State of Social 2022 - How is Social Media evolving?

How is Social Media evolving and how relevant is it for B2B, B2C and NGOs?

We've asked 3000+ of professionals working in social media, marketing, and PR and communications to find out how social media marketing will develop in 2022.

We'll look at the following questions:

• What are the most used social media channels?
• How many B2B and B2C companies use influencer marketing and how many will invest in it next year?
• What is the most important social media channel that companies are using?
• What top three social media metrics are companies measuring?
• Has Covid-19 changed how social media for business is perceived in your organization?

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