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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Sponsorship deals can be a great way to boost brand awareness, by piggy-backing onto the public profile of a popular event or personality. Even better, by visibly aligning your brand with something like a cultural or sporting event, a team, or even an individual athlete, you benefit from a kind of halo-effect whereby the characteristics and value of the thing you’re sponsoring rub off on your company a little.

The perfect example of this is Red Bull. Just thinking about that brand conjures up images of extreme sports, high-octane motor-racing, and mind-blowing stunts, which is quite an accomplishment for a company which sells canned drinks.

Tip: Take a look at this Sponsorship Analysis Example: Springboks x Rugby World Cup 2023

Sponsorship deals can deliver great results for brands, so it's no surprise that they can be quite expensive arrangements and marketers understandably want to measure the ROI of these activities as forensically as possible. Conventional metrics used for measuring the performance of sponsorship programs include:

But all of these come with certain limitations, and it can be tricky to conclusively link the performance of these KPIs with sponsorship activities. That’s not to say they’re not useful indicators, just that they might not give marketers the full, detailed picture that they’re looking for when they need to assess the value of a particular activity. 

The good news is that advances in AI make it possible to get a more complete view of how a sponsorship deal is delivering for you by tracking what we call “Earned Brand Exposure”.

In short this means easily tracking exposure of your brand in social and online media, not just in written text but also visually in images and videos, specifically within the context of the sponsorship. And by measuring this against the cost of the sponsorship activity you’ll be able to understand metrics such as:

Tip: Learn more about marketing campaign measurement, and check out The Top Marketing Campaign Measurement Tools on the market.

AI can help us with sponsorship ROI measurement in a couple of ways. 

Firstly, it’s good at making sense of large data-sets and organizing them in useful ways, which makes it easier for us to get to the answers we’re looking for. Let’s say we begin with a mountain of big data comprising a significant sample of the world’s social and online media content from a set period of time, such as the past month. AI can be used to quickly, and accurately whittle that down to only the data concerning the event or individual we have sponsored, as well as containing a direct or proximate reference to our brand.

So now we have a much more manageable dataset which we know, with a high degree of confidence, is specifically focused on conversations about our brand that have been driven by our sponsorship deal. By analyzing the trends and patterns in that data, we get a much clearer idea of ROI that we could from raw, unstructured data.

Tip: Learn how neural networks help recognize such patterns and how data structuring and data management help you make sense of the raw data.

The second major way in which AI can help us is through understanding the content of images and videos. AI can easily spot logos in visual content, as well as identifying environments, objects, or even individuals, such as an athlete or other celebrity we might sponsor.

This means it’s possible to track how often a company’s logo is seen in images or videos that are specifically connected to any kind of sponsorship. Much the same as the structured textual data, we can focus on content that is both relevant to the sponsorship and features the brand, so we have a clear way of measuring how much visual exposure the sponsorship is generating in online media.

In both of the scenarios outlined above, it would be practically impossible to achieve the same results with conventional technology and with human analysis. The volumes of data are simply too great, and the cost of applying enough man-hours to the task of analyzing it all with precision would far outweigh the benefits.

But AI is capable of intelligently structuring large volumes of raw data quickly and efficiently, and it’s also better than ever at interpreting the content of video and still images.

At Meltwater, we’ve harnessed the capabilities of AI to build a solution that’s uniquely tailored to the needs of marketers and rights-holders who want a deeper understanding of the ROI of sponsorship deals. You can read about it in more detail by downloading our eBook “Measuring Sponsorship ROI with AI in 2023”.

Modernizing Sponsorship ROI Measurement with AI

We understand that business-to-consumer brands can produce vastly different results in and within every region of the globe, and what better example than the beverage industry. Separated into various subgroups, the global carbonated market is projected to generate approximately $412.5 billion USD by 2023.

Soft drink brands such as Coca-Cola and Pepsi hold the largest market share but are increasingly under threat from a new generation of smart consumers. Millennials and Gen Z, as well as older consumers, are increasingly exposed to the dangers of sugar consumption and the environmental impacts surrounding this industry. But in every challenge... lies opportunity. 

How does the beverage industry keep up, remain relevant and adapt to changing consumer behaviors? With consumer insights! In our ever-growing digital landscape, the most innovative companies build a well-rounded picture of their consumers through an infrastructure that allows them to be heard. The days of traditional market research aren’t over, they’ve just been enhanced with the power of real-time data insights.

In this post, we'll use the world’s largest carbonated drinks company Coca-Cola, as an example. Pay attention to the different ways they use campaigns as a way to collect consumer insights and identify emerging consumer trends.

