog post, you could create a TikTok video using the title and the names of the five locations as video captions – no other context needed! 

Content marketers often get caught up in the idea they have to produce new content all the time. And that’s true — but “new” content isn’t always what you think.

When you repurpose a piece of high-quality content, you are creating new content. The difference is you’re not having to start from scratch. You’ve already done the hard work. Now, you’re turning all your ideas into a new content format.

A blog post can double as a lead magnet. Podcast episodes can easily be turned into a YouTube video series. Use your email list to drive traffic to all the different content you’re creating — that gives you plenty to talk about with your email audience, too!  

Get inspired to create your next video with this list of 50 Delightfully Simple Video Content Ideas for Your Online Business.

Content repurposing allows you to scale your content marketing strategy much faster and more cost-effectively compared to creating all new content for all your channels. You can spend less time researching and brainstorming. Use that extra time tweaking your content for different channels.

That’s a huge advantage, given it takes anywhere from 1 to 6 hours to create just one piece of content. When you’re not busy reinventing the content wheel, you can engage more people and create more opportunities for ROI.

Now that you have a solid content repurposing meaning, what should you do with it? We suggest starting with these best practices when developing your strategy:

Evergreen content maintains a much longer shelf life than timely content. Stories around the iPhone 4S, the rise of Snapchat, the ice bucket challenge — that’s old’s news!  

Repurposing evergreen content allows your content to remain relevant for longer. If you’re focusing on topics that are trending for the moment, they might be old news by the time you repurpose them into new formats. Choose topics that people are likely to be interested in no matter what else is happening in the world.

Not to be overly meta, but an article on repurposing content for social media works well in this case. It’s something content marketers will always be interested in.

Plus, this topic could work for a blog post, video content, guest post, e-book, email series, slide deck, webinar, instructographic, LinkedIn post, content upgrade, and even a case study!

Repurposing marketing content doesn’t mean copying and pasting your content into different formats. To do it right, you’ll need to think about how and where you’re going to share it and who will be viewing it.

You wouldn’t want to read your old blog posts word for word in a YouTube video. It’s too wordy, which makes it harder for your audience to follow along.

But your blog content could give you a solid foundation for a video. Use the same ideas but present them in a visually appealing way. Take a conversational tone, like you’re talking to your viewers directly. Videos also have features that blogs don’t, such as sound effects, background music, transitions, and more.

When repurposing written content into video content, make sure you familiarize yourself with the file sizes and constraints of the different social media networks. Check out all of the video sizes in our Ultimate Guide to Social Media Video Sizes blog.

This goes for any type of content repurposing. Figure out what makes each format unique and take advantage of those differences. 

Long-form content is among the easiest to repurpose since you can split it up into lots of smaller pieces of content. For example, if you’re making multi-part online courses, you can write a blog post about various parts of the course. Use those blogs to drive traffic to your course landing page!

Or, let’s say you have a long-form how-to guide that covers a topic in depth. You can break up chapters or sections into smaller videos, blog content, and social media posts.

The goal is to split up larger content pieces into bite-sized pieces. You’ll end up with an endless supply of content across all your channels, all without having to come up with new ideas. 

Think Outside Your Original Branded Content

Repurposing content doesn’t end with your own branded content. Marketers should look beyond their own content creation efforts and get help from user-generated content.

User-generated content (UGC) is content created by other people on your behalf. Unboxing videos, product reviews, testimonials, social media posts that tag your brand, and posts using your branded hashtags are all examples of UGC.

Reshare UGC on your social media channels. It gives the content new life while also getting it in front of a wider audience. It also allows you to build quick social proof. UGC shows how much other people care about your brand, giving you instant credibility.

You can also repurpose content in your guest post strategy. Think about the types of content you already have and can link to in a guest post. Use a topic you’ve already written about as a foundation for your guest post, then link back to your original work to support your new content. You’ll get in front of a new audience, plus you’ll have earned a backlink! 

You can more easily make repurposed content part of your normal workflow with the right content repurposing software and tools. Here are our top picks to help you reuse more of your quality content.

Read more on the best content marketing tools in this blog.

Not to brag, but Meltwater comes in handy when creating repurposed content. Use Meltwater's social listening features to find trending topics on social media and beyond. Compare your findings to content you’ve already created to see what your audience will be most interested in. Then, put your repurposing efforts to work to stay part of essential conversations.

Meltwater can help you identify your high-performing posts, too. This is a good indication that your audience is intrigued by your content. Knowing this, you can test new formats to share this same information in different ways.

You can also use Meltwater's Influencer Marketing Solution to publish your repurposed content across multiple social accounts. Once you create your repurposed content, upload it to Meltwater for social media publishing. Make custom edits for each channel and fine-tune your content to fit each format.

Framing your content into new formats usually requires adding or enhancing visual elements. Piktochart was built for this role.

