Join the PR, comms, and marketing leaders turning data into direction at our flagship event in New York City.

Summit on Tour is also heading to Asia and London.

Real stories from the brands and leaders getting it right.

Learn from winning brands

Plain-English answers on AI visibility and generative search.

Make sense of AI

Network with intent

Walk out with next steps, not just notes.

Leave with a plan

See what’s new in the platform, straight from the Meltwater keynote.

See what’s shipping

Hear from the brands getting it right, try the tools hands-on, and leave with ideas ready to pilot or pitch.

One flagship in New York City. Two stops on tour in Asia and London. Pick your city. We’ll bring the insights.

Hurry and purchase your early-bird tickets before January 31st 2027 to save $400!

Key Takeaways from Meltwater Summit 2026: Day 1

Key Takeaways from Meltwater Summit on Tour: Asia

Key Takeaways from Meltwater Summit on Tour: London

Explore Meltwater Summit 2027 events, connect with communications and marketing leaders, and choose the Summit city for you.

Meltwater Summit 2027

Two days in NYC to hear from the brands getting it right.

Pre register your interest and recap the 2026 event.

From New York to London to Asia, hear from the brands and leaders shaping PR, comms and marketing. Real stories, plans you can borrow and ideas you can use at work.

Explore speakers across Meltwater Summits and discover communications, PR, and marketing leaders redefining what comes next.

Meltwater Summit Speakers

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Heineken, Mars Pet Nutrition, Weber Shandwick and more shared what is working now.

Real stories from the brands getting it right.

Learn from people getting results

Go from signal to intelligence. Get a first look at new AI-powered capabilities.

Get the first look

Turn emerging ideas into practical approaches your team can use.

Build practical skills

Swap ideas and meet people facing the same challenges. Less small talk, more useful conversations.

Peers who get your job, and a few new favorites in your contacts.

Meet your people

Attendees learned something new they could apply right away. You’ll leave with how-tos and ideas ready to pilot or pitch.

Walk out with outlined next steps, not just notes.

Explore the ideas, expertise and connections that shaped Meltwater Summit on Tour: London 2026 while you wait for the 2027 programme.

From global enterprises to growing PR, communications & marketing teams.

2026 attendees included

Check out the industry leaders and experts who joined Meltwater Summit on Tour: London 2026.

At Deloitte Digital, everything starts with the client. Our obsession with the customer drives how we work and fuels our edge. We bring together data, technology and creativity to deliver personalization, unlock insights and create seamless experiences that help organizations move forward smarter, faster and with confidence.

Deloitte Digital

Audiense helps brands make better decisions by understanding their customers more clearly. We combine online, social media, and location intelligence to help brands understand consumers and brands more completely and act with more confidence.

By connecting the signals behind how people think, move, buy, shop and engage, Audiense helps teams understand who their audience is, where they go, how they behave, what they buy, and what moves them to act.

Built on decades of consumer intelligence, Audiense brings together the strengths of Audiense, Buxton and Elevar to provide data solutions based on real audiences and real brands, powered by great software and AI tools.

Audiense

Cyabra is an AI-powered narrative intelligence company that helps global enterprises and governments restore trust and authenticity when manipulated content, coordinated behaviors, and inauthentic actors distort what’s real online. The solution analyzes who is operating, how activity is amplified, and how narratives are leveraged, translating evidence into clear mitigation steps teams can act on quickly.

By reducing ambiguity and misdirected response, Cyabra enables proportionate, evidence-led action when clarity matters most.

Cyabra

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Highlights, key learnings, and session recaps from Summit London.

Catch up on the insights you missed or rewatch standout moments from Summit London

Key Takeaways from Summit London 2026

Lessons from Summit London on using AI to improve insights

Join the waitlist for Meltwater Summit on Tour: London 2027 and explore highlights from the 2026 event.

Meltwater Summit on Tour: London 2027

Mathematician, Author, Broadcaster

As the Global Commercial Analytics Manager at The HEINEKEN Company, I’m leading in-house MMM deployment in various countries, as well as focusing on democratisation of insights across the business. Furthermore, I led previously Social Listening capability in Corporate Affairs where I built automated media reputation assessment through GenAI.

A bit more about my background; I have 12+ years of expertise in social intelligence and market research by mixing various data sources of social, digital, quant/qual surveys for consumer insights & crisis measurement.

Global Commercial Analytics Manager

Anthony Guerrieri is Global Vice President of Corporate Affairs and Sustainability for Mars Pet Nutrition, which serves half the world's pets each year through iconic global brands including PEDIGREE®, SHEBA®, WHISKAS®, and IAMS™. With more than 20 years of experience across communications, public affairs, reputation management, and sustainability, Anthony has held leadership roles spanning the technology, healthcare, financial services, and CPG sectors. Having lived and worked on four continents, he is recognized for building high-performing global teams and driving transformational change across complex international organizations. He holds an MBA from the University of Southern California and a BS from New York University.

Global VP Corporate Affairs

Jess Dyas leads Weber Shandwick’s Brand practice in London and is Global Lead for Mars Pet Nutrition. She specialises in developing integrated, data-driven campaigns that harness culture to build brands, create relevance and deliver meaningful results.

With expertise spanning FMCG and consumer technology, Jess has led work for global brands including Mars, eBay, Tinder and Pinterest. She has been with Weber Shandwick for eight years and has led the UK Brand practice since 2022, overseeing a team of specialists across PR, influencer and social. Jess was appointed Global Lead for Mars Pet Nutrition following Weber Shandwick’s successful global Brand PR pitch in 2025.

