All updates
Enhancement
Mira Studio: Projects and Access Permissions
Mira Studio now includes Projects, letting you save and reuse context so every session starts with the right details. Users can organize work by campaign or team, keep goals and tone consistent, and get smarter, more relevant results. New access permissions add control and flexibility, allowing admins to manage who can view or collaborate—private, workspace, or company-wide—making it easier to scale Mira Studio securely across teams.
New feature
Author Segments
Author Segments is a powerful audience segmentation tool that helps you understand who’s engaging with your brand and how to reach them more effectively. Users can analyze social authors by interests, demographics, and behaviors to see which groups are driving key conversations. This enables smarter targeting, better content resonance, and improved ROI through more personalized audience strategies.
Enhancement
TikTok Comment Tracking in Explore
You can now track and analyze TikTok comments directly in Explore for deeper insight into audience conversations. Users can monitor comment-level activity in real time, search and report on engagement within Meltwater, and understand not only what’s being said about their brand but also how audiences are interacting with their videos.
Enhancement
New Trends Tab + Bulk Export from Overview Tab in GenAI Lens
GenAI Lens now includes a Trends tab with an interactive dashboard to track how conversations and narratives change over time. Visualize shifts with a trend graph, monitor fastest-growing topics in a ranked list, and explore brands, products, people, and sources with flexible controls for ranking and measurement.
Enhancement
Top Tracks, Primary Audience, & CSV Export
TikTok Trends in Monitor now includes a new Top Tracks tab, a Primary Audience column, and CSV export for richer analysis and easier sharing. Users can see which audio is driving engagement, identify the demographics behind trending hashtags, and download insights for deeper offline reporting.
Enhancement
Build, Test, Add Variations, and Organize Prompts with Ease
GenAI Lens now features a redesigned, guided 3-step prompt creation workflow for easier building, testing, and collaboration. Users can preview prompts instantly, generate up to 10 variations, and organize them into folders for faster management and sharing.
Enhancement
Download Insights to Word + Adding Missing Content + Favorite Prompts
You can now streamline your workflow with three powerful updates: quickly download AI-generated insights into an editable Word document to refine and add context before sharing with your team, seamlessly upload missing press releases when Copilot cannot find them and rerun prompts within minutes to generate a PR impact report, and favorite prompts in the library for faster access to the ones you use most.
Enhancement
Permissions for Paid Connections
We’ve introduced permissions for Paid Connections to give admins more control over who can access and manage ad accounts. Assign specific ad accounts to the right team members so they can manage the campaigns they’re responsible for, and remove access for users who no longer need to view or work on certain ad accounts.
Enhancement
Boolean and Universal Rules in Rules-Based Automation
Explore automations now support Boolean expressions and no-criteria rules, enabling more precise, flexible workflows. Teams can combine multiple rules into one automation, apply universal rules for bulk tagging, and save time by automatically tagging coverage, cleaning datasets, and filtering irrelevant content.
Enhancement
Filter for Sponsored or Organic Content in Monitor
Use the new Type filter in Monitor’s Content tab to drill into posts that are either Sponsored or Organic. This lets you explore the content behind performance and uncover new influencers or creative trends worth acting on.
Enhancement
Sort Search Results by Date Updated
A new Date updated sort option in Media Relations Search shows the most recently updated profiles first. This helps you spot new contacts, keep recurring searches fresh, and build more reliable media lists.
Enhancement
Updates to YouTube Monitoring
YouTube monitoring in Explore now uses Monitored Connections for consistent, high-quality results across social channels. This update adds YouTube mentions to Explore analytics, includes engagement data, and makes it easier to track trends, measure mention volume, and spot emerging topics around your brand or industry.