Using AI-powered soda dispensers to understand evolving consumer preferences

Using the data collected to improve product and user experience

Launching new products and flavors based on AI-collected data 

A marketing campaign to identify trends: #MakeYourMixContest

Coca-Cola markets and sells its products in over 200 countries, but despite developing a global and universal image in 127 years, the brand like any other, needs to address different regional preferences such as flavor, calorie count, sugar content, consumer behavior and of course competition.

Tip: Learn more about consumer insights for the fashion industry

One of their innovative responses to these challenges has been the reinvention of the fountain beverage machine. Originally created in 2009 as a functional drinks dispenser, Coca-Cola has recently unveiled the newest Coca-Cola Freestyle 9100. It includes optical and motion sensors, Bluetooth technology, real-time cloud connectivity and most importantly, artificial intelligence.

Introducing Coca-Cola Freestyle 9100

John McCarthy, an earlier pioneer in the field of AI, defined artificial intelligence as “the science of making machines that can perform tasks that are characteristic of human intelligence.” This might include understanding language, translating content between languages, recognizing elements in images and speech, or making decisions. This means vending machine data can be processed in real-time to analyze purchasing decisions.

“Artificial intelligence is the foundation for everything we do. We create intelligent experiences. Artificial intelligence is the kernel that powers that experience.” Coca-Cola Global director, Greg Chambers.

Each individual machine conducts real-time analysis of consumer data, responding in various helpful ways to improve customer experience. The AI algorithm means every establishment can use their machine to promote unique, bespoke beverages and trending flavors in relation to their consumers.
AI also allows these machines to adjust to the “mood” of their environment. In gyms for‌ ‌example, the display screen will focus on performance-based sodas, the promotion of water and healthier beverages. Machines in shopping malls will display lively, colorful, trending sodas, and hospital machines will appear more functional.

Globally, Coca-Cola has installed over 50,000 machines, serving over 14 million, 8-ounce servings of drink per day, creating a gargantuan amount of actionable data.

Launching new products and flavors based on AI-collected data

In 2017, consumer data from the Freestyle machines displayed considerable consumption levels of Sprite and Cherry flavors. As a result, Coca-Cola released Sprite Cherry and Sprite Cherry Zero products in stores. It was the first permanent product to come out of the Freestyle machine data.

Coca-Cola believes the element of choice and customization are here to stay, contrary to the one-time fad belief. In February 2019 they released a new mélange of classics in the form of Orange Vanilla Coke and Orange Vanilla Coke Zero. This was the first new Coca-Cola product to be innovated in almost a decade and is also suspected to be a creation of AI.

In light of growing awareness on health and wellness, and increasing sales of diet beverages, the Freestyle 9100 was also adapted to include 117 low calorie/ no-calorie options and 130 no-caffeine options. Before the Freestyle machines were used, Coca-Cola offered a caffeine-free diet coke in less than 1% of dispensers in the US. After being installed data showed caffeine-free diet coke was in fact in their top five dispensed drinks during the afternoon.

What's more, the new dispenser also invites customers to download a 'pre-order app' allowing them to create drink mixes prior to collecting orders. The strategy appeals to Gen Z and Millennials in response to the rising use of smartphones and tech-savvy consumers. The app is suspected to produce more accurate decision-making data since customers have more time to make their choices.

Coca-Cola Freestyle App -- Official Trailer

The latest marketing campaign to be produced in line with the new Freestyle 9100 was the first-ever “Make Your Mix” contest. The contest invited fans and consumers to create a winning custom combination for a grand total of $10,000. 

Fans were limited to two or three mixing choices and were required to share their creations on social platforms Twitter or Instagram with the hashtag #MakeYourMixContest. The winning combinations will be served to customers for a limited period in September 2019.

This type of marketing campaign helped Coca-Cola increase their online brand visibility and share of voice. The aim was to incentive a broad audience of consumers instead of targeting specific tribes.

“We’re empowering and potentially rewarding our fans for something they’re already doing – making Coca-Cola Freestyle beverages that are 100% their own,”  says Sarah Greenberg Sachs, marketing director.

Coca-Cola remains the world's largest beverage company through continual innovation such as their latest adoption of AI. They understand that each local market holds specific consumer preferences in terms of flavor, sugar content, calorie count and consumption and adapted to this challenge using a reverse sales strategy.

Going against linear methods of collecting consumer data, Coca-Cola optimized their product and sales processes. The dispensing machines have become real-time sources of market research, allowing them to identify opportunity and weakness before taking to the shelves. As consumer preferences evolve, winning brands will continually innovate to stay one step ahead.

Would you like to understand more about your own market? Fill out the form below to get access to your own consumer insights that will help you succeed.

How Coca-Cola Collects Consumer Insights

Note: This blog is based on the Digital 2023 Global Overview Report – produced in partnership with Meltwater and We Are Social. See Simon Kemp's article about The Changing World of Digital in 2023. Download the Global Digital Report and the Global Digital Report 2023 for free.

