Skip to content

Unlocking PR’s Potential with Content Marketing

Unlocking PR’s Potential with Content Marketing

PR, meet Content Marketing.
Content Marketing, meet PR.

Content marketing creates a lot of buzz and engagement, which is exactly what all PR pros are trying to accomplish. Find out how PR and content marketing can work together to build your brand and expand your reach.

Erika Heald, VP and Head of Content at Highwire PR, outlines how adopting a content marketing approach can help you:

  • Align all your messages
  • Create opportunities to reach influencers
  • Provide measurable results

Get access to content by filling out the form below:


Let's build your Meltwater suite

You can start simple or integrate globally with our adaptive products that will meet you exactly where you are.
A man is using the Meltwater Suite on his laptop and phone to improve his business strategy with media, social & consumer intelligence