Similar to Canva, Piktochart features ready-to-use templates that you can customize to your liking. Quickly copy and paste your blog post stats into an attractive one-sheeter. Turn your X (formerly known as Twitter) polls into visual images that are ideal for resharing. Or transform your listicles into eye-catching infographics.

Another purpose-built tool for content repurposing, Designrr does a lot of the heavy lifting for you. It can pull text-based content from a number of sources, such as a blog article or PDF. From there, you can choose a different content format and Designrr does most of the rest.

For example, you can choose the e-book option and easily add a cover page, page numbers, and images. Attractive visuals make your content instantly more shareable, which also helps you expand your reach.

Need some inspiration to help you build a content repurposing workflow? These examples show the potential for using repurposed content in your strategy:

Turn Your Blogs into Videos (and Vice Versa!)

Studies show that 80% of people would prefer to watch a video rather than read a blog post. But there are also plenty of people that enjoy reading blogs. Cater to both sides of the same coin by repurposing blog content in your videos, and vice versa.

At Meltwater, we practice what we preach. Above is an example of how we converted our blog on How To Be Successful With Instagram Marketing into a YouTube video. They each touch on the same topics but offer slightly different information in their respective formats. Plus, the YouTube video link is right there on the blog article page, making it easy to enjoy the content in whatever format you prefer.

Use Customer Testimonials for Social Media Posts

Repurposing social media content has never been easier if you have customer reviews and testimonials. Just grab some feedback, turn it into a nice visual, and post it on your channel as an organic post or paid ad.

Boxed did exactly this and repurposed the same testimonial as a static ad and an animated GIF on Facebook.

Blog content can go stale, especially if you include stats, figures, and examples in your posts. Eventually, those stats will change, which will require more up-to-date research. You can also usually find better or more relevant examples to illustrate your points.

Updating your blogs and reports is a great way to repurpose your ideas. It gives you new reasons to share them. Promote the updates via your email list or on social media. Then, create other types of content using those new stats and examples.

This is also a good opportunity to update your call-to-actions. Make sure your CTAs are actionable and directed toward your target audience. A well-designed CTA can help you improve your click-through rate and take more users to the next step.

Bottom line: You don’t need a dedicated content repurposing service to take advantage of reused content. With the right tools and a little imagination, you can get more from every piece of content you create!

Fill out the following form to speak to one of our reps about how to utilize social listening and media monitoring for your content repurposing strategy!

Repurposing Content: Definition, Software, Examples

Digital marketing has seen a huge shift to video in recent years, and YouTube has been a big part of it. YouTube is now considered the second largest search engine in the world, with more than one billion hours of content watched every day. It boasts more than 2.7 billion monthly active users, with the average U.S. user spending over 47 minutes a day on the platform. (Like these numbers? We have several more YouTube statistics in another blog). To put it another way, if you want to make a splash online, YouTube is the place to be – and YouTube SEO can help you get noticed.

Search engine optimization, or SEO, is the practice of optimizing your content to be found in search. Given that YouTube is considered a powerful search engine, it makes sense that you optimize your videos for SEO, too.

Here’s what you need to know about YouTube SEO, why it matters, and how you can optimize your YouTube channel for easy discovery.

What Is YouTube SEO and Why Is It Important?

Top Tips for Optimizing your Videos for Search

Tip: Download our Ultimate Guide to YouTube Marketing to learn more about building a YouTube strategy and learn more about search engine optimization in one of the best SEO podcasts out there.

YouTube video SEO refers to the process of making your videos search-friendly. Just like a blog post, web page, or other content marketing, you can optimize your video on-page content so that it appears in the right search results.

Similar to Google, YouTube uses several ranking factors to display your content. Among them are:

Video watch time (relative to video length)

Applying SEO best practices to your YouTube videos may not only help you rank well on YouTube, but also on Google. That’s because Google includes YouTube videos in its search results, depending on the topic.

For example, let’s say you’re searching for instructions on how to install a faucet. Here’s what Google SERPs show us:

Notice how the first FOUR results are videos, not web pages or blog posts!

That’s why YouTube SEO matters – it helps your video content get discovered in all the right places, even if the searcher isn’t on YouTube.

There’s the obvious benefit of ranking higher when you optimize videos on YouTube. But what exactly does SEO mean for your YouTube marketing strategy?

Let’s look at a few expected advantages:

Your audience can’t enjoy your content if they can’t find it. SEO for YouTube makes it easy for others to discover your how-tos and other video content. You can increase your reach and expose your brand to more people. It’s an essential part of growing your brand awareness, which has the potential to recruit new subscribers for life.

Content thrives on viewership. The more people that can find your content, the more views it will receive.

Video views give you instant social proof. It can mean the difference between high-quality and low-quality video content in the eye of the viewer. Views indicate that others have watched your content, which can encourage more views.

Plus, the more views and longer watch time you receive, the better you look to YouTube’s algorithms. YouTube wants to return the best results to its users, so increasing your video views can indicate you’re delivering content people want to watch.