Over the past twelve months, the world’s digital behaviors have shown some of the most profound changes we’ve seen in years, even compared with “the pandemic years”. The latest research reveals that these behaviors are evolving in a number of unexpected ways, too.

Fortunately however, our huge new Digital 2023 Global Overview Report – produced in partnership with Simon Kemp and We Are Social – has all the data and insights you need to make sense of the latest trends. In addition, we have now launched a report that focuses exclusively on the Swedish market.

Below we will present some of the digital insights and Swedish social media statistics contained in the report.

Swedish Social Media Statistics: Table of Contents 

Summary: Social Media & Digital Media in Sweden

Predictions for the Swedish Digital Landscape

Tip: Learn more about the Swedish media landscape.

The report reveals that Northern Europe is the region with the highest internet usage as a percentage of the total population globally. In Sweden, 97.2% of the population (10.28 million) were internet users in 2022.

On average, Swedes spent 6 hours on the internet daily in 2022; a decrease of 5 percent compared to the previous year.

Furthermore, Swedish people spend an additional 1 hour and 42 minutes on music and streaming services daily on average, and 55 minutes on podcasts. Does the average reflect you?

Main Reasons for Using the Internet in Sweden

There are many different reasons why people in Sweden use the internet.

The main reason is to find information (76%) followed by staying in touch with friends and family (64.7%) and getting updates on news and events (64.6%).

If you compare what Swedes search for most frequently on Google, it is:

In Sweden, 82.2% of the total population are active users of social media.

Furthermore, the Swedish population spends an average of 1 hour and 58 minutes on social media every day. Which actually is a decrease of 3.3% compared to 2021.

COVID-19 was more extensive in 2021 than in 2022 and this could possibly explain why the use of social media has decreased.

Swedish people used social media more when the pandemic restricted them from doing other activities.

Most Used Social Media Platforms in Sweden

Facebook is the most used platform by Swedes, with 77.1% of internet users aged 16-64 using the platform every month.

(Youtube was not included as an option in this particular survey, but more statistics on Youtube as a platform will be provided below.)

Favourite Social Media Platforms in Sweden

However, the favorite social media platform of the Swedes turns out to be Instagram, followed by Facebook and Facebook Messenger.

TikTok is still behind Snapchat in fifth place surprisingly.

Main Reasons for Using Social Media in Sweden

The main reason Swedes aged 16-64 use social media is to keep in touch with family and friends (59%).

Furthermore, 38.5% say they use social media to fill their spare time.

Perhaps surprisingly, only 14.5% claim to use social media for following celebrities and influencers.

Tip: Take a look at the biggest Swedish influencers out there.

Looking at the most searched words on YouTube, you will find at the top of the list "song" and  "music".

Digital & Social Media Statistics for Sweden [Updated 2023]

Note: This blog is based on the Digital 2023 Global Overview Report – produced in partnership with Meltwater and We Are Social. See Simon Kemp's article about The Changing World of Digital in 2023. Download the Global Digital Report 2024 and the Global Digital Report 2023 for free.

If there's one thing you can count on in social media its that it will be constantly evolving and changing. We recently released our most comprehensive digital trends report to date in partnership with We Are Social and Simon Kemp (world renowned data analyst). With this report, you can find out what your digital strategies are missing and help you make data-led decisions for your campaigns and marketing initiatives going forward.

How many people use social media in the UK?

Main reasons for using social media in the UK

Most used social media platforms in the UK

Time spent using social media apps in the UK

Summary: Outstanding insights into the UK digital landscape

In this blog, we feature the key social media insights for the United Kingdom and a deep dive into the social media usage of each platform. Although this blog covers 2023 social media insights for the United Kingdom, you can also compare statistics from 2015 for the UK here. All UK social media usage statistics detailed in this blog are from the start of 2023.

Tip: Take a look at other general social media statistics if you are interested in this topic

To understand the statistics for each social media platform, we need to build a foundation of data around the overall usage of the internet compared to the general population:

UK total population was 67.62 million, an increase of 0.3% compared to 2022

UK gender divide: 50.6 percent is female, while 49.4 percent of the population is male*

Geographical factors: 84.5 percent of the United Kingdom’s population lived in urban centres, while 15.5 percent lived in rural areas

The median age of the United Kingdom’s population is 40.0

Total internet users in the UK was 66.11 million, analysis indicates that internet users in the UK increased by 224 thousand (+0.3 percent) between 2022 and 2023.

*Note: gender data are currently only available for “female” and “male”.

While these numbers offer an excellent snapshot of the make up of the UK's population to understand how the adoption of the internet and social media usage is increasing, we need to take a deeper dive into what those statistics actually mean in terms of online behaviours and how it impacts your digital strategies in the UK for 202

There were 57.10 million social media users in the United Kingdom in January 2023.