Managing Director of Brand

Nick Purdon is a Partner at Deloitte Digital, responsible for the Retail & Consumer Products sector. He helps global consumer brands transform how they understand, engage with, and grow their audiences across digital channels, especially social. Working with senior leaders, Nick brings together customer strategy, creativity, data, AI and technology to strengthen brand equity, create connected consumer experiences, and build modern marketing capabilities that deliver measurable business value.

Partner

Sam Jones is the Founder and CEO of Gener8.

Gener8 owns and operates the world’s highest quality, fully consented consumer data panel. Through its apps, web browser and browser extensions, Gener8 rewards people for sharing their data, turning everyday behaviour into real world value.

Gener8 works with some of the world’s leading companies across AI, Big Tech, Ad Tech, Finance and Consumer Goods to provide real world datasets that reveal how consumers behave online.

Sam appeared on BBC’s Dragons’ Den, where his pitch was described as “the best ever” and attracted investment from multiple Dragons. Since then, Gener8 has gone from strength to strength, and Sam has been named Disruptor of the Year at the Great British Entrepreneur Awards.

Founder

Alicia Edmonds-Smith is Senior Director of Communications at Snap Inc., based in London, where she leads the company’s communications across the EMEA and APAC regions. She oversees an international team spanning key markets, shaping clear and compelling storytelling across corporate, product, consumer, policy and regional communications.

Alicia is a creative communications leader with a strong track record of delivering high-impact, integrated strategies for some of the world’s most recognised brands and leading campaigns that have reshaped brand perception and driven meaningful business outcomes.

She is an experienced collaborator, working closely with Boards, CEOs, and senior leaders across functions and has extensive experience leading global transformation programmes. She is passionate about pioneering AI-first approaches in communications, building workflows that increase output, and empowering teams and creativity.

Senior Director, International Comms

Gareth is a global social and digital marketing leader, renowned for driving transformative strategy and innovation for some of the world’s most iconic brands. He is recognised as an authority in social media leadership, and brand scaling and loves to demystify complex digital landscapes. Working at Canon he leads the social and digital activity across the EMEA region.

Global Social and Digital Marketing Leader

Laura Thomas is Global Marketing Transformation Lead for Unilever Home Care, where she leads global initiatives to build future-ready marketing capabilities across AI, design, commerce, and social intelligence. With 16 years of experience spanning marketing, ecommerce, media, digital transformation, and commercial leadership, she has a proven track record of driving growth, scaling innovation, and delivering business impact across both agency and client-side organisations. Passionate about the intersection of technology, creativity, and talent, Laura helps teams unlock new ways of working and create more effective consumer experiences at scale.

Global Marketing Transformation Lead

eight&four

Insight Agents was founded in the U.K. in 2013 by Sam Knowles, who’s the MD and Chief Data Storyteller. Sam combines long and varied consultancy experience with a planner’s facility for turning relevant data into narratives that resonate and campaigns that deliver. His purpose is to help organisations sound like people and to talk that rarest of corporate dialects: ‘Human’.

Through Insight Agents, Sam helps all sorts of organisations to identify and craft the most compelling, data-driven stories in their sector. He finds flow through coaching, mentoring, and solving data storytelling challenges.

Sam is the author of the ‘Using Data Better’ trilogy of books with Routledge. This comprises the critically-acclaimed Asking Smarter Questions (2023), the best-selling How To Be Insightful (2020), and the award-winning Narrative by Numbers (2018). His popular training courses based on the intellectual property in these books are delivered both in person and in the online training course, Using Data Smarter.

Sam holds a doctorate in psychology, one source of his understanding of human motivation and behaviour and his love of telling stories with data. He is a Fellow of the Market Research Society, the Royal Society of Arts, and the Professional Speaking Association. He chairs the Data Storytelling Council of I-COM, a global association focused on smart data marketing.

An experienced and sought-after keynote speaker, Sam is also a prolific podcaster, as both host and guest. He is the creator and host of Data Malarkey – the podcast about using data, smarter – as well as co-founder and co-host of the Small Data Forum podcast (2016-2024), a sideways look at the uses and abuses of data big and small in business, politics, and public life.

John is a GEO expert at Golin Ketchum, combining deep technical SEO expertise with a strategic background in PR and communications. Previously Head of SEO at Pi Datametrics, he also served as a data-led PR strategist at Porter Novelli and Ketchum. His experience across search, data and earned media gives him a unique perspective on helping brands build visibility in an AI-first world. He is currently guiding FMCG giants through their GEO transition.

Where insights inspire

Insights you can put into action

Learn from people getting results

Get the first look

Build practical skills

Meet your people

Leave with a plan

2026 attendees included

Past Summit speakers

Professor Hannah Fry

Narek Garit

Anthony Guerrieri

Jess Dyas

Nick Purdon

Sam Jones

Alicia Edmonds-Smith

Gareth Crew

Nick Purdon

Sam Jones

Alicia Edmonds-Smith

Gareth Crew

Laura Thomas

Chloe Singleton

Sam Knowles

John Brasington

Thank you to our 2026 sponsors

Be first to hear about Summit London 2027

Where insights inspire

Learn from people getting results

Get the first look

Build practical skills

Meet your people

Leave with a plan

2026 attendees included

Professor Hannah Fry

Narek Garit

Anthony Guerrieri

Jess Dyas

Nick Purdon

Sam Jones

Alicia Edmonds-Smith

Gareth Crew

Be first to hear about Summit London 2027

Experience Meltwater Summit on Tour: London 2026

Catch up on the insights you missed or rewatch standout moments from Summit London

Key Takeaways from Summit London 2026

Lessons from Summit London on using AI to improve insights