As more people view your video content and discover your brand, you’ll naturally inherit more opportunities to drive organic website traffic. YouTube allows you to include links or other clickable content. Send viewers directly to your website from the video or its description – it’s free traffic!

Plus, it’s highly qualified traffic. Viewers already indicated they’re interested in what you have to say. Traffic from YouTube should be treated as red-hot leads because they’re interested in learning more from you.

If your competitors are using YouTube as part of their video marketing strategies, YouTube SEO becomes all the more important. You want your audience to find your videos before they find your competitors, right? SEO can help put your content front and center for relevant searches, just like on Google.

And, depending on the topic, your video content might rank higher on Google than your competitor’s blog post on the same topic. Going back to our faucet installation example, two videos from The Home Depot ranked first on Google, beating out a step-by-step blog post from Lowe’s further down in the search results.

If your competitors don't have a YouTube channel, even better! Studies show that 80% of people prefer to watch a video rather than read a blog. You give your audience content in a format they want and grow your reputation as being customer-centric.

Need help optimizing your YouTube strategy? Check out our Ultimate Guide to YouTube Marketing.

With more video views and more website traffic, revenue becomes a natural by-product. Videos can help you increase brand exposure, attract more leads, and eventually grow your sales. 

But to get to that point where you are growing your YouTube channel organically, you’ll need to prioritize a few YouTube SEO tips to rank your videos in all the right places.

If revenue is your goal, make sure you add a call-to-action to your videos and description. Include a link to encourage user engagement and make it easy for them to act. 

You know you need YouTube. The right SEO tips for YouTube can help you take your video strategy to new heights.

Make your videos pop with these SEO YouTube best practices and tips:

The low-hanging fruit of all SEO, keywords help algorithms learn what your content is about. Conducting keyword research can help you optimize your video around terms (including long-tail keywords) that people are searching for.

Plus, relevant keywords can help you know what topics to talk about. Instead of starting with a topic, find high-volume keywords that tell you what people are interested in. Then build your YouTube videos around each focus keyword.

You’ll have a greater chance of getting found on YouTube and Google when your content aligns with what your target audience wants.

When people type in the YouTube search bar, YouTube aims to return video results that closely match the query. That’s why your video title should be as specific as possible.

Include your primary keyword in the title and make sure you’re using it in the right context. For example, the keyword “blue car” doesn’t give much context into what the user wants. When we type this into YouTube, we get the following results:

Here we see a song about blue cars, a kid’s video, and a movie trailer – very different types of content!

Adding specific search terms in your title can help YouTube figure out what your video content is about. This helps you appear in the right search results and connect with the right people at the right time.

The name of the video file you upload to YouTube won’t matter to your audience. But it will matter to YouTube algorithms. Add your target keyword to the file name before you upload it to YouTube. This subtly tells YouTube what your video is all about so it can include you in relevant search results.

Closed captions add to a user-friendly experience. They help the reader and the algorithm understand your content. Studies found that 92% of mobile viewers watch YouTube with the sound off, so including in-video captions make it easy to capture more viewers.

A YouTube thumbnail is the small image that appears next to your video in search results. It gives a one-frame preview of what your video is about, kind of like the cover of a book.

Sure, we all know not to judge a book by its cover. But it’s basic human nature to create expectations based on what we see.

It's bright and colorful, catching the eye and creating instant interest.

You have the chance to choose your own thumbnail image. It might be a still shot from the video itself. Or it might be an image you design yourself. The key is to choose or create an attractive thumbnail that makes people want to click on your video instead of other videos. It sets the tone for what the viewer will see.

If it looks boring, people won’t want to waste their time. But if it looks fun, professional, or engaging, you can encourage more people to click your video instead of someone else’s video.

One of YouTube’s many features includes a section where you can add a video description. YouTube caps this section at 5,000 characters, which is about 710 to 1200 words. That’s long-form blog post length! 

Content Marketing

The 13 Best Retail Podcasts 2025

Repurposing Content: Definition, Software, Examples

YouTube SEO Tips: How to Optimize Your Videos for Search

16 Examples of Excellent User-Generated Content

How to Write SEO Optimized Content

50 Content Marketing Metrics to Measure Your Campaign

How to Perform a Complete Content Audit

How to Come Up with Ideas for Content Creation

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

5 Blogging Mistakes That Make Your Readers Switch Off

How to Create an Infographic [for Non-Designers]

Tips & Tricks for Better B2B Content Marketing

Content Marketing

The 13 Best Retail Podcasts 2025

Repurposing Content: Definition, Software, Examples

YouTube SEO Tips: How to Optimize Your Videos for Search

16 Examples of Excellent User-Generated Content

How to Write SEO Optimized Content

50 Content Marketing Metrics to Measure Your Campaign

How to Perform a Complete Content Audit

How to Come Up with Ideas for Content Creation

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

5 Blogging Mistakes That Make Your Readers Switch Off

How to Create an Infographic [for Non-Designers]

Tips & Tricks for Better B2B Content Marketing

Interested in learning how Meltwater can help you? Fill out the form to learn more.