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Lance Concannon

Senior Content Marketing Manager

With a previous career in agency-side digital PR, and tech journalism before that, Lance has now worked on Meltwater's marketing team for over a decade.

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PR & Communications

Does Working From Home Work for PR and Marketing Agencies?

Marketing

Navigating the Hype: Agencies in the Age of Tech Whiplash

AI & Data Analytics

Modernizing Sponsorship ROI Measurement with AI

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Influencer Marketing

Influencer Fatigue: Are We Done with Influencers?

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Customer Journey

How To Develop A Customer Experience Strategy

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Customer Journey

The Retail Customer Experience Guide

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Marketing

The Ultimate Guide to Campaign Measurement: Measure Campaign Success

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Customer Journey

Customer Experience Statistics You Should Know About

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Customer Journey

The 11 Best Customer Experience Examples

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Customer Journey

Consumer Insights for Fashion: How Top Brands Keep up With Consumer Trends

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Customer Journey

What is Customer Experience? Definition, Challenges, Importance

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Customer Journey

How to Improve B2B Customer Experience [5 Steps]

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Social Media Marketing

How To Measure Social Media Campaign Success - 5 Steps

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Customer Journey

What Is an Omnichannel Customer Experience? Meaning, Benefits, Examples

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Customer Journey

5 Best Practices for Customer Experience Analysis

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Customer Journey

What Is Customer Experience (CX) Design?

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Influencer Marketing

How Influencers Are Changing The Affiliate Marketing Game

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Social Listening

What is Bilibili and Why Should You Care?

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Marketing

How To Measure the Effectiveness of a Digital Marketing Campaign

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Customer Journey

How To Measure Customer Experience — Metrics, KPIs, Analytics

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Marketing

How to Measure Email Campaign Performance [9+ Email Marketing KPIs]

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Marketing

Measuring Ad Campaign Effectiveness with Competitive Benchmarking Tools

Customer Journey

How Coca-Cola Collects Consumer Insights

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Influencer Marketing

Influencer Marketing for Gen Z: 4 Keys to Success