Compared to previous years, in almost all countries and particularly in the UK, social media use continues to increase.

More broadly, 86.4 percent of the United Kingdom’s total internet user base (regardless of age) used at least one social media platform in January 2023. Now that we know the overall internet and social media usage in the UK, let's break it down per social media platform to truly understand where you should be focusing your social media strategies based on your target audience.

There are many reasons why people use social media in the UK.

At the top of the chart is keeping in touch with friends and family, showing us that social media is still a truly "social" experience for most people but one of the most interesting findings is the 4th line representing 22.2% are using social media in the UK to find inspiration for things to do and buy.

Tip: Take a look at our social commerce blog to find out how to leverage these findings for your marketing strategy.

Whatsapp and Facebook lead the pack in terms of the most used social media platforms in the UK.

Surprisingly, TikTok doesn't fall into the top 5 most used social media platforms despite it being the fastest-growing social media platform.

Tip: Learn How To Use WhatsApp for Business, and find out more about WhatsApp Broadcast.

Although TikTok wasn't in the top 5 most-used social media platforms in the UK, the time spent on the platform is staggering.

The report states that UK users, on average, are spending more than 27 hours per month on the platform. While the other 4 platforms experienced a decrease in time spent on the platform per month.

The statistics do show, however, that video-based platforms have the most time spent on them over the more traditional social platforms.

So let's break it down and look into each platform.

Facebook: Advertising audience overview in the UK

YouTube: Advertising audience overview in the UK

Instagram: Advertising audience overview in the UK

TikTok: Advertising audience overview in the UK

Linkedin: Advertising audience overview in the UK

Snapchat: Advertising audience overview in the UK

Twitter: Advertising audience overview in the UK

Pinterest: Advertising audience overview in the UK

Potential ad reach on the platform decreased by 1.9 percent between 2022 and 2023

54.1 percent of Facebook’s ad audience was female, while 45.9 percent was male

However, even though this showed a slight decrease in the ad reach on the platform, Meta has caveated this by stating “Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the platform’s overall user base. But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving.

Tip: Check out our Facebook Management Guide, learn how to create a Facebook Business Page, and check out some helpful Facebook Marketing Tips

Youtube: Advertising audience overview in the UK

YouTube ads reached 86.4 percent of the UK’s total internet user base (regardless of age)

50.2 percent of YouTube’s ad audience was female, while 49.8 percent was male

YouTube’s potential ad reach decreased by 0.9 percent between the start of 2022 and early 2023

Tip: Check out all the YouTube statistics you need to know.

Instagram users and statistics in the UK:

Instagram’s ad reach was equivalent to 43.5 percent of the local internet user base (regardless of age)

56.4 percent of Instagram’s ad audience was female, while 43.6 percent was male.

Potential ad reach decreased by 9.4 percent between 2022 and 2023.

Tip: Check out more Instagram statistics you need to know.

19.66 million TikTok users in the UK
TikTok’s ad reach was equivalent to 29.7 percent of the local internet user base (regardless of age)

53.5 percent of TikTok’s ad audience was female, while 46.5 percent was male

TikTok’s potential ad reach in the United Kingdom decreased by 9.9 percent between the start of 2022 and early 2023. However, figures indicate that the potential reach of ads on TikTok in the United Kingdom actually increased by 1.9 million (+10.9 percent) between October 2022 and January 2023, suggesting that reach may have fallen between January 2022 and October 2022.

Tip: Check out more TikTok statistics you need to know and stay on top of TikTok trends.

AI & Data Analytics

Modernizing Sponsorship ROI Measurement with AI

How Coca-Cola Collects Consumer Insights

Digital & Social Media Statistics for Sweden [Updated 2023]

UK Social Media Statistics [Updated 2023]

Introducing the beta of Discovery, our brand new AI-based Insight Assistant

The Changing World of Digital in 2023

Data Lake vs Data Warehouse: Definition and Differences

What Is Bespoke Reporting?

Black Friday by the Numbers

Image Recognition: What Is It & How Does It Work?

Augmented Reality: The Ultimate Guide for Beginners

What is Data Management? The Ultimate Guide

AI & Data Analytics

Modernizing Sponsorship ROI Measurement with AI

How Coca-Cola Collects Consumer Insights

Digital & Social Media Statistics for Sweden [Updated 2023]

UK Social Media Statistics [Updated 2023]

Introducing the beta of Discovery, our brand new AI-based Insight Assistant

The Changing World of Digital in 2023

Data Lake vs Data Warehouse: Definition and Differences

What Is Bespoke Reporting?

Black Friday by the Numbers

Image Recognition: What Is It & How Does It Work?

Augmented Reality: The Ultimate Guide for Beginners

What is Data Management? The Ultimate Guide

Interested in learning how Meltwater can help you? Fill out the form to learn more.